Top 5 Ways Big Data is Transforming the Travel Industry Businesses

ANUSREE BHATTACHARYA | December 16, 2020 | 451 views

Data science has lead to marvelous opportunities for many industries. Like so many other industries, the travel industry would greatly benefit from knowing future travel information in advance. Fortunately, there is no need to rely on some fortunetellers anymore, but take advantage of Big Data.

Big Data in the travel industry is driving in the right direction, especially after the pandemic, as companies had to be more technologically advanced to cater to their regular operations effortlessly. And big data is now transforming the way businesses used to conduct their operations. It has started taking care of everything that a traveler expects from the traveling organizations in terms of personalized offers to products and more. In this digital period, where everything is hyperconnected, new technologies and big data analysis have become essential for the travel industry to adopt new consumption models and improve the decision-making process.


Many industry leaders are already using big data in the travel industry. Still, but you may not understand the real value it can provide for your business or how is big data being used in the travel industry. With a closer look at the ways big data is transforming the travel industry, you can determine how your business can benefit from its use. Before you reach this point, a brief about significant big data challenges in the travel industry can help you understand how you can improve your company.

What were Big Data Challenges?

  • Data capture
  • Unorganized structure of data
  • Speed
  • Privacy and security
  • Data ownership
  • Data handling
  • Data storage

5 Ways Big Data is being Used in Travel Industry Businesses

So how exactly is big data going to affect your company? Amadeus's research study identifies two segments of change, one is the operations, and the other is marketing strategies.

Greater Personalization

Companies in the travel industry, such as car rental companies, tour operators, airlines, and more, must find a way to improve their overall functionalities to meet goals. To stand out, you must have a unique approach to market your products. Using big data, you can easily pinpoint exactly what employees are looking for and then establish a concrete base right out of the gate. When it comes to greater personalization offerings, effective uses of big data analytics help making well-informed decisions. By using big data analytics, the applications provide wide-ranging personalization offerings such as promotions, deals, referrals, and more, keeping an aim to generate revenue.


Identification of Potential Risks

Currently, businesses are struggling to deal with high-risk environments, where a proper risk management process is the need of the hour. Big data in the travel industry has been instrumental in developing new risk management solutions and can enhance the effectiveness of risk management models and build intelligent strategies. This is one potential power of big data is transforming the travel industry.


Pricing strategies

Price is a critical component to set under marketing strategies. Big data used by travel companies can easily track, analyze, and file the competitors’ prices to get a clear picture of what’s trending. This real-time analytics can help your company track pricing changes and build a consistent pricing strategy for a better workflow for employees. Price strategies can turn into a game-changer for your business goals in the future. Through a transparent idea of what competitors are implementing in their process, your business can execute optimum pricing strategies that would considerably benefit your company by predicting future demand.

Security Enhancements

As the amount of online transactions has amplified steadily over the years, the rate of fraud has also increased simultaneously. Losing customer data can destroy your business’s reputation. Big data in the travel industry allows companies to plan and implement software that would increase safeguards on sensitive information by leveraging types of technologies, including natural language processing, video recognition, speech recognition, machine learning engines, and automation. This is considered one of the best solutions for how big data is helping the travel industry.

Revenue Management

Travel businesses use big data analysis to manage their revenue. Big data in the travel industry has become one essential part of companies that effectively maximizes financial aspects. If you have set a goal in your company to achieve specific revenue, then it is crucial to define a market strategy to offer corporate travelers the right services through the right channel. Because of this, you can manage the prices to maximize the revenue of your company.

Benefits of Big data

From a humble beginning of big data in tourism before the pandemic, it has become a mainstay in the business world. Big data solutions and big data analytics will not only foster taking data-driven decision, but also empower your workforce that add value to your business. According to Harvard Business Review, 99% of companies surveyed reported that they intend to implement big data analytics and AI in the near future. What are other significant big data benefits that you should inculcate it in your business? Here are some of these:
  • Big data benefits for the travel industry by offering real-time monitoring, forecasting of business, and the market.
  • Unlock the true potential of data-driven marketing.
  • Facilitate faster delivery of services and products that meet and exceed the client’s expectation.


How Businesses can Analyze Big Data?

To understand big data, you firstly need to know the points that need solutions. Then, attempt to identify the answer to your questions such as, ‘how can I get the data to solve it?’ or ‘what can big data do for my business?’ Your big data solutions need to be effortless. It is important to match what you had in mind for pricing and make it flexible to serve your business in the future.

Research the most reliable big data tool so that it can serve to provide you the right solution. For example, if you want to introduce more effective promotions and marketing campaigns, you can use Canopy Labs, to predict big data travel behavior and sales trends.


The travel and tourism industry uses big data with the help of several tools that are inexpensive or even free to use. Google also has user-friendly tools like Google Adwords and Google BigQuery. So, don’t feel overwhelmed by all the data that’s out there. With the right tools, you can separate the data to find what you need to start growing your business today!

Some Success Stories 

  • KAYAK sets an example of using big data in the travel industry by innovation and spearheads the technological revolution. It has developed a new benchmark in the travel industry using big data for travel management and operations.
  • United Airlines embraced a “collect and analyze” approach to their big data for travel planning. The company tracks all information using real-time data, including individual and general historical data.
  • The Schiphol Group, which operates the airport, has reportedly invested in data science packages. A team of big data analysts easily analyze, report, and visualize the constant influx of data of employees on corporate trips.

These developments are reflective of the growing big data analytical trends in the travel and tourism industry. Following the steps of industry leaders, a lot of companies have started the adoption of big data for travel management and improvising their analytical tools to make more informed decisions for future travel mechanism. You can get more interesting and updated news to rely on how big data in the travel industry is transforming.

Future Outlook of Big Data in Travel Industry

Many industry leaders are talking about big data in the travel industry, its evolving benefits and the future of big data within the tourism industry. With the effective uses of big data, your company can use information about employees catering to corporate business services to understand the workflow.
Hadoop, one of the big data applications in the travel industry, provide suffecient data storage space and presents information from a wide range of sources in a structured manner. It enables tourism companies to take immediate decisions as per requirements. Big Data applications in the travel industry help companies introduce new products to have predictive analysis and critical insights about corporate travelers.

What could be anticipated from the future of big data is that travel industry professionals will progressively utilize big data to facilitate their potential benefit. This will genuinely modify what companies would offer corporate travelers equally in the future. With such activities to cater the markets worldwide, big data in the travel industry has formed a clear map.

Frequently Asked Questions

How is big data being used in the travel industry?

Big data in the travel industry is used to observe various marketing strategies and some customer-related patterns and trends. Following these is important to create loyalty among employees as well as customers also. Therefore, the more data a business collects, the more it will understand ways to generate revenue. 


What is the future of big data in travel industry?

The future of big data in the travel industry stays impressive as the market leaders can make decisions that are more informed based on analytics and number-driven data. Big data in the future will boost the efficiency of the services and the quality at the same time. 

How big data is helping the travel industry?

Big data is helping the travel industry in many ways. It is allowing businesses to make more evidence-driven decisions for revenue. These include the ability to anticipate customers' future demands accurately, re-structure pricing, target more marketing strategies, and improve real marketing tricks.

Spotlight

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JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale - Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. We carry more than 40 million Customers each year to 102 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights.

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QUORUM HOTELS & RESORTS ASSUMES MANAGEMENT OF TWO COASTAL CALIFORNIA PROPERTIES

Quorum Hotels & Resorts | December 02, 2022

Quorum Hotels & Resorts, a California and Texas-based hotel management company, announced the latest additions to its growing hotel management portfolio with two coastal California properties – Inn at the Pier Pismo Beach, and Hotel Virginia Santa Barbara, Tapestry Collection by Hilton.A 2022 addition to the Tapestry Collection by Hilton, the historic Hotel Virginia Santa Barbara completed a full property renovation and rebrand in August 2022, honoring its Spanish Colonial roots through design. With a prime downtown location near State Street, the Funk Zone, and Stearns Wharf, guests are positioned perfectly to fully experience the destination. On-site, guests are invited to unwind in the welcoming lobby featuring Brisa Café + Bar, or retreat to one of 61 newly refreshed boutique rooms and suites. Follow famed Hwy 101 a short distance north and discover Inn at the Pier Pismo Beach. Featuring classic craftsman architecture with a premier pier-side downtown location; the resort-style property has been welcoming guests since 2017. Designed with leisure in mind, the 104-room property features panoramic Pacific Ocean views, a rooftop bar, and flexible event space. Slated to begin renovation this winter, Inn at the Pier will reveal a new restaurant concept and redesigned rooftop, updated lobby and bar, and refreshed guest rooms and suites, officially debuting in the Curio Collection by Hilton in 2023. "Both properties are welcome additions to Quorum's lifestyle portfolio. We look forward to elevating these beautiful properties to their full potential in partnership with the Hilton brand while celebrating what makes each unique,Our renovation and soft brand strategies will deliver a heightened experience that our team is proud to be a part of and will ultimately delight our guests for years to come." -President Todd Moreau. About Quorum Hotels & Resorts Quorum Hotels & Resorts has a 35-year record of success comprising more than 185 hotel assignments spanning most major markets and all major brands including Hilton, Hyatt, Marriott, and IHG. Quorum provides hotel owners with a personalized, hands-on approach to hotel management focused on driving optimal operating results and return on investment. Core areas of expertise include hotel management, asset management, and advisory services. Today, Quorum Hotels & Resorts manages 2,000 keys across the United States. For more information about Quorum Hotels & Resorts visit quorumhotels.com. About Inn at the Pier Opened in November 2017, Inn at the Pier features classic craftsman design and overlooks the iconic Pismo Beach pier and boardwalk from its prime downtown location. The resort-style property is home to 104 guest rooms and suites, a full-service restaurant, dipping pool, and the only rooftop bar in Pismo Beach. Other amenities include 1,200 square feet of meeting space, a state-of-the-art fitness facility and approximately 2,650 square feet of street-level retail space. Inn at the Pier is located at 601 Cypress Street, Pismo Beach, 93449. To learn more about the Inn at the Pier, please visit theinnatthepier.com. About Hotel Virginia Santa Barbara, Tapestry Collection Designated a local landmark by the city of Santa Barbara in March 2000, and remodeled and rebranded in August 2022, Hotel Virginia is home to 61 charming guest rooms and suites. Positioned amidst stunning Spanish architecture, the sights and sounds of the city, and moments from the California coastline, the property immerses guests fully in the local experience. Hotel Virginia Santa Barbara, Tapestry Collection by Hilton is part of Hilton Honors, the award-winning guest loyalty program. Hotel Virginia is located at 17 W. Haley St., Santa Barbara, CA 93101. To learn more about Hotel Virginia, please visit hotelvirginiasb.com.

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