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. https://www.phocuswire.com/How-data-shapes-travel-experience
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SHARESHARESHARE
HOW DATA IS SHAPING THE TRAVELER EXPERIENCE
Travel managers have long looked for a way to improve the traveler experience. They’re providing new tools and services to the employees, hoping that this will increase compliance and reduce costs. However, these results are not often achieved, because tools are implemented without a true understanding of the traveler and their needs. In our upcoming white paper, we’re looking at how data is shaping the traveler experience – and how it drives travel management to achieve results. For this research project, Phocuswright partnered with AirPlus International to understand how much has changed since Big Data was first talked about in corporate travel. READ MORE