Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Q&A with Ed Breault, Chief Marketing Officer at Aprimo
Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.

MEDIA 7: What’s your superpower?
ED BREAULT:
 I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.

M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years?
EB:
There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game.

Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.


"Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle."

M7: Could you tell us about Aprimo’s creative ideation tool ‘Idea Lab’? How does it help marketers to move through the creative process from ideation to distribution of higher quality content?
EB:
 Aprimo Idea Lab is a place for early-stage ideation and there just haven’t been pure systems for ideas mixed with strategic planning so we filled in that whitespace for the market. This includes ideas from a strategic and tactical standpoint that is a bit of “safe” place to brainstorm in a highly collaborative workplace. Output is a new experience building block, a full campaign concept or brief, allowing the marketer and experience leader to think backwards from a great customer or content experience and purposefully architect it. This is all before you make financial commitments or commercial agreements with agencies or suppliers, and it feeds directly into financial scenario planning, so you can build the financial lens to your new breakthrough idea. It’s literally brainstorming brought to life and then connected to marketing production activities. So, if marketing is a ten-step process, this is step zero, and steps one and two. I’m in it every day. For me, the majority of my ideas hit me when I least expect it, so I immediately put them in Idea Lab and it functions as a “backlog” for thought-starters, then my team can collaboratively go run with it.

M7: What are some of the ways you optimize AI for your client base, when it comes to content development?
EB: 
We actually have artificial intelligence powering not just the production of content but the content creation process itself. We have machines creating content today, and one of the very specific use cases on that is what’s called a learnable AI. So basically, we have an artificial intelligence that can learn the context of a brand’s business. And, what it can then do is learn over time and it would know things like the proper focal points within an image.

Let’s say for example, there are three focal points in a piece of content or an image. Let’s say there is a model and she is sipping a coffee, she’s on her phone and she’s wearing a scarf. If you are in the business of selling and marketing scarfs, it would know that’s the focal point. If you’re in the business of marketing and selling coffee, it would know that’s the focal point. So, then it can make recommendations of what the right type of images, the form factor of the image, and knowing what creative resources would potentially do with that, the machine does for you. Since it’s able to learn your business, and let’s say you’re in the business of shoes, it would know the difference between a high-top and a high-heel learning over time with great accuracy.

Some of our early tests were showing 98% recognition and accuracy once it’s learned. Truly powerful. Also from a productivity standpoint, there are just some things AI handles better than humans like monitoring patterns, observing and making educated predictions about the future of projects. AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy. Oh yeah, and unlike humans, doesn’t lose focus, fatigue, go on vacation or lose productivity while entertaining themselves with funny cat memes at work.


"AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy."

M7: Could you elaborate on Aprimo’s Digital Asset Management (DAM) solution that helps deliver personalized experiences at scale and as a service?
EB: 
Yes! Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle. As I discussed earlier with Idea Lab, you eventually need content to action those ideas to deliver great experiences. And then workflows, to move along to create the content whether that’s AR, VR or even text and other types of multimedia or images. Regardless of the content type, the digital asset management system can store that content and make it highly searchable, it can make sure that once the ingestion process happens, it conforms to the metadata and taxonomy standards across an enterprise.

They can capture things like licensing agreements on that content when that content needs to expire. It can trigger approvals or re-approvals if the content is bound by any certain dates of when you can use the content. And what we want to make sure is that content does not get wasted or is created and parked somewhere.

Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels whether that is your reseller network or the content needs to be taken from a web to a print stage of its lifecycle. Generally, it is about having full management of a piece of content whether that’s the full digital asset or the components that make up the digital asset. This also manages the individual units of content that make up the asset we like to call “experience building blocks”. It’s all about finding, reusing and remixing content, staying compliant and delivering the best personalized experience possible.


"Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels."

M7: How does the Digital Asset Management help in maximizing content ROI?
EB:
 Definitely, it has to do with number one, the findability of the content so that the content can be used and it’s not wasted and then the enrichment processes that are built-in add data to the digital asset. From there, you can see a piece of content and metrics like consumption of that content, where that content piece was used in terms of different campaigns, geographies, etc. If that content was localized, if that content was used to drive whatever the marketing outcome or experience outcome is, which could be conversions on digital properties or transactions on an ecommerce platform, and all that rich data then comes back to the asset, and you are able to see how well it performed. This data is then served up very beautifully in a dashboard connected to the business outcomes you were driving. There are so many questions now we can answer about our content if this strategic approach is taken.

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
EB:
 I think the magic is using all the channels in a very well-coordinated way. My primary channel strategies involve a mix of inbound and outbound in a very targeted fashion hence content marketing is core to my strategy. Content drives the pull-through in Aprimo’s digital properties, all of our owned digital properties, this includes the web channel as well as when we syndicate content to third-parties. That’s really important for us to create great content that is helpful, useful and then drives traffic back to aprimo.com. That’s where our inbound strategy balances the outbound efforts in a very targeted way. I use predictive demand capabilities showing me where and who is in market, so then I can go out and reach them and find them in what we like to call the “dark funnel”. I like to think of this strategy as there is someone lost out there looking for solutions to their challenges and it is my job to go find them, meet them and help them along their path. From there email for us has completely been reimagined. We are using video and conversational marketing from an outbound standpoint to connect. We are “humanizing” communications as much as possible, over the phone for voice, broadcast, media buying within different properties like LinkedIn, you name it. I think it’s a drive to strike a balance to create the complete experience for my audience.

M7: As a child, what did you want to be when you grew up?
EB:
 As a child, I wanted to be an athlete. I was very much involved in sports so I looked at my heroes, those I aspired to be like were athletes at that time.

ABOUT APRIMO

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

More C-Suite on deck

Data is king and informs any marketing strategies we employ’ says Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc.

Media 7 | September 7, 2022

Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc. talks about highlighting small businesses and local entrepreneurs, targeting our audiences digitally. Read on to know unique initiatives in tourism industry.

Read More

'The “Swissness” stands for quality around the world' says Henri W.R. Kennedie, President & CEO at Swiss International Hotels & Resorts.

Media 7 | July 12, 2022

Swiss International Hotels & Resorts President & CEO Henri W.R. Kennedie discusses the company's iOS and Android apps, as well as its operations, licensing, revenue, quality, and other relevant topics. Read along for additional information on Swissness, Swiss-Select, and more.

Read More

“The guest experience has never been more important,” says Matthew Cameron-Smith, CEO at Voyages Indigenous Tourism Australia.

Media 7 | June 27, 2022

Voyages Indigenous Tourism Australia's CEO, Matthew Cameron-Smith, discusses, Tali Wiru, Indigenous training and employment across Australia, as well as experience-based vacations, the iconic Red Centre, and tourism facilities. Read more to learn more about eco-friendly, sustainable travel.

Read More

Data is king and informs any marketing strategies we employ’ says Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc.

Media 7 | September 7, 2022

Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc. talks about highlighting small businesses and local entrepreneurs, targeting our audiences digitally. Read on to know unique initiatives in tourism industry.

Read More

'The “Swissness” stands for quality around the world' says Henri W.R. Kennedie, President & CEO at Swiss International Hotels & Resorts.

Media 7 | July 12, 2022

Swiss International Hotels & Resorts President & CEO Henri W.R. Kennedie discusses the company's iOS and Android apps, as well as its operations, licensing, revenue, quality, and other relevant topics. Read along for additional information on Swissness, Swiss-Select, and more.

Read More

“The guest experience has never been more important,” says Matthew Cameron-Smith, CEO at Voyages Indigenous Tourism Australia.

Media 7 | June 27, 2022

Voyages Indigenous Tourism Australia's CEO, Matthew Cameron-Smith, discusses, Tali Wiru, Indigenous training and employment across Australia, as well as experience-based vacations, the iconic Red Centre, and tourism facilities. Read more to learn more about eco-friendly, sustainable travel.

Read More

Related News

TRAVEL TECHNOLOGY

Marriott International Signs Industry-First Strategic Collaboration with Rappi, Inc. in Latin America

Marriott International | May 26, 2023

Marriott International announced today that it has signed an industry-first agreement with Rappi, Inc., the multilatina technology company. The collaboration aims to increase everyday earning opportunities and offer an elevated travel experience for both Marriott Bonvoy members and Rappi users. Marriott Bonvoy members will soon be able to link their Rappi and Marriott Bonvoy accounts, which will result in exclusive benefits, like earning Bonvoy Points for qualifying Rappi purchases while offering additional benefits to Rappi Prime users. This unique arrangement marks the first time that a global hotel company has entered into a strategic collaboration with a Latin American technology company, showcasing Marriott International's continued commitment to innovative and tech-forward collaborations that meet the evolving needs of its guests. "As the largest hotel company in the Caribbean and Latin America, we continue to be committed to enhancing the travel experience of our Marriott Bonvoy members, from booking to check-out, ensuring we are meeting our guests where they are. Working with one of the most innovative startups will allow us to keep our promise of providing more everyday earning opportunities for members and introduce us to Rappi users who may still be unfamiliar with our award-winning travel program," said Diana Plazas-Trowbridge, Chief Sales and Marketing Officer for Marriott International in the Caribbean and Latin America. Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, currently has over 5.8 million users in the Caribbean and Latin America. The collaboration with Rappi will enable Marriott International to offer its services to Rappi's more than 30 million users across nine countries in Latin America, including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay. "With this strategic partnership with Marriott Bonvoy we continue to strengthen our position as a leading multi-vertical technology company in Latin America, ensuring the best offer and experience when booking travel through Rappi, and continuing to make our Prime subscription the highest value program in Latin America," said Guido Becher, Global Head of Rappi Travel. The collaboration between Marriott Bonvoy and Rappi will roll out first in Mexico, Marriott's largest market in the region, and will be followed in the upcoming months by Colombia and other markets where Rappi operates. Rappi, which has quickly become one of the most popular and trusted technology companies in Latin America, is a leader in digital services that offers innovative solutions to unmet needs, as it manages to connect users, commerce and courier in a strong digital ecosystem. Among its verticals, Rappi offers restaurant, grocery & pharmacy delivery, courier, Fintech, ecommerce and travel, and a Prime subscription service offering free delivery and numerous other benefits. Rappi is headquartered in Bogota, Colombia, and currently services over 350 cities in 9 Latin American countries. About Marriott International Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,500 properties under 31 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy, its highly awarded travel program.

Read More

HOSPITALITY TRENDS

Jurny Releases Free, AI-Enhanced Property Management System and Tools Powered by GPT-4

prnewswire | May 24, 2023

Jurny, Inc., a pioneering hospitality tech company powering operations for short-term rental (STR) properties across the globe, is rolling out its latest and most robust operating system to date. Available now, JurnyOS 2.0 is powered by GPT-4 and features dynamic AI tools designed to connect, optimize and automate operational tasks and guest management. JurnyOS 2.0 Highlights: Never Miss a Message with Nia - Nia is Jurny's advanced AI assistant built on GPT-4, which can automate tasks and enhance customer service while improving operational efficiency. It is already more accurate at many tasks than the average human agent and, thanks to generative ai, is rapidly improving each day; Nia can already handle full conversations with guests, making it infinitely scalable. Premier Management in a Free PMS - Jurny now offers the industry's only completely free PMS leveraging generative AI to assist hosts with managing their properties. With no onboarding fees, an intuitive user interface (UI), and the help of Nia, properties are live in minutes, not months. One (Click) and Done - Jurny's new OS and PMS feature the industry's most robust integration for Airbnb. Property managers can sign in once to seamlessly connect to the Airbnb platform, sync content and historical data, update rates and availability, and receive bookings in real time from the easy-to-use Jurny platform. All-in-One Vertically Integrated System - Remove the hassle of finding the best tools and say goodbye to tracking multiple licenses and renewal dates. Jurny offers a natively integrated best-in-class technology stack, including popular tools like Wheelhouse, Autohost, Minut and others for advanced analytics & reporting, channel management, reputation management, electronic payments, IoT access control, website development and more. Luca Zambello co-founded Jurny after more than a decade of working in different areas of the hospitality industry. After building and managing a luxury rental business in Los Angeles, which grew to more than 300 units across five markets and grossed over $1 million in its first year, Zambello quickly realized how archaic existing operational management solutions were and began developing tech in house. In 2019, he and his team launched Jurny to fix the fragmented and costly property management model through modern, transformative technologies. Today, Jurny is leading the industry's transition to the digital age, utilizing AI and automation in smart ways that enhance the guest experience. According to a recent report from Skift on generative AI's impact on travel, customer service and guest support is one of the most expensive cost centers for short-term rental management companies and the hospitality industry as a whole. "The release of Jurny's AI-enhanced technology and access to its premium PMS for free is poised to transform the industry," said Andrew Kitchell, Founder & CEO of Wheelhouse. "By democratizing access to advanced tools that were once only available to the biggest players, Jurny is not just changing the game, it's leveling the playing field for everyone in the industry." About Jurny, Inc Jurny helps vacation rental and short-term rental (STR) hosts to reimagine property management through its free property management software (PMS) and cutting-edge artificial intelligence (AI)-driven JurnyOS, powered by GPT-4. As the most advanced ecosystem in the industry, Jurny enables single-click native integration with Airbnb and other leading solutions for channel sales, dynamic pricing, guest verification, IoT device management, customer service and more.

Read More

HOSPITALITY TRENDS

1 hotel mayfair, the sustainable hospitality brand's uk flagship, is now accepting reservations

SH Hotels & Resorts | May 29, 2023

1 Hotels, the nature-inspired luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, announces that its UK flagship and first European destination, located in the heart of London's historic Mayfair, is now accepting reservations with an anticipated opening date of July 13, 2023. The nine-story sustainable sanctuary overlooks the stately trees and verdant lawns of magnificent Green Park, just steps away from the world-class galleries, sophisticated boutiques, first-class restaurants and renowned emporia of Bond Street, Berkeley Square and Piccadilly. 1 Hotel Mayfair consciously creates an unexpected fusion of sustainability and luxury in the fashionable heart of London's most exclusive hospitality district. The hotel brings a fresh breath of air enlivened by a deep love of and respect for nature within easy strolling distance of capital highlights such as The Royal Academy, the West End theatre district, and Buckingham Palace. "We are delighted to bring nature and our mission of sustainable luxury to Mayfair, the very heart of London, one of the most important travel markets in the world," said Barry Sternlicht, 1 Hotels Founder and Chairman of SH Hotels & Resorts. "We are thrilled to bring our unique fusion of fresh comfort, conscious sustainability, exceptional bespoke service, understated elegance, wellness and nutrition to London." "We've reimagined the traditional luxury hotel experience for Mayfair by infusing our love for nature with effortless sophistication," said SH Hotels & Resorts Chief Executive Officer Raul Leal. "With this opening we celebrate our distinctive brand's entry into Europe and the dynamic and culturally rich city of London." Opting for reconstruction over new construction, this urban oasis, built to BREEAM Excellent standards, utilised 80% of the existing structure, which was repurposed to minimise adverse environmental impact. Living green-trellised exterior walls transform former hard surfaces into natural vertical landscapes. A freshly cobbled and pedestrianised previous parking lot creates a harmonious outdoor public space, now gifted to the neighbourhood, where passing Londoners can connect to nature and the surrounding community. Atop the building, two new complete floors were added and introduce 35 stunning suites with floor-to-ceiling windows and expansive outdoor spaces, inviting guests to entertain or relax while overlooking Green Park, one of London's eight Royal Parks. The double height Green Park Penthouse Suite features a sprawling footprint of 274 square metres which makes it the largest 1 Bedroom Suite in Mayfair. The Green Park Penthouse can be further expanded to 2 bedrooms at 304 square metres and 3 bedrooms at 340 square metres. It features a wrap-around terrace and retractable sliding doors that open fully to sweeping and dramatic park views. All 181 rooms including 44 suites invite guests to rest, revive and restore in an enveloping nest, warmly welcomed by walls lined with native British moss and more than 200 local and regional plant species thriving throughout the property. At every interior turn, guests encounter works exclusively commissioned from nature-influenced local artists designed to provoke a sense of closer connection to the venerable landscape of Britain. Dovetale, the ground-floor restaurant from internationally renowned two Michelin starred chef Tom Sellers will feature seasonal, organic, locally sourced quality fare from hand-dived scallops to farm-raised lamb. The signature cocktail bar is named after Dover Yard, which has been painstakingly revitalised as part of the project. The menu offers creative concoctions rooted in local traditions. Neighbours Cafe offers light snacks and barista-made ethical fair-trade coffee at a central communal table. The Bamford Wellness Spa offers the best of bespoke treatments following in full faith Lady Bamford's holistic approach to health and wellness. 1 Hotel Mayfair effortlessly fuses the finest natural sources, resources and artisanal products inspired by British heritage with the buzzy creativity and contemporary charm of 21st Century London's most vibrant neighbourhood. ABOUT SH HOTELS & RESORTS SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates 1 Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Beach and Manhattan and now includes Brooklyn Bridge, West Hollywood, Sanya (China), Toronto, San Francisco, Nashville and the recently opened Hanalei Bay flagship property with projects in development in London, Cabo San Lucas, Paris, Elounda Hills (Crete), Austin, Copenhagen, Riyadh and Melbourne; Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York, with projects under development in Brickell (Miami), Florence, Riyadh, Dubai and Rome; and Treehouse Hotels, which premiered in London in 2019 and with projects under development in Manchester, Sunnyvale, Brickell (Miami) and Riyadh. Leveraging its marketing, design, operational and technological expertise, SH Hotels & Resorts is the force behind some of the most groundbreaking and dynamic hotel brands in the world.

Read More

TRAVEL TECHNOLOGY

Marriott International Signs Industry-First Strategic Collaboration with Rappi, Inc. in Latin America

Marriott International | May 26, 2023

Marriott International announced today that it has signed an industry-first agreement with Rappi, Inc., the multilatina technology company. The collaboration aims to increase everyday earning opportunities and offer an elevated travel experience for both Marriott Bonvoy members and Rappi users. Marriott Bonvoy members will soon be able to link their Rappi and Marriott Bonvoy accounts, which will result in exclusive benefits, like earning Bonvoy Points for qualifying Rappi purchases while offering additional benefits to Rappi Prime users. This unique arrangement marks the first time that a global hotel company has entered into a strategic collaboration with a Latin American technology company, showcasing Marriott International's continued commitment to innovative and tech-forward collaborations that meet the evolving needs of its guests. "As the largest hotel company in the Caribbean and Latin America, we continue to be committed to enhancing the travel experience of our Marriott Bonvoy members, from booking to check-out, ensuring we are meeting our guests where they are. Working with one of the most innovative startups will allow us to keep our promise of providing more everyday earning opportunities for members and introduce us to Rappi users who may still be unfamiliar with our award-winning travel program," said Diana Plazas-Trowbridge, Chief Sales and Marketing Officer for Marriott International in the Caribbean and Latin America. Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, currently has over 5.8 million users in the Caribbean and Latin America. The collaboration with Rappi will enable Marriott International to offer its services to Rappi's more than 30 million users across nine countries in Latin America, including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay. "With this strategic partnership with Marriott Bonvoy we continue to strengthen our position as a leading multi-vertical technology company in Latin America, ensuring the best offer and experience when booking travel through Rappi, and continuing to make our Prime subscription the highest value program in Latin America," said Guido Becher, Global Head of Rappi Travel. The collaboration between Marriott Bonvoy and Rappi will roll out first in Mexico, Marriott's largest market in the region, and will be followed in the upcoming months by Colombia and other markets where Rappi operates. Rappi, which has quickly become one of the most popular and trusted technology companies in Latin America, is a leader in digital services that offers innovative solutions to unmet needs, as it manages to connect users, commerce and courier in a strong digital ecosystem. Among its verticals, Rappi offers restaurant, grocery & pharmacy delivery, courier, Fintech, ecommerce and travel, and a Prime subscription service offering free delivery and numerous other benefits. Rappi is headquartered in Bogota, Colombia, and currently services over 350 cities in 9 Latin American countries. About Marriott International Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,500 properties under 31 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy, its highly awarded travel program.

Read More

HOSPITALITY TRENDS

Jurny Releases Free, AI-Enhanced Property Management System and Tools Powered by GPT-4

prnewswire | May 24, 2023

Jurny, Inc., a pioneering hospitality tech company powering operations for short-term rental (STR) properties across the globe, is rolling out its latest and most robust operating system to date. Available now, JurnyOS 2.0 is powered by GPT-4 and features dynamic AI tools designed to connect, optimize and automate operational tasks and guest management. JurnyOS 2.0 Highlights: Never Miss a Message with Nia - Nia is Jurny's advanced AI assistant built on GPT-4, which can automate tasks and enhance customer service while improving operational efficiency. It is already more accurate at many tasks than the average human agent and, thanks to generative ai, is rapidly improving each day; Nia can already handle full conversations with guests, making it infinitely scalable. Premier Management in a Free PMS - Jurny now offers the industry's only completely free PMS leveraging generative AI to assist hosts with managing their properties. With no onboarding fees, an intuitive user interface (UI), and the help of Nia, properties are live in minutes, not months. One (Click) and Done - Jurny's new OS and PMS feature the industry's most robust integration for Airbnb. Property managers can sign in once to seamlessly connect to the Airbnb platform, sync content and historical data, update rates and availability, and receive bookings in real time from the easy-to-use Jurny platform. All-in-One Vertically Integrated System - Remove the hassle of finding the best tools and say goodbye to tracking multiple licenses and renewal dates. Jurny offers a natively integrated best-in-class technology stack, including popular tools like Wheelhouse, Autohost, Minut and others for advanced analytics & reporting, channel management, reputation management, electronic payments, IoT access control, website development and more. Luca Zambello co-founded Jurny after more than a decade of working in different areas of the hospitality industry. After building and managing a luxury rental business in Los Angeles, which grew to more than 300 units across five markets and grossed over $1 million in its first year, Zambello quickly realized how archaic existing operational management solutions were and began developing tech in house. In 2019, he and his team launched Jurny to fix the fragmented and costly property management model through modern, transformative technologies. Today, Jurny is leading the industry's transition to the digital age, utilizing AI and automation in smart ways that enhance the guest experience. According to a recent report from Skift on generative AI's impact on travel, customer service and guest support is one of the most expensive cost centers for short-term rental management companies and the hospitality industry as a whole. "The release of Jurny's AI-enhanced technology and access to its premium PMS for free is poised to transform the industry," said Andrew Kitchell, Founder & CEO of Wheelhouse. "By democratizing access to advanced tools that were once only available to the biggest players, Jurny is not just changing the game, it's leveling the playing field for everyone in the industry." About Jurny, Inc Jurny helps vacation rental and short-term rental (STR) hosts to reimagine property management through its free property management software (PMS) and cutting-edge artificial intelligence (AI)-driven JurnyOS, powered by GPT-4. As the most advanced ecosystem in the industry, Jurny enables single-click native integration with Airbnb and other leading solutions for channel sales, dynamic pricing, guest verification, IoT device management, customer service and more.

Read More

HOSPITALITY TRENDS

1 hotel mayfair, the sustainable hospitality brand's uk flagship, is now accepting reservations

SH Hotels & Resorts | May 29, 2023

1 Hotels, the nature-inspired luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, announces that its UK flagship and first European destination, located in the heart of London's historic Mayfair, is now accepting reservations with an anticipated opening date of July 13, 2023. The nine-story sustainable sanctuary overlooks the stately trees and verdant lawns of magnificent Green Park, just steps away from the world-class galleries, sophisticated boutiques, first-class restaurants and renowned emporia of Bond Street, Berkeley Square and Piccadilly. 1 Hotel Mayfair consciously creates an unexpected fusion of sustainability and luxury in the fashionable heart of London's most exclusive hospitality district. The hotel brings a fresh breath of air enlivened by a deep love of and respect for nature within easy strolling distance of capital highlights such as The Royal Academy, the West End theatre district, and Buckingham Palace. "We are delighted to bring nature and our mission of sustainable luxury to Mayfair, the very heart of London, one of the most important travel markets in the world," said Barry Sternlicht, 1 Hotels Founder and Chairman of SH Hotels & Resorts. "We are thrilled to bring our unique fusion of fresh comfort, conscious sustainability, exceptional bespoke service, understated elegance, wellness and nutrition to London." "We've reimagined the traditional luxury hotel experience for Mayfair by infusing our love for nature with effortless sophistication," said SH Hotels & Resorts Chief Executive Officer Raul Leal. "With this opening we celebrate our distinctive brand's entry into Europe and the dynamic and culturally rich city of London." Opting for reconstruction over new construction, this urban oasis, built to BREEAM Excellent standards, utilised 80% of the existing structure, which was repurposed to minimise adverse environmental impact. Living green-trellised exterior walls transform former hard surfaces into natural vertical landscapes. A freshly cobbled and pedestrianised previous parking lot creates a harmonious outdoor public space, now gifted to the neighbourhood, where passing Londoners can connect to nature and the surrounding community. Atop the building, two new complete floors were added and introduce 35 stunning suites with floor-to-ceiling windows and expansive outdoor spaces, inviting guests to entertain or relax while overlooking Green Park, one of London's eight Royal Parks. The double height Green Park Penthouse Suite features a sprawling footprint of 274 square metres which makes it the largest 1 Bedroom Suite in Mayfair. The Green Park Penthouse can be further expanded to 2 bedrooms at 304 square metres and 3 bedrooms at 340 square metres. It features a wrap-around terrace and retractable sliding doors that open fully to sweeping and dramatic park views. All 181 rooms including 44 suites invite guests to rest, revive and restore in an enveloping nest, warmly welcomed by walls lined with native British moss and more than 200 local and regional plant species thriving throughout the property. At every interior turn, guests encounter works exclusively commissioned from nature-influenced local artists designed to provoke a sense of closer connection to the venerable landscape of Britain. Dovetale, the ground-floor restaurant from internationally renowned two Michelin starred chef Tom Sellers will feature seasonal, organic, locally sourced quality fare from hand-dived scallops to farm-raised lamb. The signature cocktail bar is named after Dover Yard, which has been painstakingly revitalised as part of the project. The menu offers creative concoctions rooted in local traditions. Neighbours Cafe offers light snacks and barista-made ethical fair-trade coffee at a central communal table. The Bamford Wellness Spa offers the best of bespoke treatments following in full faith Lady Bamford's holistic approach to health and wellness. 1 Hotel Mayfair effortlessly fuses the finest natural sources, resources and artisanal products inspired by British heritage with the buzzy creativity and contemporary charm of 21st Century London's most vibrant neighbourhood. ABOUT SH HOTELS & RESORTS SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates 1 Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Beach and Manhattan and now includes Brooklyn Bridge, West Hollywood, Sanya (China), Toronto, San Francisco, Nashville and the recently opened Hanalei Bay flagship property with projects in development in London, Cabo San Lucas, Paris, Elounda Hills (Crete), Austin, Copenhagen, Riyadh and Melbourne; Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York, with projects under development in Brickell (Miami), Florence, Riyadh, Dubai and Rome; and Treehouse Hotels, which premiered in London in 2019 and with projects under development in Manchester, Sunnyvale, Brickell (Miami) and Riyadh. Leveraging its marketing, design, operational and technological expertise, SH Hotels & Resorts is the force behind some of the most groundbreaking and dynamic hotel brands in the world.

Read More

Spotlight

Aprimo

Aprimo

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from...

Events

Resources