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How to Turn Your Holiday Purchases Into a Vacation
| October 22, 2018
Thor is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. Over the years Thor has received many honors for its growth and management success.
Article | February 11, 2020
It should come as no surprise that even as we enter the new decade, industries such as retail and travel are seeing continued investments in digital platforms and solutions aimed at delivering hyper personalisation. The reason is that millennials have risen in purchasing power, becoming the dominant driver of business and growth. Any business that market its products or services to this audience must adapt and develop innovative approaches to address dramatic shifts in customer behaviour, as well as the demands for mobile and social media.
Article | February 24, 2020
The travel and leisure industry is undergoing a major evolution with personalisation. Travellers’ experiences can now be deeply customisable at every stage, from research and booking to tailoring the main event itself, and interactions after it has taken place. Choices are plentiful on the internet and whether people realise it or not, they want businesses to provide them with an experience adapted to their needs and preferences. New releases in technology are enabling the transformation of the customer experience through hyper-personalisation, while at the same time increasing the efficiency of business operations. Advancements in MarTech and related tools are increasingly being applied in travel and leisure to make the world seem more connected, empower travellers to explore, simplify the decision-making process, and be on hand to guide users through their journey.
Article | February 28, 2020
According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.
Article | March 4, 2020
For decades, people had two ways to make travel arrangements. There’s the do-it-yourself (DIY) approach, beloved by individual travelers and small groups for its budget-friendliness and accommodation of various preferences. There’s also corporate travel management, used by business travelers and companies with no time or patience to plan for frequent work trips. Unlike personal travel, business travel has several limitations: which airlines and hotels a company can book with, where and how bookings can be made, and what expenses are considered valid for reimbursement.
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