How User Generated Content can help Travel Firms Stand Out from the Competition and Drive Higher Conversions

Travelcarma | December 5, 2017

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Most travel brands nowadays track how social media marketing impacts their bottomline. And while brands are investing millions of dollars in creating content for social channels that would inspire travellers, the value of user-generated-content or UGC is still largely underestimated.

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JUCY Group

JUCY is one of Australasia’s leading and fastest growing independent tourism brands with branches located in NZ, Australia and USA. JUCY is a fun, innovative and strategic company, renowned for its leading-edge, affordable compact campervans and car rentals, as well as a strong brand and social media presence.

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Article | February 24, 2020

The very essence of travel and hospitality lies in connecting people to each other as well as to places and experiences. However, consumer behavior is constantly changing, competition continues to heat up, and the industry, though witnessing consolidation at various levels, continues to be highly fragmented. So, as new and emerging technologies are playing a pivotal role in the rapid digitization and automation of this increasingly ‘connected’ world, it only makes sense that players in the space are frontrunners in terms of their implementation. Artificial Intelligence, in particular, is proving to be useful for a number of processes and functions across businesses in the travel and hospitality space, both in terms of internal operations and enhancing the experience for the end-users.

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Despite the global pandemic controlling business travel headlines for the past twelve months, there are quite a few other topics top of mind for travel managers today in North America. Egencia has taken a dive into the other important topics that are weighing on the minds of travel managers, and we’ve taken a look at what’s creating a buzz in the industry and within the Egencia travel manager Connect Community.

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Spotlight

JUCY Group

JUCY is one of Australasia’s leading and fastest growing independent tourism brands with branches located in NZ, Australia and USA. JUCY is a fun, innovative and strategic company, renowned for its leading-edge, affordable compact campervans and car rentals, as well as a strong brand and social media presence.

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