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How Technology Can Redefine Travel Concierge Services

There is massive growth in the demand for travel concierge services, as more and more banks and credit card companies are offering travel services to attract customers and increase loyalty, particularly among the big spenders. As disposable incomes, card spendings and millennial travel rise, so will the scope and importance of travel concierge services. They are already very popular among business travelers, and the same trend is being observed in leisure travel. However, the growth of this market is hampered by operational inefficiencies and lack of technology adoption. Companies providing travel concierge services are affected by issues such as slow turnaround time in responding to customers, manual reservations, errors in accounting and reconciliation and lack of reporting capabilities to help them keep tabs on their business. Moreover, there’s growing demand among their clients for Self Serve B2C portals to enable their premium customers/loyalty program members to make bookings online.

Spotlight

Belle Tourism International

Based in Shanghai, BTI’s key executives are leaders in the tourism and hospitality field with several decades of experience working around the world on behalf of the UN World Tourism Organization, World Bank, US AID, and national and state tourism agencies. Most of BTI’s team of international staff live and work in China.

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Hospitality Management

Excellent Customer Experience in Travel Industry Generate Customer Loyalty

Article | July 19, 2023

As the impact of COVID-19 subsides, the devasted travel industry appears to be resuming normalcy with increased travel volumes. In addition, emerging tourism trends and technology in the travel industry have offered new possibilities for business travel to redefine itself. The present opportunities available in the travel sector may benefit your firm. However, customer experience in the travel industry has a significant impact on growing long-term loyalty. Providing a positive client experience is a significant problem for many in the travel and tourism industry. Customer Experience Is a Challenge to Recover Customer experience is a critical component of the travel and tourism industry. As travel volumes have increased in the post-covid era, so have negative travel experiences. Business travelers who commute frequently have higher expectations. For a very long time, they have voiced their dissatisfaction, even before the leisure travelers complained. This imbalance has been exacerbated by COVID-19. According to the American Customer Satisfaction Index, 38% of business passengers complained about the airline, double the percentage compared to leisure travelers. The actual question, though, is how to overcome this obstacle. Some companies may go above and beyond to reassure travelers with honesty, openness, and unmatched customer service. You may improve the customer experience by implementing the following ideas. Concentrate on the corporate culture Give specific examples of consumer advocacy Equip employees with the necessary tools According to a survey conducted by Think with Google, superior customer service is the most compelling aspect for high-value travelers. Additionally, 60% of them agree that customer service is the most crucial factor when it comes to picking a brand to travel with. CX Plays a Vital Role in Revenue Generation Managing customer experience in travel can enhance the brand-customer relationship, ultimately leading to revenue growth. The adoption of technology for travel booking, ticketing, and expenditure management has improved the customer experience. Satisfied customers increase income and assist firms in calculating the return on their travel and cost expenditures. Customer experience is a key differentiator that boosts customer happiness and loyalty, and both sells and establishes a competitive edge. “CX is the difference between success or slump.” — Chris Pescott, CEO of Perceptive. Annual business travel expenditures will reach $1.7 trillion globally by 2022. According to Statista, nearly 500 million business travels will take place withing the United States each year by 2022. Ways to Improve Customer Experience (CX) Use Tech to Create Breakthrough Customer Experiences Technology in the travel industry is regularly evolving. By putting technology at the center of each touchpoint, the industry is laying the groundwork for a successful customer experience in travel. Chatbots powered by AI and machine learning deliver client care 24 hours a day, seven days a week. Chatbots have been intelligently developed using cutting-edge technology and may be used in place of humans. AI is constantly evolving, making it more trustworthy and effective as a commercial solution. Embrace an Omnichannel Mindset With mobile devices accounting for more than 50% of online traffic, multi-device digital experiences have become the norm. In addition, today's customers interact with companies across various offline and online channels, frequently switching several times, and each stage of the journey must be seamlessly connected and consistent. As a result, adopting omnichannel is one of the most significant changes you will undertake. Use Customer Journey Mapping To create a customer journey, you must first understand your consumer. By comparing journey maps to core KPIs, you may gain a deeper insight into your customer experience and identify areas of concern and opportunity. You may use trip maps to enhance the customer experience and visualize the customer experience in the future. Alternatively, you may influence organizational transformation from the stage of inspiration to the planning and execution phases. Utilize all touchpoints and seek new possibilities for interaction. Case studies: KLM Royal Dutch Airlines KLM's social care staff are well-known for their responsiveness and efficiency – the airline even shows a live countdown on its Twitter header picture to inform consumers when they may anticipate a response. However, what sets the organization apart is its ability to generate unique customer experiences. Qatar Airways Qatar Airways is elevating the business class travel experience. At a recent travel industry conference in Berlin, the airline unveiled its Business Class QSuite. This is the first time a business class cabin has been offered and sold with a real double bed. However, the organization goes a step further by providing value to consumers traveling for business. Additionally, the QSuite may be an open work and meeting room. Multiple configuration choices appeal to clients seeking privacy or personalization. A score of 9.2 for audience insights indicates that the brand is in tune with its social audience well enough to cultivate an impressive number of committed followers. Conclusion The travel and tourism industry significantly benefits from nurturing an outstanding customer experience. Supremacy in customer experience can be offered with the help of sophisticated digital technology that can quantify effects and forecast behavior. In addition, as 'bleisure' travel continues to grow in popularity to blend business and leisure time, the customer experience in travel is increasing in relevance. FAQ: What are the benefits of a good customer experience? A good customer experience increases sales and creates customer loyalty. Moreover, it reduces complaints. How would you define excellent customer service? Great customer service means responding promptly to a client's wants, being responsive to their concerns, and offering an enthusiastic level of care. Do you value customer service or customer experience more? Consumer service results in a positive customer experience. Both are critical to the business's success.

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Hospitality Management

Upselling & Cross-selling Techniques in Hospitality Management

Article | June 19, 2023

Leverage upselling and cross-selling techniques to elevate hospitality & tourism businesses. Discover the strategies used to boost revenue by adapting upselling and cross selling techniques in hotels. 1. Introduction 2. Cross-selling Vs Upselling: Which One Is More Optimal? 2.1. Defining the Two Techniques 2.2. The Key Differences 3. Combining Both the Techniques to Improve Revenue 4. Importance of Implementing the Techniques in Hotel Businesses 5. Conclusion 1. Introduction The hospitality industry is highly competitive, and hotels must find ways to boost revenue beyond room rates and taxes. The key to success in this field is to tailor offers to each customer and encourage them to spend more than they had planned. Cross-selling and up-selling are two effective methods of increasing sales. This article explores these methods' nuances in the hospitality sector. By dissecting the advantages of cross-selling and upselling, we can better understand when it makes sense to implement these tactics for maximum profit. The potency of upselling and cross selling techniques in hotels to improve the business and offer enhances guest experiences. Cross-selling Vs Upselling: Which One Is More Optimal? In the hospitality industry , maximizing revenue and enhancing guest experiences are paramount, and whether to prioritize cross-selling or upselling is a question. While often used interchangeably, these sales techniques hold distinctive positions within the buyer journey. 2.1. Defining the Two Techniques Upselling is a sales approach that offers customers a higher-priced or upgraded service or product that aligns with their interests and preferences. In the hospitality industry, it may encompass enticing guests to upgrade their room selection, such as transitioning from a standard room to a mini-suite, either during the booking process or afterward. Additionally, it may involve presenting guests with hotel packages that provide added value and amenities compared to standalone bookings. The aim is to elevate customers to a higher price category and ensure they enjoy an exceptional stay experience. On the other hand, cross-selling entails encouraging guests to purchase supplementary products or services related to their existing purchases. For instance, this could involve offering a spa package or a romantic dinner to enhance their stay. Cross-selling opportunities in the hospitality industry can include add-on activities like city tours or bicycle rentals, in-room extras such as upgraded amenities or specialized equipment, on-site spa and fitness services, food and beverage options such as dining discounts or meal packages, and other hotel services like complimentary parking or transportation. 2.2. The Key Differences 1. Strategy: Upselling focuses on communicating value to customers, persuading them to opt for a higher-priced or upgraded service or product. The emphasis is on showcasing the benefits and added value of the upsell, ensuring customers see the value in paying extra for a superior experience. On the other hand, cross-selling aims to appeal to impulse buying by enticing customers to purchase additional, related products or services that complement their original purchase. 2. Timing: Timing is crucial in both upselling and cross-selling. With upselling, the timing is most effective when done pre-arrival, ideally a week or two before the guest arrives at the hotel. This allows customers to anticipate their upcoming stay and consider upgrading their room or adding extra amenities. Cross-selling can be implemented post-booking, such as during check-in or through targeted email campaigns when customers have already committed to their initial purchase and are more open to additional offers. 3. Value Perception: Upselling techniques relies on effectively communicating the value and benefits of the upgraded or higher-priced offering. Guests need to see the value in paying extra for the enhanced experience. In contrast, cross-selling often involves appealing to customers' desire for convenience or enjoyment by offering travel management services that enhance their stay without necessarily requiring a significant increase in expenditure. 3. Combining Both the Techniques to Improve Revenue Cross-selling is the most effective post-booking and can be implemented in various ways. Firstly, it can be done at the hotel reception during check-in, where guests can be offered add-on items. Secondly, sending an informative email before arrival to highlight additional services is another compelling cross-selling opportunity. Lastly, when guests express interest in a particular service, it presents an opportunity to introduce them to other relevant options. Upselling, however, is particularly effective when implemented pre-arrival, ideally a week or two before guests arrive at the hotel. This technique can be deployed during the browsing and booking, where customers can be presented with room upgrades and add-on items. It is also fruitful to inform customers about better room options at affordable prices before their arrival, tapping into their anticipation for their upcoming vacation. Furthermore, during check-in, providing guests with information on enhancing their stay by spending a little extra can generate additional revenue. To combine the power of both techniques efficiently, companies must employ specialized software. This software automates room upgrades and the promotion of additional ancillaries, providing customers with the convenience and freedom to choose and bid on attractive upgrades before arrival. Advanced customer journey analytics, such as software offers, enable personalized product offers, increasing sales and hotel revenue. 4. Importance of Implementing the Techniques in Hotel Businesses Implementing upselling and cross-selling techniques is vital for hotel businesses, apartment rentals, and hostels. Hotel upselling techniques and cross selling techniques establishments possess unique opportunities to capitalize on these strategies, similar to how airlines offer seat upgrades, meal additions, and car rental options. When choosing accommodations, travelers invest considerable time and thought into finding a place that aligns with the desired ambiance of their trip. As hosts, this presents an ideal opportunity to offer additional products and activities that complement the property's offerings. Unlike airlines, hotel properties often indicate the activities that guests might be interested in, allowing hosts to select the most relevant products to offer. This could involve tailored offerings such as private guided tours to popular tourist attractions or unique underground graffiti tours based on the guests' preferences and digital travel persona. By providing personalized offerings that cater to the customer's needs, hotel businesses enhance the overall guest experience and deliver excellent service. Activities constitute the third-largest segment of the travel industry and are continuously growing. With data revealing that 46% of travelers engage in sightseeing tours, it becomes evident that upselling and cross-selling will play an increasingly significant role in the hospitality industry. 5. Conclusion In the incredibly competitive hospitality industry, implementing upselling and cross-selling techniques is crucial for hotel businesses. By understanding the nuances and distinctions between these strategies, hotels can target customers strategically and increase revenue streams beyond room rates and taxes. Cross selling techniques encourages impulse purchases by offering additional products or services related to the initial investment. By combining both techniques with specialized software, hotels can personalize their offerings, automate their promotions, and provide a seamless experience for their guests. This strategy not only increases revenue but also caters to guests' various preferences, resulting in increased satisfaction and loyalty. As the activities segment of the travel industry continues to expand, the importance of upselling and cross-selling in hospitality management is anticipated to continue rising. In addition, deploying innovative business travel technology solutions can improve hotel businesses in hospitality industry.

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Hospitality Management

Blockchain Technology in Travel Insurance

Article | August 28, 2023

Most people associate the term "blockchain" with cryptocurrencies such as Bitcoin, Dogecoin, or Ethereum. Blockchain is the technology behind cryptocurrencies, but it is also a technology in its own right that has many uses. Blockchain is an immutable ledger that tracks transactions and assets, like cash and patents. All parties have access to the same data simultaneously, eliminating intermediaries and making it a cost-effective way to track assets. It could, for example, track a flight delay and automatically refund a customer’s money. A German blockchain start-up Etherisc launched an insurance product, FlightDelay, which uses blockchain to automatically issue policies and execute payouts for flight delays and cancellations on around 80 airlines. Customers can buy policies with cryptocurrency and receive claims in cryptocurrency. Flight delays are where blockchain-based insurance can make a difference in the travel insurance domain. Data on delays and cancellations is readily accessible, and all assist in automatic payments. This way, companies that offer flight insurance can avoid higher claims-processing costs and save on data protection costs because blockchain is secure. U.S. Insurance Regulations Prevent Blockchain-based Travel Insurance In the U.S, there is a need for state-by-state approval for changes in regulations. Blockchain’s appearance in the U.S. insurance industry may take another ten or fifteen years. However, the potential of blockchain-based insurance products is huge. Insurance companies can sell them at much lower costs compared to traditional insurance products. Blockchain Can Change the Travel Insurance Business Interestingly, the U.S. already has an insurance product similar to FlightDelay but none of them have the blockchain component. Called ‘parametric insurance’, an auto payout is done when some parameter is violated. Using blockchain technology to offer this insurance could save money and enable insurers to pass on some of the savings to the customers. Insurance industry experts think blockchain will definitely make a mark in the travel insurance domain and can change the way travel insurance businesses operate at large.

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Commercial Travel, Industry Outlook

Crypto Tourism: A Quick Guide

Article | July 13, 2022

Cryptocurrencies have skyrocketed in popularity in recent years. They have progressed from a speculative asset class to one gaining widespread mainstream acceptance. And it's not just retail investors who are interested; cryptocurrencies are finding applications in various industries, including tourism. Yes, the travel industry, like many others, has warmed up to these virtual digital assets. It has even spawned a new type of operation, namely crypto tourism. Introduction to Crypto Tourism Crypto tourism is categorized into two broad groups: the first has tours and travel packages purchased with cryptocurrency. Emirates Airlines, the biggest airline in the UAE, has said it will soon accept bitcoin as a form of payment. Air Baltic, a Latvian airline, has also been accepting bitcoin for a long time. The second type of crypto tourism is trips and travel packages where crypto conferences, classes, or lectures are a big part of the schedule. You might not understand why someone would take a vacation to go to a lecture or learn about blockchain. Well, most people don't go on vacations like these. Instead, they focus on entrepreneurs and crypto fans who want to network, meet people with similar interests, and discuss business ideas. In addition to the usual sightseeing and relaxing, these crypto trips include talks by well-known speakers and industry veterans. Limitation and Scope Crypto tourism is a small market with few options, and only a small number of travel partners accept crypto payments. Also, the people who put on some crypto trips often use these events to sell ICOs and do other marketing. However, crypto tours are great for people who want to learn about cryptocurrencies, meet others interested in the same things, and relax. They are also great if you want digital money to pay for your trip. Then, you don't have to worry about currency exchange rates or losing cash. A Different Reality Crypto tourism might be niche, but it is a new reality in the travel industry. It allows safe transactions and innovative tours, which many businesses are keen about.

Read More
Hospitality Management

Upselling & Cross-selling Techniques in Hospitality Management

Article | July 19, 2023

As the impact of COVID-19 subsides, the devasted travel industry appears to be resuming normalcy with increased travel volumes. In addition, emerging tourism trends and technology in the travel industry have offered new possibilities for business travel to redefine itself. The present opportunities available in the travel sector may benefit your firm. However, customer experience in the travel industry has a significant impact on growing long-term loyalty. Providing a positive client experience is a significant problem for many in the travel and tourism industry. Customer Experience Is a Challenge to Recover Customer experience is a critical component of the travel and tourism industry. As travel volumes have increased in the post-covid era, so have negative travel experiences. Business travelers who commute frequently have higher expectations. For a very long time, they have voiced their dissatisfaction, even before the leisure travelers complained. This imbalance has been exacerbated by COVID-19. According to the American Customer Satisfaction Index, 38% of business passengers complained about the airline, double the percentage compared to leisure travelers. The actual question, though, is how to overcome this obstacle. Some companies may go above and beyond to reassure travelers with honesty, openness, and unmatched customer service. You may improve the customer experience by implementing the following ideas. Concentrate on the corporate culture Give specific examples of consumer advocacy Equip employees with the necessary tools According to a survey conducted by Think with Google, superior customer service is the most compelling aspect for high-value travelers. Additionally, 60% of them agree that customer service is the most crucial factor when it comes to picking a brand to travel with. CX Plays a Vital Role in Revenue Generation Managing customer experience in travel can enhance the brand-customer relationship, ultimately leading to revenue growth. The adoption of technology for travel booking, ticketing, and expenditure management has improved the customer experience. Satisfied customers increase income and assist firms in calculating the return on their travel and cost expenditures. Customer experience is a key differentiator that boosts customer happiness and loyalty, and both sells and establishes a competitive edge. “CX is the difference between success or slump.” — Chris Pescott, CEO of Perceptive. Annual business travel expenditures will reach $1.7 trillion globally by 2022. According to Statista, nearly 500 million business travels will take place withing the United States each year by 2022. Ways to Improve Customer Experience (CX) Use Tech to Create Breakthrough Customer Experiences Technology in the travel industry is regularly evolving. By putting technology at the center of each touchpoint, the industry is laying the groundwork for a successful customer experience in travel. Chatbots powered by AI and machine learning deliver client care 24 hours a day, seven days a week. Chatbots have been intelligently developed using cutting-edge technology and may be used in place of humans. AI is constantly evolving, making it more trustworthy and effective as a commercial solution. Embrace an Omnichannel Mindset With mobile devices accounting for more than 50% of online traffic, multi-device digital experiences have become the norm. In addition, today's customers interact with companies across various offline and online channels, frequently switching several times, and each stage of the journey must be seamlessly connected and consistent. As a result, adopting omnichannel is one of the most significant changes you will undertake. Use Customer Journey Mapping To create a customer journey, you must first understand your consumer. By comparing journey maps to core KPIs, you may gain a deeper insight into your customer experience and identify areas of concern and opportunity. You may use trip maps to enhance the customer experience and visualize the customer experience in the future. Alternatively, you may influence organizational transformation from the stage of inspiration to the planning and execution phases. Utilize all touchpoints and seek new possibilities for interaction. Case studies: KLM Royal Dutch Airlines KLM's social care staff are well-known for their responsiveness and efficiency – the airline even shows a live countdown on its Twitter header picture to inform consumers when they may anticipate a response. However, what sets the organization apart is its ability to generate unique customer experiences. Qatar Airways Qatar Airways is elevating the business class travel experience. At a recent travel industry conference in Berlin, the airline unveiled its Business Class QSuite. This is the first time a business class cabin has been offered and sold with a real double bed. However, the organization goes a step further by providing value to consumers traveling for business. Additionally, the QSuite may be an open work and meeting room. Multiple configuration choices appeal to clients seeking privacy or personalization. A score of 9.2 for audience insights indicates that the brand is in tune with its social audience well enough to cultivate an impressive number of committed followers. Conclusion The travel and tourism industry significantly benefits from nurturing an outstanding customer experience. Supremacy in customer experience can be offered with the help of sophisticated digital technology that can quantify effects and forecast behavior. In addition, as 'bleisure' travel continues to grow in popularity to blend business and leisure time, the customer experience in travel is increasing in relevance. FAQ: What are the benefits of a good customer experience? A good customer experience increases sales and creates customer loyalty. Moreover, it reduces complaints. How would you define excellent customer service? Great customer service means responding promptly to a client's wants, being responsive to their concerns, and offering an enthusiastic level of care. Do you value customer service or customer experience more? Consumer service results in a positive customer experience. Both are critical to the business's success.

Read More
Hospitality Management

10 Must-Attend Hospitality Management Events for Professionals

Article | June 19, 2023

Leverage upselling and cross-selling techniques to elevate hospitality & tourism businesses. Discover the strategies used to boost revenue by adapting upselling and cross selling techniques in hotels. 1. Introduction 2. Cross-selling Vs Upselling: Which One Is More Optimal? 2.1. Defining the Two Techniques 2.2. The Key Differences 3. Combining Both the Techniques to Improve Revenue 4. Importance of Implementing the Techniques in Hotel Businesses 5. Conclusion 1. Introduction The hospitality industry is highly competitive, and hotels must find ways to boost revenue beyond room rates and taxes. The key to success in this field is to tailor offers to each customer and encourage them to spend more than they had planned. Cross-selling and up-selling are two effective methods of increasing sales. This article explores these methods' nuances in the hospitality sector. By dissecting the advantages of cross-selling and upselling, we can better understand when it makes sense to implement these tactics for maximum profit. The potency of upselling and cross selling techniques in hotels to improve the business and offer enhances guest experiences. Cross-selling Vs Upselling: Which One Is More Optimal? In the hospitality industry , maximizing revenue and enhancing guest experiences are paramount, and whether to prioritize cross-selling or upselling is a question. While often used interchangeably, these sales techniques hold distinctive positions within the buyer journey. 2.1. Defining the Two Techniques Upselling is a sales approach that offers customers a higher-priced or upgraded service or product that aligns with their interests and preferences. In the hospitality industry, it may encompass enticing guests to upgrade their room selection, such as transitioning from a standard room to a mini-suite, either during the booking process or afterward. Additionally, it may involve presenting guests with hotel packages that provide added value and amenities compared to standalone bookings. The aim is to elevate customers to a higher price category and ensure they enjoy an exceptional stay experience. On the other hand, cross-selling entails encouraging guests to purchase supplementary products or services related to their existing purchases. For instance, this could involve offering a spa package or a romantic dinner to enhance their stay. Cross-selling opportunities in the hospitality industry can include add-on activities like city tours or bicycle rentals, in-room extras such as upgraded amenities or specialized equipment, on-site spa and fitness services, food and beverage options such as dining discounts or meal packages, and other hotel services like complimentary parking or transportation. 2.2. The Key Differences 1. Strategy: Upselling focuses on communicating value to customers, persuading them to opt for a higher-priced or upgraded service or product. The emphasis is on showcasing the benefits and added value of the upsell, ensuring customers see the value in paying extra for a superior experience. On the other hand, cross-selling aims to appeal to impulse buying by enticing customers to purchase additional, related products or services that complement their original purchase. 2. Timing: Timing is crucial in both upselling and cross-selling. With upselling, the timing is most effective when done pre-arrival, ideally a week or two before the guest arrives at the hotel. This allows customers to anticipate their upcoming stay and consider upgrading their room or adding extra amenities. Cross-selling can be implemented post-booking, such as during check-in or through targeted email campaigns when customers have already committed to their initial purchase and are more open to additional offers. 3. Value Perception: Upselling techniques relies on effectively communicating the value and benefits of the upgraded or higher-priced offering. Guests need to see the value in paying extra for the enhanced experience. In contrast, cross-selling often involves appealing to customers' desire for convenience or enjoyment by offering travel management services that enhance their stay without necessarily requiring a significant increase in expenditure. 3. Combining Both the Techniques to Improve Revenue Cross-selling is the most effective post-booking and can be implemented in various ways. Firstly, it can be done at the hotel reception during check-in, where guests can be offered add-on items. Secondly, sending an informative email before arrival to highlight additional services is another compelling cross-selling opportunity. Lastly, when guests express interest in a particular service, it presents an opportunity to introduce them to other relevant options. Upselling, however, is particularly effective when implemented pre-arrival, ideally a week or two before guests arrive at the hotel. This technique can be deployed during the browsing and booking, where customers can be presented with room upgrades and add-on items. It is also fruitful to inform customers about better room options at affordable prices before their arrival, tapping into their anticipation for their upcoming vacation. Furthermore, during check-in, providing guests with information on enhancing their stay by spending a little extra can generate additional revenue. To combine the power of both techniques efficiently, companies must employ specialized software. This software automates room upgrades and the promotion of additional ancillaries, providing customers with the convenience and freedom to choose and bid on attractive upgrades before arrival. Advanced customer journey analytics, such as software offers, enable personalized product offers, increasing sales and hotel revenue. 4. Importance of Implementing the Techniques in Hotel Businesses Implementing upselling and cross-selling techniques is vital for hotel businesses, apartment rentals, and hostels. Hotel upselling techniques and cross selling techniques establishments possess unique opportunities to capitalize on these strategies, similar to how airlines offer seat upgrades, meal additions, and car rental options. When choosing accommodations, travelers invest considerable time and thought into finding a place that aligns with the desired ambiance of their trip. As hosts, this presents an ideal opportunity to offer additional products and activities that complement the property's offerings. Unlike airlines, hotel properties often indicate the activities that guests might be interested in, allowing hosts to select the most relevant products to offer. This could involve tailored offerings such as private guided tours to popular tourist attractions or unique underground graffiti tours based on the guests' preferences and digital travel persona. By providing personalized offerings that cater to the customer's needs, hotel businesses enhance the overall guest experience and deliver excellent service. Activities constitute the third-largest segment of the travel industry and are continuously growing. With data revealing that 46% of travelers engage in sightseeing tours, it becomes evident that upselling and cross-selling will play an increasingly significant role in the hospitality industry. 5. Conclusion In the incredibly competitive hospitality industry, implementing upselling and cross-selling techniques is crucial for hotel businesses. By understanding the nuances and distinctions between these strategies, hotels can target customers strategically and increase revenue streams beyond room rates and taxes. Cross selling techniques encourages impulse purchases by offering additional products or services related to the initial investment. By combining both techniques with specialized software, hotels can personalize their offerings, automate their promotions, and provide a seamless experience for their guests. This strategy not only increases revenue but also caters to guests' various preferences, resulting in increased satisfaction and loyalty. As the activities segment of the travel industry continues to expand, the importance of upselling and cross-selling in hospitality management is anticipated to continue rising. In addition, deploying innovative business travel technology solutions can improve hotel businesses in hospitality industry.

Read More
Hospitality Management

Gain Competitive Edge with 5 Latest Hospitality Management Trends

Article | August 28, 2023

Most people associate the term "blockchain" with cryptocurrencies such as Bitcoin, Dogecoin, or Ethereum. Blockchain is the technology behind cryptocurrencies, but it is also a technology in its own right that has many uses. Blockchain is an immutable ledger that tracks transactions and assets, like cash and patents. All parties have access to the same data simultaneously, eliminating intermediaries and making it a cost-effective way to track assets. It could, for example, track a flight delay and automatically refund a customer’s money. A German blockchain start-up Etherisc launched an insurance product, FlightDelay, which uses blockchain to automatically issue policies and execute payouts for flight delays and cancellations on around 80 airlines. Customers can buy policies with cryptocurrency and receive claims in cryptocurrency. Flight delays are where blockchain-based insurance can make a difference in the travel insurance domain. Data on delays and cancellations is readily accessible, and all assist in automatic payments. This way, companies that offer flight insurance can avoid higher claims-processing costs and save on data protection costs because blockchain is secure. U.S. Insurance Regulations Prevent Blockchain-based Travel Insurance In the U.S, there is a need for state-by-state approval for changes in regulations. Blockchain’s appearance in the U.S. insurance industry may take another ten or fifteen years. However, the potential of blockchain-based insurance products is huge. Insurance companies can sell them at much lower costs compared to traditional insurance products. Blockchain Can Change the Travel Insurance Business Interestingly, the U.S. already has an insurance product similar to FlightDelay but none of them have the blockchain component. Called ‘parametric insurance’, an auto payout is done when some parameter is violated. Using blockchain technology to offer this insurance could save money and enable insurers to pass on some of the savings to the customers. Insurance industry experts think blockchain will definitely make a mark in the travel insurance domain and can change the way travel insurance businesses operate at large.

Read More
Commercial Travel, Industry Outlook

Crypto Tourism: A Quick Guide

Article | July 13, 2022

Cryptocurrencies have skyrocketed in popularity in recent years. They have progressed from a speculative asset class to one gaining widespread mainstream acceptance. And it's not just retail investors who are interested; cryptocurrencies are finding applications in various industries, including tourism. Yes, the travel industry, like many others, has warmed up to these virtual digital assets. It has even spawned a new type of operation, namely crypto tourism. Introduction to Crypto Tourism Crypto tourism is categorized into two broad groups: the first has tours and travel packages purchased with cryptocurrency. Emirates Airlines, the biggest airline in the UAE, has said it will soon accept bitcoin as a form of payment. Air Baltic, a Latvian airline, has also been accepting bitcoin for a long time. The second type of crypto tourism is trips and travel packages where crypto conferences, classes, or lectures are a big part of the schedule. You might not understand why someone would take a vacation to go to a lecture or learn about blockchain. Well, most people don't go on vacations like these. Instead, they focus on entrepreneurs and crypto fans who want to network, meet people with similar interests, and discuss business ideas. In addition to the usual sightseeing and relaxing, these crypto trips include talks by well-known speakers and industry veterans. Limitation and Scope Crypto tourism is a small market with few options, and only a small number of travel partners accept crypto payments. Also, the people who put on some crypto trips often use these events to sell ICOs and do other marketing. However, crypto tours are great for people who want to learn about cryptocurrencies, meet others interested in the same things, and relax. They are also great if you want digital money to pay for your trip. Then, you don't have to worry about currency exchange rates or losing cash. A Different Reality Crypto tourism might be niche, but it is a new reality in the travel industry. It allows safe transactions and innovative tours, which many businesses are keen about.

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Spotlight

Belle Tourism International

Based in Shanghai, BTI’s key executives are leaders in the tourism and hospitality field with several decades of experience working around the world on behalf of the UN World Tourism Organization, World Bank, US AID, and national and state tourism agencies. Most of BTI’s team of international staff live and work in China.

Related News

Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

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Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

Read More

Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Events