Top 5 Ways Big Data is Transforming the Travel Industry Businesses

ANUSREE BHATTACHARYA | December 16, 2020 | 344 views

Data science has lead to marvelous opportunities for many industries. Like so many other industries, the travel industry would greatly benefit from knowing future travel information in advance. Fortunately, there is no need to rely on some fortunetellers anymore, but take advantage of Big Data.

Big Data in the travel industry is driving in the right direction, especially after the pandemic, as companies had to be more technologically advanced to cater to their regular operations effortlessly. And big data is now transforming the way businesses used to conduct their operations. It has started taking care of everything that a traveler expects from the traveling organizations in terms of personalized offers to products and more. In this digital period, where everything is hyperconnected, new technologies and big data analysis have become essential for the travel industry to adopt new consumption models and improve the decision-making process.


Many industry leaders are already using big data in the travel industry. Still, but you may not understand the real value it can provide for your business or how is big data being used in the travel industry. With a closer look at the ways big data is transforming the travel industry, you can determine how your business can benefit from its use. Before you reach this point, a brief about significant big data challenges in the travel industry can help you understand how you can improve your company.

What were Big Data Challenges?

  • Data capture
  • Unorganized structure of data
  • Speed
  • Privacy and security
  • Data ownership
  • Data handling
  • Data storage

5 Ways Big Data is being Used in Travel Industry Businesses

So how exactly is big data going to affect your company? Amadeus's research study identifies two segments of change, one is the operations, and the other is marketing strategies.

Greater Personalization

Companies in the travel industry, such as car rental companies, tour operators, airlines, and more, must find a way to improve their overall functionalities to meet goals. To stand out, you must have a unique approach to market your products. Using big data, you can easily pinpoint exactly what employees are looking for and then establish a concrete base right out of the gate. When it comes to greater personalization offerings, effective uses of big data analytics help making well-informed decisions. By using big data analytics, the applications provide wide-ranging personalization offerings such as promotions, deals, referrals, and more, keeping an aim to generate revenue.


Identification of Potential Risks

Currently, businesses are struggling to deal with high-risk environments, where a proper risk management process is the need of the hour. Big data in the travel industry has been instrumental in developing new risk management solutions and can enhance the effectiveness of risk management models and build intelligent strategies. This is one potential power of big data is transforming the travel industry.


Pricing strategies

Price is a critical component to set under marketing strategies. Big data used by travel companies can easily track, analyze, and file the competitors’ prices to get a clear picture of what’s trending. This real-time analytics can help your company track pricing changes and build a consistent pricing strategy for a better workflow for employees. Price strategies can turn into a game-changer for your business goals in the future. Through a transparent idea of what competitors are implementing in their process, your business can execute optimum pricing strategies that would considerably benefit your company by predicting future demand.

Security Enhancements

As the amount of online transactions has amplified steadily over the years, the rate of fraud has also increased simultaneously. Losing customer data can destroy your business’s reputation. Big data in the travel industry allows companies to plan and implement software that would increase safeguards on sensitive information by leveraging types of technologies, including natural language processing, video recognition, speech recognition, machine learning engines, and automation. This is considered one of the best solutions for how big data is helping the travel industry.

Revenue Management

Travel businesses use big data analysis to manage their revenue. Big data in the travel industry has become one essential part of companies that effectively maximizes financial aspects. If you have set a goal in your company to achieve specific revenue, then it is crucial to define a market strategy to offer corporate travelers the right services through the right channel. Because of this, you can manage the prices to maximize the revenue of your company.

Benefits of Big data

From a humble beginning of big data in tourism before the pandemic, it has become a mainstay in the business world. Big data solutions and big data analytics will not only foster taking data-driven decision, but also empower your workforce that add value to your business. According to Harvard Business Review, 99% of companies surveyed reported that they intend to implement big data analytics and AI in the near future. What are other significant big data benefits that you should inculcate it in your business? Here are some of these:
  • Big data benefits for the travel industry by offering real-time monitoring, forecasting of business, and the market.
  • Unlock the true potential of data-driven marketing.
  • Facilitate faster delivery of services and products that meet and exceed the client’s expectation.


How Businesses can Analyze Big Data?

To understand big data, you firstly need to know the points that need solutions. Then, attempt to identify the answer to your questions such as, ‘how can I get the data to solve it?’ or ‘what can big data do for my business?’ Your big data solutions need to be effortless. It is important to match what you had in mind for pricing and make it flexible to serve your business in the future.

Research the most reliable big data tool so that it can serve to provide you the right solution. For example, if you want to introduce more effective promotions and marketing campaigns, you can use Canopy Labs, to predict big data travel behavior and sales trends.


The travel and tourism industry uses big data with the help of several tools that are inexpensive or even free to use. Google also has user-friendly tools like Google Adwords and Google BigQuery. So, don’t feel overwhelmed by all the data that’s out there. With the right tools, you can separate the data to find what you need to start growing your business today!

Some Success Stories 

  • KAYAK sets an example of using big data in the travel industry by innovation and spearheads the technological revolution. It has developed a new benchmark in the travel industry using big data for travel management and operations.
  • United Airlines embraced a “collect and analyze” approach to their big data for travel planning. The company tracks all information using real-time data, including individual and general historical data.
  • The Schiphol Group, which operates the airport, has reportedly invested in data science packages. A team of big data analysts easily analyze, report, and visualize the constant influx of data of employees on corporate trips.

These developments are reflective of the growing big data analytical trends in the travel and tourism industry. Following the steps of industry leaders, a lot of companies have started the adoption of big data for travel management and improvising their analytical tools to make more informed decisions for future travel mechanism. You can get more interesting and updated news to rely on how big data in the travel industry is transforming.

Future Outlook of Big Data in Travel Industry

Many industry leaders are talking about big data in the travel industry, its evolving benefits and the future of big data within the tourism industry. With the effective uses of big data, your company can use information about employees catering to corporate business services to understand the workflow.
Hadoop, one of the big data applications in the travel industry, provide suffecient data storage space and presents information from a wide range of sources in a structured manner. It enables tourism companies to take immediate decisions as per requirements. Big Data applications in the travel industry help companies introduce new products to have predictive analysis and critical insights about corporate travelers.

What could be anticipated from the future of big data is that travel industry professionals will progressively utilize big data to facilitate their potential benefit. This will genuinely modify what companies would offer corporate travelers equally in the future. With such activities to cater the markets worldwide, big data in the travel industry has formed a clear map.

Frequently Asked Questions

How is big data being used in the travel industry?

Big data in the travel industry is used to observe various marketing strategies and some customer-related patterns and trends. Following these is important to create loyalty among employees as well as customers also. Therefore, the more data a business collects, the more it will understand ways to generate revenue. 


What is the future of big data in travel industry?

The future of big data in the travel industry stays impressive as the market leaders can make decisions that are more informed based on analytics and number-driven data. Big data in the future will boost the efficiency of the services and the quality at the same time. 

How big data is helping the travel industry?

Big data is helping the travel industry in many ways. It is allowing businesses to make more evidence-driven decisions for revenue. These include the ability to anticipate customers' future demands accurately, re-structure pricing, target more marketing strategies, and improve real marketing tricks.

Spotlight

Travel Time Travel Agency, Inc.

Full service Travel Management Company, flawlessly and efficiently managing and arranging travel for businesses and creating travel memories for individuals on vacation

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Cain Travel agency signs GDS agreement with Sabre to drive agency sales and revenue growth

Cain Travel and Sabre | August 05, 2022

Sabre Corporation (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, announced a new distribution agreement with Cain Travel, a US-based travel agency. This new agreement will enable Cain Travel to complement services to their customers worldwide, drive efficiencies and support their economic growth by leveraging their proprietary technologies along with Sabre's travel marketplace (GDS). Cain Travel will have access to Sabre's marketplace of more than 400 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car rental and cruise providers, to sell customized travel packages from suppliers around the world. Additionally, the travel agency will use their proprietary technologies – powered by Sabre API's – along with the reach represented by the Sabre GDS to differentiate its services among their competitors. "The key reasons Cain Travel chose Sabre were its technology and strategic vision on NDC. We were looking for a travel technology partner that could help us address many aspects of our business – driving revenue, reducing costs, and improving our efficiency, Sabre's technology strategy including its approach to NDC will make it easier for our staff to find the content and personalized offers that our customers expect. We look forward to a successful and bright future with our new partner." -Michael Cain, President of Cain Travel Group of Boulder Founded in 1985, Cain Travel is one of the nation's largest independent travel management companies, providing a unique set of travel solutions. "As the industry continues to recover, travel companies face the challenge of quickly adapting their business to this dynamic market's changing needs and requirements, We are excited to serve as the strategic technology partner for Cain Travel and to bring them onto the Sabre GDS where they will have full access to Sabre's leading technology and broad travel content." -Andy Finkelstein, senior vice president, Global Agency Sales and Corporate Solutions for Sabre Today, thousands of agency points of sale are shopping, booking and servicing NDC offers through the Sabre marketplace. Sabre continues to broaden its NDC capabilities, coverage and content from multiple airlines. About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Cain Travel The Cain Travel Group of Boulder, Inc. (Cain) is a certified Woman Owned Small Business founded in 1985. Since our inception, Cain has grown to become among the largest privately held TMCs in the country. Cain has achieved this success through a combination of employing extremely experienced and dedicated staff, enjoying unparalleled employee and customer retention rates and conceptualizing, developing and deploying new technologies designed to enhance traveler experience and facilitate the success of travel programs. The Company is based in Boulder, Colorado.

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TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

Trip.com is Here for Travellers During the Summer of Travel Turbulence

Trip.com | August 10, 2022

The global travel rebound continues apace this summer, with global air traffic reaching almost 70% of pre-pandemic levels in May and international hotel occupancy rates achieving the same in April. Yet, against the backdrop of an increased appetite for travel driven by more than two years of pent-up demand, getaways over the summer months are likely to be affected by supply chain issues at airlines and airports, fully booked hotels and rising costs of accommodation and car hire.In the UK, travel chaos has dominated the headlines since springtime, with flight cancellations and long wait times, passenger caps and even a suspension on short-haul ticket sales threatening the chance of a summer holiday. In the US and Europe, the picture is equally fraught, and in Asia, recovery is fractured, with Southeast Asia and the Middle East recovering well, where China and South Korea are recovering at just 15% of pre-pandemic levels due to travel restrictions and COVID-19 outbreaks alike. As such, when customers should be getting excited about quality time with friends or family, relaxation and culture, they are now braced for uncertainty. At Trip.com Group, we are committed to helping our customers take the perfect trip, and this summer is no different. In a world where the travel landscape is increasingly complicated, our Trip.com platform has a range of products and partnerships in place to ease traveller concerns. Combined with our leading customer service, Trip.com aims to ensure everyone has a summer holiday to remember – for all the right reasons – this year. Trip.com Group's Pre-Travel Protection and Cost-Saving Products Earlier this year, Trip.com expanded on its travel insurance product offering in collaboration with AXA Partners. Made available to UK customers since September last year, this insurance product was extended to travellers across Europe earlier this year and can be easily selected when booking a flight on Trip.com. This travel insurance option provides a variety of benefits including medical, cancellation and baggage cover, as well as protection against cancellation and medical costs if a customer contracts COVID-19. With travel restrictions in place in many countries across Asia and beyond, this product is still incredibly useful in terms of providing ample traveller protection and peace of mind. In mainland China, our Ctrip platform introduced its TripTour2Day upgrade service, offering free refunds on group tour products cancelled up to two days before departure. Users simply click on the order details page to obtain a one-click refund in as little as one minute on products with the TripTour2Day label. A week after the TripTour2Day product was launched, sales exceeded 20 million, which proves how vital these products are in terms of offering customers total peace of mind. With many travellers in China harbouring concerns about whether COVID-19 measures would interfere with their plans, this allows users an increased level of flexibility when booking their next trip. "The TripTour2Day service upgrade shortens the threshold of a free refund from seven days or longer to just two days, giving every Ctrip user a better experience in terms of both booking and opportunity to refund. You can customise your travel needs at your own pace and join a tour with peace of mind," -Trip.com Group Tour Business CEO Wen Jiang. In addition to providing protection-based products, Trip.com is also helping guests to get the best value on their next getaway. As the costs of travel rapidly increase, customers are frequently looking for the best deals in order to maximise the return on their investment. By partnering with Hopper Price Freeze on our European and US sites, Trip.com is offering customers added protection against travel price volatility. For a small upfront fee, Trip.com users can freeze a flight price for up to 14 days, giving them the chance to confirm plans with their travel companions before booking without having to worry about an unnecessary price rise. Price Freeze ensures that customers never lose out, because if a Trip.com user freezes a flight and the prices go up, the difference is covered up to a set amount. If the price goes down, the user pays that lower price. Yudong Tan, CEO of the Flight Business Group, Trip.com Group commented, At Trip.com Group we are constantly seeking out ways to bring benefits to travellers. With this new Price Freeze feature, powered by Hopper, we are giving our customers more ways to save money when they book flights. Dedicated Customer Service Since the beginning of 2020, Trip.com's Customer Service team has been put through its paces, handling complex requests to support our users during some of the most testing times - and we continue to develop tech-focused Customer Service solutions today. Our intelligent storage auto-expansion technology has been upgraded to allow our systems to manage call levels more than 10 times higher than our average, and we developed an AI-centric mechanism to recognise and prioritise the most urgent customer cases, directing these calls to a staff member as quickly as possible. While speaking with a Customer Service agent, our assistant tool helps agents by automatically labelling and categorising requests in real time, saving customers time and energy while solving problems quicker than ever before. Our chatbot service also makes use of AI technology to automatically identify trending information in real time based on the most up to date COVID-19 policies and frequently asked questions, updating the FAQs on a daily basis and allowing customers to self-solve over 70% problems without having to hold for a Customer Service agent. The chatbot can also route requests directly to your hotel or airline, helping customers do everything from requesting a confirmation email to rescheduling a flight in the event of extreme weather conditions. In addition, Trip.com also launched its Customer Service Pledge in November 2021, committing to six key pillars including 24/7 support and free in-app calls. Grace Ding, Head of Trip.com's Global Customer Support Centre commented We are proud to see one of our companies make a pledge towards maintaining an incredible level of service to ensure people can continue to travel stress-free. With an average customer satisfaction rate of 90% in 2021, Trip.com is ready to support customers quickly and efficiently with any issues they face while travelling this summer. Delayed Baggage Protection As global lost luggage becomes a particularly problematic issue, Trip.com's Blue Ribbon Bags delayed baggage protection service also helps to remove the stress from summer travel. With this initiative, Trip.com users will be able to safeguard their checked luggage against any delays during transit. Commenting on the new service, Lyrics Zhao, Director of Product and Business Development in the Flights Business at Trip.com said, "Trip.com strives to make travel worry-free and relaxing for all. We want the booking experience to be the beginning of a relaxing trip and to offer value added services to the passenger." "Our service provides air travellers with confidence that if their checked-in baggage does not arrive at the destination airport, we will coordinate and expedite the swift return. Our clients should be able to enjoy their holiday or focus on their work trip while we locate and expedite the baggage," -CD Lazear, Senior Vice President of Blue Ribbon Bags. Whatever this summer throws at you, Trip.com will be by your side to offer solutions. At every stage throughout your travel journey, from pre-booking to when you land in your chosen destination, Trip.com's supportive staff and customer-focused products are available to support you every step of the way and make sure your next trip offers all the relaxation, fun and good times you've been craving.

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TRAVEL TECHNOLOGY

Agoda and Alipay+ Expand on Their Partnership to Offer Greater Rewards to Travelers Through Digital Payment Methods

Agoda and Alipay+ | August 09, 2022

Agoda and Alipay+ announced a new partnership that will leverage Alipay+ solutions on the Agoda platform for better customer benefits and rewards. This is in addition to the existing integration of multiple digital wallets, namely the AlipayHK, GCash and TrueMoney, through Alipay+ on Agoda’s platforms.With this new partnership, multiple Alipay+ marketing solutions, including Alipay+ Rewards and its in-cashier marketing services, can be used for discounts distribution and redemption on Agoda. This enables Agoda to enhance its transaction conversion rate, while travelers can enjoy great returns in countries and regions like Hong Kong SAR of China, the Philippines, and Thailand – with the possibility of more regions to come in the future. As the global economy recovers from the COVID-19 pandemic, the online travel industry has seen a vigorous rebound. In some key countries across the region, bookings have increased nearly tenfold since the start of the year, according to Agoda data and this number is only expected to increase. “As we gear up for the return to travel, we want to offer our customers greater choice and flexibility in their bookings. The pandemic has greatly accelerated the digitisation of travel and we are committed to keeping with the times as we continue to onboard more diverse modes of payments globally. We value this partnership with Alipay+ as it helps us offer more benefits to the end user through the clever integration of new payment solutions and rewards programs – allowing us to reach out to and target a wider network of customers.” -Damien Pfirsch, CCO, Agoda. Introduced by Ant Group in 2020, Alipay+ is a suite of global cross-border digital payments and marketing solutions designed to enable businesses, especially small and medium-sized businesses, to process a wide range of mobile payment methods and reach hundreds of millions of regional and global consumers. Other leading e-wallets supported by Alipay+ include Boost (Malaysia), Rabbit LINE Pay (Thailand), Touch 'n Go (Malaysia), Kakao Pay (South Korea), Klarna (Europe) and more. “We are glad to reach this new partnership with Agoda to support the recovery of the travel industry from the pandemic. With innovative payment and marketing solutions, Alipay+ is committed to helping merchants reach global consumers as a cross-border economic connector and allow consumers to make payments on global platforms with their preferred digital wallets.” -Jing Yin, General Manager of Global Strategic Accounts of International Business Group at Ant Group Agoda has partnered with Ant Group and integrated Alipay as a payment option in the Chinese market as early as 2013. Since early 2022, Agoda has been integrating Alipay+ payment solutions to accept payments through multiple digital wallets across Asia. On July 4, Agoda also worked with Alipay+ to launch a Brand Day campaign in the Philippines market. About Agoda Agoda helps anyone travel anywhere with its great value deals on a global network of 2.7M hotels and holiday properties worldwide, plus flights, airport transfers and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support. Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 4,800 staff in 32 markets, dedicated to leveraging best-in-class technology to make travel even easier. About Alipay+ Alipay+ provides global cross-border digital payments and marketing solutions that enable global e-wallets and merchant partners, especially small and medium-sized businesses, to better serve their users and customers. Alipay+ is introduced by Ant Group, the owner and operator of Alipay. As one of the world’s leading digital payment platforms, Alipay serves hundreds of millions of users by connecting them with merchants and partner financial institutions that offer inclusive financial services and digital daily life services.

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BUSINESS TRAVEL

Cain Travel agency signs GDS agreement with Sabre to drive agency sales and revenue growth

Cain Travel and Sabre | August 05, 2022

Sabre Corporation (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, announced a new distribution agreement with Cain Travel, a US-based travel agency. This new agreement will enable Cain Travel to complement services to their customers worldwide, drive efficiencies and support their economic growth by leveraging their proprietary technologies along with Sabre's travel marketplace (GDS). Cain Travel will have access to Sabre's marketplace of more than 400 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car rental and cruise providers, to sell customized travel packages from suppliers around the world. Additionally, the travel agency will use their proprietary technologies – powered by Sabre API's – along with the reach represented by the Sabre GDS to differentiate its services among their competitors. "The key reasons Cain Travel chose Sabre were its technology and strategic vision on NDC. We were looking for a travel technology partner that could help us address many aspects of our business – driving revenue, reducing costs, and improving our efficiency, Sabre's technology strategy including its approach to NDC will make it easier for our staff to find the content and personalized offers that our customers expect. We look forward to a successful and bright future with our new partner." -Michael Cain, President of Cain Travel Group of Boulder Founded in 1985, Cain Travel is one of the nation's largest independent travel management companies, providing a unique set of travel solutions. "As the industry continues to recover, travel companies face the challenge of quickly adapting their business to this dynamic market's changing needs and requirements, We are excited to serve as the strategic technology partner for Cain Travel and to bring them onto the Sabre GDS where they will have full access to Sabre's leading technology and broad travel content." -Andy Finkelstein, senior vice president, Global Agency Sales and Corporate Solutions for Sabre Today, thousands of agency points of sale are shopping, booking and servicing NDC offers through the Sabre marketplace. Sabre continues to broaden its NDC capabilities, coverage and content from multiple airlines. About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Cain Travel The Cain Travel Group of Boulder, Inc. (Cain) is a certified Woman Owned Small Business founded in 1985. Since our inception, Cain has grown to become among the largest privately held TMCs in the country. Cain has achieved this success through a combination of employing extremely experienced and dedicated staff, enjoying unparalleled employee and customer retention rates and conceptualizing, developing and deploying new technologies designed to enhance traveler experience and facilitate the success of travel programs. The Company is based in Boulder, Colorado.

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