Smart Airports: Hassle-free Air Travel & Revenue

Apurva Pathak | July 12, 2022 | 464 views | Read Time : 02:01 min

Smart Airports
Airports are embracing data and technology to improve the experience for both passengers and vendors. Such ‘smart airports’ where internet-connected devices control functions like thermostats and security using cloud-based technologies to enhance the consumer experience, are quickly becoming commonplace.


The Emergence of Smart Airports

Smart Airports were made to solve control and management problems that airports are having more and more of because of the number of people and goods that go through them. Because of this, experts from all over the world are focusing on smart airports, which use the latest developments in telecommunications, infrastructure, robotics, and the Internet of Things (IoT).


Advantages of Smart Airports

  • Real-time data improves operational efficiency.
  • Cost reduction, productivity improvement, and operational perfection.
  • Demand optimization through passenger flow control and entry automation.
  • Improved passenger handling, flight control, check-in, etc.
  • Biometric monitoring systems, advanced cyber security, and reliable operations and maintenance improve surveillance and security.
  • Better ground and health surveillance (cleaning frequencies, availability of amenities, etc.).


The Revenue Angle

A smart airport uses Wi-Fi access points as sensors to track passengers’ location and record their dwell times. With this data, the airport could place signs and ads where they would be seen. While landing travelers previously made few purchases, this airport placed signs for products they may want to buy before leaving where they would be seen. The result was increased sales for retailers and landside revenue for the airport operator. (Source: Deloitte Study)


Traveler’s & Airport Operations Experience

A traveler constantly interacts with technology systems and stakeholders during his journey through the airport. The smart airport systems influence the traveler’s safety, convenience, and overall experience at the airport. Operations like bag tracking, indoor navigation, in-store beacons, geo-fencing, queue analyzer, biometric screening, Wi-Fi passenger tracking, and building management systems are powered by IoT implementations that make an airport smart.


Creating a Smart Airport: The Checklist

A well-structured planning process can assist airport leaders in navigating all of the options and gaining confidence in achieving the airport's business objectives. The checklist includes the following steps:

  • Selecting an IoT solution that aligns with your business goals
  • Determine the organizational and technical abilities required to implement the solution
  • Craft a road map to address gaps between the required abilities and existing abilities

Spotlight

Hospitality Softnet, Inc.

Hospitality Softnet, Inc. is a marketing and operational support firm for the hospitality industry providing services to help hotels outsell the competition and exceed budgeted revenues. With over 27 years of experience, our business philosophy remains the same as when we started our company - to deliver outstanding information and services with speed, accuracy, and integrity that will aid ownership with critical decisions made within their marketplace.

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TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS

Flight Chaos: Call Centers Turn to AI for Help

Article | August 2, 2022

In recent weeks, call centers have struggled to keep up with consumer complaints about a large number of delayed and canceled flights. As a result, some are turning to automation, specifically an artificial intelligence program based on advanced natural language processing (NLP). In April 2022 alone, the US Department of Transportation received 5,079 complaints about airline service, a more than 320 percent increase from the same month three years prior. Travel Industry Chasing Task Automation and Personalized Customer Service Customers cannot reach customer service representatives without struggling, waiting as long as eight hours because of cancelled or delayed flights. This situation makes call centers seek the help of conversational AI solutions that offer task automation and personalized customer service powered by NLP. NLP improves linguistic interpretation skills and response rate. In contrast to a traditional interactive voice response structure, which walks callers through a series of menus, modern conversational AI solutions immediately ask callers how they can help and quickly get them the right answer. With the help of an AI-powered solution, call center employees aren’t overwhelmed by lower-level, less complicated queries and can rely on AI to do mundane tasks that consume their time. In addition, customers can help themselves through the automation. Any complex, emotionally-driven conversations are directed to human contact centers automatically. An Airline Uses Mosaicx to Enhance the Customer Experience Intrado, a company that provides an artificial program called Mosaicx, helped an airline client decrease its call abandonment rates by 60%. The solution supports 20 languages, so global clients can be handled seamlessly. AI-powered Call Centers will be Common in the Travel Industry Businesses are swiftly adopting AI-powered conversational solutions to address the spike in flight cancellations and delays due to pilot shortage, the Great Resignation, and the permanent shift to remote working.

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Leveraging AI English Language Training Tools to Address Travel Surge

Article | May 18, 2021

Following the relaxation of travel restrictions worldwide, the travel and hospitality industries are bracing for a surge in demand, which will be exacerbated by the upcoming holiday season. As widespread delays and cancellations become more likely, companies like airlines are looking for new ways to put customer experience first. In a global workplace, not being able to speak more than one language, especially English, can hurt productivity and customer service. For this reason, people who work with customers need to have good communication skills. Investing in AI English Language Training Tools Traditional training for staff in the travel and hospitality industries requires in-person sessions. It can be expensive and impractical because employees have tight work schedules and staff operates in different time zones. AI app-based training alternatives solve these key issues, allowing employees to learn "on-the-fly" whenever possible. Digital training alternatives can provide greater levels of personalization for task assignment and user feedback. This individualized approach to staff development is difficult to replicate in large in-person sessions. Because all tasks are given and done digitally, management teams can track each user's progress and how well training is going for the whole department. Offering Excellent Customer Experience English communication is vital to offering an excellent customer experience and long-term profitability as the travel industry recovers. Artificial intelligence-powered English language training solutions stand out from the crowd. This technology has the potential to constantly advance and improve over time, thanks to its own learning community. Ed-tech learning tools that incorporate future-proofed AI technology will enable providers to confidently invest in training, increase staff engagement, and provide best-in-class customer experiences to global travelers. As a result, companies in the travel and hospitality industries that put communication skills training at the top of their list of priorities and speed it up can increase customer loyalty and stay competitive with other market leaders.

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Crypto Tourism: A Quick Guide

Article | July 19, 2022

Cryptocurrencies have skyrocketed in popularity in recent years. They have progressed from a speculative asset class to one gaining widespread mainstream acceptance. And it's not just retail investors who are interested; cryptocurrencies are finding applications in various industries, including tourism. Yes, the travel industry, like many others, has warmed up to these virtual digital assets. It has even spawned a new type of operation, namely crypto tourism. Introduction to Crypto Tourism Crypto tourism is categorized into two broad groups: the first has tours and travel packages purchased with cryptocurrency. Emirates Airlines, the biggest airline in the UAE, has said it will soon accept bitcoin as a form of payment. Air Baltic, a Latvian airline, has also been accepting bitcoin for a long time. The second type of crypto tourism is trips and travel packages where crypto conferences, classes, or lectures are a big part of the schedule. You might not understand why someone would take a vacation to go to a lecture or learn about blockchain. Well, most people don't go on vacations like these. Instead, they focus on entrepreneurs and crypto fans who want to network, meet people with similar interests, and discuss business ideas. In addition to the usual sightseeing and relaxing, these crypto trips include talks by well-known speakers and industry veterans. Limitation and Scope Crypto tourism is a small market with few options, and only a small number of travel partners accept crypto payments. Also, the people who put on some crypto trips often use these events to sell ICOs and do other marketing. However, crypto tours are great for people who want to learn about cryptocurrencies, meet others interested in the same things, and relax. They are also great if you want digital money to pay for your trip. Then, you don't have to worry about currency exchange rates or losing cash. A Different Reality Crypto tourism might be niche, but it is a new reality in the travel industry. It allows safe transactions and innovative tours, which many businesses are keen about.

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Big Data In Travel: Triggering Business Transformation

Article | July 7, 2022

Global travel agencies are striving to maintain a competitive edge in the market. They are relying on big data to analyze the current state of the market, automate work processes, and better understand customer needs to streamline their businesses. Big data is now an important part of the future of the travel industry because it helps: Accurate decision-making Customer demand forecasting Service personalization Travel marketing Optimization of pricing strategies How is Big Data Sourced? The following data sources are used to gather big data: UGC Data User-Generated Data (UGC) is the most affordable data to obtain and includes textual data gathered through questionnaires, social networks, and image data. Device Data Device data gives access to GPS data, mobile roaming data, bluetooth data, RFID, WiFi data and more. This data is harder to obtain and is expensive. Transaction Data Web search data, web page visit data, online booking data, etc., constitute transaction data. Advanced web services such as Google Analytics can help collate this data. The sourced data is analyzed using artificial intelligence, machine learning, and natural language processing (NLP). How Is Big Data Changing the Way Travel Companies Operate? With the help of big data, you can increase your performance, get deeper customer insights, and offer an excellent customer experience to travelers. Let us briefly examine how big data can help you achieve all these objectives. Optimize Your Revenue Optimize your costs and accurately predict short-term and long-term revenues. Through customer experience metrics, you can also analyze your profit potential, correctly forecast peak period demand and offer relevant services to customers at the right time. As a result, protect your agency from unexpected expenses and make the most of customer demand. Recognize & Capitalize on Trends Historical, real-time data and a standard analytical approach help you understand the changing trends in the tourism industry. Then, you can swiftly take measures to adapt to these changing trends and capitalize on the ones that contribute to revenue. Bleisure is an excellent example of such a travel trend. Improve Your Marketing Campaigns Big data processes large amounts of information on your target audience and helps you see which marketing campaigns can succeed based on long-term forecasting. Consequently, you can prevent any unexpected losses while executing seasonal marketing campaigns. Additionally, big data collects information on your competitors and target audience in real-time, so you know the kind of marketing campaigns you need to execute to remain ahead in the race. Enhance Brand Reputation Big data considers customer reviews and comments to help you understand which aspects of your business need improvement. Internally collected feedback and big data analysis can create a standard to improve the brand reputation of your agency. Conclusion Big data in the travel industry is more than just a trend; it is a tool for better understanding the market situation and each customer in general (potential and existing). All of this lays the groundwork for a more personalized approach and accurate prediction of what customers want, and contributes to an elevated customer experience and an increase in revenue.

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Spotlight

Hospitality Softnet, Inc.

Hospitality Softnet, Inc. is a marketing and operational support firm for the hospitality industry providing services to help hotels outsell the competition and exceed budgeted revenues. With over 27 years of experience, our business philosophy remains the same as when we started our company - to deliver outstanding information and services with speed, accuracy, and integrity that will aid ownership with critical decisions made within their marketplace.

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Southwest Airlines Launches Limited-Time Tier Status Acceleration Promotion For Rapid Rewards Members

Southwest Airlines | September 22, 2022

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JetBlue Travel Products Launches New Travel App ‘Troupe’

Businesswire | September 22, 2022

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Optii Announces Connectivity to Oracle Hospitality Integration Platform

Optii | September 29, 2022

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Southwest Airlines Launches Limited-Time Tier Status Acceleration Promotion For Rapid Rewards Members

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JetBlue Travel Products, a subsidiary of JetBlue Airways (NASDAQ:JBLU), announced the formation of Troupe, a free and collaborative group trip planning app. Whether organizing a family reunion, a bachelorette trip, or just gathering to reconnect with friends, Troupe relieves the stress that coordinating a group getaway can create. "Anyone who has organized a vacation with a group of friends or family knows that getting everyone to agree on details can take the fun out of travel planning, As we continue to look for fresh solutions to ease friction in travel and expand JetBlue’s reputation for great service, the Troupe app aims to simplify group travel planning and perfectly aligns with our goal to build new travel offerings that transform how people travel.” -Andres Barry, President, JetBlue Travel Products. A collection of ventures, JetBlue Travel Products continues to invest in new ideas and products in service of bringing humanity to all aspects of the travel journey. Following the successful relaunch of JetBlue Vacations in 2020 and the launch of Paisly in 2021, Troupe is the next step in creating unique and differentiated travel experiences for customers. Aligned with JetBlue’s efforts to make travel seamless for its customers, Troupe is a convenient app dedicated to taking as much work off planners’ plates as possible. With Troupe, travelers can suggest, vote, and comment on dates, destinations, activities and stays, so everyone gets a say in the trip planning process. The easy-to-use app allows travelers to seamlessly keep track of everything in one place. Users can manage RSVPs, create polls, share notes, add suggestions, and vote as a group to build consensus and lock in a plan before they book. Troupe brings groups together to decide on all the important details, so one person doesn’t have to do it alone, presenting travelers with a stress-free experience from start to finish: Make suggestions: Explore different destinations, stays, and activities, then add them to your group's shared trip and keep track of everything in one easy-to-use app. Vote and comment: Vote on which suggestions best suit the group, build consensus, and then finalize the details before booking. Collaborate and plan: Share links, videos, and notes with your group, so you can visit everything you want to see once you make it to your destination. One shared space: Whether you’re gearing up for a friends trip to Miami, or going out of office with coworkers, Troupe brings your group together to decide on all the important details, so you don’t have to do it alone. Less back-and-forth: Centralize your decision making as a group, so everyone gets a say without the long email threads. Then set deadlines, broadcast updates, and lock in a plan before you go. Getting everyone to agree has never been this easy. There's no denying that planning a vacation for a large group can be overwhelming, especially when everyone's requirements are different,” said Alexandra Zubko, CEO, Troupe. “Troupe was designed to make group trip planning fun, not stressful, and working with JetBlue Travel Products to bring this product to life was a no brainer. We are proud to be the newest product to come out of JetBlue Travel Products and are thrilled to have the support of such a strong travel company whose mission aligns with our own: solving major pain points that travelers face. About Troupe Troupe is a collaborative trip planning app that takes the stress out of group travel. Suggest, vote and comment on important details like where and when to go, where to stay, and what to do. Share notes, send messages, and answer polls all in one place. Now that's group travel untangled.To plan your next group trip, download Troupe on the App Store or visit Troupe.com. About JetBlue Travel Products JetBlue Travel Products is a wholly owned subsidiary of JetBlue Airways Corporation, which consists of the JetBlue Vacations brand (offering flight + hotel and flight + cruise packages) and other non-air travel products including Paisly, JetBlue’s homegrown travel website that helps customers who have purchased a JetBlue flight easily find deals relevant to their trip. Headquartered in Fort Lauderdale, Florida with a fully dedicated team of more than 300 crewmembers, JetBlue Travel Products builds on the JetBlue brand and brings to market innovative, quality products for customers, while infusing humanity into every step of the travel experience. For more information, visit jetbluevacations.com or paisly.com. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and United Kingdom. For more information and the best fares, visit jetblue.com.

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Optii Announces Connectivity to Oracle Hospitality Integration Platform

Optii | September 29, 2022

Optii Solutions, the leading cloud-based hotel operations software, announced an integration with the Opera Hospitality Integration Platform (OHIP). The new integration will make it easier, faster, and more cost-effective for hoteliers to manage their integration between Optii and Oracle Cloud PMS.When implementing a modern technology solution like Optii, that is powered by artificial intelligence (AI) and machine learning (ML), integrations matter. When seeking to use hotel operations technology to increase productivity, reduce cost, and improve the guest experience, time is of the essence. The faster a solution like Optii can become operational, the faster the benefits are realized for hotel teams, their guests, and hotel owners. The integration with OHIP will address exactly this for Opera Cloud PMS hotel customers. Dino Pietropaolo, CTO of Optii Solutions said, Not only will this integration save Opera Cloud PMS customers time and money when choosing to transform their hotel operation with Optii, they will also get the latest in API technology and a high level of security with fine grained OAuth 2.0 on all APIs. The self serve aspect of Oracle Hospitality Integration Platform will mean a lot more flexibility and autonomy for hoteliers and for Optii. The typical integration between hotel technology applications and a hotel PMS requires work on both the technology application side and the PMS, while with OHIP, hotelier and technology providers such as Optii can manage the integration process without Oracle participation. “At Optii, customer success is everything. But when delays in integration happen, the time-to-value for our customers is impacted and often the mitigation is out of our control. With OHIP, together with our customer, we are in the driver’s seat and have full control of the process and timeline. This helps our customers realize their goals quicker. We are very excited to start offering OHIP integration to our customers in the coming weeks!” -Katherine Grass, CEO of Optii Solutions About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com.

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