Metrics That Matter In Managed Corporate Travel - Data Sharing

| January 15, 2018

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American Express Global Business Travel (“GBT”) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (“American Express”). “American Express Global Business Travel”, “American Express” and the American Express logo are trademarks of American Express and are used under limited license.

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ABERDEEN

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

OTHER ARTICLES

The Rise of Ultra-Long-Haul Flights Is Changing the Way We Travel

Article | March 3, 2020

Airlines for decades often sought to fly the biggest aircraft they could on routes between the largest cities, pushing passengers through megahubs in New York, Frankfurt, London, Tokyo, or Dubai, where they could switch to a smaller airplane to take them to Nashville, Osaka, or Nairobi. Two new aircraft, the Boeing 787 the one on the Qantas flight and Airbus A350, however, have changed the model, and in the coming decades, more passengers will be able to fly nonstop to more places than ever on ultra-long-haul flights.

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Promoting Tourism in the Time of Coronavirus Is a No-Win

Article | March 5, 2020

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to. Despite the massive growth of the tourism industry since globally disruptive events like September 11 and the SARS crisis, that still holds true. As coronavirus continues to spread around the world, the tourism industry sees free-falling demand for travel. It’s anyone’s guess when that may change. With that new reality comes a question: What role, if any, does tourism promotion and marketing have at a time when the appetite to travel is low? One could argue the case both ways that low risk destinations have every reason to ramp up their promotional activities. Or alternatively, that it’s tonally off-base and borderline irresponsible to promote tourism — especially the carefree, leisure kind at such a time.

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Predicting The Future Of Travel In 2040

Article | February 22, 2020

By the year 2040, international travel will be a faster, easier and more ecologically sustainable activity than ever before, according to a report commissioned by Allianz Partners to help prepare for the travel-related needs of their customers in the future. Allianz Partners is a world leader in B2B2C assistance and insurance solutions, delivering global protection and care, and offers dedicated travel insurance services through the Allianz Travel brand.

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The Key to Ensuring Employee Awareness with Business Travel

Article | March 6, 2020

The over-reliance of a large number of organizations on Travel Risk apps, SOS alert technology and 24/7 Global Security Operation Centers (GSOCs) foster a false sense of security among travelers. Even though they are a crucial part of a comprehensive risk management plan, the vast majority of SOS alert apps, traveler monitoring tools and travel risk management technologies are reactive in nature and therefore, when deployed as standalone solutions, detract from more pro-active means of avoiding dangers and mitigating risk.

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Spotlight

ABERDEEN

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

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