How To Be An Eco Friendly Traveller

| July 31, 2019

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Eco friendly and travelling – two phrases that seem almost contradictory. How can flying halfway around the world possibly be eco-friendly? With growing awareness of carbon emissions and the long-lasting effects that travelling can have on our planet, it’s not surprising that travellers are increasingly looking for new ways to be more environmentally friendly.

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Barceló Viajes

We integrate the processes of tourism through six lines of business: wholesale, retail, online, airline, corporate travel and gift boxes.

OTHER ARTICLES

Digital marketing in the age of coronavirus - what travel brands need to know

Article | March 12, 2020

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects - perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and - particularly for those operating in the B2C space - to reassess their digital marketing strategies such as paid search. After all, does it make sense to pay for traffic if consumers aren’t buying travel?

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State of Artificial Intelligence in Travel

Article | February 19, 2020

AI in travel life cycle and vertical segments / Using AI in the hospitality landscape to enhance hotel reputation, drive revenue and elevate the customer experience to the next level / Travel management companies intend to invest in chatbot technologies / OTAs are using AI to offer travelers deeper personalization and more automated customer service during the search, shop and buy process / Conclusions.

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Will the travel industry adopt white box AI?

Article | February 17, 2020

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.

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How will travel loyalty programs respond to coronavirus?

Article | April 3, 2020

During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.

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Barceló Viajes

We integrate the processes of tourism through six lines of business: wholesale, retail, online, airline, corporate travel and gift boxes.

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