How to Drive Direct Bookings Online Back to Your Hotel

| August 25, 2017

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Today the largest OTA holdings – Priceline group (Booking.com, Kayak, Momondo, etc.) and Expedia (Expedia.com, Hotel.com, Trivago, etc.) –dominate the online market allowing OTAs to dictate terms and conditions to hotels. For instance, since last year, Booking.com discontinued providing hotels with customer emails preventing hotels from marketing directly to travelers.

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Sipping wine off the coast of the Mediterranean. Lounging in the finest hotels in Europe and climbing the most epic mountain passes you could ever imagine. At Trek Travel, we’ve custom-built the perfect vacations for lovers of luxury, disciples of cycling, and families who want to see the world like they’ve never seen it before.

OTHER ARTICLES

Travel Trends 2020 — Technology

Article | March 9, 2020

Technology’s a double-edged sword, and it will just get sharper. On one hand, it’s wonderful to have a complete toolbox in one hand (camera, photo library and editor, tickets and itinerary, currency converter, maps and navigation) and access to the wider online world. On the other, it will become even more a DIY world. Not connecting to the cloud? Well you’ll have to Google the issue and fix that. Contacts not loading? Same. Check in online, get to the airport, fix your bag tags and put them on the belt. Tech will become better and more frustrating all at the same time in 2020 and beyond.

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How will travel loyalty programs respond to coronavirus?

Article | April 3, 2020

During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.

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Which Technologies Are Transforming Travel in 2020?

Article | February 12, 2020

Like most industries, the travel and tourism sector is experiencing a tech revolution. Innovative new technology is disrupting old methods and transforming the shape of the industry. In fact, the travel and tourism sector is in a significant growth period, mostly driven by tech advancements. Certainly, tech has been the driving force behind making it easier for people to access travel. Of course, the notion of technology reshaping industries is something that is happening across sectors. When looking at how tech is changing travel, we can also see similar movements in other areas of business. For example, the gambling industry is being driven into interesting new areas by technology, with sites like bet-ny.com providing a full casino experience online. This push has allowed people to access betting in innovative new ways and from anywhere at any time, provided they have an internet connection.

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Promoting Tourism in the Time of Coronavirus Is a No-Win

Article | March 5, 2020

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to. Despite the massive growth of the tourism industry since globally disruptive events like September 11 and the SARS crisis, that still holds true. As coronavirus continues to spread around the world, the tourism industry sees free-falling demand for travel. It’s anyone’s guess when that may change. With that new reality comes a question: What role, if any, does tourism promotion and marketing have at a time when the appetite to travel is low? One could argue the case both ways that low risk destinations have every reason to ramp up their promotional activities. Or alternatively, that it’s tonally off-base and borderline irresponsible to promote tourism — especially the carefree, leisure kind at such a time.

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Spotlight

Trek Travel

Sipping wine off the coast of the Mediterranean. Lounging in the finest hotels in Europe and climbing the most epic mountain passes you could ever imagine. At Trek Travel, we’ve custom-built the perfect vacations for lovers of luxury, disciples of cycling, and families who want to see the world like they’ve never seen it before.

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