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. https://skift.com/2020/02/06/how-luxury-hotels-are-keeping-up-with-green-friendly-family-travel-trends/
blog article
SHARESHARESHARE
HOW LUXURY HOTELS ARE KEEPING UP WITH GREEN-FRIENDLY FAMILY TRAVEL TRENDS
Family travel will look a lot different in 2020 and beyond — especially in the luxury space. Not only is multigenerational travel on the rise, but Gen Z, in particular, is looking for sustainable operations that align with their values. Sure, the family cruise will still be around, but Gen Z will likely push their parents, grandparents, aunts, and uncles toward more environmentally friendly experiences. This kind of multigenerational travel, that’s truly sustainable and offers opportunities to engage with the local environment and culture, however, comes at a higher cost. What does that mean for families who are eager to not only patronize sustainable hotels but learn together as a family? We explore how sustainability really factors into multigenerational travel decisions and which luxury hotels are crafting programs that teach younger generations about sustainability. READ MORE