Hospitality Management
Article | June 19, 2023
It would be an understatement to say that the recent pandemic is ushering in a seismic shift for the travel trade, which suffered a collective gut punch as COVID-19 unrelentingly raged across the globe. New health and safety protocols, crisis management plans and other operational touchpoints are being overhauled to help those in—and dependent upon—the travel industry better pivot and adapt to the unforeseen. For travelers, priorities and sensibilities have also evolved on multiple fronts. For one, various reports extrapolate how privacy has become the new luxury.
In fact, a “Covid Travel Outlook 2021” travel sentiment survey by Indagare found that travelers “feel more comfortable renting a home or private villa for added privacy” and that “more than half of those surveyed said that they are 54 percent more likely to rent a home than they were prior to coronavirus, preferring to ‘Stay at homes not hotels,’ for added security and peace of mind.” Other reports tout the key advantages of private luxury villa accommodations, with privacy and exclusive use entrenched among them.
Amid the surge in category popularity, travelers must also consider ways to aptly vet luxe private villa options amid a burgeoning field. According to an Indagare.com story outlining the benefits of “going private,” proximity is one overarching booking factor noting that “for some travelers, a house close to town or affiliated with a nearby resort or hotel provides the perfect combination of exclusivity and access (to restaurants, coffee shops, fitness classes, etc.). Others prefer staying someplace further removed, opting for a home with fewer amenities or a lavish villa with every convenience under the sun.”
The article also points out another critical aspect that, all too often, is taken for granted: availability. The story cites the reality that “accommodations can fill up months or even a year in advance,” which some more spontaneous wanderers might not expect. Relative to post-pandemic issues, the story further cautions that “this year, with exclusivity at an unprecedented premium and fewer destinations open to international arrivals, early planning is crucial. One reason: Many travelers are opting for longer stays, now that remote work and Zoom classes are ubiquitous, meaning there’s less turnover. For these extended trips—workcations or staycations—having strong WiFi, reliable phone service and separate areas for being productive are key factors when choosing the right rental.”
With this and other public discourse helping spur private villa reservations, I sought to connect with one purveyor in the space that is making due strides: Destinations in Paradise. This boutique agency offers a suite of architectural five-star private villas in four locales: The Big Island and Kauai, Hawaii as well as Los Cabos, Mexico and Mendocino, California. Having personally experienced this company’s brand of haute hospitality on the Big Island, I sought to connect with the founders—David Cohen and Howard Appel—for some clarity on how they’ve apparently adapted so well in the post-pandemic era. Here’s what they had to say.
MK: So, first, let’s talk about the properties, themselves, and also your company at large. What sets Destinations in Paradise apart from other luxury home and private villa purveyors in the various regions where you operate?
Cohen: It's essentially our caliber of white glove service, which is highly personalized and with the very best amenities that can be provided. The company was started because we wanted to have some fun, as Howard and I had been retired a while. We wanted to give people, especially those desiring privacy and security, the kind of high-caliber experience that we would expect. When someone arrives at one of our homes, they're greeted and welcomed with enthusiasm and everything to elevate the experience is there. This includes the best linens, a house full of flowers and arrival gifts. In Mendocino, we leave fresh-baked goods and wine. In Mexico, our guests are greeted with cold towels and margaritas. Plus, any special requests are accommodated. Even when guests depart, we give them a thank you gift for having booked a stay with us. Overall, it’s a very personalized experience. It’s akin to having a member of the family come and stay. You get up early in the morning, make them breakfast and generally make them feel at home … that this is their home for the duration of the visit. The difference is that it's a five-star experience at every touch point.
Appel: We, ourselves, like to travel in luxury and, as we started acquiring the properties, we realized that this is a great opportunity to offer to other people the same kind of treatment we enjoy. It's the way we all would love to be treated. And we think we offer it differently and more special than others. The business sort of just fell into place as bookings escalated and we started to acquire additional properties.
MK: In the luxury travel space, much is said about the importance of personal touches to elevate the experience. So, can you provide an example of things you all do in this regard to go over-and-above for high-end luxury travelers?
Cohen: Here's one interesting example about the Mexican property, for example: It's two acres of the most gorgeous landscaping that you've ever seen. Even though it's in the middle of a desert, we are desalinating seawater using solar power, so the yards and the landscaping and the flowers are all very lush, but still desert-type plants. The interesting thing is that Howard and I have worked together for close to 40 years and, until we actually got into this business, I had no idea that he had this artistic flair. The landscaping at all of the houses is beyond spectacular. My own personal favorite is the Mendocino home, which has the equivalent of an English country garden. You can just go and sit in there and read a book, sitting in the fresh air with beautiful butterflies and bees buzzing around. The Hawaiian property is the same; it’s just gorgeous, perfect Hawaii.
Appel: It's important to note that these homes are indoor-outdoor homes. We want to make sure we carry the luxury on both sides. If you actually do a search of our home in Cabo on Google Earth, you can easily spot it because it's the only significant patch of green anywhere along the east scape. This kind of lush, natural beauty is just one of the many ways that we cater to our guests relative to the luxurious aspects both inside and outside of the homes.
MK: You touched on some of it already, but what are some other special amenities and activities that you offer in, and around, the homes that are available to guests?
Appel: One key aspect is that each home comes with a concierge service. Our guests can partake in any activity in the local surroundings. We try to offer the opportunities within the local community and try to personalize that. In Mexico, it might be premiere deep-sea fishing, surfing and paddle boarding. In Mendocino, we're about 30-minutes from Anderson Valley, so we can arrange for private wine tours. Especially during the recent pandemic, to help our guests have fun but also avoid big crowds was important to us. Of course, the homes in Hawaii and Mexico have beautiful pools, swim-up bars and each property has its own set of unique amenities on-site a like solar-lighted tennis court. In fact, when we travel to Mexico—in the seven or eight times we've been there—I think we've left the property twice. There's no reason to go elsewhere because everything is there with you. Whatever you want to do, whatever the guests would like, we can make it happen.
MK: Speaking of the pandemic, obviously the past year and a half has been tough for the travel industry, so how have the recent health concerns impacted your business with respect to private villa versus hotel, resort or other kinds of accommodations? And, also, the guest experience while actually visiting a property?
Appel: We took COVID very seriously from the beginning and, yes, 2020 was a hard year for us. We lost almost all of our business, but we used that down time as an opportunity to continue to enhance the homes. Even now, when guests come to one of our properties, they're greeted in a manner that best assures their health and safety. We have our house managers maintain their distance and use masks, of course. But, during the guests’ stay, we also make sure we work around their calendars to not intrude on their stay there. We take it very seriously. And, in fact, when a guest leaves, we have a minimum 48 hours between guests so we can properly clean and sanitize the home for the next guest.
MK: Many people often associate private villa experiences more with leisure travel versus business. But I know Destinations in Paradise properties are also utilized in business—especially when there are privacy, exclusivity and health-related preferences. Plus, of course, the properties are also perfectly suited for corporate events, retreats and even utilized as incentives and rewards for employees and business partners. So, tell us about these kinds of corporate benefits.
Cohen: Even though the houses are focused on providing a safe, comfortable environment for families and extended small events, we do also host small, medium and large-scale corporate events at the houses. Whether it's a two-person law firm figuring out how they're going to run their businesses remotely, to a large distillery that wants to try and get their name out for a new product for, say, tequila in Mexico, our homes are an apt venue. Of course, we host weddings and social media is prompting bookings from people like rappers who want a place to chill out and rethink what their next shows or postings are going to be. And we've hosted philanthropic events like releasing baby turtles in the beaches of Mexico to address species endangerment. For that, a university in Mexico held a business meeting at our property, and as a gift we paid and supported their release of 600 hatchlings. Howard has also had some dealings with movie studios that are interested in hosting either corporate get togethers and business strategy meetings. And, in at least two instances that I can recall, they’ve considered using the homes as part of a movie production. I should also mention that each of the homes have the ability to cater for large and small groups. If we bring chefs in, that event never ever needs to leave the property. The house in Mexico, for instance, has two kitchens that are fully capable of catering to as many people as the property can accommodate, which is substantial, but each of the homes have the ability to cater internally and not rely on outside services.
Appel: All the homes offer businesses a unique opportunity to host meetings and events, from the very large as in Mexico, to even Mendocino for smaller gatherings. They’re all unique and offer the privacy, security and comfort that private villa venues offer—all, of course, with our discerning five-star touch.
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Travel Technology
Article | May 5, 2023
Just over a month ago, many of us sat in our offices, surrounded by colleagues, engaged in deep discussions about how best to leverage the increasing demand in travel this year. As per the World Tourism Organization's (UNWTO) forecasts from earlier this year, international tourist arrivals were expected to grow by 4% in 2020, which is not as great as the growth seen in 2017 (7%) and 2018 (6%), but it was still enough to continue fueling the tourism industry, which contributes to about 10.4% of the global GDP and approximately 319 million jobs. We were blissfully unaware of the looming threat of the COVID-19 global pandemic. In fact, several parts of the world failed to take notice of this crown-shaped virus that was about to bring everything to a grinding halt, until March 11, when the World Health Organization officially announced it as a pandemic.
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Hospitality Management
Article | July 18, 2023
It would be an understatement to say that the coronavirus pandemic has throttled the travel industry, but the luxury sector is resilient and coming back strong! As you plan safety-minded meanderings into and throughout the New Year, here are a few great options for perennial favorite modes of jet set travel.
Travel to the Bottom of the Earth
Premium private jet company Magellan Jets is working to keep its guests as safe as they are satisfied. The company has compiled a toolkit to help travelers stay healthy while navigating flu season and the continuing coronavirus crisis. Magellan Jets' curated collection of guides and expert tips outlines best practices and safety measures people should remember before taking their next flight. The healthy travel toolkit covers topics such as what travelers can do to prevent contracting the coronavirus, steps professional pilots take to ensure they don’t get sick while flying, as well as other helpful resources. Additionally, readers can learn how booking private jet travel for leisure or business can significantly decrease the risk of exposure to the coronavirus and other illnesses.
Should this inspire you to get out of Dodge, consider a trip to the bottom of the Earth! Magellan Jets is now working in partnership with the industry-leading International Yacht Company (IYC) and White Desert to offer guests the trip of a lifetime to the South Pole, by way of Antarctica, to see the Emperor Penguins. This luxury 8-night adventure takes 12 guests at a time into the heart of Antarctica before venturing off to the South Pole.
IYC and Magellan Jets are working diligently to ensure the safest, most purely private way to travel. Magellan Jets will fly guests to Cape Town, where they will spend the night at One & Only prior to departing for Antarctica with White Desert on a plane equipped with the latest avionics and ski-equipped for landing on snow.
In Antarctica, guests will stay in state-of-the-art sleeping pods at Whichaway Camp where their experienced team of chefs, hosts and guides will take care of every detail, allowing you to relax and enjoy your surroundings. At the beginning of the adventure, guests fly 2 hours along the coast to an emperor penguin colony of over 14,000 breeding pairs and their newly hatched chicks. Tourists only rarely visit this colony and, as a consequence, witnessing these birds in their natural habitat is one of the most surreal experiences on earth.
As you fly from Antarctica to the South Pole, you will experience a true sense of remoteness, for as far as the eye can see, the white horizon meets the pure blue sky. The South Pole, the bottom of the earth and the holy grail of early explorers. At the designated marker there is no more east, south or west on the planet, only north, and you will be able to walk around the world in just a few paces!
Then you will fly back to their wilderness camp at 83ºS to overnight and join the select few who have ever spent a night in the beauty of the high polar plateau. You will be well looked after as you experience camping in one of the wildest places on earth.
After a night spent as a true explorer, you will fly back to the main camp and celebrate your momentous journey. With up to only 12 clients on each adventure and professional polar explorers as your guides, the day’s itineraries are tailored to each individual. Make your choice from gentle treks and picnics overlooking the ice waves, to more adrenaline-fueled activities.
After the trials and confinement of Covid-19, there is perhaps be no better place than Antarctica to escape, reflect and reignite your passion to explore. With limited group size, strict bio-security measures and the naturally inert landscape, Antarctica is one of the safest places to visit in 2020 and beyond.
Travel Back in Time
Oenophiles rejoice! Despite the pandemic and recent wildfires, Napa Valley is open and welcome visitors. While in this revered region, do yourself a favor and book a ride on the Napa Valley Wine Train. This isn’t so much a mode of transportation but rather a time machine transporting passengers back to an era when the journey was as scintillating as the destination, itself. Particularly well-suited for couples seeking quality together time, this excursion offers an elegant sojourn through the heart of Napa Valley in a refined, history-rich atmosphere befitting the lush countryside through which it passes.
Duly complementing the drop-dead gorgeous vistas are gourmet victuals and varietals-a-plenty. The train itself is a wonder to behold. The expertly restored and maintained antique Pullman cars gleam with brass and Honduran mahogany while etched original glass and swanky armchairs evoke the early 20th century spirit of luxury travel.
One of the few active historic passenger railroads remaining in the United States, the Napa Valley Wine Train offers a tempting variety of tours, events and packages, including gourmet dining experiences for both lunch and dinner. As goes without saying, the wine offerings on the Napa Valley Wine Train are ample, and impressive given the space restraints. Or, passengers can bring their own bottle on board.
The Napa Valley Wine Train isn’t just a train ride—it’s an institution that echoes the glory days of train travel, with fine dining service, multiple course meals cooked to order, Napa Valley scenery and ultimate relaxation aboard an exquisitely restored vintage rail car.
Of course, as a result of the newly released travel restrictions, the closure of its winery partners and in the interest of the health of its passengers and staff, Napa Valley Wine Train journeys were temporarily canceled but will be back on track as pandemic conditions improve—and poised to show you a spectacular time.
Luxe Chauffeur Service Everywhere You Jet Set
Luxury, convenience and safety-minded travelers are loving Blacklane’s global chauffeur service, which brings travelers peace of mind across 50 countries. The crew’s health, safety, reliability, and technology gives guests door-to-door stress-free travel.
Blacklane chauffeurs clean vehicles and disinfect all points of contact before and after rides. They offer guests hand sanitizer, wear masks, and provide masks to guests who need them. Their chauffeurs also check their temperature daily and air out vehicles between rides. Blacklane travelers receive fair, fixed and all-inclusive rates and all rides are carbon-neutral.
Plus, all Blacklane chauffeurs are commercially licensed and insured. Airport pickups include flight tracking, meet-and-greet service, and up to one hour of free chauffeur waiting time.
Intercity rides give guests a private door-to-door alternative to short-haul flights and trains. Upgrade your travels at Blacklane.com or on the free Blacklane app.
Gift an Extraordinary Custom Car
For those road warriors who revere the open highway with the wind in their hair, there’s a much better way to bestow a vehicle on your beloved this season. Don’t just buy a car and put a bow on it, let your loved one build their dream car from start to finish and drive away with a truly customized vehicle down to the smallest detail!
E.C.D. Automotive Design (E.C.D.), the country’s leading specialist for custom restored Defenders and classic Land Rovers, has released a limited number of exclusive Ultimate Platinum Cards for the upcoming holiday season. These black stainless-steel cards are valued at $200,000, so you can gift the opportunity to build a vehicle that is one-of-one, meaning no one else in the world will have a car like the one your lucky recipient designs.
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Hospitality Management
Article | July 24, 2023
Discover insights to overcome hospitality management challenges of the dynamic travel industry. Elevate customer experiences, optimize operations, and thrive in the hospitality and travel industry.
Contents
1. Importance of Hospitality in Tourism Industry
2. Key Management Challenges in the Hospitality Industry
2.1. Personalizing Guest Experience
2.2. Seasonality of Hospitality
2.3. Rapid Shift in Market Trends
2.4. Retaining, Hiring & Managing Staff
2.5. Protecting Online Reputation
3. Significance of Implementing the Right Solutions
4. Conclusion
1. Importance of Hospitality in Tourism Industry
Today, the culture of hospitality holds paramount importance, focusing on outshining businesses by delivering exceptional service quality. To achieve this, hospitality industries must prioritize providing superior and satisfying products to their customers. Hiring managers should seek individuals with an excellent service-oriented mindset, while the training process should center around cultivating a strong service culture within the organization. Graduates of tourism and hospitality management programs are increasingly occupying key positions within the industry. These professionals view themselves as dedicated individuals entering the realm of hospitality management. Their roles demand specialized knowledge and skills, ongoing professional development, and a commitment to benefiting the community and society.
Hospitality and travel industry revolves around extending friendly treatment to guests and tourists, making it an indispensable sector within tourism. Understanding consumer behavior becomes crucial in making informed marketing decisions for tourism products and activities. To fully leverage the potential of the tourism industry, it becomes imperative to comprehend what challenges may and how to overcome them to make better decisions.
2. Overcome Key Management Challenges in the Hospitality Industry
2.1. Personalizing Guest Experience
Personalizing the guest experience has become an increasingly crucial challenge in the hospitality and travel industry, particularly as traditional B&Bs face competition from emerging players like Airbnb. To stay competitive and retain guests, it is essential to go beyond providing basic services and amenities. Today's travelers seek unique, tailored experiences that resonate with their preferences and needs.
By personalizing the guest experience, hospitality establishments can create a lasting impression and build strong customer loyalty. This involves understanding guest preferences and anticipating their needs before they articulate them. It can include personalized greetings, offering amenities or services that align with their interests, and providing recommendations tailored to their tastes. Effective communication is vital before, during, and after the guest's visit. Leveraging guest data and preferences allows targeted marketing campaigns, personalized offers, and follow-up communication that nurtures the relationship and keeps guests engaged.
2.2. Seasonality of Hospitality
One significant challenge is personalizing the guest experience, especially when considering the seasonality of the hospitality and travel industry. During peak seasons, although businesses may thrive, there is often added stress on staff to cater to a high volume of guests. Effective stress management measures and caring for the team's well-being are essential to delivering exceptional experiences consistently. In contrast, during off-peak seasons, it is an opportune time to utilize the team's talents for activities such as enhancing social media platforms, updating the website, reviewing security measures, conducting staff training, and staying abreast of industry innovations. This proactive approach helps maintain competitiveness and prepares for the next peak season.
2.3. Rapid Shift in Market Trends
In hospitality and travel management, a critical challenge is the rapid shift in market trends driven by technological advancements. The advertising and marketing landscape has undergone significant transformations, rendering previously successful strategies ineffective. To navigate these transformations successfully, it is crucial to maintain updated websites, actively engage on social media platforms, promptly respond to online reviews, and develop compelling advertising campaigns. Hospitality industry managers can collaborate closely with either an internal marketing team or a marketing agency to ensure that their brand voice and mission are accurately conveyed and represented across all social platforms. Consistency, accuracy, and responsiveness are paramount in achieving marketing success in the dynamic world of hospitality.
2.4. Retaining, Hiring & Managing Staff
While retention, hiring and effective staff management is a challenge that extends beyond the hospitality and tourism industry, it holds particular significance in roles that involve direct interaction with the public, as they play a crucial role in delivering exceptional guest experiences. Hospitality and tourism establishments rely on staff members of the highest caliber at all levels, be it front desk, housekeeping, maintenance, tour guides, wait staff, or kitchen personnel. In addition to possessing the necessary skills, staff members must embody essential qualities such as integrity, compassion, and empathy to provide guests with the finest service. Regular training programs are crucial to align new hires with the vision and mission of the hospitality business. Furthermore, fostering a strong team culture is essential for retaining staff members who consistently go above and beyond for guests.
2.5. Protecting Online Reputation
In the contemporary hotel and tourism industry, where customers openly share reviews, opinions, and complaints on online platforms such as OTA websites, Google, Facebook, TripAdvisor, and social media, safeguarding and managing online reputation has become a critical challenge.
With 96% of Tripadvisor users considering reviews critical in their travel planning and hotel booking decisions and 83% referencing reviews before booking, effective reputation management is paramount. Thoughtful and timely responses to customer reviews are crucial, as 85% of TripAdvisor users agree that it positively influences their perception of the hotel.
(Source: Xotels)
Maintaining a high review score on OTA sites is essential to prevent potential guests from filtering out hotels with lower scores. Additionally, leveraging positive reviews and customer feedback on social media platforms can be done by showcasing average scores and using customer quotes on the hotel's website. Importantly, customers understand that mistakes can happen, but how a hotel responds to them matters. Swiftly addressing issues, providing courteous and considerate online communication, and rectifying problems extensively safeguard the hotel's reputation.
3. Significance of Implementing the Right Solutions
Implementing the right solutions holds immense significance in hospitality management. It is essential to address various challenges effectively, such as personalizing the guest experience, managing seasonality, adapting to rapid market trends, retaining and hiring staff, and protecting online reputation.
By implementing tailored solutions, hospitality professionals can strengthen their hospitality management businesses. Understand the significance of the solutions to be implied to overcome management challenges.
Enhanced Guest Experience: The hospitality and travel industry thrive on delivering exceptional guest experiences. By addressing management challenges effectively, such as streamlining operations, optimizing customer service, and personalizing guest interactions, the right hospitality solutions can significantly enhance the overall guest experience. This, in turn, leads to increased customer satisfaction, loyalty, and positive word-of-mouth, all of which are crucial for the success of any hospitality business.
Improved Operational Efficiency: Hospitality management challenges often revolve around optimizing operational processes, managing resources, and ensuring a smooth workflow. Implementing the right solutions, such as advanced technology systems, automation, and efficient management tools, can significantly enhance operational efficiency. This results in cost savings, reduced errors, improved productivity, and better utilization of resources, leading to overall business growth and profitability.
Effective Staff Management: The hospitality industry heavily relies on its workforce to deliver quality services. Staff scheduling, training, communication, and performance management challenges can be effectively addressed through the right solutions. Employee management systems, training programs, and communication tools improve staff organization, engagement, and productivity. When employees feel supported and empowered, they are more likely to provide exceptional service, leading to a higher guest satisfaction.
Data-Driven Decision-Making: The hospitality industry generates vast amounts of data related to guest preferences, booking patterns, revenue streams, and operational metrics. However, deriving actionable insights from this data can be challenging without the right solutions. Implementing data analytics tools, performance tracking systems, and guest feedback platforms enable managers to make informed decisions based on real-time data.
4. Conclusion
To achieve long-term success in the travel and hospitality industry, it is necessary to overcome hospitality management obstacles that businesses face. Through strategies such as personalizing the guest experience, effectively managing seasonality, adapting to market trends, retaining and hiring the appropriate staff, and protecting online reputation, hospitality businesses can differentiate themselves and develop customer loyalty. Through the strategic implementation of customized solutions, managers can navigate these challenges, enhance their guests' experiences, and drive long-term growth in the dynamic travel industry.
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