Lessons from India: choice is king when it comes to travel

GORDON WILSON | January 19, 2018

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Who’s already thinking about their summer holiday? Up until the turn of the century, the task of planning your holiday typically started with a newspaper supplement or in a chair opposite a travel agent – armed with a well-thumbed guidebook and a few word-of-mouth recommendations from trusted friends and relatives. Even the most nomadic of travelers back then couldn’t have foreseen the level of convenience we enjoy today – with the global online travel market expected to grow 11% each year from 2016 to 2022, according to Allied Market Research.

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