Promoting Tourism in the Time of Coronavirus Is a No-Win

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to. Despite the massive growth of the tourism industry since globally disruptive events like September 11 and the SARS crisis, that still holds true. As coronavirus continues to spread around the world, the tourism industry sees free-falling demand for travel. It’s anyone’s guess when that may change. With that new reality comes a question: What role, if any, does tourism promotion and marketing have at a time when the appetite to travel is low? One could argue the case both ways  that low risk destinations have every reason to ramp up their promotional activities. Or alternatively, that it’s tonally off-base and borderline irresponsible to promote tourism — especially the carefree, leisure kind at such a time.

Spotlight

VERDIÉ VOYAGES

See the world not like everyone else The Verdié Group produces and distributes, through its network of more than 30 agencies in France, its travel offer, which has diversified over time: group or individual travel, leisure or professional, accompanied or at liberty, in France and to more than 70 destinations all over the world. More than two decades have passed since the company was founded by Yves Verdié in 1985, but the ardor and enthusiasm are intact.

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Hospitality Management

Checkout 25 Travel Management Companies Transforming Industry in 2023

Article | July 19, 2023

Discover the solutions and services of the top 25 revolutionary travel management companies that are transforming the industry in 2023. Integrate the one adhering your business needs and budget. Businesses seeking stress-free and streamlined corporate travel solutions can rely on travel management companies. These experts provide customized travel arrangements, taking care of every aspect of business travel, from flight and hotel bookings to travel policy compliance, support, car rentals, and more. With advanced technology and online booking tools, they offer cost-effective deals while ensuring adherence to corporate travel policies. Additionally, they empower businesses to design their travel expense policies, resulting in an enhanced corporate travel experience for employees. 1 Expertise in Field Travel management companies (TMCs) are experts in the field of business travel. They handle emergencies with proper understanding and remedy measures. Some travel risk management companies are specially devised for this purpose. 2 Being More Organized TMCs organize the operations of business travel more efficiently. Business travel involves massive paperwork, especially in big groups and itineraries. The paperwork associated with corporate travel is managed by international travel agencies in a way that is organized, thereby enabling travel companies to allocate their attention to other crucial matters. 3 Making Informed Decisions Employees must adhere to the corporate travel program or policy when they travel for business. Travel policies vary across different organizations and typically encompass guidelines that employees are obliged to follow while traveling. They make travel decisions for the company according to their travel policy. TMCs also advise employees to meet business travel requirements without breaking the company travel policy. 4 Enhanced Networking TMCs have established relationships with travel and hospitality companies worldwide over the years sent in the industry. Business travel companies or clients could get exclusive rates on travel occasions through TMCs. They provide better deals within a travel budget than any direct travel booking. 5 Expense management TMCs are specialized in finding and negotiating the best travel deals with enterprise providers and partners. They have special access to lower rates on the airline, hotel rooms, and transportation. As a result, they reduce overall business travel costs and offer competitive name-brand selections. 6 Business Travel Support The companies can reach out to the travel consultant day and night with business travel support. Furthermore, the employees are free from the stress of tracking various vendors, as they can get all of them on one platform, which is accessible through a variety of different channels. Top 25 Revolutionary Travel Management Companies To enhance their business growth, travel companies can utilize the following list of travel management companies as a reference: 1. Emburse More than 12 million business professionals, including CFOs, finance teams, and travelers, trust Emburse in spend optimization for expense, travel management, and payment solutions. It helps FORTUNE 100 corporations, startups, public sector agencies, and nonprofit organizations, through automation, analytics, and spending control. It streamlines processes and increases spending visibility, compliance, and positive financial outcomes. 2. East West Hospitality East West Hospitality has more than 30 years of success in businesses like association, vacation rental and property management, developer support, hotels, spas, fitness, restaurants, and retail operations. It simplifies complicated travel operations. It makes stay effortless with its extensive experience and local expertise. It offers memorable destination experience through its trusted hospitality services. 3. Wexas Travel Management Wexas Travel Management is a full-service travel provider to companies and organizations that travel on business. It works with businesses in different sectors like financial, legal, marine, oil and gas, insurance and pharmaceuticals. Its consultant-managed and digital tools are customized to individual requirements. With the support of a well-established account management team, it provides a broad range of travel-related services. 4. Nomadix With over 25 years of experience, Nomadix has over 5 million daily internet connections in 150 countries. It helps hotel and property owners, brands, property management groups, and managed service providers (MSPs) with solutions like internet access gateways, application management appliances, visitor-based networks, digital voice assistants, bandwidth management, and managed Wi-Fi. 5. HotelKey HotelKey has direct connectivity to major OTAs or GDS channels. Its all-in-one system includes core PMS, built-in CRS distribution, automated revenue management, property website hosting, and a no-commission direct bookings engine. In addition, its platform provides web apps for the back of the house and mobile apps for the front desk, housekeeping, and maintenance teams. 6. Bonotel Exclusive Travel Bonotel Exclusive Travel, an inbound tour operator for luxury travel, offers exclusive deluxe hotels, resorts, and upscale boutique properties. It has a vast network of suppliers, direct access to the international client base, and tour operators worldwide. It has developed strong business relations with tour operators and can provide access to hotel partners which makes it unique. 7. Peachtree Hospitality Management Peachtree Hospitality Management, a division of Peachtree Hotel Group, is a best-in-class hotel management company that creates loyalty among the stakeholders like associates, guests, and owners. Its proprietary systems and processes maximize financial performance, enhancing efficiency and customer experience. In addition, it provides dedicated hotel management services with the extension of expertise to owners as a third-party hotel manager. 8. AmTrav AmTrav enhances the productivity of business travel. It offers services for expense management, corporate travel, software, travel productivity, and business travel management. In addition, its platform provides personal service with travel experts and relationship managers through advanced technology, which is helpful for business travelers, travel arrangers, and travel managers. 9. Boatsetter Boatsetter, a leisure, travel & tourism company, is specialized in boat rental and charter, collaborative consumption, marine industry, travel, and adventure. It has partnered with GEICO and BoatUS to design an exclusive Peer-to-Peer Boat Rental Policy, inspiring boat owners’ engagement and encouraging entrepreneurship on the water. It helps to review the booking requests and inquiries from renters, manage all their bookings on the website or the application, and the payouts, which are processed quickly and connected to their bank account directly. 10. Norse Atlantic Airways Norse Atlantic Airways offers affordable transatlantic flights with environment-friendly and comfortable Boeing 787 Dreamliner aircraft. It offers affordable fares to destinations and service on board modern and fuel-efficient Dreamliners for corporate and personal travel. It strengthens the employer-employee relationship and has entered into collective bargaining agreements with cabin crew and pilot unions in the U.S., U.K. and Norway. It incorporates a low-cost business model and approach for the cost-efficient airline without prior financial restraints. 11. InsureMyTrip InsureMyTrip, an online travel insurance comparison site, serves customers worldwide with its licensed customer services. Its unique customer advocacy program provides assistance throughout the travel journey. It provides recommendations of best plans per the trip details and the best travel insurance plan that matches the traveler’s need, irrespective of the commission or company, with a money-back guarantee. In addition, its licensed representatives, Anytime Advocates, help with the insurance claim process. 12. Sonder Inc. Sonder Inc., a hospitality company, provides a seamless business travel management experience through technology and innovation. It offers a variety of accommodation options, from rooms to suites and apartments. Its application empowers guests with self-service features and 24/7 support. Without any formality, it offers simple self-check-in to boutique bathroom amenities. 13. Operto Guest Technologies Operto Guest Technologies, a hospitality automation and IoT operating system for vacation rentals, hotels, and serviced apartments, is revolutionizing hospitality management. It provides personalized stays, contactless check-in, guest satisfaction, operational efficiency and more revenue opportunity through technology that connects teams, guests, managers, smart devices and ancillary third-party service providers. With purpose-built software and smart IoT devices, it offers property managers unique real-time visibility and control. Its automation features include integrated keyless entry, energy savings, noise and occupancy monitoring, and personalized in-suite technology. 14. Life House Life House is a vertically integrated hotel software, brand, and management company. It provides operational expertise to build robust software to enhance profitability and operational ease in independent hotels. It specializes in hotel software development, financial reporting, interior design, product management and operations, hotel management, and enterprise SaaS. 15. PCH Hotels and Resorts PCH Hotels and Resorts is a franchised management company with Marriott. Beginning with the acquisition of the Grand Hotel Resort & Spa, PCH has grown to become the top hospitality employer in Alabama. Currently, PCH manages four Renaissance Marriott resort properties, three Marriott resort properties, one Autograph Collection resort, one select service IHG property, and one Outlet Shop. Each property is minutes from the extensive world-class Robert Trent Jones Golf Trail. 16. Spotnana Spotnana powers unparalleled global travel experiences. It modernizes the travel industry's infrastructure to bring travelers freedom, simplicity, and trust everywhere. Its travel-as-a-service platform makes travel simpler and affordable for corporations. It's our ecosystem of agency, supplier, and technology provider partners to increase operational efficiency, new revenue opportunities, and innovation. 17. GetYourGuide GetYourGuide is a travel bookingplatform connecting travel enthusiasts, experts, and technologists with people. It helps in discovering the destination’s best activities and attractions. In addition, it simplifies the digital travel reality by offering data-driven insights, technology, and market expertise through its destination management company database. 18. VTrips VTrips offers services for vacation rental property management, guest management with dedicated property managers and best advertising and marketing approach. It is the premier property management company serving in Alabama, Florida, Georgia, Hawaii, Maryland, New Mexico, North Carolina, South Carolina, Tennessee, and Texas. It also provides vacation rental guest experiences through its quality management and personalized services for real estate and corporate travel. 19. Trip.com Trip.com specializes in OTA, flight tickets, hotel booking, train tickets, and internet services. It has an extensive hotel network for a diverse choice of accommodation. Its flight network has over 2 million individual flight routes connecting more than 5,000 cities around the globe. It combines 24/7 English customer service and various travel products necessary for a successful trip. 20. Deem, Inc. Deem, Inc., a corporate travel booking software, helps in policy adherence, better travel decisions, employee engagement, and cost control through secure solutions. It allows travel managers to customize their travel programs. It integrates into travel and expense management companies & travel agencies with powerful APIs and design. 21. Mondee Holdings, Inc. Mondee Holdings, Inc is a group of travel technology, service, and content companies driving innovation in the leisure, corporate, and retail travel markets. It delivers a revolutionary technology platform of SaaS, mobile, and cloud products and services to a global customer base. Major corporations, SMBs, travel agencies, and new gig economy workers use its easy-to-use technology platforms to access global travel content, services, and products. Corporations like Rocketrip and TripPlanet trust it for cost-saving, employee safety, and sustainable future. 22. Priceline Priceline, a part of Booking Holdings, Inc., provides the best deals for hotel rooms, flights, rental cars, vacation packages and cruises. It specializes in online travel services and ecommerce through its internet publishing platform. It uses cloud computing to provide personalized and alternative recommendations for travel. 23. Egencia Egencia, an American Express Global Business Travel Company, is a B2B travel tech platform. As part of the valuable marketplace in business travel, it provides data insights and AI-driven innovation that power the travel programs of 9000+ companies in more than 60 countries. It specializes in online business travel booking, purchasing, technology, travel management, corporate travel management, and travel app. 24. Forbes Travel Guide Forbes Travel Guide renders hotel, restaurant, and spa reviews, travel advice, learning tools, service training, guest experience, and customer services. Its star rating standards reflect the industry's highest levels of service and facility measurement worldwide. With experience in the industry, it provides more reliable information about the travel recommendations and booking. 25.ADTRAV ADTRAV provides technology solutions for business travel management of corporations, government agencies, and non-profit organizations. Through the help of federal contractors, it maintains compliance with federal travel regulations and fulfills the audit requirements of the DCAA with its government travel expertise. Conclusion Collaboration with travel management companies has many advantages, like expense management, business travel support, enhanced networking, making informed decisions, being more organized, and expertise in the field. However, business travel must integrate with the companies according to their budgets and requirements. The travel companies must keep aside the stress of planning, booking & tracking the travel vendors for employees' business travel and rely on TMCs for a cost-effective and comfortable corporate travel experience.

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Hospitality Management

Overcoming Obstacles of Hospitality Management in Travel Industry

Article | June 29, 2023

Discover insights to overcome hospitality management challenges of the dynamic travel industry. Elevate customer experiences, optimize operations, and thrive in the hospitality and travel industry. Contents 1. Importance of Hospitality in Tourism Industry 2. Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience 2.2. Seasonality of Hospitality 2.3. Rapid Shift in Market Trends 2.4. Retaining, Hiring & Managing Staff 2.5. Protecting Online Reputation 3. Significance of Implementing the Right Solutions 4. Conclusion 1. Importance of Hospitality in Tourism Industry Today, the culture of hospitality holds paramount importance, focusing on outshining businesses by delivering exceptional service quality. To achieve this, hospitality industries must prioritize providing superior and satisfying products to their customers. Hiring managers should seek individuals with an excellent service-oriented mindset, while the training process should center around cultivating a strong service culture within the organization. Graduates of tourism and hospitality management programs are increasingly occupying key positions within the industry. These professionals view themselves as dedicated individuals entering the realm of hospitality management. Their roles demand specialized knowledge and skills, ongoing professional development, and a commitment to benefiting the community and society. Hospitality and travel industry revolves around extending friendly treatment to guests and tourists, making it an indispensable sector within tourism. Understanding consumer behavior becomes crucial in making informed marketing decisions for tourism products and activities. To fully leverage the potential of the tourism industry, it becomes imperative to comprehend what challenges may and how to overcome them to make better decisions. 2. Overcome Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience Personalizing the guest experience has become an increasingly crucial challenge in the hospitality and travel industry, particularly as traditional B&Bs face competition from emerging players like Airbnb. To stay competitive and retain guests, it is essential to go beyond providing basic services and amenities. Today's travelers seek unique, tailored experiences that resonate with their preferences and needs. By personalizing the guest experience, hospitality establishments can create a lasting impression and build strong customer loyalty. This involves understanding guest preferences and anticipating their needs before they articulate them. It can include personalized greetings, offering amenities or services that align with their interests, and providing recommendations tailored to their tastes. Effective communication is vital before, during, and after the guest's visit. Leveraging guest data and preferences allows targeted marketing campaigns, personalized offers, and follow-up communication that nurtures the relationship and keeps guests engaged. 2.2. Seasonality of Hospitality One significant challenge is personalizing the guest experience, especially when considering the seasonality of the hospitality and travel industry. During peak seasons, although businesses may thrive, there is often added stress on staff to cater to a high volume of guests. Effective stress management measures and caring for the team's well-being are essential to delivering exceptional experiences consistently. In contrast, during off-peak seasons, it is an opportune time to utilize the team's talents for activities such as enhancing social media platforms, updating the website, reviewing security measures, conducting staff training, and staying abreast of industry innovations. This proactive approach helps maintain competitiveness and prepares for the next peak season. 2.3. Rapid Shift in Market Trends In hospitality and travel management, a critical challenge is the rapid shift in market trends driven by technological advancements. The advertising and marketing landscape has undergone significant transformations, rendering previously successful strategies ineffective. To navigate these transformations successfully, it is crucial to maintain updated websites, actively engage on social media platforms, promptly respond to online reviews, and develop compelling advertising campaigns. Hospitality industry managers can collaborate closely with either an internal marketing team or a marketing agency to ensure that their brand voice and mission are accurately conveyed and represented across all social platforms. Consistency, accuracy, and responsiveness are paramount in achieving marketing success in the dynamic world of hospitality. 2.4. Retaining, Hiring & Managing Staff While retention, hiring and effective staff management is a challenge that extends beyond the hospitality and tourism industry, it holds particular significance in roles that involve direct interaction with the public, as they play a crucial role in delivering exceptional guest experiences. Hospitality and tourism establishments rely on staff members of the highest caliber at all levels, be it front desk, housekeeping, maintenance, tour guides, wait staff, or kitchen personnel. In addition to possessing the necessary skills, staff members must embody essential qualities such as integrity, compassion, and empathy to provide guests with the finest service. Regular training programs are crucial to align new hires with the vision and mission of the hospitality business. Furthermore, fostering a strong team culture is essential for retaining staff members who consistently go above and beyond for guests. 2.5. Protecting Online Reputation In the contemporary hotel and tourism industry, where customers openly share reviews, opinions, and complaints on online platforms such as OTA websites, Google, Facebook, TripAdvisor, and social media, safeguarding and managing online reputation has become a critical challenge. With 96% of Tripadvisor users considering reviews critical in their travel planning and hotel booking decisions and 83% referencing reviews before booking, effective reputation management is paramount. Thoughtful and timely responses to customer reviews are crucial, as 85% of TripAdvisor users agree that it positively influences their perception of the hotel. (Source: Xotels) Maintaining a high review score on OTA sites is essential to prevent potential guests from filtering out hotels with lower scores. Additionally, leveraging positive reviews and customer feedback on social media platforms can be done by showcasing average scores and using customer quotes on the hotel's website. Importantly, customers understand that mistakes can happen, but how a hotel responds to them matters. Swiftly addressing issues, providing courteous and considerate online communication, and rectifying problems extensively safeguard the hotel's reputation. 3. Significance of Implementing the Right Solutions Implementing the right solutions holds immense significance in hospitality management. It is essential to address various challenges effectively, such as personalizing the guest experience, managing seasonality, adapting to rapid market trends, retaining and hiring staff, and protecting online reputation. By implementing tailored solutions, hospitality professionals can strengthen their hospitality management businesses. Understand the significance of the solutions to be implied to overcome management challenges. Enhanced Guest Experience: The hospitality and travel industry thrive on delivering exceptional guest experiences. By addressing management challenges effectively, such as streamlining operations, optimizing customer service, and personalizing guest interactions, the right hospitality solutions can significantly enhance the overall guest experience. This, in turn, leads to increased customer satisfaction, loyalty, and positive word-of-mouth, all of which are crucial for the success of any hospitality business. Improved Operational Efficiency: Hospitality management challenges often revolve around optimizing operational processes, managing resources, and ensuring a smooth workflow. Implementing the right solutions, such as advanced technology systems, automation, and efficient management tools, can significantly enhance operational efficiency. This results in cost savings, reduced errors, improved productivity, and better utilization of resources, leading to overall business growth and profitability. Effective Staff Management: The hospitality industry heavily relies on its workforce to deliver quality services. Staff scheduling, training, communication, and performance management challenges can be effectively addressed through the right solutions. Employee management systems, training programs, and communication tools improve staff organization, engagement, and productivity. When employees feel supported and empowered, they are more likely to provide exceptional service, leading to a higher guest satisfaction. Data-Driven Decision-Making: The hospitality industry generates vast amounts of data related to guest preferences, booking patterns, revenue streams, and operational metrics. However, deriving actionable insights from this data can be challenging without the right solutions. Implementing data analytics tools, performance tracking systems, and guest feedback platforms enable managers to make informed decisions based on real-time data. 4. Conclusion To achieve long-term success in the travel and hospitality industry, it is necessary to overcome hospitality management obstacles that businesses face. Through strategies such as personalizing the guest experience, effectively managing seasonality, adapting to market trends, retaining and hiring the appropriate staff, and protecting online reputation, hospitality businesses can differentiate themselves and develop customer loyalty. Through the strategic implementation of customized solutions, managers can navigate these challenges, enhance their guests' experiences, and drive long-term growth in the dynamic travel industry.

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Hospitality Management

Flight Chaos: Call Centers Turn to AI for Help

Article | July 24, 2023

In recent weeks, call centers have struggled to keep up with consumer complaints about a large number of delayed and canceled flights. As a result, some are turning to automation, specifically an artificial intelligence program based on advanced natural language processing (NLP). In April 2022 alone, the US Department of Transportation received 5,079 complaints about airline service, a more than 320 percent increase from the same month three years prior. Travel Industry Chasing Task Automation and Personalized Customer Service Customers cannot reach customer service representatives without struggling, waiting as long as eight hours because of cancelled or delayed flights. This situation makes call centers seek the help of conversational AI solutions that offer task automation and personalized customer service powered by NLP. NLP improves linguistic interpretation skills and response rate. In contrast to a traditional interactive voice response structure, which walks callers through a series of menus, modern conversational AI solutions immediately ask callers how they can help and quickly get them the right answer. With the help of an AI-powered solution, call center employees aren’t overwhelmed by lower-level, less complicated queries and can rely on AI to do mundane tasks that consume their time. In addition, customers can help themselves through the automation. Any complex, emotionally-driven conversations are directed to human contact centers automatically. An Airline Uses Mosaicx to Enhance the Customer Experience Intrado, a company that provides an artificial program called Mosaicx, helped an airline client decrease its call abandonment rates by 60%. The solution supports 20 languages, so global clients can be handled seamlessly. AI-powered Call Centers will be Common in the Travel Industry Businesses are swiftly adopting AI-powered conversational solutions to address the spike in flight cancellations and delays due to pilot shortage, the Great Resignation, and the permanent shift to remote working.

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Hospitality Management

Upselling & Cross-selling Techniques in Hospitality Management

Article | July 19, 2023

Leverage upselling and cross-selling techniques to elevate hospitality & tourism businesses. Discover the strategies used to boost revenue by adapting upselling and cross selling techniques in hotels. 1. Introduction 2. Cross-selling Vs Upselling: Which One Is More Optimal? 2.1. Defining the Two Techniques 2.2. The Key Differences 3. Combining Both the Techniques to Improve Revenue 4. Importance of Implementing the Techniques in Hotel Businesses 5. Conclusion 1. Introduction The hospitality industry is highly competitive, and hotels must find ways to boost revenue beyond room rates and taxes. The key to success in this field is to tailor offers to each customer and encourage them to spend more than they had planned. Cross-selling and up-selling are two effective methods of increasing sales. This article explores these methods' nuances in the hospitality sector. By dissecting the advantages of cross-selling and upselling, we can better understand when it makes sense to implement these tactics for maximum profit. The potency of upselling and cross selling techniques in hotels to improve the business and offer enhances guest experiences. Cross-selling Vs Upselling: Which One Is More Optimal? In the hospitality industry , maximizing revenue and enhancing guest experiences are paramount, and whether to prioritize cross-selling or upselling is a question. While often used interchangeably, these sales techniques hold distinctive positions within the buyer journey. 2.1. Defining the Two Techniques Upselling is a sales approach that offers customers a higher-priced or upgraded service or product that aligns with their interests and preferences. In the hospitality industry, it may encompass enticing guests to upgrade their room selection, such as transitioning from a standard room to a mini-suite, either during the booking process or afterward. Additionally, it may involve presenting guests with hotel packages that provide added value and amenities compared to standalone bookings. The aim is to elevate customers to a higher price category and ensure they enjoy an exceptional stay experience. On the other hand, cross-selling entails encouraging guests to purchase supplementary products or services related to their existing purchases. For instance, this could involve offering a spa package or a romantic dinner to enhance their stay. Cross-selling opportunities in the hospitality industry can include add-on activities like city tours or bicycle rentals, in-room extras such as upgraded amenities or specialized equipment, on-site spa and fitness services, food and beverage options such as dining discounts or meal packages, and other hotel services like complimentary parking or transportation. 2.2. The Key Differences 1. Strategy: Upselling focuses on communicating value to customers, persuading them to opt for a higher-priced or upgraded service or product. The emphasis is on showcasing the benefits and added value of the upsell, ensuring customers see the value in paying extra for a superior experience. On the other hand, cross-selling aims to appeal to impulse buying by enticing customers to purchase additional, related products or services that complement their original purchase. 2. Timing: Timing is crucial in both upselling and cross-selling. With upselling, the timing is most effective when done pre-arrival, ideally a week or two before the guest arrives at the hotel. This allows customers to anticipate their upcoming stay and consider upgrading their room or adding extra amenities. Cross-selling can be implemented post-booking, such as during check-in or through targeted email campaigns when customers have already committed to their initial purchase and are more open to additional offers. 3. Value Perception: Upselling techniques relies on effectively communicating the value and benefits of the upgraded or higher-priced offering. Guests need to see the value in paying extra for the enhanced experience. In contrast, cross-selling often involves appealing to customers' desire for convenience or enjoyment by offering travel management services that enhance their stay without necessarily requiring a significant increase in expenditure. 3. Combining Both the Techniques to Improve Revenue Cross-selling is the most effective post-booking and can be implemented in various ways. Firstly, it can be done at the hotel reception during check-in, where guests can be offered add-on items. Secondly, sending an informative email before arrival to highlight additional services is another compelling cross-selling opportunity. Lastly, when guests express interest in a particular service, it presents an opportunity to introduce them to other relevant options. Upselling, however, is particularly effective when implemented pre-arrival, ideally a week or two before guests arrive at the hotel. This technique can be deployed during the browsing and booking, where customers can be presented with room upgrades and add-on items. It is also fruitful to inform customers about better room options at affordable prices before their arrival, tapping into their anticipation for their upcoming vacation. Furthermore, during check-in, providing guests with information on enhancing their stay by spending a little extra can generate additional revenue. To combine the power of both techniques efficiently, companies must employ specialized software. This software automates room upgrades and the promotion of additional ancillaries, providing customers with the convenience and freedom to choose and bid on attractive upgrades before arrival. Advanced customer journey analytics, such as software offers, enable personalized product offers, increasing sales and hotel revenue. 4. Importance of Implementing the Techniques in Hotel Businesses Implementing upselling and cross-selling techniques is vital for hotel businesses, apartment rentals, and hostels. Hotel upselling techniques and cross selling techniques establishments possess unique opportunities to capitalize on these strategies, similar to how airlines offer seat upgrades, meal additions, and car rental options. When choosing accommodations, travelers invest considerable time and thought into finding a place that aligns with the desired ambiance of their trip. As hosts, this presents an ideal opportunity to offer additional products and activities that complement the property's offerings. Unlike airlines, hotel properties often indicate the activities that guests might be interested in, allowing hosts to select the most relevant products to offer. This could involve tailored offerings such as private guided tours to popular tourist attractions or unique underground graffiti tours based on the guests' preferences and digital travel persona. By providing personalized offerings that cater to the customer's needs, hotel businesses enhance the overall guest experience and deliver excellent service. Activities constitute the third-largest segment of the travel industry and are continuously growing. With data revealing that 46% of travelers engage in sightseeing tours, it becomes evident that upselling and cross-selling will play an increasingly significant role in the hospitality industry. 5. Conclusion In the incredibly competitive hospitality industry, implementing upselling and cross-selling techniques is crucial for hotel businesses. By understanding the nuances and distinctions between these strategies, hotels can target customers strategically and increase revenue streams beyond room rates and taxes. Cross selling techniques encourages impulse purchases by offering additional products or services related to the initial investment. By combining both techniques with specialized software, hotels can personalize their offerings, automate their promotions, and provide a seamless experience for their guests. This strategy not only increases revenue but also caters to guests' various preferences, resulting in increased satisfaction and loyalty. As the activities segment of the travel industry continues to expand, the importance of upselling and cross-selling in hospitality management is anticipated to continue rising. In addition, deploying innovative business travel technology solutions can improve hotel businesses in hospitality industry.

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Spotlight

VERDIÉ VOYAGES

See the world not like everyone else The Verdié Group produces and distributes, through its network of more than 30 agencies in France, its travel offer, which has diversified over time: group or individual travel, leisure or professional, accompanied or at liberty, in France and to more than 70 destinations all over the world. More than two decades have passed since the company was founded by Yves Verdié in 1985, but the ardor and enthusiasm are intact.

Related News

Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

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Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

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Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Events