MARRIOTT'S BOLD MOVE AND WHAT IT SAYS ABOUT LOYALTY IN TRAVEL

| March 29, 2018

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There has been a lot of talk recently about Marriott’s proposed acquisition of Starwood and what it would mean for guests, competitors, intermediaries, and the companies’ loyalty members if the transaction ultimately happens. Would SPG members see the value of their points diminish over time? Would SPG members’ loyalty wane if and when they’re integrated into the Marriott system? To inform the answers to these questions, it’s helpful to understand what’s happening with loyalty more broadly in the travel industry right now.

Spotlight

Tzell Travel Group LLC

Tzell Travel is a part of Travel Leaders Group. It is currently ranked first among the nation's largest corporate travel management companies, according to Business Travel News. Tzell maintains its headquarters in New York City and has offices all over the United States. Our job is to provide our clients with the highest quality, most personalized travel experience integrated with today's technology - whether it be corporate or leisure. For the individual traveler, Tzell addresses value, convenience, comfort and safety, with its customized quality traveler services. For the corporation, Tzell offers a broad product line of cost containment, meeting services and comprehensive travel management programs.

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Spotlight

Tzell Travel Group LLC

Tzell Travel is a part of Travel Leaders Group. It is currently ranked first among the nation's largest corporate travel management companies, according to Business Travel News. Tzell maintains its headquarters in New York City and has offices all over the United States. Our job is to provide our clients with the highest quality, most personalized travel experience integrated with today's technology - whether it be corporate or leisure. For the individual traveler, Tzell addresses value, convenience, comfort and safety, with its customized quality traveler services. For the corporation, Tzell offers a broad product line of cost containment, meeting services and comprehensive travel management programs.

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