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Top 5 Ways Big Data is Transforming the Travel Industry Businesses

ANUSREE BHATTACHARYA | December 16, 2020 | 696 views

Data science has lead to marvelous opportunities for many industries. Like so many other industries, the travel industry would greatly benefit from knowing future travel information in advance. Fortunately, there is no need to rely on some fortunetellers anymore, but take advantage of Big Data.

Big Data in the travel industry is driving in the right direction, especially after the pandemic, as companies had to be more technologically advanced to cater to their regular operations effortlessly. And big data is now transforming the way businesses used to conduct their operations. It has started taking care of everything that a traveler expects from the traveling organizations in terms of personalized offers to products and more. In this digital period, where everything is hyperconnected, new technologies and big data analysis have become essential for the travel industry to adopt new consumption models and improve the decision-making process.


Many industry leaders are already using big data in the travel industry. Still, but you may not understand the real value it can provide for your business or how is big data being used in the travel industry. With a closer look at the ways big data is transforming the travel industry, you can determine how your business can benefit from its use. Before you reach this point, a brief about significant big data challenges in the travel industry can help you understand how you can improve your company.

What were Big Data Challenges?

  • Data capture
  • Unorganized structure of data
  • Speed
  • Privacy and security
  • Data ownership
  • Data handling
  • Data storage

5 Ways Big Data is being Used in Travel Industry Businesses

So how exactly is big data going to affect your company? Amadeus's research study identifies two segments of change, one is the operations, and the other is marketing strategies.

Greater Personalization

Companies in the travel industry, such as car rental companies, tour operators, airlines, and more, must find a way to improve their overall functionalities to meet goals. To stand out, you must have a unique approach to market your products. Using big data, you can easily pinpoint exactly what employees are looking for and then establish a concrete base right out of the gate. When it comes to greater personalization offerings, effective uses of big data analytics help making well-informed decisions. By using big data analytics, the applications provide wide-ranging personalization offerings such as promotions, deals, referrals, and more, keeping an aim to generate revenue.


Identification of Potential Risks

Currently, businesses are struggling to deal with high-risk environments, where a proper risk management process is the need of the hour. Big data in the travel industry has been instrumental in developing new risk management solutions and can enhance the effectiveness of risk management models and build intelligent strategies. This is one potential power of big data is transforming the travel industry.


Pricing strategies

Price is a critical component to set under marketing strategies. Big data used by travel companies can easily track, analyze, and file the competitors’ prices to get a clear picture of what’s trending. This real-time analytics can help your company track pricing changes and build a consistent pricing strategy for a better workflow for employees. Price strategies can turn into a game-changer for your business goals in the future. Through a transparent idea of what competitors are implementing in their process, your business can execute optimum pricing strategies that would considerably benefit your company by predicting future demand.

Security Enhancements

As the amount of online transactions has amplified steadily over the years, the rate of fraud has also increased simultaneously. Losing customer data can destroy your business’s reputation. Big data in the travel industry allows companies to plan and implement software that would increase safeguards on sensitive information by leveraging types of technologies, including natural language processing, video recognition, speech recognition, machine learning engines, and automation. This is considered one of the best solutions for how big data is helping the travel industry.

Revenue Management

Travel businesses use big data analysis to manage their revenue. Big data in the travel industry has become one essential part of companies that effectively maximizes financial aspects. If you have set a goal in your company to achieve specific revenue, then it is crucial to define a market strategy to offer corporate travelers the right services through the right channel. Because of this, you can manage the prices to maximize the revenue of your company.

Benefits of Big data

From a humble beginning of big data in tourism before the pandemic, it has become a mainstay in the business world. Big data solutions and big data analytics will not only foster taking data-driven decision, but also empower your workforce that add value to your business. According to Harvard Business Review, 99% of companies surveyed reported that they intend to implement big data analytics and AI in the near future. What are other significant big data benefits that you should inculcate it in your business? Here are some of these:
  • Big data benefits for the travel industry by offering real-time monitoring, forecasting of business, and the market.
  • Unlock the true potential of data-driven marketing.
  • Facilitate faster delivery of services and products that meet and exceed the client’s expectation.


How Businesses can Analyze Big Data?

To understand big data, you firstly need to know the points that need solutions. Then, attempt to identify the answer to your questions such as, ‘how can I get the data to solve it?’ or ‘what can big data do for my business?’ Your big data solutions need to be effortless. It is important to match what you had in mind for pricing and make it flexible to serve your business in the future.

Research the most reliable big data tool so that it can serve to provide you the right solution. For example, if you want to introduce more effective promotions and marketing campaigns, you can use Canopy Labs, to predict big data travel behavior and sales trends.


The travel and tourism industry uses big data with the help of several tools that are inexpensive or even free to use. Google also has user-friendly tools like Google Adwords and Google BigQuery. So, don’t feel overwhelmed by all the data that’s out there. With the right tools, you can separate the data to find what you need to start growing your business today!

Some Success Stories 

  • KAYAK sets an example of using big data in the travel industry by innovation and spearheads the technological revolution. It has developed a new benchmark in the travel industry using big data for travel management and operations.
  • United Airlines embraced a “collect and analyze” approach to their big data for travel planning. The company tracks all information using real-time data, including individual and general historical data.
  • The Schiphol Group, which operates the airport, has reportedly invested in data science packages. A team of big data analysts easily analyze, report, and visualize the constant influx of data of employees on corporate trips.

These developments are reflective of the growing big data analytical trends in the travel and tourism industry. Following the steps of industry leaders, a lot of companies have started the adoption of big data for travel management and improvising their analytical tools to make more informed decisions for future travel mechanism. You can get more interesting and updated news to rely on how big data in the travel industry is transforming.

Future Outlook of Big Data in Travel Industry

Many industry leaders are talking about big data in the travel industry, its evolving benefits and the future of big data within the tourism industry. With the effective uses of big data, your company can use information about employees catering to corporate business services to understand the workflow.
Hadoop, one of the big data applications in the travel industry, provide suffecient data storage space and presents information from a wide range of sources in a structured manner. It enables tourism companies to take immediate decisions as per requirements. Big Data applications in the travel industry help companies introduce new products to have predictive analysis and critical insights about corporate travelers.

What could be anticipated from the future of big data is that travel industry professionals will progressively utilize big data to facilitate their potential benefit. This will genuinely modify what companies would offer corporate travelers equally in the future. With such activities to cater the markets worldwide, big data in the travel industry has formed a clear map.

Frequently Asked Questions

How is big data being used in the travel industry?

Big data in the travel industry is used to observe various marketing strategies and some customer-related patterns and trends. Following these is important to create loyalty among employees as well as customers also. Therefore, the more data a business collects, the more it will understand ways to generate revenue. 


What is the future of big data in travel industry?

The future of big data in the travel industry stays impressive as the market leaders can make decisions that are more informed based on analytics and number-driven data. Big data in the future will boost the efficiency of the services and the quality at the same time. 

How big data is helping the travel industry?

Big data is helping the travel industry in many ways. It is allowing businesses to make more evidence-driven decisions for revenue. These include the ability to anticipate customers' future demands accurately, re-structure pricing, target more marketing strategies, and improve real marketing tricks.

Spotlight

Thompsons Travel

Thompsons Travel (Pty) Ltd. is a subsidiary of Cullinan Holdings Limited, part of The Travel Corporation Group of Companies, and which operates in four major segments: Tour Operating, Travel Agencies, Coach Charter & Touring and in the area of Marine and Leisure.

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Overcoming Obstacles of Hospitality Management in Travel Industry

Article | December 22, 2020

Discover insights to overcome hospitality management challenges of the dynamic travel industry. Elevate customer experiences, optimize operations, and thrive in the hospitality and travel industry. Contents 1. Importance of Hospitality in Tourism Industry 2. Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience 2.2. Seasonality of Hospitality 2.3. Rapid Shift in Market Trends 2.4. Retaining, Hiring & Managing Staff 2.5. Protecting Online Reputation 3. Significance of Implementing the Right Solutions 4. Conclusion 1. Importance of Hospitality in Tourism Industry Today, the culture of hospitality holds paramount importance, focusing on outshining businesses by delivering exceptional service quality. To achieve this, hospitality industries must prioritize providing superior and satisfying products to their customers. Hiring managers should seek individuals with an excellent service-oriented mindset, while the training process should center around cultivating a strong service culture within the organization. Graduates of tourism and hospitality management programs are increasingly occupying key positions within the industry. These professionals view themselves as dedicated individuals entering the realm of hospitality management. Their roles demand specialized knowledge and skills, ongoing professional development, and a commitment to benefiting the community and society. Hospitality and travel industry revolves around extending friendly treatment to guests and tourists, making it an indispensable sector within tourism. Understanding consumer behavior becomes crucial in making informed marketing decisions for tourism products and activities. To fully leverage the potential of the tourism industry, it becomes imperative to comprehend what challenges may and how to overcome them to make better decisions. 2. Overcome Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience Personalizing the guest experience has become an increasingly crucial challenge in the hospitality and travel industry, particularly as traditional B&Bs face competition from emerging players like Airbnb. To stay competitive and retain guests, it is essential to go beyond providing basic services and amenities. Today's travelers seek unique, tailored experiences that resonate with their preferences and needs. By personalizing the guest experience, hospitality establishments can create a lasting impression and build strong customer loyalty. This involves understanding guest preferences and anticipating their needs before they articulate them. It can include personalized greetings, offering amenities or services that align with their interests, and providing recommendations tailored to their tastes. Effective communication is vital before, during, and after the guest's visit. Leveraging guest data and preferences allows targeted marketing campaigns, personalized offers, and follow-up communication that nurtures the relationship and keeps guests engaged. 2.2. Seasonality of Hospitality One significant challenge is personalizing the guest experience, especially when considering the seasonality of the hospitality and travel industry. During peak seasons, although businesses may thrive, there is often added stress on staff to cater to a high volume of guests. Effective stress management measures and caring for the team's well-being are essential to delivering exceptional experiences consistently. In contrast, during off-peak seasons, it is an opportune time to utilize the team's talents for activities such as enhancing social media platforms, updating the website, reviewing security measures, conducting staff training, and staying abreast of industry innovations. This proactive approach helps maintain competitiveness and prepares for the next peak season. 2.3. Rapid Shift in Market Trends In hospitality and travel management, a critical challenge is the rapid shift in market trends driven by technological advancements. The advertising and marketing landscape has undergone significant transformations, rendering previously successful strategies ineffective. To navigate these transformations successfully, it is crucial to maintain updated websites, actively engage on social media platforms, promptly respond to online reviews, and develop compelling advertising campaigns. Hospitality industry managers can collaborate closely with either an internal marketing team or a marketing agency to ensure that their brand voice and mission are accurately conveyed and represented across all social platforms. Consistency, accuracy, and responsiveness are paramount in achieving marketing success in the dynamic world of hospitality. 2.4. Retaining, Hiring & Managing Staff While retention, hiring and effective staff management is a challenge that extends beyond the hospitality and tourism industry, it holds particular significance in roles that involve direct interaction with the public, as they play a crucial role in delivering exceptional guest experiences. Hospitality and tourism establishments rely on staff members of the highest caliber at all levels, be it front desk, housekeeping, maintenance, tour guides, wait staff, or kitchen personnel. In addition to possessing the necessary skills, staff members must embody essential qualities such as integrity, compassion, and empathy to provide guests with the finest service. Regular training programs are crucial to align new hires with the vision and mission of the hospitality business. Furthermore, fostering a strong team culture is essential for retaining staff members who consistently go above and beyond for guests. 2.5. Protecting Online Reputation In the contemporary hotel and tourism industry, where customers openly share reviews, opinions, and complaints on online platforms such as OTA websites, Google, Facebook, TripAdvisor, and social media, safeguarding and managing online reputation has become a critical challenge. With 96% of Tripadvisor users considering reviews critical in their travel planning and hotel booking decisions and 83% referencing reviews before booking, effective reputation management is paramount. Thoughtful and timely responses to customer reviews are crucial, as 85% of TripAdvisor users agree that it positively influences their perception of the hotel. (Source: Xotels) Maintaining a high review score on OTA sites is essential to prevent potential guests from filtering out hotels with lower scores. Additionally, leveraging positive reviews and customer feedback on social media platforms can be done by showcasing average scores and using customer quotes on the hotel's website. Importantly, customers understand that mistakes can happen, but how a hotel responds to them matters. Swiftly addressing issues, providing courteous and considerate online communication, and rectifying problems extensively safeguard the hotel's reputation. 3. Significance of Implementing the Right Solutions Implementing the right solutions holds immense significance in hospitality management. It is essential to address various challenges effectively, such as personalizing the guest experience, managing seasonality, adapting to rapid market trends, retaining and hiring staff, and protecting online reputation. By implementing tailored solutions, hospitality professionals can strengthen their hospitality management businesses. Understand the significance of the solutions to be implied to overcome management challenges. Enhanced Guest Experience: The hospitality and travel industry thrive on delivering exceptional guest experiences. By addressing management challenges effectively, such as streamlining operations, optimizing customer service, and personalizing guest interactions, the right hospitality solutions can significantly enhance the overall guest experience. This, in turn, leads to increased customer satisfaction, loyalty, and positive word-of-mouth, all of which are crucial for the success of any hospitality business. Improved Operational Efficiency: Hospitality management challenges often revolve around optimizing operational processes, managing resources, and ensuring a smooth workflow. Implementing the right solutions, such as advanced technology systems, automation, and efficient management tools, can significantly enhance operational efficiency. This results in cost savings, reduced errors, improved productivity, and better utilization of resources, leading to overall business growth and profitability. Effective Staff Management: The hospitality industry heavily relies on its workforce to deliver quality services. Staff scheduling, training, communication, and performance management challenges can be effectively addressed through the right solutions. Employee management systems, training programs, and communication tools improve staff organization, engagement, and productivity. When employees feel supported and empowered, they are more likely to provide exceptional service, leading to a higher guest satisfaction. Data-Driven Decision-Making: The hospitality industry generates vast amounts of data related to guest preferences, booking patterns, revenue streams, and operational metrics. However, deriving actionable insights from this data can be challenging without the right solutions. Implementing data analytics tools, performance tracking systems, and guest feedback platforms enable managers to make informed decisions based on real-time data. 4. Conclusion To achieve long-term success in the travel and hospitality industry, it is necessary to overcome hospitality management obstacles that businesses face. Through strategies such as personalizing the guest experience, effectively managing seasonality, adapting to market trends, retaining and hiring the appropriate staff, and protecting online reputation, hospitality businesses can differentiate themselves and develop customer loyalty. Through the strategic implementation of customized solutions, managers can navigate these challenges, enhance their guests' experiences, and drive long-term growth in the dynamic travel industry.

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Upselling & Cross-selling Techniques in Hospitality Management

Article | August 10, 2021

Leverage upselling and cross-selling techniques to elevate hospitality & tourism businesses. Discover the strategies used to boost revenue by adapting upselling and cross selling techniques in hotels. 1. Introduction 2. Cross-selling Vs Upselling: Which One Is More Optimal? 2.1. Defining the Two Techniques 2.2. The Key Differences 3. Combining Both the Techniques to Improve Revenue 4. Importance of Implementing the Techniques in Hotel Businesses 5. Conclusion 1. Introduction The hospitality industry is highly competitive, and hotels must find ways to boost revenue beyond room rates and taxes. The key to success in this field is to tailor offers to each customer and encourage them to spend more than they had planned. Cross-selling and up-selling are two effective methods of increasing sales. This article explores these methods' nuances in the hospitality sector. By dissecting the advantages of cross-selling and upselling, we can better understand when it makes sense to implement these tactics for maximum profit. The potency of upselling and cross selling techniques in hotels to improve the business and offer enhances guest experiences. Cross-selling Vs Upselling: Which One Is More Optimal? In the hospitality industry , maximizing revenue and enhancing guest experiences are paramount, and whether to prioritize cross-selling or upselling is a question. While often used interchangeably, these sales techniques hold distinctive positions within the buyer journey. 2.1. Defining the Two Techniques Upselling is a sales approach that offers customers a higher-priced or upgraded service or product that aligns with their interests and preferences. In the hospitality industry, it may encompass enticing guests to upgrade their room selection, such as transitioning from a standard room to a mini-suite, either during the booking process or afterward. Additionally, it may involve presenting guests with hotel packages that provide added value and amenities compared to standalone bookings. The aim is to elevate customers to a higher price category and ensure they enjoy an exceptional stay experience. On the other hand, cross-selling entails encouraging guests to purchase supplementary products or services related to their existing purchases. For instance, this could involve offering a spa package or a romantic dinner to enhance their stay. Cross-selling opportunities in the hospitality industry can include add-on activities like city tours or bicycle rentals, in-room extras such as upgraded amenities or specialized equipment, on-site spa and fitness services, food and beverage options such as dining discounts or meal packages, and other hotel services like complimentary parking or transportation. 2.2. The Key Differences 1. Strategy: Upselling focuses on communicating value to customers, persuading them to opt for a higher-priced or upgraded service or product. The emphasis is on showcasing the benefits and added value of the upsell, ensuring customers see the value in paying extra for a superior experience. On the other hand, cross-selling aims to appeal to impulse buying by enticing customers to purchase additional, related products or services that complement their original purchase. 2. Timing: Timing is crucial in both upselling and cross-selling. With upselling, the timing is most effective when done pre-arrival, ideally a week or two before the guest arrives at the hotel. This allows customers to anticipate their upcoming stay and consider upgrading their room or adding extra amenities. Cross-selling can be implemented post-booking, such as during check-in or through targeted email campaigns when customers have already committed to their initial purchase and are more open to additional offers. 3. Value Perception: Upselling techniques relies on effectively communicating the value and benefits of the upgraded or higher-priced offering. Guests need to see the value in paying extra for the enhanced experience. In contrast, cross-selling often involves appealing to customers' desire for convenience or enjoyment by offering travel management services that enhance their stay without necessarily requiring a significant increase in expenditure. 3. Combining Both the Techniques to Improve Revenue Cross-selling is the most effective post-booking and can be implemented in various ways. Firstly, it can be done at the hotel reception during check-in, where guests can be offered add-on items. Secondly, sending an informative email before arrival to highlight additional services is another compelling cross-selling opportunity. Lastly, when guests express interest in a particular service, it presents an opportunity to introduce them to other relevant options. Upselling, however, is particularly effective when implemented pre-arrival, ideally a week or two before guests arrive at the hotel. This technique can be deployed during the browsing and booking, where customers can be presented with room upgrades and add-on items. It is also fruitful to inform customers about better room options at affordable prices before their arrival, tapping into their anticipation for their upcoming vacation. Furthermore, during check-in, providing guests with information on enhancing their stay by spending a little extra can generate additional revenue. To combine the power of both techniques efficiently, companies must employ specialized software. This software automates room upgrades and the promotion of additional ancillaries, providing customers with the convenience and freedom to choose and bid on attractive upgrades before arrival. Advanced customer journey analytics, such as software offers, enable personalized product offers, increasing sales and hotel revenue. 4. Importance of Implementing the Techniques in Hotel Businesses Implementing upselling and cross-selling techniques is vital for hotel businesses, apartment rentals, and hostels. Hotel upselling techniques and cross selling techniques establishments possess unique opportunities to capitalize on these strategies, similar to how airlines offer seat upgrades, meal additions, and car rental options. When choosing accommodations, travelers invest considerable time and thought into finding a place that aligns with the desired ambiance of their trip. As hosts, this presents an ideal opportunity to offer additional products and activities that complement the property's offerings. Unlike airlines, hotel properties often indicate the activities that guests might be interested in, allowing hosts to select the most relevant products to offer. This could involve tailored offerings such as private guided tours to popular tourist attractions or unique underground graffiti tours based on the guests' preferences and digital travel persona. By providing personalized offerings that cater to the customer's needs, hotel businesses enhance the overall guest experience and deliver excellent service. Activities constitute the third-largest segment of the travel industry and are continuously growing. With data revealing that 46% of travelers engage in sightseeing tours, it becomes evident that upselling and cross-selling will play an increasingly significant role in the hospitality industry. 5. Conclusion In the incredibly competitive hospitality industry, implementing upselling and cross-selling techniques is crucial for hotel businesses. By understanding the nuances and distinctions between these strategies, hotels can target customers strategically and increase revenue streams beyond room rates and taxes. Cross selling techniques encourages impulse purchases by offering additional products or services related to the initial investment. By combining both techniques with specialized software, hotels can personalize their offerings, automate their promotions, and provide a seamless experience for their guests. This strategy not only increases revenue but also caters to guests' various preferences, resulting in increased satisfaction and loyalty. As the activities segment of the travel industry continues to expand, the importance of upselling and cross-selling in hospitality management is anticipated to continue rising. In addition, deploying innovative business travel technology solutions can improve hotel businesses in hospitality industry.

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Trends and Opportunities in Hospitality Management Careers

Article | August 4, 2021

Embrace the opportunity in hospitality management careers. Make a difference in tourism to benefit businesses & explore rewarding pathways within sustainable hospitality and tourism industry. Contents 1. Introduction 2. Current Trends in Hospitality Management Careers 2.1. Technology Integration in the Hospitality Industry 2.2. Sustainability and Environmental Consciousness 2.3. Personalization and Customization 2.4. Focus on Wellness and Health 3. Importance of Skill Development and Training for Hospitality Management Careers 4. Emerging Opportunities for Hospitality Management Careers 1. Introduction Embarking on a career in hospitality management opens the doors to a captivating world of endless possibilities within a dynamic and continuously expanding industry. Whether aspirations are rooted in hotel management, restaurant operations, event planning, or tourism, the hospitality sector boasts a multitude of diverse roles and avenues to explore. To embark on this exciting journey, a combination of formal education, practical experience, and a service-oriented mindset is paramount. By acquiring the necessary skills, forging connections with industry professionals, and staying attuned to the latest trends, one can strategically position oneself for a fulfilling and ever-evolving career in this thriving field. 2. Current Trends in Hospitality Management Careers 2.1. Technology Integration in the Hospitality Industry The pandemic accelerated consumers' adoption of technology in hospitality industry, while hotels quickly embraced new tools like contactless check-in systems and branded applications. However, a significant digital skills gap persists among hospitality workers, with nearly one in three lacking necessary AI, machine learning, and content-driven marketing competencies. Trends in the hospitality industry presents a tremendous opportunity for individuals seeking a career in hospitality management. Upskilling in digital roles highly sought after by hotel brands, such as digital marketing, cybersecurity, e-commerce sales, data analysis, social media management, mobile app development, and digital guest experience management, can pave the way for a thriving career in the industry. Combining a hospitality management course with specialized training in digital marketing or ICT equips professionals to excel in the digital hotel economy. As the hospitality industry continues integrating technology, skilled individuals with digital expertise will play a vital role in driving innovation, enhancing guest experiences, and staying ahead of the competition. 2.2. Sustainability and Environmental Consciousness 90% of employees believe that companies should prioritize positive impacts on the planet as much as they prioritize profits. Moreover, consumers are increasingly concerned about environmental issues. A survey among 72,000 Hilton guests revealed that approximately 33% preferred hotels with environmental and social programs, emphasizing the significance of sustainability. (Source: ehotelier) Therefore, many hotels embrace sustainable practices, leading to a global shift towards the low-impact hospitality industry. The rise of green hotels contributes to a more environmentally conscious sector and creates additional employment opportunities for hotel staff. The demand for specialized green skills, such as auditing, compliance oversight, and change management, further reinforces the need for specialization in this expanding field. Sustainable hotels and eco-tourism offer a growing array of career options for individuals passionate about the environment, travel and hospitality sector. By pursuing a career in this sector, professionals can contribute to preserving the planet while capitalizing on the increasing demand for sustainability-focused services. 2.3. Personalization and Customization Customers in today's market seek tailored experiences that cater to their unique preferences and needs, prompting hotels and hospitality businesses to prioritize personalized offerings. The rise of technology has played a crucial role in enabling personalization at various touchpoints. From personalized welcome messages to customized recommendations based on guest preferences, hotels harness data and advanced analytics to deliver exceptional and individualized guest experiences. This trend creates exciting opportunities for professionals seeking to excel in hospitality and tourism careers. Roles such as guest experience managers, data analysts, and CRM specialists are in high demand as businesses strive to provide personalized services to their guests. Additionally, expertise in customer relationship management (CRM) systems, data analysis, and guest profiling can significantly enhance career prospects. By staying updated on emerging technologies, honing customer-centric skills, and understanding the importance of data-driven decision-making, hospitality professionals can thrive careers in hospitality industry that are focused on personalization and customization. Embrace this trend, and position yourself at the forefront of delivering unforgettable, tailored experiences in the hospitality industry. 2.4. Focus on Wellness and Health The pandemic has led people to be health conscious, and therefore, they have started prioritizing it, resulting in the growth of people prioritizing health with massive US $1.7 trillion market. With an expected growth rate of 44% in 2022, wellness is the fastest-growing segment of the tourism sector. With this explosion of consumer interest, hotel brands are expanding into the wellness space and acquiring reputable spa, wellness and fitness brands. Hyatt, for example, recently received Two Roads, Miraval and Exhale, and IHG acquired Six Senses. For hotel professionals , this trend opens up a new potential career opportunity that combine expertise in the wellness area with skills relevant to the hotel industry. For those who are passionate about wellness and health and like the idea of a career in beautiful locations and settings, this might be the right pathway in the hospitality and management career. 3. Skill Development & Training Importance for Hospitality Management Careers The hospitality industry is known for its focus on providing exceptional service and creating positive guest experiences. It is a people-oriented sector that relies on the skills and efforts of individuals to ensure customer satisfaction. Skill development is paramount in this industry as it encompasses diverse skills necessary for running a successful enterprise. Hospitality is a deliberate and sustained effort to maintain mutual understanding between organizations and the public, adapting to market requirements. As one of the fastest-growing sectors in the global economy, the industry faces the challenge of aligning its skills requirements with the evolving labor market. With approximately 10% of the global workforce engaged in the tourism and hospitality-related industry, skill development becomes a crucial concern for every entity operating as a hospitality service provider. Effective skill development programs and training initiatives enable professionals to acquire the necessary competencies to excel in their roles and deliver exceptional guest experiences. By investing in skill development and training, individuals in hospitality management careers enhance their abilities and adapt to changing customer demands. Continuous improvement in skills ensures that professionals meet guests' diverse needs and contribute to their organizations' success. 4. Emerging Opportunities for Hospitality Management Careers The hospitality industry is rapidly growing and evolving, presenting exciting career opportunities. To adapt to changing dynamics, the sector emphasizes the importance of skill development and training. The global health crisis has acted as a catalyst for innovation and technology adoption, enhancing customer experiences. Hospitality education has transformed to meet industry demands, ensuring a talented workforce with relevant skill sets. Aspiring students can explore diverse career prospects in hospitality, culinary entrepreneurship, revenue management, media, e-commerce, client servicing, lifestyle consulting, and health & wellness. Bespoke hospitality has expanded beyond traditional hotels, offering personalized experiences like luxury staycations, glamping, and high-end cruises. Culinary entrepreneurship thrives on creativity and unique dining concepts. The health and wellness segment is rapidly growing, focusing on improving customers' physical and mental well-being. Media and technology play significant roles, with social media engagement, e-commerce platforms, and virtual experiences shaping the industry. Customer service, revenue management, and 'human' skills like critical thinking and communication are highly valued. Skill development is crucial for success in the ever-evolving hospitality field. Professionals who embrace continuous learning and stay abreast of industry trends will seize abundant career opportunities in this dynamic sector. 5. Key Takeaway Careers in the hospitality industry offers various opportunities in hotel management, restaurant operations, event planning, and tourism. To succeed in this dynamic field, skill development and training are essential. Emerging trends such as technology integration, sustainability, personalization, and focus on wellness present exciting avenues for hospitality professionals. Digital skills are in high demand as hotels adopt new technologies and emphasize digital marketing, cybersecurity, data analysis, and guest experience management. Sustainability is a growing focus, with green hotels and eco-tourism creating opportunities for professionals with auditing and change management skills. Personalization and customization are key as hotels leverage technology to deliver tailored guest experiences, requiring expertise in guest management and data analysis. The wellness industry is also booming, offering potential career paths for those passionate about health and wellness.

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Top 7 Hospitality Management Certification and Courses

Article | July 4, 2023

Embark on transformative journey through top hospitality management certification in the tourism and hospitality industry. Elevate career prospects with industry-recognized hospitality certification. The hospitality industry is a dynamic and fast-growing sector that requires skilled professionals to deliver exceptional guest experiences and drive business success. Whether you are an aspiring hospitality professional or a seasoned industry expert looking to expand your knowledge and enhance your career prospects, pursuing a hospitality management certification or course can be a valuable investment. Hospitality management courses are short-term, specialized training programs designed to offer learner with a comprehensive understanding of hotel management and the hospitality industry. 1. Management Foundations in the Hospitality Industry Experience a transformative journey in hospitality management with the hospitality management certification, Management Foundations in the Hospitality Industry. This advanced course caters to industry experts, equipping them with a comprehensive understanding of motivation, leadership, communication, decision-making, and effective human resources management. Delve into service-driven excellence, ethics, social responsibility, and enhancing consumer experiences. This course consists of four modules covering resource allocation, talent recruitment, interviewing, employee training, performance appraisals, and liability avoidance. To solidify your knowledge, the course features curated readings, interactive discussions, and practice quizzes. Elevate your professional prowess and unlock new horizons in the dynamic hospitality industry. 2. Guest Service in Hospitality and Tourism Enhance your hospitality and tourism industry expertise with the exclusive certification in hospitality management, Guest Service in Hospitality and Tourism. This advanced course caters to industry experts, equipping them with essential skills and knowledge to excel in customer service. Dive into the intricacies of greeting guests with finesse, responding adeptly to complaints, and creating unforgettable experiences. From maintaining composure in challenging situations to demonstrating empathy, you'll master the art of exceptional service. With this course, you can learn and leverage practical strategies to handle common grievances, ensuring guest satisfaction at every turn. This certification program will unlock a world of opportunities in the dynamic field of hospitality management. 3. Introduction to Hospitality Management Embark on a transformative journey with a certificate in hospitality titled, Introduction to Hospitality Management. As you transition into a managerial role, renowned restaurant consultant Mike Ganino shares expert insights in this comprehensive online course. Acquire essential skills, from preparing for your first day as a manager to effective task prioritization, delegation, and confident leadership. This 30m 35s online course will help you to optimize staff rostering, master multitasking, and ensure exceptional service standards. Gain expertise in handling challenging situations with demanding customers and effectively respond to customer feedback. With this course you can unlock new possibilities and elevate hospitality management career. 4. Hospitality Management Cornell Certificate Program Uplift in the hospitality industry with Hospitality Management Cornell Certificate Program. As one of the premier hospitality courses developed by the renowned School of Hotel Administration at Cornell University, this advanced certification equips industry experts with the essential skills and best practices to excel in management roles. From finance and marketing to team building and guest loyalty, you will gain a comprehensive understanding of every facet of hospitality management. The course allows one to learn from renowned experts and participate in virtual Zoom sessions, exploring the industry's trending topics. This certificate program is for a duration of three months, divided into weekly modules of three to five hours per week. 5. Teamwork in the Hospitality Industry Embrace the power of effective teamwork in the dynamic hospitality industry with the comprehensive Teamwork in the Hospitality Industry course to improve your work experience. As a hospitality industry expert, one must understand teamwork's crucial role in enhancing work experiences and driving success. In this microlearning program, organized with four lessons to fit seamlessly into a busy schedule, you'll develop the essential teamwork skills required to thrive in the fast-paced hospitality environment. From understanding the significance of effective communication within teams to practical applications and navigating noisy environments, this course empowers you to elevate collaboration and deliver exceptional results. 6. Understanding Travel and Tourism One of the best hospitality and tourism management certifications, The Understanding Travel and Tourism, a course published by NuYew, is one of the best hospitality management programs to enhance expertise in the thriving world of travel and tourism. This course provides a platform for learners and industry experts to gain valuable insights into the travel industry's fundamentals, benefits, and terminology. Acquire the essential skills necessary for success in this dynamic field and discover renowned global tourist destinations and attractions. In addition, the course also includes the intricacies of business travel, hygiene standards, food safety, and event planning within the hospitality and catering industry. 7. Accounting and Financial Management for Travel Agencies Overcome the difficulties of managing the travel and hospitality businesses' accounting transactions or financial statements with Accounting and Financial Management for Travel Agencies. Designed to help industry experts boost their financial management skills, this course will equip you with the knowledge to navigate accounting transactions effectively, interpret financial statements, and make strategic decisions that drive profitability. With the combination of practical case studies and interactive simulations, the course has been created to develop a deep understanding of accounting principles and learn proven strategies for financial success. Whether aiming to meet investment requirements or comply with industry regulators like IATA, this course ensures you have the skills to manage the agency's financial health. Summing Up Learning has become more accessible and convenient than ever before thanks to the advancements in technology. By embracing the listed hospitality management courses, individuals can equip themselves with the necessary skills and knowledge to thrive in the ever-evolving landscape of the hospitality industry. As we move forward, it is evident that continuous learning and upskilling will be crucial in staying relevant and competitive. The online hotel management certification allows professionals to adapt to the changing demands of the industry and stay ahead of the curve. By harnessing the power of digital platforms and innovative learning methods, individuals can unlock new opportunities and pave the way for a successful career in hospitality management.

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Business Travel

How Incorporating Corporate Travel and Expense Management Can Help CMOs to Succeed?

Article | December 22, 2020

Discover insights to overcome hospitality management challenges of the dynamic travel industry. Elevate customer experiences, optimize operations, and thrive in the hospitality and travel industry. Contents 1. Importance of Hospitality in Tourism Industry 2. Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience 2.2. Seasonality of Hospitality 2.3. Rapid Shift in Market Trends 2.4. Retaining, Hiring & Managing Staff 2.5. Protecting Online Reputation 3. Significance of Implementing the Right Solutions 4. Conclusion 1. Importance of Hospitality in Tourism Industry Today, the culture of hospitality holds paramount importance, focusing on outshining businesses by delivering exceptional service quality. To achieve this, hospitality industries must prioritize providing superior and satisfying products to their customers. Hiring managers should seek individuals with an excellent service-oriented mindset, while the training process should center around cultivating a strong service culture within the organization. Graduates of tourism and hospitality management programs are increasingly occupying key positions within the industry. These professionals view themselves as dedicated individuals entering the realm of hospitality management. Their roles demand specialized knowledge and skills, ongoing professional development, and a commitment to benefiting the community and society. Hospitality and travel industry revolves around extending friendly treatment to guests and tourists, making it an indispensable sector within tourism. Understanding consumer behavior becomes crucial in making informed marketing decisions for tourism products and activities. To fully leverage the potential of the tourism industry, it becomes imperative to comprehend what challenges may and how to overcome them to make better decisions. 2. Overcome Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience Personalizing the guest experience has become an increasingly crucial challenge in the hospitality and travel industry, particularly as traditional B&Bs face competition from emerging players like Airbnb. To stay competitive and retain guests, it is essential to go beyond providing basic services and amenities. Today's travelers seek unique, tailored experiences that resonate with their preferences and needs. By personalizing the guest experience, hospitality establishments can create a lasting impression and build strong customer loyalty. This involves understanding guest preferences and anticipating their needs before they articulate them. It can include personalized greetings, offering amenities or services that align with their interests, and providing recommendations tailored to their tastes. Effective communication is vital before, during, and after the guest's visit. Leveraging guest data and preferences allows targeted marketing campaigns, personalized offers, and follow-up communication that nurtures the relationship and keeps guests engaged. 2.2. Seasonality of Hospitality One significant challenge is personalizing the guest experience, especially when considering the seasonality of the hospitality and travel industry. During peak seasons, although businesses may thrive, there is often added stress on staff to cater to a high volume of guests. Effective stress management measures and caring for the team's well-being are essential to delivering exceptional experiences consistently. In contrast, during off-peak seasons, it is an opportune time to utilize the team's talents for activities such as enhancing social media platforms, updating the website, reviewing security measures, conducting staff training, and staying abreast of industry innovations. This proactive approach helps maintain competitiveness and prepares for the next peak season. 2.3. Rapid Shift in Market Trends In hospitality and travel management, a critical challenge is the rapid shift in market trends driven by technological advancements. The advertising and marketing landscape has undergone significant transformations, rendering previously successful strategies ineffective. To navigate these transformations successfully, it is crucial to maintain updated websites, actively engage on social media platforms, promptly respond to online reviews, and develop compelling advertising campaigns. Hospitality industry managers can collaborate closely with either an internal marketing team or a marketing agency to ensure that their brand voice and mission are accurately conveyed and represented across all social platforms. Consistency, accuracy, and responsiveness are paramount in achieving marketing success in the dynamic world of hospitality. 2.4. Retaining, Hiring & Managing Staff While retention, hiring and effective staff management is a challenge that extends beyond the hospitality and tourism industry, it holds particular significance in roles that involve direct interaction with the public, as they play a crucial role in delivering exceptional guest experiences. Hospitality and tourism establishments rely on staff members of the highest caliber at all levels, be it front desk, housekeeping, maintenance, tour guides, wait staff, or kitchen personnel. In addition to possessing the necessary skills, staff members must embody essential qualities such as integrity, compassion, and empathy to provide guests with the finest service. Regular training programs are crucial to align new hires with the vision and mission of the hospitality business. Furthermore, fostering a strong team culture is essential for retaining staff members who consistently go above and beyond for guests. 2.5. Protecting Online Reputation In the contemporary hotel and tourism industry, where customers openly share reviews, opinions, and complaints on online platforms such as OTA websites, Google, Facebook, TripAdvisor, and social media, safeguarding and managing online reputation has become a critical challenge. With 96% of Tripadvisor users considering reviews critical in their travel planning and hotel booking decisions and 83% referencing reviews before booking, effective reputation management is paramount. Thoughtful and timely responses to customer reviews are crucial, as 85% of TripAdvisor users agree that it positively influences their perception of the hotel. (Source: Xotels) Maintaining a high review score on OTA sites is essential to prevent potential guests from filtering out hotels with lower scores. Additionally, leveraging positive reviews and customer feedback on social media platforms can be done by showcasing average scores and using customer quotes on the hotel's website. Importantly, customers understand that mistakes can happen, but how a hotel responds to them matters. Swiftly addressing issues, providing courteous and considerate online communication, and rectifying problems extensively safeguard the hotel's reputation. 3. Significance of Implementing the Right Solutions Implementing the right solutions holds immense significance in hospitality management. It is essential to address various challenges effectively, such as personalizing the guest experience, managing seasonality, adapting to rapid market trends, retaining and hiring staff, and protecting online reputation. By implementing tailored solutions, hospitality professionals can strengthen their hospitality management businesses. Understand the significance of the solutions to be implied to overcome management challenges. Enhanced Guest Experience: The hospitality and travel industry thrive on delivering exceptional guest experiences. By addressing management challenges effectively, such as streamlining operations, optimizing customer service, and personalizing guest interactions, the right hospitality solutions can significantly enhance the overall guest experience. This, in turn, leads to increased customer satisfaction, loyalty, and positive word-of-mouth, all of which are crucial for the success of any hospitality business. Improved Operational Efficiency: Hospitality management challenges often revolve around optimizing operational processes, managing resources, and ensuring a smooth workflow. Implementing the right solutions, such as advanced technology systems, automation, and efficient management tools, can significantly enhance operational efficiency. This results in cost savings, reduced errors, improved productivity, and better utilization of resources, leading to overall business growth and profitability. Effective Staff Management: The hospitality industry heavily relies on its workforce to deliver quality services. Staff scheduling, training, communication, and performance management challenges can be effectively addressed through the right solutions. Employee management systems, training programs, and communication tools improve staff organization, engagement, and productivity. When employees feel supported and empowered, they are more likely to provide exceptional service, leading to a higher guest satisfaction. Data-Driven Decision-Making: The hospitality industry generates vast amounts of data related to guest preferences, booking patterns, revenue streams, and operational metrics. However, deriving actionable insights from this data can be challenging without the right solutions. Implementing data analytics tools, performance tracking systems, and guest feedback platforms enable managers to make informed decisions based on real-time data. 4. Conclusion To achieve long-term success in the travel and hospitality industry, it is necessary to overcome hospitality management obstacles that businesses face. Through strategies such as personalizing the guest experience, effectively managing seasonality, adapting to market trends, retaining and hiring the appropriate staff, and protecting online reputation, hospitality businesses can differentiate themselves and develop customer loyalty. Through the strategic implementation of customized solutions, managers can navigate these challenges, enhance their guests' experiences, and drive long-term growth in the dynamic travel industry.

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Business Travel

Post-Pandemic Travelers Driving Demand for Private Villa Rentals

Article | August 10, 2021

Leverage upselling and cross-selling techniques to elevate hospitality & tourism businesses. Discover the strategies used to boost revenue by adapting upselling and cross selling techniques in hotels. 1. Introduction 2. Cross-selling Vs Upselling: Which One Is More Optimal? 2.1. Defining the Two Techniques 2.2. The Key Differences 3. Combining Both the Techniques to Improve Revenue 4. Importance of Implementing the Techniques in Hotel Businesses 5. Conclusion 1. Introduction The hospitality industry is highly competitive, and hotels must find ways to boost revenue beyond room rates and taxes. The key to success in this field is to tailor offers to each customer and encourage them to spend more than they had planned. Cross-selling and up-selling are two effective methods of increasing sales. This article explores these methods' nuances in the hospitality sector. By dissecting the advantages of cross-selling and upselling, we can better understand when it makes sense to implement these tactics for maximum profit. The potency of upselling and cross selling techniques in hotels to improve the business and offer enhances guest experiences. Cross-selling Vs Upselling: Which One Is More Optimal? In the hospitality industry , maximizing revenue and enhancing guest experiences are paramount, and whether to prioritize cross-selling or upselling is a question. While often used interchangeably, these sales techniques hold distinctive positions within the buyer journey. 2.1. Defining the Two Techniques Upselling is a sales approach that offers customers a higher-priced or upgraded service or product that aligns with their interests and preferences. In the hospitality industry, it may encompass enticing guests to upgrade their room selection, such as transitioning from a standard room to a mini-suite, either during the booking process or afterward. Additionally, it may involve presenting guests with hotel packages that provide added value and amenities compared to standalone bookings. The aim is to elevate customers to a higher price category and ensure they enjoy an exceptional stay experience. On the other hand, cross-selling entails encouraging guests to purchase supplementary products or services related to their existing purchases. For instance, this could involve offering a spa package or a romantic dinner to enhance their stay. Cross-selling opportunities in the hospitality industry can include add-on activities like city tours or bicycle rentals, in-room extras such as upgraded amenities or specialized equipment, on-site spa and fitness services, food and beverage options such as dining discounts or meal packages, and other hotel services like complimentary parking or transportation. 2.2. The Key Differences 1. Strategy: Upselling focuses on communicating value to customers, persuading them to opt for a higher-priced or upgraded service or product. The emphasis is on showcasing the benefits and added value of the upsell, ensuring customers see the value in paying extra for a superior experience. On the other hand, cross-selling aims to appeal to impulse buying by enticing customers to purchase additional, related products or services that complement their original purchase. 2. Timing: Timing is crucial in both upselling and cross-selling. With upselling, the timing is most effective when done pre-arrival, ideally a week or two before the guest arrives at the hotel. This allows customers to anticipate their upcoming stay and consider upgrading their room or adding extra amenities. Cross-selling can be implemented post-booking, such as during check-in or through targeted email campaigns when customers have already committed to their initial purchase and are more open to additional offers. 3. Value Perception: Upselling techniques relies on effectively communicating the value and benefits of the upgraded or higher-priced offering. Guests need to see the value in paying extra for the enhanced experience. In contrast, cross-selling often involves appealing to customers' desire for convenience or enjoyment by offering travel management services that enhance their stay without necessarily requiring a significant increase in expenditure. 3. Combining Both the Techniques to Improve Revenue Cross-selling is the most effective post-booking and can be implemented in various ways. Firstly, it can be done at the hotel reception during check-in, where guests can be offered add-on items. Secondly, sending an informative email before arrival to highlight additional services is another compelling cross-selling opportunity. Lastly, when guests express interest in a particular service, it presents an opportunity to introduce them to other relevant options. Upselling, however, is particularly effective when implemented pre-arrival, ideally a week or two before guests arrive at the hotel. This technique can be deployed during the browsing and booking, where customers can be presented with room upgrades and add-on items. It is also fruitful to inform customers about better room options at affordable prices before their arrival, tapping into their anticipation for their upcoming vacation. Furthermore, during check-in, providing guests with information on enhancing their stay by spending a little extra can generate additional revenue. To combine the power of both techniques efficiently, companies must employ specialized software. This software automates room upgrades and the promotion of additional ancillaries, providing customers with the convenience and freedom to choose and bid on attractive upgrades before arrival. Advanced customer journey analytics, such as software offers, enable personalized product offers, increasing sales and hotel revenue. 4. Importance of Implementing the Techniques in Hotel Businesses Implementing upselling and cross-selling techniques is vital for hotel businesses, apartment rentals, and hostels. Hotel upselling techniques and cross selling techniques establishments possess unique opportunities to capitalize on these strategies, similar to how airlines offer seat upgrades, meal additions, and car rental options. When choosing accommodations, travelers invest considerable time and thought into finding a place that aligns with the desired ambiance of their trip. As hosts, this presents an ideal opportunity to offer additional products and activities that complement the property's offerings. Unlike airlines, hotel properties often indicate the activities that guests might be interested in, allowing hosts to select the most relevant products to offer. This could involve tailored offerings such as private guided tours to popular tourist attractions or unique underground graffiti tours based on the guests' preferences and digital travel persona. By providing personalized offerings that cater to the customer's needs, hotel businesses enhance the overall guest experience and deliver excellent service. Activities constitute the third-largest segment of the travel industry and are continuously growing. With data revealing that 46% of travelers engage in sightseeing tours, it becomes evident that upselling and cross-selling will play an increasingly significant role in the hospitality industry. 5. Conclusion In the incredibly competitive hospitality industry, implementing upselling and cross-selling techniques is crucial for hotel businesses. By understanding the nuances and distinctions between these strategies, hotels can target customers strategically and increase revenue streams beyond room rates and taxes. Cross selling techniques encourages impulse purchases by offering additional products or services related to the initial investment. By combining both techniques with specialized software, hotels can personalize their offerings, automate their promotions, and provide a seamless experience for their guests. This strategy not only increases revenue but also caters to guests' various preferences, resulting in increased satisfaction and loyalty. As the activities segment of the travel industry continues to expand, the importance of upselling and cross-selling in hospitality management is anticipated to continue rising. In addition, deploying innovative business travel technology solutions can improve hotel businesses in hospitality industry.

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Business Travel

How to Save Time, Money and Effort on Business Travel with a Corporate Lodging Solution

Article | August 4, 2021

Embrace the opportunity in hospitality management careers. Make a difference in tourism to benefit businesses & explore rewarding pathways within sustainable hospitality and tourism industry. Contents 1. Introduction 2. Current Trends in Hospitality Management Careers 2.1. Technology Integration in the Hospitality Industry 2.2. Sustainability and Environmental Consciousness 2.3. Personalization and Customization 2.4. Focus on Wellness and Health 3. Importance of Skill Development and Training for Hospitality Management Careers 4. Emerging Opportunities for Hospitality Management Careers 1. Introduction Embarking on a career in hospitality management opens the doors to a captivating world of endless possibilities within a dynamic and continuously expanding industry. Whether aspirations are rooted in hotel management, restaurant operations, event planning, or tourism, the hospitality sector boasts a multitude of diverse roles and avenues to explore. To embark on this exciting journey, a combination of formal education, practical experience, and a service-oriented mindset is paramount. By acquiring the necessary skills, forging connections with industry professionals, and staying attuned to the latest trends, one can strategically position oneself for a fulfilling and ever-evolving career in this thriving field. 2. Current Trends in Hospitality Management Careers 2.1. Technology Integration in the Hospitality Industry The pandemic accelerated consumers' adoption of technology in hospitality industry, while hotels quickly embraced new tools like contactless check-in systems and branded applications. However, a significant digital skills gap persists among hospitality workers, with nearly one in three lacking necessary AI, machine learning, and content-driven marketing competencies. Trends in the hospitality industry presents a tremendous opportunity for individuals seeking a career in hospitality management. Upskilling in digital roles highly sought after by hotel brands, such as digital marketing, cybersecurity, e-commerce sales, data analysis, social media management, mobile app development, and digital guest experience management, can pave the way for a thriving career in the industry. Combining a hospitality management course with specialized training in digital marketing or ICT equips professionals to excel in the digital hotel economy. As the hospitality industry continues integrating technology, skilled individuals with digital expertise will play a vital role in driving innovation, enhancing guest experiences, and staying ahead of the competition. 2.2. Sustainability and Environmental Consciousness 90% of employees believe that companies should prioritize positive impacts on the planet as much as they prioritize profits. Moreover, consumers are increasingly concerned about environmental issues. A survey among 72,000 Hilton guests revealed that approximately 33% preferred hotels with environmental and social programs, emphasizing the significance of sustainability. (Source: ehotelier) Therefore, many hotels embrace sustainable practices, leading to a global shift towards the low-impact hospitality industry. The rise of green hotels contributes to a more environmentally conscious sector and creates additional employment opportunities for hotel staff. The demand for specialized green skills, such as auditing, compliance oversight, and change management, further reinforces the need for specialization in this expanding field. Sustainable hotels and eco-tourism offer a growing array of career options for individuals passionate about the environment, travel and hospitality sector. By pursuing a career in this sector, professionals can contribute to preserving the planet while capitalizing on the increasing demand for sustainability-focused services. 2.3. Personalization and Customization Customers in today's market seek tailored experiences that cater to their unique preferences and needs, prompting hotels and hospitality businesses to prioritize personalized offerings. The rise of technology has played a crucial role in enabling personalization at various touchpoints. From personalized welcome messages to customized recommendations based on guest preferences, hotels harness data and advanced analytics to deliver exceptional and individualized guest experiences. This trend creates exciting opportunities for professionals seeking to excel in hospitality and tourism careers. Roles such as guest experience managers, data analysts, and CRM specialists are in high demand as businesses strive to provide personalized services to their guests. Additionally, expertise in customer relationship management (CRM) systems, data analysis, and guest profiling can significantly enhance career prospects. By staying updated on emerging technologies, honing customer-centric skills, and understanding the importance of data-driven decision-making, hospitality professionals can thrive careers in hospitality industry that are focused on personalization and customization. Embrace this trend, and position yourself at the forefront of delivering unforgettable, tailored experiences in the hospitality industry. 2.4. Focus on Wellness and Health The pandemic has led people to be health conscious, and therefore, they have started prioritizing it, resulting in the growth of people prioritizing health with massive US $1.7 trillion market. With an expected growth rate of 44% in 2022, wellness is the fastest-growing segment of the tourism sector. With this explosion of consumer interest, hotel brands are expanding into the wellness space and acquiring reputable spa, wellness and fitness brands. Hyatt, for example, recently received Two Roads, Miraval and Exhale, and IHG acquired Six Senses. For hotel professionals , this trend opens up a new potential career opportunity that combine expertise in the wellness area with skills relevant to the hotel industry. For those who are passionate about wellness and health and like the idea of a career in beautiful locations and settings, this might be the right pathway in the hospitality and management career. 3. Skill Development & Training Importance for Hospitality Management Careers The hospitality industry is known for its focus on providing exceptional service and creating positive guest experiences. It is a people-oriented sector that relies on the skills and efforts of individuals to ensure customer satisfaction. Skill development is paramount in this industry as it encompasses diverse skills necessary for running a successful enterprise. Hospitality is a deliberate and sustained effort to maintain mutual understanding between organizations and the public, adapting to market requirements. As one of the fastest-growing sectors in the global economy, the industry faces the challenge of aligning its skills requirements with the evolving labor market. With approximately 10% of the global workforce engaged in the tourism and hospitality-related industry, skill development becomes a crucial concern for every entity operating as a hospitality service provider. Effective skill development programs and training initiatives enable professionals to acquire the necessary competencies to excel in their roles and deliver exceptional guest experiences. By investing in skill development and training, individuals in hospitality management careers enhance their abilities and adapt to changing customer demands. Continuous improvement in skills ensures that professionals meet guests' diverse needs and contribute to their organizations' success. 4. Emerging Opportunities for Hospitality Management Careers The hospitality industry is rapidly growing and evolving, presenting exciting career opportunities. To adapt to changing dynamics, the sector emphasizes the importance of skill development and training. The global health crisis has acted as a catalyst for innovation and technology adoption, enhancing customer experiences. Hospitality education has transformed to meet industry demands, ensuring a talented workforce with relevant skill sets. Aspiring students can explore diverse career prospects in hospitality, culinary entrepreneurship, revenue management, media, e-commerce, client servicing, lifestyle consulting, and health & wellness. Bespoke hospitality has expanded beyond traditional hotels, offering personalized experiences like luxury staycations, glamping, and high-end cruises. Culinary entrepreneurship thrives on creativity and unique dining concepts. The health and wellness segment is rapidly growing, focusing on improving customers' physical and mental well-being. Media and technology play significant roles, with social media engagement, e-commerce platforms, and virtual experiences shaping the industry. Customer service, revenue management, and 'human' skills like critical thinking and communication are highly valued. Skill development is crucial for success in the ever-evolving hospitality field. Professionals who embrace continuous learning and stay abreast of industry trends will seize abundant career opportunities in this dynamic sector. 5. Key Takeaway Careers in the hospitality industry offers various opportunities in hotel management, restaurant operations, event planning, and tourism. To succeed in this dynamic field, skill development and training are essential. Emerging trends such as technology integration, sustainability, personalization, and focus on wellness present exciting avenues for hospitality professionals. Digital skills are in high demand as hotels adopt new technologies and emphasize digital marketing, cybersecurity, data analysis, and guest experience management. Sustainability is a growing focus, with green hotels and eco-tourism creating opportunities for professionals with auditing and change management skills. Personalization and customization are key as hotels leverage technology to deliver tailored guest experiences, requiring expertise in guest management and data analysis. The wellness industry is also booming, offering potential career paths for those passionate about health and wellness.

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Hospitality Management

Top 7 Hospitality Management Certification and Courses

Article | July 4, 2023

Embark on transformative journey through top hospitality management certification in the tourism and hospitality industry. Elevate career prospects with industry-recognized hospitality certification. The hospitality industry is a dynamic and fast-growing sector that requires skilled professionals to deliver exceptional guest experiences and drive business success. Whether you are an aspiring hospitality professional or a seasoned industry expert looking to expand your knowledge and enhance your career prospects, pursuing a hospitality management certification or course can be a valuable investment. Hospitality management courses are short-term, specialized training programs designed to offer learner with a comprehensive understanding of hotel management and the hospitality industry. 1. Management Foundations in the Hospitality Industry Experience a transformative journey in hospitality management with the hospitality management certification, Management Foundations in the Hospitality Industry. This advanced course caters to industry experts, equipping them with a comprehensive understanding of motivation, leadership, communication, decision-making, and effective human resources management. Delve into service-driven excellence, ethics, social responsibility, and enhancing consumer experiences. This course consists of four modules covering resource allocation, talent recruitment, interviewing, employee training, performance appraisals, and liability avoidance. To solidify your knowledge, the course features curated readings, interactive discussions, and practice quizzes. Elevate your professional prowess and unlock new horizons in the dynamic hospitality industry. 2. Guest Service in Hospitality and Tourism Enhance your hospitality and tourism industry expertise with the exclusive certification in hospitality management, Guest Service in Hospitality and Tourism. This advanced course caters to industry experts, equipping them with essential skills and knowledge to excel in customer service. Dive into the intricacies of greeting guests with finesse, responding adeptly to complaints, and creating unforgettable experiences. From maintaining composure in challenging situations to demonstrating empathy, you'll master the art of exceptional service. With this course, you can learn and leverage practical strategies to handle common grievances, ensuring guest satisfaction at every turn. This certification program will unlock a world of opportunities in the dynamic field of hospitality management. 3. Introduction to Hospitality Management Embark on a transformative journey with a certificate in hospitality titled, Introduction to Hospitality Management. As you transition into a managerial role, renowned restaurant consultant Mike Ganino shares expert insights in this comprehensive online course. Acquire essential skills, from preparing for your first day as a manager to effective task prioritization, delegation, and confident leadership. This 30m 35s online course will help you to optimize staff rostering, master multitasking, and ensure exceptional service standards. Gain expertise in handling challenging situations with demanding customers and effectively respond to customer feedback. With this course you can unlock new possibilities and elevate hospitality management career. 4. Hospitality Management Cornell Certificate Program Uplift in the hospitality industry with Hospitality Management Cornell Certificate Program. As one of the premier hospitality courses developed by the renowned School of Hotel Administration at Cornell University, this advanced certification equips industry experts with the essential skills and best practices to excel in management roles. From finance and marketing to team building and guest loyalty, you will gain a comprehensive understanding of every facet of hospitality management. The course allows one to learn from renowned experts and participate in virtual Zoom sessions, exploring the industry's trending topics. This certificate program is for a duration of three months, divided into weekly modules of three to five hours per week. 5. Teamwork in the Hospitality Industry Embrace the power of effective teamwork in the dynamic hospitality industry with the comprehensive Teamwork in the Hospitality Industry course to improve your work experience. As a hospitality industry expert, one must understand teamwork's crucial role in enhancing work experiences and driving success. In this microlearning program, organized with four lessons to fit seamlessly into a busy schedule, you'll develop the essential teamwork skills required to thrive in the fast-paced hospitality environment. From understanding the significance of effective communication within teams to practical applications and navigating noisy environments, this course empowers you to elevate collaboration and deliver exceptional results. 6. Understanding Travel and Tourism One of the best hospitality and tourism management certifications, The Understanding Travel and Tourism, a course published by NuYew, is one of the best hospitality management programs to enhance expertise in the thriving world of travel and tourism. This course provides a platform for learners and industry experts to gain valuable insights into the travel industry's fundamentals, benefits, and terminology. Acquire the essential skills necessary for success in this dynamic field and discover renowned global tourist destinations and attractions. In addition, the course also includes the intricacies of business travel, hygiene standards, food safety, and event planning within the hospitality and catering industry. 7. Accounting and Financial Management for Travel Agencies Overcome the difficulties of managing the travel and hospitality businesses' accounting transactions or financial statements with Accounting and Financial Management for Travel Agencies. Designed to help industry experts boost their financial management skills, this course will equip you with the knowledge to navigate accounting transactions effectively, interpret financial statements, and make strategic decisions that drive profitability. With the combination of practical case studies and interactive simulations, the course has been created to develop a deep understanding of accounting principles and learn proven strategies for financial success. Whether aiming to meet investment requirements or comply with industry regulators like IATA, this course ensures you have the skills to manage the agency's financial health. Summing Up Learning has become more accessible and convenient than ever before thanks to the advancements in technology. By embracing the listed hospitality management courses, individuals can equip themselves with the necessary skills and knowledge to thrive in the ever-evolving landscape of the hospitality industry. As we move forward, it is evident that continuous learning and upskilling will be crucial in staying relevant and competitive. The online hotel management certification allows professionals to adapt to the changing demands of the industry and stay ahead of the curve. By harnessing the power of digital platforms and innovative learning methods, individuals can unlock new opportunities and pave the way for a successful career in hospitality management.

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Thompsons Travel

Thompsons Travel (Pty) Ltd. is a subsidiary of Cullinan Holdings Limited, part of The Travel Corporation Group of Companies, and which operates in four major segments: Tour Operating, Travel Agencies, Coach Charter & Touring and in the area of Marine and Leisure.

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Selina and Globant Announce a Strategic Global Alliance Offering Unique Benefits to the Globant Community

businesswire | August 28, 2023

Selina Hospitality PLC ("Selina"; NASDAQ: SLNA), an emerging lifestyle and experiential hospitality company serving millennial and Gen Z travelers, is proud to announce a global corporate brand partnership with Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions. Launched on August 17th, this thoughtfully constructed cultural alliance offers unique benefits and enhanced travel experiences at Selina's locations worldwide for Globant's vast network of 27,000 employees (“Globers”), as well as Globant alumni, their friends, and family. At the heart of Globant lies the individual journey of each Glober. This partnership, acknowledging Globers' shared love for exploration and discovery, aligns with Globant's dedication to fostering unique personal experiences. In tandem with Selina, a leading brand in experiential hospitality, the partnership aims to extend unforgettable experiences that transcend boundaries. The alliance offers Globers exclusive hospitality discounts, encouraging adherence to Globant's core values, wherever they travel. “In our rapidly globalizing world, professional expectations are shifting. Today's workforce seeks more than just comfortable accommodations with standard workspaces. They are increasingly drawn to authentic experiences, a sense of community, and a connection with local culture,” states Sam Khazary, Executive Vice President and Global Head of Corporate Development of Selina. “In partnership with Globant, we rise to meet these evolving needs, positioning Selina as a gateway to unique local experiences tailored to the Globant community.” This innovative program, embracing over 27,000 Globers and the vast Globant Alumni network, serves as a portal to an array of bespoke Selina benefits. With access to preferred rates for our globally dispersed accommodations, Globers can immerse themselves in the breadth of Selina's curated experiences, network of co-working spaces, wellness Mantra by Selina retreats, and the unique explorations of all our offerings. This partnership caters to diverse preferences, from global cities to remote destinations, luxury suites to glamping tents. Benefits include exclusive discounts on local tours, packages, and on-site restaurants, as well as access to recreational activities, wellness areas, and Selina events worldwide. “Selina is more than a hospitality company; we have established a global platform designed for remote working professionals and digital nomads,” adds Khazary. “In a competitive landscape where businesses are vying to attract and retain top talent, our alliance with Globant fortifies our commitment to transforming traditional corporate benefits, asserting Selina as a prominent player in experiential corporate travel.” “At Globant, our mission is to forge strategic alliances that serve as powerful catalysts for our Culture's growth, scalability, and impact. By crafting extraordinary and meaningful experiences, we aim to make each Globers' journey feel as exceptional as they truly are. As we unite our values and foster stronger engagement, we embark on #TheEpicalJourney, redefining possibilities,” said Globant’s People Experience Director, Pablo Bumaschny. “Our partnership with Selina stands as a testament to our commitment to innovation, as their customer demographic seamlessly resonates with ours, making this alliance a harmonious stride towards the future we envision.” The collaboration between Selina and Globant sets a new precedent for each company, demonstrating how businesses can creatively enhance the value proposition for their employees. “We're introducing a new standard that marries hospitality and corporate benefits to empower the modern workforce,” says Khazary. “By extending these opportunities to Globant's employees, alumni, and their network, we aim to cultivate professional interaction, cultural exchange, and access to inspiring workspaces, enhancing job satisfaction, employee motivation, and ultimately, Globant's overall success.” The shared vision for the future between Selina and Globant fortifies this partnership as a key step in shaping how businesses support and reward their talent. “This is more than a partnership; it's a mutual commitment to fostering community spirit, nurturing talent, and enhancing professional growth,” concludes Khazary. “We're eager to welcome the Globant community and invite them to join us on this transformative journey, experiencing first-hand the benefits of community-based experiential travel that Selina champions.” About Globant We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others. We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report. We were also featured as a business case study at Harvard, MIT, and Stanford. We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord. About Selina Hospitality PLC. Selina is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 24 countries on six continents – from urban cities to remote beaches and jungles.

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Business Travel

Viator with Simpleview to Deliver DMOs Travel Experience Marketplace

Simpleview | September 11, 2023

Simpleview, a leader in destination marketing solutions, and Viator, a top online marketplace for travel experiences, have joined forces. This partnership empowers destination marketing organizations (DMOs) to enhance online engagement, equip partner listings with enticing offers, build tourism brands, instill traveler confidence, and drive business to their partners. Incorporating Viator's vast catalog of tours, activities, and attractions, DMOs can curate unforgettable experiences for travelers. From exploring hidden gems to providing traveler-centric booking solutions, this collaboration positions DMOs to thrive in the competitive tourism landscape. Additionally, it equips destination marketing organizations with a powerful tool to boost website engagement. In addition to its evident benefits for DMOs and travelers, the partnership showcases the strategic alignment between Simpleview and Viator. Combining their expertise, these industry leaders facilitate a deeper connection between travelers and destinations, making it easier for visitors to embark on exciting journeys and immerse themselves in the beauty of the world's most captivating places. Greg Evans, Chief Revenue Officer at Simpleview, mentioned, At Simpleview, our mission is to bridge visitors with unique local attractions. [Source – Cision PR Newswire] Viator broadens horizons for ‘top-of-funnel' or 'out-of-market' visitors and streamlines bookings for the 'in-market' users, embodying the company's dedication to transforming digital interactions into memorable journeys. This partnership empowers DMOs with tools for visitor growth while offering tailored content to fuel travel ambitions. Further, Greg expressed team’s excitement about bringing Viator's capabilities to Simpleview’s CMS. About Viator Viator, a subsidiary of Tripadvisor, specializes in simplifying the process of discovering and booking unforgettable global tours, activities, and excursions. The company offers a broad range of options for travelers, with an extensive catalog of over 300,000 experiences, whether they seek adventures close to home or in far-flung destinations. Committed to ensuring that travelers make the most of their precious leisure time, Viator relentlessly emphasizes quality, catering to various interests ranging from straightforward tours to exhilarating extreme adventures and everything else that is intriguing.

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Hospitality Trends

IHG One Rewards Mobile App: Redefining Travel Through Technology

prnewswire | September 29, 2023

The IHG One Rewards mobile app is redefining the travel experience with a greater emphasis on customer satisfaction – and it's earning rave reviews. The app's intuitive design and new features seamlessly guide guests through their booking journey from inspiration to customizing their in-room stay experience, all in the palm of their hands. As IHG's fastest-growing booking channel, the app has driven more than half of all digital bookings in 2023 and is the main platform for loyalty engagement. With the ability to inspire adventure, maximize loyalty earnings, and seamlessly integrate into the in-hotel experience, the app has received high ratings of 4.9 stars on the Apple store and 4.8 stars on the Android store. "At IHG, we believe that technology can redefine hospitality and our IHG One Rewards mobile app is a testament to that. We knew that by placing our app at the center of delivering choice and control to our guests, we could stand out in the industry," said Jolie Fleming, Senior Vice President, Guest Products and Platforms at IHG Hotels & Resorts. "With new features rolling out weekly, we continue to offer greater customization and increased guest engagement through this channel. We have seen positive reviews from our most loyal guests who use the app devotedly and can't travel without it!" The IHG One Rewards app is packed with new features that set it apart from other hotel apps, including: New! Travel Wishlists. An in-app exclusive experience, members can now save properties to their Wishlists page to view later – easily allowing them to track future stays or add past stays they enjoyed to their list. Wi-Fi Auto Connect. When enabled, this feature automatically connects a guest's mobile device to a property's Wi-Fi as soon as they walk through the doors. A one-time sign on is required and takes only two taps to join. More than 1 million users have signed up globally. Room charges in real time. Guests at more than 3,000 hotels across the Americas can view their room charges as they happen during their stay. Available on the Reservation Summary page, guests can see in-room charges such as room service and dining charges. Room details and customization. Guests can now easily see the size of the room booked, so there are no surprises when they show up! Plus, IHG has made it easier for guests to personalize their stays, whether that's by booking a room with a view of the mountains or selecting one with more space. Seamless loyalty benefits experience. IHG One Rewards members can conveniently explore their current loyalty tier benefits and discover the exciting rewards they can unlock as they progress to higher tiers, as well as access and redeem Milestone Rewards, including free nights, food and beverage vouchers and complimentary suite upgrades. Updated Wallet. Google and Apple Wallet users can add their IHG One Rewards membership and reservations to their digital wallet allowing for convenience and ease during travel. More languages. The re-architected app is available in 20 languages across six global and Greater China focused app stores. Jolie Fleming added: "Our app is designed for a new kind of loyalty program and for a new kind of traveler. We designed this app with our customers and are proud to say that it has exceeded expectations. The app's exceptional adoption rate, positive user feedback, and transformative impact on guest experiences has reinforced IHG's standing as a global leader in redefining hospitality through technology." The IHG One Rewards mobile app also offers members a Best Price Guarantee with no hidden fees; and the ability to track the availability of rooms in their favorite hotels. Plus, guests are able to use guest service support and chat directly with customer care representatives directly in the app. And, for our top tier Diamond Elite members, they get priority access to Dedicated Diamond Support through the app. The future of the IHG One Rewards mobile app The mobile app has come out of a transformational year and new updates are always on the horizon. Upcoming features include the launch of Apple AirPlay at IHG Hotels & Resorts and virtual 360° tours of select Hotel Indigo properties globally. Not to mention, guests will soon be able to share Wishlists with friends and family, making the travel booking experience even more engaging and fun. ABOUT IHG HOTELS & RESORTS IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline. Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.

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Business Travel

Selina and Globant Announce a Strategic Global Alliance Offering Unique Benefits to the Globant Community

businesswire | August 28, 2023

Selina Hospitality PLC ("Selina"; NASDAQ: SLNA), an emerging lifestyle and experiential hospitality company serving millennial and Gen Z travelers, is proud to announce a global corporate brand partnership with Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions. Launched on August 17th, this thoughtfully constructed cultural alliance offers unique benefits and enhanced travel experiences at Selina's locations worldwide for Globant's vast network of 27,000 employees (“Globers”), as well as Globant alumni, their friends, and family. At the heart of Globant lies the individual journey of each Glober. This partnership, acknowledging Globers' shared love for exploration and discovery, aligns with Globant's dedication to fostering unique personal experiences. In tandem with Selina, a leading brand in experiential hospitality, the partnership aims to extend unforgettable experiences that transcend boundaries. The alliance offers Globers exclusive hospitality discounts, encouraging adherence to Globant's core values, wherever they travel. “In our rapidly globalizing world, professional expectations are shifting. Today's workforce seeks more than just comfortable accommodations with standard workspaces. They are increasingly drawn to authentic experiences, a sense of community, and a connection with local culture,” states Sam Khazary, Executive Vice President and Global Head of Corporate Development of Selina. “In partnership with Globant, we rise to meet these evolving needs, positioning Selina as a gateway to unique local experiences tailored to the Globant community.” This innovative program, embracing over 27,000 Globers and the vast Globant Alumni network, serves as a portal to an array of bespoke Selina benefits. With access to preferred rates for our globally dispersed accommodations, Globers can immerse themselves in the breadth of Selina's curated experiences, network of co-working spaces, wellness Mantra by Selina retreats, and the unique explorations of all our offerings. This partnership caters to diverse preferences, from global cities to remote destinations, luxury suites to glamping tents. Benefits include exclusive discounts on local tours, packages, and on-site restaurants, as well as access to recreational activities, wellness areas, and Selina events worldwide. “Selina is more than a hospitality company; we have established a global platform designed for remote working professionals and digital nomads,” adds Khazary. “In a competitive landscape where businesses are vying to attract and retain top talent, our alliance with Globant fortifies our commitment to transforming traditional corporate benefits, asserting Selina as a prominent player in experiential corporate travel.” “At Globant, our mission is to forge strategic alliances that serve as powerful catalysts for our Culture's growth, scalability, and impact. By crafting extraordinary and meaningful experiences, we aim to make each Globers' journey feel as exceptional as they truly are. As we unite our values and foster stronger engagement, we embark on #TheEpicalJourney, redefining possibilities,” said Globant’s People Experience Director, Pablo Bumaschny. “Our partnership with Selina stands as a testament to our commitment to innovation, as their customer demographic seamlessly resonates with ours, making this alliance a harmonious stride towards the future we envision.” The collaboration between Selina and Globant sets a new precedent for each company, demonstrating how businesses can creatively enhance the value proposition for their employees. “We're introducing a new standard that marries hospitality and corporate benefits to empower the modern workforce,” says Khazary. “By extending these opportunities to Globant's employees, alumni, and their network, we aim to cultivate professional interaction, cultural exchange, and access to inspiring workspaces, enhancing job satisfaction, employee motivation, and ultimately, Globant's overall success.” The shared vision for the future between Selina and Globant fortifies this partnership as a key step in shaping how businesses support and reward their talent. “This is more than a partnership; it's a mutual commitment to fostering community spirit, nurturing talent, and enhancing professional growth,” concludes Khazary. “We're eager to welcome the Globant community and invite them to join us on this transformative journey, experiencing first-hand the benefits of community-based experiential travel that Selina champions.” About Globant We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others. We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report. We were also featured as a business case study at Harvard, MIT, and Stanford. We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord. About Selina Hospitality PLC. Selina is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 24 countries on six continents – from urban cities to remote beaches and jungles.

Read More

Business Travel

Viator with Simpleview to Deliver DMOs Travel Experience Marketplace

Simpleview | September 11, 2023

Simpleview, a leader in destination marketing solutions, and Viator, a top online marketplace for travel experiences, have joined forces. This partnership empowers destination marketing organizations (DMOs) to enhance online engagement, equip partner listings with enticing offers, build tourism brands, instill traveler confidence, and drive business to their partners. Incorporating Viator's vast catalog of tours, activities, and attractions, DMOs can curate unforgettable experiences for travelers. From exploring hidden gems to providing traveler-centric booking solutions, this collaboration positions DMOs to thrive in the competitive tourism landscape. Additionally, it equips destination marketing organizations with a powerful tool to boost website engagement. In addition to its evident benefits for DMOs and travelers, the partnership showcases the strategic alignment between Simpleview and Viator. Combining their expertise, these industry leaders facilitate a deeper connection between travelers and destinations, making it easier for visitors to embark on exciting journeys and immerse themselves in the beauty of the world's most captivating places. Greg Evans, Chief Revenue Officer at Simpleview, mentioned, At Simpleview, our mission is to bridge visitors with unique local attractions. [Source – Cision PR Newswire] Viator broadens horizons for ‘top-of-funnel' or 'out-of-market' visitors and streamlines bookings for the 'in-market' users, embodying the company's dedication to transforming digital interactions into memorable journeys. This partnership empowers DMOs with tools for visitor growth while offering tailored content to fuel travel ambitions. Further, Greg expressed team’s excitement about bringing Viator's capabilities to Simpleview’s CMS. About Viator Viator, a subsidiary of Tripadvisor, specializes in simplifying the process of discovering and booking unforgettable global tours, activities, and excursions. The company offers a broad range of options for travelers, with an extensive catalog of over 300,000 experiences, whether they seek adventures close to home or in far-flung destinations. Committed to ensuring that travelers make the most of their precious leisure time, Viator relentlessly emphasizes quality, catering to various interests ranging from straightforward tours to exhilarating extreme adventures and everything else that is intriguing.

Read More

Hospitality Trends

IHG One Rewards Mobile App: Redefining Travel Through Technology

prnewswire | September 29, 2023

The IHG One Rewards mobile app is redefining the travel experience with a greater emphasis on customer satisfaction – and it's earning rave reviews. The app's intuitive design and new features seamlessly guide guests through their booking journey from inspiration to customizing their in-room stay experience, all in the palm of their hands. As IHG's fastest-growing booking channel, the app has driven more than half of all digital bookings in 2023 and is the main platform for loyalty engagement. With the ability to inspire adventure, maximize loyalty earnings, and seamlessly integrate into the in-hotel experience, the app has received high ratings of 4.9 stars on the Apple store and 4.8 stars on the Android store. "At IHG, we believe that technology can redefine hospitality and our IHG One Rewards mobile app is a testament to that. We knew that by placing our app at the center of delivering choice and control to our guests, we could stand out in the industry," said Jolie Fleming, Senior Vice President, Guest Products and Platforms at IHG Hotels & Resorts. "With new features rolling out weekly, we continue to offer greater customization and increased guest engagement through this channel. We have seen positive reviews from our most loyal guests who use the app devotedly and can't travel without it!" The IHG One Rewards app is packed with new features that set it apart from other hotel apps, including: New! Travel Wishlists. An in-app exclusive experience, members can now save properties to their Wishlists page to view later – easily allowing them to track future stays or add past stays they enjoyed to their list. Wi-Fi Auto Connect. When enabled, this feature automatically connects a guest's mobile device to a property's Wi-Fi as soon as they walk through the doors. A one-time sign on is required and takes only two taps to join. More than 1 million users have signed up globally. Room charges in real time. Guests at more than 3,000 hotels across the Americas can view their room charges as they happen during their stay. Available on the Reservation Summary page, guests can see in-room charges such as room service and dining charges. Room details and customization. Guests can now easily see the size of the room booked, so there are no surprises when they show up! Plus, IHG has made it easier for guests to personalize their stays, whether that's by booking a room with a view of the mountains or selecting one with more space. Seamless loyalty benefits experience. IHG One Rewards members can conveniently explore their current loyalty tier benefits and discover the exciting rewards they can unlock as they progress to higher tiers, as well as access and redeem Milestone Rewards, including free nights, food and beverage vouchers and complimentary suite upgrades. Updated Wallet. Google and Apple Wallet users can add their IHG One Rewards membership and reservations to their digital wallet allowing for convenience and ease during travel. More languages. The re-architected app is available in 20 languages across six global and Greater China focused app stores. Jolie Fleming added: "Our app is designed for a new kind of loyalty program and for a new kind of traveler. We designed this app with our customers and are proud to say that it has exceeded expectations. The app's exceptional adoption rate, positive user feedback, and transformative impact on guest experiences has reinforced IHG's standing as a global leader in redefining hospitality through technology." The IHG One Rewards mobile app also offers members a Best Price Guarantee with no hidden fees; and the ability to track the availability of rooms in their favorite hotels. Plus, guests are able to use guest service support and chat directly with customer care representatives directly in the app. And, for our top tier Diamond Elite members, they get priority access to Dedicated Diamond Support through the app. The future of the IHG One Rewards mobile app The mobile app has come out of a transformational year and new updates are always on the horizon. Upcoming features include the launch of Apple AirPlay at IHG Hotels & Resorts and virtual 360° tours of select Hotel Indigo properties globally. Not to mention, guests will soon be able to share Wishlists with friends and family, making the travel booking experience even more engaging and fun. ABOUT IHG HOTELS & RESORTS IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline. Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.

Read More

Events