Influencers And Their Role In Luxury Travel

| November 25, 2018

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For many hotels – especially the luxury ones, there will come a day when someone calling themselves a “social media influencer” will appear out of nowhere asking for freebies in exchange for a mention (or more). It might be tempting to give them what they want, but it’s first important to understand the real value that luxury travel brands can receive from working with influencers.
According to a recent WARC study (paywall), things aren’t actually so straightforward. As the study explains, “the value of using social media influencers in this context may be limited to younger travelers, and even then the resort may not benefit directly.”

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The Cruise Web is a cruise-only agency that provides clients a consultative style approach to selecting the perfect cruise. The Cruise Web offers a professional work environment with aggressive compensation, benefits, career stability, and growth opportunities in order to attract and keep the highest quality employees, and thereby best serve its client base. The Cruise Web markets cruise vacations from world-class cruise lines to consumers across the globe over the internet, email, direct mail, and other means.

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