Loyalty goes the extra mile in travel

| February 18, 2020

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Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

Spotlight

Vintage Rides

Vintage Rides has operated guided Royal Enfield Tours since 2006. We are the clear leader in the French-speaking, inbound market & are now developing our presence in English-speaking markets. Vintage Rides currently operates tours for more than 1000 riders per year with a team of 30-40 staff & freelance guides across the countries in which we operate our tours.

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Why tourism providers are still working on travel personalisation

Article | February 11, 2020

It should come as no surprise that even as we enter the new decade, industries such as retail and travel are seeing continued investments in digital platforms and solutions aimed at delivering hyper personalisation. The reason is that millennials have risen in purchasing power, becoming the dominant driver of business and growth. Any business that market its products or services to this audience must adapt and develop innovative approaches to address dramatic shifts in customer behaviour, as well as the demands for mobile and social media.

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Loyalty goes the extra mile in travel

Article | February 18, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

Read More

Promoting Tourism in the Time of Coronavirus Is a No-Win

Article | March 5, 2020

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AI is the key ingredient for travel and hospitality sectors' business strategy

Article | February 24, 2020

The very essence of travel and hospitality lies in connecting people to each other as well as to places and experiences. However, consumer behavior is constantly changing, competition continues to heat up, and the industry, though witnessing consolidation at various levels, continues to be highly fragmented. So, as new and emerging technologies are playing a pivotal role in the rapid digitization and automation of this increasingly ‘connected’ world, it only makes sense that players in the space are frontrunners in terms of their implementation. Artificial Intelligence, in particular, is proving to be useful for a number of processes and functions across businesses in the travel and hospitality space, both in terms of internal operations and enhancing the experience for the end-users.

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Spotlight

Vintage Rides

Vintage Rides has operated guided Royal Enfield Tours since 2006. We are the clear leader in the French-speaking, inbound market & are now developing our presence in English-speaking markets. Vintage Rides currently operates tours for more than 1000 riders per year with a team of 30-40 staff & freelance guides across the countries in which we operate our tours.

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