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Predictive Tourism: The Merger Of Big Data In Travel Industry

December 02, 2019

Data science has shifted the existing ether bringing in new marvelous opportunities to many industries. In line with these immense possibilities, comes rapid changes and challenges. And in this case, the travel and tourism industry is no exception here. Travel industry may not be the first to inculcate emerging technology for its benefit, but it sure is benefiting from it now. This may be explained by the fact that it has become affordable to a broader audience today. Thus, the target market has shifted dramatically by getting more extensive than ever before. It is no more a privilege of the rich and noble. Moreover, travel and tourism have become a worldwide trend.