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. https://www.phocuswire.com/amadeus-frictionless-payments
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POOR PAYMENT EXPERIENCE DETERMINES CHOICE OF TRAVEL PROVIDER
Payments are now accepted as one of the areas adding friction to the traveler journey, from the booking process to being on a trip, according to new research. The Frictionless Travel Payments: From Complexity To Competitive Advantage report from Amadeus shows that 70% of consumers say a good payment experience would drive them to select a travel provider over a competitor. In addition, 74% say a poor payment experience affects the enjoyment of their holiday. The study also reveals that 74% of travelers are booking less than two months before departure and millennials are  twice as likely to book later than those aged over 55. READ MORE