Why tourism providers are still working on travel personalisation

| February 11, 2020

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It should come as no surprise that even as we enter the new decade, industries such as retail and travel are seeing continued investments in digital platforms and solutions aimed at delivering hyper personalisation. The reason is that millennials have risen in purchasing power, becoming the dominant driver of business and growth. Any business that market its products or services to this audience must adapt and develop innovative approaches to address dramatic shifts in customer behaviour, as well as the demands for mobile and social media.

Spotlight

Yankee Leisure Group, Inc.

Founded in 1972, Yankee Leisure Group offers a wide portfolio of travel experiences to the most sought-after destinations around the world. Our mission is to deliver outstanding service, amazing value and unmatched vacation experiences to all of our customers. Today, we operate three travel brands - Amtrak Vacations, Railbookers and Yankee Holidays - and take great pride in being the largest independent rail vacation provider in the US, Canada and Europe.

OTHER ARTICLES

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Article | February 25, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

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State of Artificial Intelligence in Travel

Article | February 19, 2020

AI in travel life cycle and vertical segments / Using AI in the hospitality landscape to enhance hotel reputation, drive revenue and elevate the customer experience to the next level / Travel management companies intend to invest in chatbot technologies / OTAs are using AI to offer travelers deeper personalization and more automated customer service during the search, shop and buy process / Conclusions.

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Will the travel industry adopt white box AI?

Article | February 17, 2020

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.

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What positive travel trends could come from coronavirus?

Article | April 7, 2020

Who’s ready for some good news? Well, we’re probably not going to hear any truly good news, especially in the travel world, for some time. But that doesn’t mean we can’t speculate about positive developments in the post-COVID world. From better environmental protections to more flexible booking options, here are some ways travel could improve in the long run.

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Spotlight

Yankee Leisure Group, Inc.

Founded in 1972, Yankee Leisure Group offers a wide portfolio of travel experiences to the most sought-after destinations around the world. Our mission is to deliver outstanding service, amazing value and unmatched vacation experiences to all of our customers. Today, we operate three travel brands - Amtrak Vacations, Railbookers and Yankee Holidays - and take great pride in being the largest independent rail vacation provider in the US, Canada and Europe.

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