Luxury Travel Has to Make Sense of All 5 Senses

If luxury hotels want to provide sensual experiences, then they need to focus more on the senses all five of them.Indoors, we tend to rely most heavily on two senses sight and touch (unless we are eating). But some luxury travel marketers are starting to realize that bringing our other senses into the equation can be a big differentiator.

Spotlight

HotelREZ Hotels & Resorts

HotelREZ Hotels & Resorts, is a hotel, apartment, apart-hotel & private label groups’, representation company that provides the best in class technology, distribution, revenue, consultancy, digital services (to include websites, booking engine and meta) together with demand generation, leisure and corporate RFPs, sales & marketing opportunities to 1000s of independent and small groups of properties worldwide.

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Hospitality Management

Bump Revenue with Flight Ticket Reservation System

Article | July 19, 2023

Flight carriers across the world are constantly processing bookings from travelers. To keep up with the demand, they need to be on top of everything. Technological advances have helped airline reservations move away from a manual system. At a time when commercial aviation relied on physical systems, they offered tickets through dedicated reservation centers dotting popular cities. Such facilities had employees to assign paper tickets to travelers. These paper tickets represented the sale of a seat on a flight. But as more and more people could afford air travel, alterations became necessary and a stressful process. The challenges in airline reservation were mostly related to mobility, alterations, and refund and the solution was an online flight ticket reservation system that addressed them all at once. Cut to 2022. Today, we book flight tickets on-the-go using an automated passenger reservation system, thanks to the computerized reservation systems that are crucial for any airline company or tour operator to offer outstanding customer experience to travelers. Airline Reservation System: Getting into the Nitty-gritty The airline industry is not an exception to cut-throat competition, as the number of airline companies has seen a rapid increase in the last few decades. Every company is trying to adopt a new technological solution or business strategy that can help generate higher revenue, offer its customers a satisfying customer experience, and remain up-to-speed with the dynamic demands of the industry. This need to stay ahead of the game led to the creation of the airline reservation system. An airline reservation system is a web-based flight booking engine used to conduct flight bookings. The bookings are made by collating information such as airline schedules, fare tariffs, passenger reservations, and PNRs with the help of global distribution systems. This system provides real-time inventory and rates for travel agents and travelers so they can choose from the many options available. Flight Ticket Reservation System Streamlines Flight Booking Processes A flight reservation system streamlines air ticket booking with key features that make it easy for a travel agent or traveler to book a ticket from their computers or phones. Here are the components of online flight ticket reservation system: Reservation Management Inventory Management Multi-city search Option Payment Gateway Integration A Mobile-friendly design A Customizable System Online Reservation Facility Multi-language Compatibility Why Airline Companies and Tour Providers Depend on Travel Tech Providers? Airline companies like yours make it a point to use a computer reservation system to achieve their revenue goals. Tour operators also rely heavily on flight ticket reservation system so that they can offer their end customers a platform for mobile airline reservation. Let us take a look at the many ways an online flight ticket reservation systems has changed the airline industry: Bookings Don’t Have to Wait Tour operators and travelers can buy flight tickets 24/7 without having to visit a physical counter. This increases convenience and makes the process of booking a ticket hassle-free. Consequently, your business remains available for your customers through your flight ticket reservation system provider around the clock, so they don’t have to struggle to book the ticket. Your Staff Can Focus on More Important Tasks With the help of an online booking system, you can reduce the administrative time that your staff spends on tedious filing and noting down customer information. Easily automate key tasks such as payments, report generations, waiver signing, and reservation and let your staff focus on other important tasks. Additionally, customer success teams can give their time to important issues than mitigating smaller challenges. API Integrations are Your Best Friend Online booking systems allow API integrations with large distributors and well-known brands within the travel sector. This can make your airline visible to a larger customer base. Such tech integrations can get you more bookings and help you with branding. Offer an Enhanced Customer Experience When you integrate flight ticket reservation system solution into your website, you offer end customers a seamless experience. They are in charge of the entire process, right from exploring the flights you offer to checking-in at a time that is convenient for them. Get Insights into Your Business You can get valuable insights through the analytics dashboard that tells you about popular sellers, add-ons, time-slots, and seasons using a flight ticket reservation system technology. You can get a clear idea on what’s working for the customers and what isn’t. You can improve your offerings and business processes to achieve business growth. Last Thoughts Integrating an online flight reservation system into your airline or tour operations business can help you keep up with the current market trends, and grow your sales and market share.

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Hospitality Management

Top 5 Ways Big Data is Transforming the Travel Industry Businesses

Article | June 20, 2023

Data science has lead to marvelous opportunities for many industries. Like so many other industries, the travel industry would greatly benefit from knowing future travel information in advance. Fortunately, there is no need to rely on some fortunetellers anymore, but take advantage of Big Data. Big Data in the travel industry is driving in the right direction, especially after the pandemic, as companies had to be more technologically advanced to cater to their regular operations effortlessly. And big data is now transforming the way businesses used to conduct their operations. It has started taking care of everything that a traveler expects from the traveling organizations in terms of personalized offers to products and more. In this digital period, where everything is hyperconnected, new technologies and big data analysis have become essential for the travel industry to adopt new consumption models and improve the decision-making process. Many industry leaders are already using big data in the travel industry. Still, but you may not understand the real value it can provide for your business or how is big data being used in the travel industry. With a closer look at the ways big data is transforming the travel industry, you can determine how your business can benefit from its use. Before you reach this point, a brief about significant big data challenges in the travel industry can help you understand how you can improve your company. What were Big Data Challenges? Data capture Unorganized structure of data Speed Privacy and security Data ownership Data handling Data storage 5 Ways Big Data is being Used in Travel Industry Businesses So how exactly is big data going to affect your company? Amadeus's research study identifies two segments of change, one is the operations, and the other is marketing strategies. Greater Personalization Companies in the travel industry, such as car rental companies, tour operators, airlines, and more, must find a way to improve their overall functionalities to meet goals. To stand out, you must have a unique approach to market your products. Using big data, you can easily pinpoint exactly what employees are looking for and then establish a concrete base right out of the gate. When it comes to greater personalization offerings, effective uses of big data analytics help making well-informed decisions. By using big data analytics, the applications provide wide-ranging personalization offerings such as promotions, deals, referrals, and more, keeping an aim to generate revenue. Identification of Potential Risks Currently, businesses are struggling to deal with high-risk environments, where a proper risk management process is the need of the hour. Big data in the travel industry has been instrumental in developing new risk management solutions and can enhance the effectiveness of risk management models and build intelligent strategies. This is one potential power of big data is transforming the travel industry. Pricing strategies Price is a critical component to set under marketing strategies. Big data used by travel companies can easily track, analyze, and file the competitors’ prices to get a clear picture of what’s trending. This real-time analytics can help your company track pricing changes and build a consistent pricing strategy for a better workflow for employees. Price strategies can turn into a game-changer for your business goals in the future. Through a transparent idea of what competitors are implementing in their process, your business can execute optimum pricing strategies that would considerably benefit your company by predicting future demand. Security Enhancements As the amount of online transactions has amplified steadily over the years, the rate of fraud has also increased simultaneously. Losing customer data can destroy your business’s reputation. Big data in the travel industry allows companies to plan and implement software that would increase safeguards on sensitive information by leveraging types of technologies, including natural language processing, video recognition, speech recognition, machine learning engines, and automation. This is considered one of the best solutions for how big data is helping the travel industry. Revenue Management Travel businesses use big data analysis to manage their revenue. Big data in the travel industry has become one essential part of companies that effectively maximizes financial aspects. If you have set a goal in your company to achieve specific revenue, then it is crucial to define a market strategy to offer corporate travelers the right services through the right channel. Because of this, you can manage the prices to maximize the revenue of your company. Benefits of Big data From a humble beginning of big data in tourism before the pandemic, it has become a mainstay in the business world. Big data solutions and big data analytics will not only foster taking data-driven decision, but also empower your workforce that add value to your business. According to Harvard Business Review, 99% of companies surveyed reported that they intend to implement big data analytics and AI in the near future. What are other significant big data benefits that you should inculcate it in your business? Here are some of these: Big data benefits for the travel industry by offering real-time monitoring, forecasting of business, and the market. Unlock the true potential of data-driven marketing. Facilitate faster delivery of services and products that meet and exceed the client’s expectation. How Businesses can Analyze Big Data? To understand big data, you firstly need to know the points that need solutions. Then, attempt to identify the answer to your questions such as, ‘how can I get the data to solve it?’ or ‘what can big data do for my business?’ Your big data solutions need to be effortless. It is important to match what you had in mind for pricing and make it flexible to serve your business in the future. Research the most reliable big data tool so that it can serve to provide you the right solution. For example, if you want to introduce more effective promotions and marketing campaigns, you can use Canopy Labs, to predict big data travel behavior and sales trends. The travel and tourism industry uses big data with the help of several tools that are inexpensive or even free to use. Google also has user-friendly tools like Google Adwords and Google BigQuery. So, don’t feel overwhelmed by all the data that’s out there. With the right tools, you can separate the data to find what you need to start growing your business today! Some Success Stories KAYAK sets an example of using big data in the travel industry by innovation and spearheads the technological revolution. It has developed a new benchmark in the travel industry using big data for travel management and operations. United Airlines embraced a “collect and analyze” approach to their big data for travel planning. The company tracks all information using real-time data, including individual and general historical data. The Schiphol Group, which operates the airport, has reportedly invested in data science packages. A team of big data analysts easily analyze, report, and visualize the constant influx of data of employees on corporate trips. These developments are reflective of the growing big data analytical trends in the travel and tourism industry. Following the steps of industry leaders, a lot of companies have started the adoption of big data for travel management and improvising their analytical tools to make more informed decisions for future travel mechanism. You can get more interesting and updated news to rely on how big data in the travel industry is transforming. Future Outlook of Big Data in Travel Industry Many industry leaders are talking about big data in the travel industry, its evolving benefits and the future of big data within the tourism industry. With the effective uses of big data, your company can use information about employees catering to corporate business services to understand the workflow. Hadoop, one of the big data applications in the travel industry, provide suffecient data storage space and presents information from a wide range of sources in a structured manner. It enables tourism companies to take immediate decisions as per requirements. Big Data applications in the travel industry help companies introduce new products to have predictive analysis and critical insights about corporate travelers. What could be anticipated from the future of big data is that travel industry professionals will progressively utilize big data to facilitate their potential benefit. This will genuinely modify what companies would offer corporate travelers equally in the future. With such activities to cater the markets worldwide, big data in the travel industry has formed a clear map. Frequently Asked Questions How is big data being used in the travel industry? Big data in the travel industry is used to observe various marketing strategies and some customer-related patterns and trends. Following these is important to create loyalty among employees as well as customers also. Therefore, the more data a business collects, the more it will understand ways to generate revenue. What is the future of big data in travel industry? The future of big data in the travel industry stays impressive as the market leaders can make decisions that are more informed based on analytics and number-driven data. Big data in the future will boost the efficiency of the services and the quality at the same time. How big data is helping the travel industry? Big data is helping the travel industry in many ways. It is allowing businesses to make more evidence-driven decisions for revenue. These include the ability to anticipate customers' future demands accurately, re-structure pricing, target more marketing strategies, and improve real marketing tricks. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is big in the travel industry being used?", "acceptedAnswer": { "@type": "Answer", "text": "Big data in the travel industry is being used with intent to observe various marketing strategies and some customer-related patterns and trends. Following these is important to create loyalty among employees as well as customers also. Therefore, the more data a business collects, the more it will understand ways to generate revenue." } },{ "@type": "Question", "name": "What is the future of big data in travel industry?", "acceptedAnswer": { "@type": "Answer", "text": "The future of big data in the travel industry stays impressive as the market leaders can make decisions that are more informed based on analytics and number-driven data. Big data in the future will boost the efficiency of the services and the quality at the same time." } },{ "@type": "Question", "name": "How is big data in the travel industry helping?", "acceptedAnswer": { "@type": "Answer", "text": "Big data in the travel industry is helping in many ways. It is allowing businesses to make more evidence-driven decisions to generate revenue. These include the ability to anticipate customers' future demands accurately, re-structure pricing, target more marketing strategies, and improve real marketing tricks." } }] }

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Hospitality Management

Overcoming Obstacles of Hospitality Management in Travel Industry

Article | July 18, 2023

Discover insights to overcome hospitality management challenges of the dynamic travel industry. Elevate customer experiences, optimize operations, and thrive in the hospitality and travel industry. Contents 1. Importance of Hospitality in Tourism Industry 2. Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience 2.2. Seasonality of Hospitality 2.3. Rapid Shift in Market Trends 2.4. Retaining, Hiring & Managing Staff 2.5. Protecting Online Reputation 3. Significance of Implementing the Right Solutions 4. Conclusion 1. Importance of Hospitality in Tourism Industry Today, the culture of hospitality holds paramount importance, focusing on outshining businesses by delivering exceptional service quality. To achieve this, hospitality industries must prioritize providing superior and satisfying products to their customers. Hiring managers should seek individuals with an excellent service-oriented mindset, while the training process should center around cultivating a strong service culture within the organization. Graduates of tourism and hospitality management programs are increasingly occupying key positions within the industry. These professionals view themselves as dedicated individuals entering the realm of hospitality management. Their roles demand specialized knowledge and skills, ongoing professional development, and a commitment to benefiting the community and society. Hospitality and travel industry revolves around extending friendly treatment to guests and tourists, making it an indispensable sector within tourism. Understanding consumer behavior becomes crucial in making informed marketing decisions for tourism products and activities. To fully leverage the potential of the tourism industry, it becomes imperative to comprehend what challenges may and how to overcome them to make better decisions. 2. Overcome Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience Personalizing the guest experience has become an increasingly crucial challenge in the hospitality and travel industry, particularly as traditional B&Bs face competition from emerging players like Airbnb. To stay competitive and retain guests, it is essential to go beyond providing basic services and amenities. Today's travelers seek unique, tailored experiences that resonate with their preferences and needs. By personalizing the guest experience, hospitality establishments can create a lasting impression and build strong customer loyalty. This involves understanding guest preferences and anticipating their needs before they articulate them. It can include personalized greetings, offering amenities or services that align with their interests, and providing recommendations tailored to their tastes. Effective communication is vital before, during, and after the guest's visit. Leveraging guest data and preferences allows targeted marketing campaigns, personalized offers, and follow-up communication that nurtures the relationship and keeps guests engaged. 2.2. Seasonality of Hospitality One significant challenge is personalizing the guest experience, especially when considering the seasonality of the hospitality and travel industry. During peak seasons, although businesses may thrive, there is often added stress on staff to cater to a high volume of guests. Effective stress management measures and caring for the team's well-being are essential to delivering exceptional experiences consistently. In contrast, during off-peak seasons, it is an opportune time to utilize the team's talents for activities such as enhancing social media platforms, updating the website, reviewing security measures, conducting staff training, and staying abreast of industry innovations. This proactive approach helps maintain competitiveness and prepares for the next peak season. 2.3. Rapid Shift in Market Trends In hospitality and travel management, a critical challenge is the rapid shift in market trends driven by technological advancements. The advertising and marketing landscape has undergone significant transformations, rendering previously successful strategies ineffective. To navigate these transformations successfully, it is crucial to maintain updated websites, actively engage on social media platforms, promptly respond to online reviews, and develop compelling advertising campaigns. Hospitality industry managers can collaborate closely with either an internal marketing team or a marketing agency to ensure that their brand voice and mission are accurately conveyed and represented across all social platforms. Consistency, accuracy, and responsiveness are paramount in achieving marketing success in the dynamic world of hospitality. 2.4. Retaining, Hiring & Managing Staff While retention, hiring and effective staff management is a challenge that extends beyond the hospitality and tourism industry, it holds particular significance in roles that involve direct interaction with the public, as they play a crucial role in delivering exceptional guest experiences. Hospitality and tourism establishments rely on staff members of the highest caliber at all levels, be it front desk, housekeeping, maintenance, tour guides, wait staff, or kitchen personnel. In addition to possessing the necessary skills, staff members must embody essential qualities such as integrity, compassion, and empathy to provide guests with the finest service. Regular training programs are crucial to align new hires with the vision and mission of the hospitality business. Furthermore, fostering a strong team culture is essential for retaining staff members who consistently go above and beyond for guests. 2.5. Protecting Online Reputation In the contemporary hotel and tourism industry, where customers openly share reviews, opinions, and complaints on online platforms such as OTA websites, Google, Facebook, TripAdvisor, and social media, safeguarding and managing online reputation has become a critical challenge. With 96% of Tripadvisor users considering reviews critical in their travel planning and hotel booking decisions and 83% referencing reviews before booking, effective reputation management is paramount. Thoughtful and timely responses to customer reviews are crucial, as 85% of TripAdvisor users agree that it positively influences their perception of the hotel. (Source: Xotels) Maintaining a high review score on OTA sites is essential to prevent potential guests from filtering out hotels with lower scores. Additionally, leveraging positive reviews and customer feedback on social media platforms can be done by showcasing average scores and using customer quotes on the hotel's website. Importantly, customers understand that mistakes can happen, but how a hotel responds to them matters. Swiftly addressing issues, providing courteous and considerate online communication, and rectifying problems extensively safeguard the hotel's reputation. 3. Significance of Implementing the Right Solutions Implementing the right solutions holds immense significance in hospitality management. It is essential to address various challenges effectively, such as personalizing the guest experience, managing seasonality, adapting to rapid market trends, retaining and hiring staff, and protecting online reputation. By implementing tailored solutions, hospitality professionals can strengthen their hospitality management businesses. Understand the significance of the solutions to be implied to overcome management challenges. Enhanced Guest Experience: The hospitality and travel industry thrive on delivering exceptional guest experiences. By addressing management challenges effectively, such as streamlining operations, optimizing customer service, and personalizing guest interactions, the right hospitality solutions can significantly enhance the overall guest experience. This, in turn, leads to increased customer satisfaction, loyalty, and positive word-of-mouth, all of which are crucial for the success of any hospitality business. Improved Operational Efficiency: Hospitality management challenges often revolve around optimizing operational processes, managing resources, and ensuring a smooth workflow. Implementing the right solutions, such as advanced technology systems, automation, and efficient management tools, can significantly enhance operational efficiency. This results in cost savings, reduced errors, improved productivity, and better utilization of resources, leading to overall business growth and profitability. Effective Staff Management: The hospitality industry heavily relies on its workforce to deliver quality services. Staff scheduling, training, communication, and performance management challenges can be effectively addressed through the right solutions. Employee management systems, training programs, and communication tools improve staff organization, engagement, and productivity. When employees feel supported and empowered, they are more likely to provide exceptional service, leading to a higher guest satisfaction. Data-Driven Decision-Making: The hospitality industry generates vast amounts of data related to guest preferences, booking patterns, revenue streams, and operational metrics. However, deriving actionable insights from this data can be challenging without the right solutions. Implementing data analytics tools, performance tracking systems, and guest feedback platforms enable managers to make informed decisions based on real-time data. 4. Conclusion To achieve long-term success in the travel and hospitality industry, it is necessary to overcome hospitality management obstacles that businesses face. Through strategies such as personalizing the guest experience, effectively managing seasonality, adapting to market trends, retaining and hiring the appropriate staff, and protecting online reputation, hospitality businesses can differentiate themselves and develop customer loyalty. Through the strategic implementation of customized solutions, managers can navigate these challenges, enhance their guests' experiences, and drive long-term growth in the dynamic travel industry.

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5 Reasons the BMW Performance Center West is a Business Itinerary Imperative

Article | August 26, 2020

With the travel and tourism sector having taken a gut punch this year amid coronavirus concerns, many business groups and professionals are seeking new and innovative ways to enjoy memorable team events, proffer inspiring staff incentives and have some impactful one-on-one with customers and clients particularly those activities that inherently facilitate large crowd avoidance. With that, I’ve found a fabulous option in the BMW Performance Center West. This permanent performance driver training facility, located in Thermal, California near Palm Springs, offers one-of-a-kind experiences for both business groups and individuals that are taught by BMW professional driving instructors on a private course. With up to 5.1 miles of expansive track layouts, the facility offers various driving programs and schools allowing participants to get behind the wheel of “the Ultimate Driving Machine” and learn key skills. Things like proper vision, basic car control, panic braking, handling, last-minute emergency lane changing, distracted driving, high-speed control and precision driving are all taught. Plus, it’s just plain old adrenaline-inducing fun. The facility, which opened in 2015, offers various driving solutions for people of all ages and capabilities, and they also have special programs and meeting space for private and corporate groups. So, your entire department or company at large can get in on the action! There are multiple one- and two-day driving schools and experiences, private instruction, customizable events and the opportunity to experience the expansive, luxurious facility in either BMW or MINI vehicles. Here are my top five reasons why this facility is a must-visit vacation destination, with the finer details courtesy of the BMW Performance Center West: 1. Private Instruction in the latest and greatest models Instruction at the facility encompasses the full line of the newest BMW and MINI vehicles. In fact, there are reportedly over 100 new models available for activities at the BMW Performance Center West. Also notable is the fact that all BMW driving experiences and schools are taught by professional BMW Driving Instructors, many of whom are professional race car drivers with dozens of wins. They even hold two world records: Longest Drift in eight hours (232.5 miles) and Longest Tandem Drift (39.25 miles). These BMW Professional Driving instructors teach you how to handle your vehicle in challenging situations and conditions including accident avoidance, cornering, drifting, car control, braking and more. A skidpad allows drivers to feel oversteer and understeer, simulating hydroplaning or driving on black ice and providing the opportunity to learn how to handle those situations. The skidpad also provides advanced drivers with the thrilling experience of drifting. The tight performance track offers plenty of opportunity to learn how to control a vehicle at various speeds and cornering situations. Drivers can definitely satisfy their need for speed and excitement on one of the four tracks and experience driving scenarios they’ve only ever seen in the movies. 2. A variety of track experiences are available In addition to BMW-dedicated tracks and a polished wet skidpad, some classes take advantage of the FIA certified race tracks of The Thermal Club. There are three tracks there with a combined length of 5.1 miles. The North Palm track is 1.2 miles long, the Desert Palm track is 1.8 miles long, and the South Palm track is also 1.8 miles long. Their newly-opened Off-Road Track allows drivers to experience extreme angles in the BMW X-series vehicles, splashing through water obstacles, driving over bumpy off-road trails and more. The vertical angles are literally steeper than any street in San Francisco and the visual sensation is amazing. Drivers often say, “I didn’t know a car could do that!” 3. A range of performance driving experiences are offered Each BMW Performance Center West’s fun and action-packed driving programs delivers a robust experience that you’re sure not to forget. These include: -- BMW Performance Center Drive: This option packs a real punch with two intense and exhilarating driving sessions capped off with a Hot Lap by a Certified BMW instructor. -- M Track Drive: This is the perfect combination of machine and track with six hard-charging laps on one of the tracks of The Thermal Club pushing a BMW M3 or M4 to its limits. Featuring the facility’s most powerful and responsive vehicles, the M Track Drive will put you behind the wheel of an M car for six exhilarating laps on an FIA Certified racetrack. You’ll follow an instructor’s car for a warm-up lap and also learn the proper line for achieving the best time. Then, try to keep their car in your sights as speeds and g-forces increase, pushing your M car to its considerable limits. -- The Ultimate BMW Mixer / The Track Meet: This is a unique driving and dining experience that elevates gift-giving, business networking and client entertaining to a whole new level. It’s a great way to get a taste of what the group events can offer. The mixer is a half-day experience that includes a delicious chef-prepared lunch, three exhilarating driving sessions in a fleet of brand-new BMWs and a Hot Lap around the track with a BMW pro at the wheel. The afternoon is capped off at a private reception with hors d’oeuvres and beverages at the BMW Performance Center. If you do have business needs, the facility has meeting spaces with multimedia capabilities, site-wide Wi-Fi and both indoor and outdoor dining with a delicious catering menu. 4. Both one- and two-day car control schools are available Engage your senses and push through your comfort zone by learning vehicle handling, quick judgment and accident avoidance skills—all developed in a controlled environment with a BMW-certified instructor observing and coaching via radio. These include real-world driving conditions and scenarios—wet pavement, emergency braking and lane changes, distracted driving and more. For the two-day options, participants will build on and reinforce the skills and techniques learned on day one. More seat time and real-time feedback takes driving abilities to the next level. Day two is when things really “click” and safe driving instincts kick in. This is also the day participants will experience an Instructor Hot Lap. There are a wide range of driving school options at the BMW Performance Driving Center that are available to individuals and groups, alike. Below is a brief synopsis of each: -- Car Control School: Take the wheel of a BMW and head out to the track, where professional instructors will hone your driving skills. Understanding stability control, knowing what to do when a vehicle starts to slide on the wet skid-pad and practicing proper vision through the lane-change course will allow you to anticipate situations on a real road. Available as a one-day, or for even more in-depth instruction, two-day course. -- M School: Take the wheel of a high-performance BMW M vehicle and experience the power of M firsthand. Accelerate, corner and brake faster than you ever have before, then learn to maintain control in low traction conditions on the facility’s wet skidpad and keep 400 horsepower under control. End the day with a hot lap in an instructor-driven M vehicle. Available as a one-day, or for even more pulse-pounding excitement, a full two-day course. -- One-Day M School: Learn the theory, physics and mechanics of performance driving. M School builds confidence and consistency while perfecting control, handling, acceleration and braking techniques. -- Two-Day M School: Take everything you learned on day one and push “GO.” Slaloms, drifting, braking, cornering at optimum slip, full- and modified-time laps at speeds you’ve only dreamed of. -- Advanced M School: Game on. M School graduates are an elite class of driver. They’ve proven that they’ve got what it takes to handle the ultimate challenge: BMW’s Advanced M School, held for two full days at road course tracks with pro Instructors, is the closest you can get to a racing experience. -- MINI Motoring School: Take a John Cooper Works MINI Cooper and run it through an autocross course, lead/follow session and some stunt driving techniques, all under the watchful eye of a professional instructor. The mighty MINI will have you grinning from ear to ear all day long. -- MINI Tricks and Stunts School - The first half of the day gets you intimately familiar with the MINI’s handling and capabilities, but the fun meter gets cranked to 11 in the afternoon. They’ll cover silky smooth reverse donuts on the skidpad, J-turns and reverse turns. -- Teen School: There’s a lot for brand-new drivers to keep in mind and the BMW Teen School will allow them to experience how a vehicle feels at the limit in the safety of a closed environment. From wet skidpad exercises and panic braking to performing a double lane change, teens will leave with a solid foundation of vehicle control and a big smile. This option is available as either a one or two-day curriculum. 5. Amenities abound Set against a backdrop of breathtaking mountain views, the BMW Performance Center not only boasts a private course where only you can experience the Ultimate Driving Machine, but also a luxurious modern building, gourmet café, coffee bar and gift shop with exclusive merchandise that you cannot buy anywhere else. Customized corporate retreats and group events held at the BMW Performance Center are a refreshing change from the cliché team-building sessions. All programs are designed to improve dynamics, build trust and facilitate group communication. They have meeting spaces with Multimedia capabilities, site-wide Wi-Fi and indoor and outdoor dining space. In all, this is an unforgettable experience that also makes a great gift idea. With stay at home orders having been lifted, getting behind the wheel of a new BMW at the BMW Performance Center West is a “bucket list” excursion sure to leave you longing for more.

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Spotlight

HotelREZ Hotels & Resorts

HotelREZ Hotels & Resorts, is a hotel, apartment, apart-hotel & private label groups’, representation company that provides the best in class technology, distribution, revenue, consultancy, digital services (to include websites, booking engine and meta) together with demand generation, leisure and corporate RFPs, sales & marketing opportunities to 1000s of independent and small groups of properties worldwide.

Related News

Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

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Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

Read More

Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Events