International tourism: where are people going in increasing numbers?

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It's nerdy, it's number-heavy, but it shows that travel and tourism are exciting. Going out of your way to help a customer takes effort, but what you get back Key takeaway While increasing numbers of travellers want to book tours 23% of international travellers in 2015 It's nerdy, it's number-heavy, but it shows that travel and tourism are exciting.

Spotlight

Travel Leaders Network

Travel Leaders Network assists millions of leisure and business travelers annually, and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry. Representing approximately 6,800 travel agency locations across the United States and Canada. Travel Leaders Network’s award-winning Agent Profiler agent locator, marketing, technology, supplier partnerships and educational programs empower member agencies to differentiate themselves in the marketplace, grow their business and lead the industry.

OTHER ARTICLES
TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS

Leveraging AI English Language Training Tools to Address Travel Surge

Article | August 2, 2022

Following the relaxation of travel restrictions worldwide, the travel and hospitality industries are bracing for a surge in demand, which will be exacerbated by the upcoming holiday season. As widespread delays and cancellations become more likely, companies like airlines are looking for new ways to put customer experience first. In a global workplace, not being able to speak more than one language, especially English, can hurt productivity and customer service. For this reason, people who work with customers need to have good communication skills. Investing in AI English Language Training Tools Traditional training for staff in the travel and hospitality industries requires in-person sessions. It can be expensive and impractical because employees have tight work schedules and staff operates in different time zones. AI app-based training alternatives solve these key issues, allowing employees to learn "on-the-fly" whenever possible. Digital training alternatives can provide greater levels of personalization for task assignment and user feedback. This individualized approach to staff development is difficult to replicate in large in-person sessions. Because all tasks are given and done digitally, management teams can track each user's progress and how well training is going for the whole department. Offering Excellent Customer Experience English communication is vital to offering an excellent customer experience and long-term profitability as the travel industry recovers. Artificial intelligence-powered English language training solutions stand out from the crowd. This technology has the potential to constantly advance and improve over time, thanks to its own learning community. Ed-tech learning tools that incorporate future-proofed AI technology will enable providers to confidently invest in training, increase staff engagement, and provide best-in-class customer experiences to global travelers. As a result, companies in the travel and hospitality industries that put communication skills training at the top of their list of priorities and speed it up can increase customer loyalty and stay competitive with other market leaders.

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TRAVEL TECHNOLOGY,BUSINESS TRAVEL

Crypto Tourism: A Quick Guide

Article | July 20, 2022

Cryptocurrencies have skyrocketed in popularity in recent years. They have progressed from a speculative asset class to one gaining widespread mainstream acceptance. And it's not just retail investors who are interested; cryptocurrencies are finding applications in various industries, including tourism. Yes, the travel industry, like many others, has warmed up to these virtual digital assets. It has even spawned a new type of operation, namely crypto tourism. Introduction to Crypto Tourism Crypto tourism is categorized into two broad groups: the first has tours and travel packages purchased with cryptocurrency. Emirates Airlines, the biggest airline in the UAE, has said it will soon accept bitcoin as a form of payment. Air Baltic, a Latvian airline, has also been accepting bitcoin for a long time. The second type of crypto tourism is trips and travel packages where crypto conferences, classes, or lectures are a big part of the schedule. You might not understand why someone would take a vacation to go to a lecture or learn about blockchain. Well, most people don't go on vacations like these. Instead, they focus on entrepreneurs and crypto fans who want to network, meet people with similar interests, and discuss business ideas. In addition to the usual sightseeing and relaxing, these crypto trips include talks by well-known speakers and industry veterans. Limitation and Scope Crypto tourism is a small market with few options, and only a small number of travel partners accept crypto payments. Also, the people who put on some crypto trips often use these events to sell ICOs and do other marketing. However, crypto tours are great for people who want to learn about cryptocurrencies, meet others interested in the same things, and relax. They are also great if you want digital money to pay for your trip. Then, you don't have to worry about currency exchange rates or losing cash. A Different Reality Crypto tourism might be niche, but it is a new reality in the travel industry. It allows safe transactions and innovative tours, which many businesses are keen about.

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TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

Smart Airports: Hassle-free Air Travel & Revenue

Article | July 13, 2022

Airports are embracing data and technology to improve the experience for both passengers and vendors. Such ‘smart airports’ where internet-connected devices control functions like thermostats and security using cloud-based technologies to enhance the consumer experience, are quickly becoming commonplace. The Emergence of Smart Airports Smart Airports were made to solve control and management problems that airports are having more and more of because of the number of people and goods that go through them. Because of this, experts from all over the world are focusing on smart airports, which use the latest developments in telecommunications, infrastructure, robotics, and the Internet of Things (IoT). Advantages of Smart Airports Real-time data improves operational efficiency. Cost reduction, productivity improvement, and operational perfection. Demand optimization through passenger flow control and entry automation. Improved passenger handling, flight control, check-in, etc. Biometric monitoring systems, advanced cyber security, and reliable operations and maintenance improve surveillance and security. Better ground and health surveillance (cleaning frequencies, availability of amenities, etc.). The Revenue Angle A smart airport uses Wi-Fi access points as sensors to track passengers’ location and record their dwell times. With this data, the airport could place signs and ads where they would be seen. While landing travelers previously made few purchases, this airport placed signs for products they may want to buy before leaving where they would be seen. The result was increased sales for retailers and landside revenue for the airport operator. (Source: Deloitte Study) Traveler’s & Airport Operations Experience A traveler constantly interacts with technology systems and stakeholders during his journey through the airport. The smart airport systems influence the traveler’s safety, convenience, and overall experience at the airport. Operations like bag tracking, indoor navigation, in-store beacons, geo-fencing, queue analyzer, biometric screening, Wi-Fi passenger tracking, and building management systems are powered by IoT implementations that make an airport smart. Creating a Smart Airport: The Checklist A well-structured planning process can assist airport leaders in navigating all of the options and gaining confidence in achieving the airport's business objectives. The checklist includes the following steps: Selecting an IoT solution that aligns with your business goals Determine the organizational and technical abilities required to implement the solution Craft a road map to address gaps between the required abilities and existing abilities

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TRAVEL TECHNOLOGY

Big Data In Travel: Triggering Business Transformation

Article | July 7, 2022

Global travel agencies are striving to maintain a competitive edge in the market. They are relying on big data to analyze the current state of the market, automate work processes, and better understand customer needs to streamline their businesses. Big data is now an important part of the future of the travel industry because it helps: Accurate decision-making Customer demand forecasting Service personalization Travel marketing Optimization of pricing strategies How is Big Data Sourced? The following data sources are used to gather big data: UGC Data User-Generated Data (UGC) is the most affordable data to obtain and includes textual data gathered through questionnaires, social networks, and image data. Device Data Device data gives access to GPS data, mobile roaming data, bluetooth data, RFID, WiFi data and more. This data is harder to obtain and is expensive. Transaction Data Web search data, web page visit data, online booking data, etc., constitute transaction data. Advanced web services such as Google Analytics can help collate this data. The sourced data is analyzed using artificial intelligence, machine learning, and natural language processing (NLP). How Is Big Data Changing the Way Travel Companies Operate? With the help of big data, you can increase your performance, get deeper customer insights, and offer an excellent customer experience to travelers. Let us briefly examine how big data can help you achieve all these objectives. Optimize Your Revenue Optimize your costs and accurately predict short-term and long-term revenues. Through customer experience metrics, you can also analyze your profit potential, correctly forecast peak period demand and offer relevant services to customers at the right time. As a result, protect your agency from unexpected expenses and make the most of customer demand. Recognize & Capitalize on Trends Historical, real-time data and a standard analytical approach help you understand the changing trends in the tourism industry. Then, you can swiftly take measures to adapt to these changing trends and capitalize on the ones that contribute to revenue. Bleisure is an excellent example of such a travel trend. Improve Your Marketing Campaigns Big data processes large amounts of information on your target audience and helps you see which marketing campaigns can succeed based on long-term forecasting. Consequently, you can prevent any unexpected losses while executing seasonal marketing campaigns. Additionally, big data collects information on your competitors and target audience in real-time, so you know the kind of marketing campaigns you need to execute to remain ahead in the race. Enhance Brand Reputation Big data considers customer reviews and comments to help you understand which aspects of your business need improvement. Internally collected feedback and big data analysis can create a standard to improve the brand reputation of your agency. Conclusion Big data in the travel industry is more than just a trend; it is a tool for better understanding the market situation and each customer in general (potential and existing). All of this lays the groundwork for a more personalized approach and accurate prediction of what customers want, and contributes to an elevated customer experience and an increase in revenue.

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Spotlight

Travel Leaders Network

Travel Leaders Network assists millions of leisure and business travelers annually, and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry. Representing approximately 6,800 travel agency locations across the United States and Canada. Travel Leaders Network’s award-winning Agent Profiler agent locator, marketing, technology, supplier partnerships and educational programs empower member agencies to differentiate themselves in the marketplace, grow their business and lead the industry.

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DESTINATION AND TOURISM

Arch RoamRight Selected by Trek Travel as Travel Insurance Provider

Trek Travel | July 28, 2022

Arch RoamRight Travel Insurance today announced that Trek Travel, a leading luxury cycling vacations tour operator in North America, has selected Arch RoamRight as its primary travel insurance provider.Trek Travel customers now have access to Arch RoamRight’s travel insurance protection plan and award-winning customer service and claims teams when they book through Trek Travel. Arch RoamRight’s plans offer protection against financial losses caused by trip cancellations and interruptions, coverage for baggage and personal effects, and 24/7 global travel and medical emergency assistance. “Adventure travel continues to grow as more travelers wish to create lifetime memories and experiences, We’re pleased to offer our travel protection through Trek Travel, providing our excellent travel insurance to their valued customers.” -Cory Sobczyk, Vice President of Business Development, Arch RoamRight Trek Travel guests interested in purchasing Arch RoamRight’s travel insurance to help protect their travel plans can work with their trained trip consultants to understand and purchase coverage that meets their specific travel needs. “We’re thrilled to be working with Arch RoamRight as they have demonstrated a track record of exemplary customer service, technology innovation and responsiveness,” said Rich Snodsmith, Director of Sales for Trek Travel. “Our partnership with Arch RoamRight provides our travelers with confidence, knowing that they are protected if an unexpected event happens that prevents them from going on their trip, or an unfortunate mishap occurs during their trip.” About Arch RoamRight Arch RoamRight (www.RoamRight.com) is the co-branding of Arch and RoamRight® marks used by Arch Insurance Company to market its travel insurance that insures U.S. residents traveling around the world. From trip cancellation to travel medical insurance plans and an award-winning mobile app and website, Arch RoamRightTM is an industry leader in innovation and technological solutions. In 2021, Arch RoamRight won multiple American Business Awards® and was named one of the Best in Travel Insurance for 2021 by Money.com. About Trek Travel Trek Travel provides cycling vacations of a lifetime in the world’s most beautiful destinations. From luxury experiences to easygoing self-guided adventures, the bike tour brand has a trip for every rider out there. Their trips include the use of award-winning Trek bicycles, including e-bikes, so you can ride the best routes with the best gear. Trek Travel has been crafting unforgettable cycling vacations for 20 years, and was most recently recognized by Travel + Leisure’s World’s Best Awards 2022 as one of the top tour operators in the world.

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TRAVEL TECHNOLOGY

Barceló Hotel Group Chooses Talkdesk Contact Center Solution

Barceló Hotel Group | June 20, 2022

Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, has been chosen by Barceló Hotel Group to provide a cloud-based destination to centralize the hospitality brand’s contact center operations and improve customer experience (CX) for their clientsBarceló Hotel Group is the hotel division of the Barceló Group, a Spanish tourism leader. Founded in 1931 by Simón Barceló, the hospitality company has continued to flourish under the leadership of three generations of the Barceló family. Barceló Hotel Group manages 60,000 guest rooms in more than 270 four- and five-star urban and leisure hotel properties across 24 countries. Their company philosophy of “forward hoteligence” inspires the brand to continue elevating the benchmark for guest experience – earning them recognition as one of the 30 largest hotel brands in the world. Talkdesk CX Cloud™, an end-to-end customer experience solution, helped Barceló achieve digital transformation within their contact center. The flexibility and scalability of the Talkdesk platform eased the brand through a critical pivot from geographically siloed contact centers to one centralized virtual hub for managing all customer interactions. Previously, Barceló Hotel Group contact center agents – working from various locations across the globe – were only able to focus on customer inquiries within their own geographic areas. With the Talkdesk solution, every Barceló Hotel Group agent can assist any customer at any time. Talkdesk for Salesforce™ provides agents with real-time access to key customer details, ensuring guest needs are anticipated and met. Individual agents can also access all of their communication channels, tools, and customer data on a single screen, resulting in streamlined workflows and increased efficiency. AI-powered features like Talkdesk Interaction Analytics™ and Talkdesk QM Assist™ offer valuable, real-time coaching opportunities to help agents mine every interaction for the customer insights that lead to outstanding guest experiences. “The Barceló commitment to excellent guest service is one of the main strategic objectives of the company. It’s not just our vocation, it’s the passion that drives us forward, We also believe that delivering excellent guest experiences, and offering additional value during the reservation process through our contact centers, begins with giving our employees access to the best tools integrated into an omnichannel experience with Barceló.com. The Talkdesk solution presents our contact center agents with a simpler way to leverage complex data and provide a more personalized, seamless guest experience – before, during, and after staying at any one of the hotels managed by Barceló Hotel Group.” -Iñigo Onieva, global digital business director, Barceló Hotel Group. In hospitality and tourism, the customer journey extends beyond those moments spent enjoying five-star hotel accommodation. The brands who strive to also provide five-star guest experiences – from first inquiry to those thoughtful post-visit touchpoints – will be recognised as pioneers in the quest for guest loyalty,” said Kathie Johnson, chief marketing officer, Talkdesk. “With the Talkdesk solution, Barceló agents will have the capabilities and support needed to guide guests on that complete journey. We’re proud to partner with Barceló in achieving their customer experience goals.

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DESTINATION AND TOURISM

Wix Relaunches its Solution for Hotels - Now Powered by HotelRunner, Providing a Comprehensive Platform Built for the Hospitality Industry

HotelRunner | June 08, 2022

Wix.com Ltd. (NASDAQ: WIX), a leading global SaaS platform to create, manage and grow an online presence, announced the relaunch of its new solution for the hotel industry. Wix has partnered with HotelRunner, a complete platform tailored to support all accommodation businesses, to redevelop Wix Hotels. The new platform is a major improvement to the existing solution and includes a full suite of professional tools for every touchpoint needed to launch, manage, and grow a hospitality business of any size and maximize revenue.Wix's comprehensive online platform combined with HotelRunner's end-to-end travel technology provides the ability for users to create a website, manage their property, guests, bookings, and sales channels all from one platform. Whether running a bed and breakfast, boutique hotel, chain hotel, vacation rental, resort, or unique accommodation, business owners are equipped with the operational tools they need to efficiently run their business online and on premise. Benefits for users of Wix Hotels by HotelRunner include: Connect to leading online sales channels and travel agencies such as Booking.com, Expedia, Hotelbeds, and Airbnb, which can help increase revenues Receive direct reservations and secure payments from their website Manage rates and availability with user-friendly calendars on a single reliable platform to manage reservations and keep all inventory in sync while implementing complex pricing and revenue management strategies Real-time inventory updates on all sales channels Manage front desk operations including check-in and outs Manage policies and taxes, offer extras, promotions, deals, and coupons, engage with guests, and promote their property on sales channels via the channel manager "We are constantly improving our offering to provide business owners with a complete solution for any type of business, and we're thrilled to relaunch our hotel solution for the hospitality and tourism industry, As travel has begun to increase in the post-pandemic era, we're seeing a rise in the demand for digitalization in the hotel and hospitality industry and we're proud that we have developed a strong solution for these businesses and grow the addressable market. Wix has invested resources into building out the proper infrastructure to support privately owned businesses and large franchises, both for restaurants and hotels, and this new partnership with HotelRunner is another step in creating the go-to solution for businesses to efficiently manage their operations and grow." -Ronny Elkayam, SVP Mobile, App Market and Strategic Products at Wix. HotelRunner has been introducing innovations for more than a decade to build a bigger travel economy. Wix Hotels by HotelRunner has been developed by leveraging both companies' deep expertise in both travel and technology and positioning our award-winning platform, recognized globally by the leading travel industry players, as its foundation," said Ali Beklen, Co-Founder and Managing Partner of HotelRunner. "Our unique partnership with Wix will be the driving force that will take the hospitality and tourism industries to the next level by accelerating the digital transformation. Thousands of accommodation properties from all over the world will benefit from an affordable and comprehensive set of products, thanks to the new Wix Hotels by HotelRunner, added Arden Agopyan, Co-Founder and Managing Partner of HotelRunner. Wix Hotels by HotelRunner is in beta with a gradual rollout in English first and then to other languages. Existing users of the Wix Hotels solution will move to the new solution after the beta. To sign up for the beta version click here. About Wix.com Ltd. Wix is a leading platform to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix. About HotelRunner HotelRunner is a SaaS-enabled unified sales, operations, and distribution management platform and B2B network for accommodations, travel agencies, and payment providers. HotelRunner has thousands of accommodation and travel agency partners globally. HotelRunner is a Booking.com Premier Connectivity Partner, Expedia Elite Connectivity Partner, Airbnb Software Partner, Agoda Innovative Supplier, Oracle Gold, Hotelbeds, and Google Hotel Ads strategic partner.

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DESTINATION AND TOURISM

Arch RoamRight Selected by Trek Travel as Travel Insurance Provider

Trek Travel | July 28, 2022

Arch RoamRight Travel Insurance today announced that Trek Travel, a leading luxury cycling vacations tour operator in North America, has selected Arch RoamRight as its primary travel insurance provider.Trek Travel customers now have access to Arch RoamRight’s travel insurance protection plan and award-winning customer service and claims teams when they book through Trek Travel. Arch RoamRight’s plans offer protection against financial losses caused by trip cancellations and interruptions, coverage for baggage and personal effects, and 24/7 global travel and medical emergency assistance. “Adventure travel continues to grow as more travelers wish to create lifetime memories and experiences, We’re pleased to offer our travel protection through Trek Travel, providing our excellent travel insurance to their valued customers.” -Cory Sobczyk, Vice President of Business Development, Arch RoamRight Trek Travel guests interested in purchasing Arch RoamRight’s travel insurance to help protect their travel plans can work with their trained trip consultants to understand and purchase coverage that meets their specific travel needs. “We’re thrilled to be working with Arch RoamRight as they have demonstrated a track record of exemplary customer service, technology innovation and responsiveness,” said Rich Snodsmith, Director of Sales for Trek Travel. “Our partnership with Arch RoamRight provides our travelers with confidence, knowing that they are protected if an unexpected event happens that prevents them from going on their trip, or an unfortunate mishap occurs during their trip.” About Arch RoamRight Arch RoamRight (www.RoamRight.com) is the co-branding of Arch and RoamRight® marks used by Arch Insurance Company to market its travel insurance that insures U.S. residents traveling around the world. From trip cancellation to travel medical insurance plans and an award-winning mobile app and website, Arch RoamRightTM is an industry leader in innovation and technological solutions. In 2021, Arch RoamRight won multiple American Business Awards® and was named one of the Best in Travel Insurance for 2021 by Money.com. About Trek Travel Trek Travel provides cycling vacations of a lifetime in the world’s most beautiful destinations. From luxury experiences to easygoing self-guided adventures, the bike tour brand has a trip for every rider out there. Their trips include the use of award-winning Trek bicycles, including e-bikes, so you can ride the best routes with the best gear. Trek Travel has been crafting unforgettable cycling vacations for 20 years, and was most recently recognized by Travel + Leisure’s World’s Best Awards 2022 as one of the top tour operators in the world.

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TRAVEL TECHNOLOGY

Barceló Hotel Group Chooses Talkdesk Contact Center Solution

Barceló Hotel Group | June 20, 2022

Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, has been chosen by Barceló Hotel Group to provide a cloud-based destination to centralize the hospitality brand’s contact center operations and improve customer experience (CX) for their clientsBarceló Hotel Group is the hotel division of the Barceló Group, a Spanish tourism leader. Founded in 1931 by Simón Barceló, the hospitality company has continued to flourish under the leadership of three generations of the Barceló family. Barceló Hotel Group manages 60,000 guest rooms in more than 270 four- and five-star urban and leisure hotel properties across 24 countries. Their company philosophy of “forward hoteligence” inspires the brand to continue elevating the benchmark for guest experience – earning them recognition as one of the 30 largest hotel brands in the world. Talkdesk CX Cloud™, an end-to-end customer experience solution, helped Barceló achieve digital transformation within their contact center. The flexibility and scalability of the Talkdesk platform eased the brand through a critical pivot from geographically siloed contact centers to one centralized virtual hub for managing all customer interactions. Previously, Barceló Hotel Group contact center agents – working from various locations across the globe – were only able to focus on customer inquiries within their own geographic areas. With the Talkdesk solution, every Barceló Hotel Group agent can assist any customer at any time. Talkdesk for Salesforce™ provides agents with real-time access to key customer details, ensuring guest needs are anticipated and met. Individual agents can also access all of their communication channels, tools, and customer data on a single screen, resulting in streamlined workflows and increased efficiency. AI-powered features like Talkdesk Interaction Analytics™ and Talkdesk QM Assist™ offer valuable, real-time coaching opportunities to help agents mine every interaction for the customer insights that lead to outstanding guest experiences. “The Barceló commitment to excellent guest service is one of the main strategic objectives of the company. It’s not just our vocation, it’s the passion that drives us forward, We also believe that delivering excellent guest experiences, and offering additional value during the reservation process through our contact centers, begins with giving our employees access to the best tools integrated into an omnichannel experience with Barceló.com. The Talkdesk solution presents our contact center agents with a simpler way to leverage complex data and provide a more personalized, seamless guest experience – before, during, and after staying at any one of the hotels managed by Barceló Hotel Group.” -Iñigo Onieva, global digital business director, Barceló Hotel Group. In hospitality and tourism, the customer journey extends beyond those moments spent enjoying five-star hotel accommodation. The brands who strive to also provide five-star guest experiences – from first inquiry to those thoughtful post-visit touchpoints – will be recognised as pioneers in the quest for guest loyalty,” said Kathie Johnson, chief marketing officer, Talkdesk. “With the Talkdesk solution, Barceló agents will have the capabilities and support needed to guide guests on that complete journey. We’re proud to partner with Barceló in achieving their customer experience goals.

Read More

DESTINATION AND TOURISM

Wix Relaunches its Solution for Hotels - Now Powered by HotelRunner, Providing a Comprehensive Platform Built for the Hospitality Industry

HotelRunner | June 08, 2022

Wix.com Ltd. (NASDAQ: WIX), a leading global SaaS platform to create, manage and grow an online presence, announced the relaunch of its new solution for the hotel industry. Wix has partnered with HotelRunner, a complete platform tailored to support all accommodation businesses, to redevelop Wix Hotels. The new platform is a major improvement to the existing solution and includes a full suite of professional tools for every touchpoint needed to launch, manage, and grow a hospitality business of any size and maximize revenue.Wix's comprehensive online platform combined with HotelRunner's end-to-end travel technology provides the ability for users to create a website, manage their property, guests, bookings, and sales channels all from one platform. Whether running a bed and breakfast, boutique hotel, chain hotel, vacation rental, resort, or unique accommodation, business owners are equipped with the operational tools they need to efficiently run their business online and on premise. Benefits for users of Wix Hotels by HotelRunner include: Connect to leading online sales channels and travel agencies such as Booking.com, Expedia, Hotelbeds, and Airbnb, which can help increase revenues Receive direct reservations and secure payments from their website Manage rates and availability with user-friendly calendars on a single reliable platform to manage reservations and keep all inventory in sync while implementing complex pricing and revenue management strategies Real-time inventory updates on all sales channels Manage front desk operations including check-in and outs Manage policies and taxes, offer extras, promotions, deals, and coupons, engage with guests, and promote their property on sales channels via the channel manager "We are constantly improving our offering to provide business owners with a complete solution for any type of business, and we're thrilled to relaunch our hotel solution for the hospitality and tourism industry, As travel has begun to increase in the post-pandemic era, we're seeing a rise in the demand for digitalization in the hotel and hospitality industry and we're proud that we have developed a strong solution for these businesses and grow the addressable market. Wix has invested resources into building out the proper infrastructure to support privately owned businesses and large franchises, both for restaurants and hotels, and this new partnership with HotelRunner is another step in creating the go-to solution for businesses to efficiently manage their operations and grow." -Ronny Elkayam, SVP Mobile, App Market and Strategic Products at Wix. HotelRunner has been introducing innovations for more than a decade to build a bigger travel economy. Wix Hotels by HotelRunner has been developed by leveraging both companies' deep expertise in both travel and technology and positioning our award-winning platform, recognized globally by the leading travel industry players, as its foundation," said Ali Beklen, Co-Founder and Managing Partner of HotelRunner. "Our unique partnership with Wix will be the driving force that will take the hospitality and tourism industries to the next level by accelerating the digital transformation. Thousands of accommodation properties from all over the world will benefit from an affordable and comprehensive set of products, thanks to the new Wix Hotels by HotelRunner, added Arden Agopyan, Co-Founder and Managing Partner of HotelRunner. Wix Hotels by HotelRunner is in beta with a gradual rollout in English first and then to other languages. Existing users of the Wix Hotels solution will move to the new solution after the beta. To sign up for the beta version click here. About Wix.com Ltd. Wix is a leading platform to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix. About HotelRunner HotelRunner is a SaaS-enabled unified sales, operations, and distribution management platform and B2B network for accommodations, travel agencies, and payment providers. HotelRunner has thousands of accommodation and travel agency partners globally. HotelRunner is a Booking.com Premier Connectivity Partner, Expedia Elite Connectivity Partner, Airbnb Software Partner, Agoda Innovative Supplier, Oracle Gold, Hotelbeds, and Google Hotel Ads strategic partner.

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