How technology can create a frictionless online travel experience

| December 23, 2019

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Technology has not just transformed the booking process for travellers – it has influenced the entire trip and changed the way travel businesses connect with consumers, creating an ‘always on’ relationship which starts even before a customer has booked, and never really ends. Influential factors for customers during the booking process often centre around technology, such as whether a hotel offers free Wi-FI, digital facilities for corporate travellers, or the increasingly popular ‘concierge in your pocket’ concept. For travel brands, it means they have had to get smarter and adapt as consumer expectations rise. Writes Arthur Chapin, senior vice president of product and technology for Expedia.

Spotlight

Transat

Transat A.T. Inc. is one of the largest integrated tourism companies in the world and the leader in Canada’s holiday travel industry. The Company, which is headquartered in Montreal, has more than 6,000 employees and approximately 17 business units, all operating in the travel and air transportation industries, in Canada, France, the United Kingdom, the Netherlands, Greece, the United States, Mexico and the Dominican Republic. Transat is first and foremost an outgoing tour operator and, as such, offers more than 60 destinations worldwide. It is also vertically integrated, in other words, it procures tourism services not only from thousands of suppliers, but also in large measure from its own business units, all of which are involved in the travel industry. Similarly, it markets its products through third parties as well as via its own distribution network.

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Spotlight

Transat

Transat A.T. Inc. is one of the largest integrated tourism companies in the world and the leader in Canada’s holiday travel industry. The Company, which is headquartered in Montreal, has more than 6,000 employees and approximately 17 business units, all operating in the travel and air transportation industries, in Canada, France, the United Kingdom, the Netherlands, Greece, the United States, Mexico and the Dominican Republic. Transat is first and foremost an outgoing tour operator and, as such, offers more than 60 destinations worldwide. It is also vertically integrated, in other words, it procures tourism services not only from thousands of suppliers, but also in large measure from its own business units, all of which are involved in the travel industry. Similarly, it markets its products through third parties as well as via its own distribution network.

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