Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | September 5, 2019

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Travel + Leisure Co. and Sports Hospitality Unveil Sports-themed Resorts

Travel + Leisure Co | September 25, 2023

Travel + Leisure Co. collaborates with Sports Hospitality Ventures to launch sports-themed resort complexes near college towns. Introducing the Sports Illustrated Resorts vacation club, uniting sports enthusiasts and offering flexible bookings and amenities. Sports Illustrated Resorts unveils residences, with fractional and wholly owned condominiums managed professionally. Expansion plans include chic beach clubs and experience parks, with a Tuscaloosa resort expected to open in late 2025. Travel + Leisure Co, a membership and leisure travel company, has partnered with Sports Hospitality Ventures, LLC, the hotel and resorts licensee for the esteemed Sports Illustrated brand in North America and the Caribbean. Together, they introduce an innovative vision for a series of sports-themed resort and lifestyle complexes strategically situated in vibrant college towns catering to passionate fan communities. A novel addition to the Sports Illustrated Resorts portfolio is the vacation club. This innovative concept aims to unite fervent sports fans, friends, and families by elevating their accommodation experience. Club members will enjoy the flexibility to make repeat resort reservations and access a variety of amenities across the expanding Sports Illustrated Resorts portfolio. This endeavor is made possible through the partnership of Travel + Leisure Co., leveraging its expertise in managing brand collaborations. Additionally, Sports Illustrated Resorts introduces residences, offering fractional and wholly owned condominiums managed professionally through the collaboration. The residences promise a range of signature services and amenities in line with the active lifestyle theme of Sports Illustrated Resorts. The inaugural college town resort in Tuscaloosa, Alabama, is just the beginning, with plans for further expansion fueled by the collaboration between Sports Hospitality Ventures, Authentic Brands Group, and Kituwah LLC, representing the Eastern Band of Cherokee Indians, who have committed $320 million to propel the growth of the Sports Illustrated Resorts brand. With a vision to deliver immersive experiences celebrating the iconic moments of Sports Illustrated's outstanding history, Sports Illustrated Resorts has become a destination beyond conventional lodging. The resorts' unique design will transport guests and owners into the heart of sports culture, with diverse attractions, live sports and entertainment, fine dining, and wellness facilities. While the initial focus is on university locations, the broader portfolio will extend to chic beach clubs and experience parks in prime leisure destinations. Sports Illustrated Resorts is adopting an asset-light development financing model for its expansion, with the Tuscaloosa resort anticipated to welcome guests in late 2025. While Travel + Leisure Co. foresees no immediate earnings impact, it anticipates this venture will drive incremental growth from the latter half of 2025 onwards.

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Holland America Line Brings Alaska Cruise and Denali/Yukon Adventures to Phoenix Area with Free Travel Show Saturday, Nov. 4

Holland America Line | September 27, 2023

Holland America Line is bringing the Great Land to Phoenix, Arizona, with the all-day Alaska Cruise and Travel Show Saturday, Nov. 4, 2023, at the Hilton Scottsdale Resort and Villas. The free-to-attend, action-packed expo runs from 9 a.m. to 4 p.m. and invites Arizonans who are dreaming about an Alaska cruise vacation to come learn, engage and see the best ways to experience this incredible destination with Holland America Line. Celebrating more than 75 years of Alaska exploration, Holland America Line is rolling out the red carpet with an immersive display of all-things Alaska for the event. Attendees will be able to meet the people who bring Alaska to life, make s'mores, take part in gold panning (and keep what they find!), try their hand at axe throwing, and enjoy live presentations and culinary demonstrations. 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Just like the prospectors of the Klondike Gold Rush of the 1800s, attendees can pan for real gold and perhaps take home an authentic nugget. Attendees will feel like they are at McKinley Chalet Resort's Denali Square as they roast marshmallows and make s'mores around a faux firepit. Fleet Executive Chef Sinu Pillai will provide culinary demos featuring fresh, sustainable Alaska seafood served on Holland America Line's Alaska cruises. Attendees will learn more about Holland America Line's enrichment and entertainment programming that brings Alaska on board through authentic experiences that focus on culture, cuisine and adventures ashore. All who attend will enjoy live presentations from Alaska operators to see and hear about the wildlife, scenery, adventure and culture they can experience in Alaska. 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Hyatt Hotels Corporation embarks on a strategic expansion journey with over 30 luxury and lifestyle hotels planned for the Americas by 2025. The brand's rapid growth includes doubling luxury room inventory and increasing lifestyle rooms, making it a premier choice for high-end travelers. The strategic acquisitions of Mr & Mrs Smith and Dream Hotel Group enhance Hyatt's offerings for members of the World of Hyatt. The Hyatt Hotels Corporation has strengthened the brand with ambitious plans to expand its luxury and lifestyle presence throughout the Americas. With a robust development pipeline encompassing more than 30 planned hotels and resorts slated for completion by 2025, Hyatt is poised to make a significant impact. This strategic initiative includes venturing into new markets, reflecting the company's unwavering commitment to enhancing its brand offerings. Over the past half-decade, Hyatt has achieved remarkable milestones on a global scale, including doubling luxury room inventory, tripling the number of resort rooms, and quadrupling the availability of lifestyle rooms. The momentum behind this growth shows no signs of abating. Hyatt now proudly stands as the fastest-growing luxury portfolio, with luxury, lifestyle, and resort properties constituting over 40% of its extensive portfolio. This success solidifies Hyatt's position as the ultimate choice for discerning high-end travelers seeking unparalleled experiences. This brand expansion has new properties in sought-after destinations, including the Hyatt Centric Santo Domingo in the Dominican Republic, Cas en Bas Beach Resort in Saint Lucia, and Hyatt Centric Querétaro in Mexico. Additionally, Hyatt is introducing Boundless Collection hotels, featuring Thompson Hotels in various U.S. and Mexican locations. Timeless Collection hotels will offer a home away from home experience, with Park Hyatt Los Cabos in Mexico and Grand Hyatt Scottsdale in Arizona among the highlights. The Inclusive Collection will welcome new resorts in the Caribbean and Mexico, including Secrets St. Lucia Resort & Spa and more. Several luxury and lifestyle Hyatt hotels have recently opened in the Americas, with exciting additions like Andaz Mexico City Condesa and Dreams Flora Resort & Spa in Punta Cana. The Fordson Hotel in Oklahoma City will soon join The Unbound Collection by Hyatt. Hyatt's transformative growth journey extends further through strategic acquisitions that enhance the offerings for its valued guests and members. The recent acquisition of Mr & Mrs Smith, a global travel platform renowned for its curated collection of boutique and luxury properties, is a testament to Hyatt's commitment to delivering exceptional experiences. This move significantly enriches the choices available to World of Hyatt members, providing them with an even more comprehensive array of rewarding stays and memorable experiences. In addition to this, Hyatt's earlier acquisition of Dream Hotel Group in early 2023 has opened up new horizons for World of Hyatt members, enabling them to access an expanded portfolio of stay options and lifestyle experiences in vibrant destinations like Nashville, Hollywood, South Beach, and New York City. Additionally, this acquisition catalyzes Hyatt's brand expansion into an emerging leisure market in Mexico, with the upcoming Dream Valle de Guadalupe (slated for 2024). Nestled across 35 sprawling acres in the picturesque Baja California region, this property will feature a sprawling vineyard, 61 well-appointed guestrooms and villas, a luxurious spa and wellness facility, and a trio of vibrant dining and nightlife venues, including an exclusive tasting room and pool bar.

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Travel + Leisure Co. and Sports Hospitality Unveil Sports-themed Resorts

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Travel + Leisure Co. collaborates with Sports Hospitality Ventures to launch sports-themed resort complexes near college towns. Introducing the Sports Illustrated Resorts vacation club, uniting sports enthusiasts and offering flexible bookings and amenities. Sports Illustrated Resorts unveils residences, with fractional and wholly owned condominiums managed professionally. Expansion plans include chic beach clubs and experience parks, with a Tuscaloosa resort expected to open in late 2025. Travel + Leisure Co, a membership and leisure travel company, has partnered with Sports Hospitality Ventures, LLC, the hotel and resorts licensee for the esteemed Sports Illustrated brand in North America and the Caribbean. Together, they introduce an innovative vision for a series of sports-themed resort and lifestyle complexes strategically situated in vibrant college towns catering to passionate fan communities. A novel addition to the Sports Illustrated Resorts portfolio is the vacation club. This innovative concept aims to unite fervent sports fans, friends, and families by elevating their accommodation experience. Club members will enjoy the flexibility to make repeat resort reservations and access a variety of amenities across the expanding Sports Illustrated Resorts portfolio. This endeavor is made possible through the partnership of Travel + Leisure Co., leveraging its expertise in managing brand collaborations. Additionally, Sports Illustrated Resorts introduces residences, offering fractional and wholly owned condominiums managed professionally through the collaboration. The residences promise a range of signature services and amenities in line with the active lifestyle theme of Sports Illustrated Resorts. The inaugural college town resort in Tuscaloosa, Alabama, is just the beginning, with plans for further expansion fueled by the collaboration between Sports Hospitality Ventures, Authentic Brands Group, and Kituwah LLC, representing the Eastern Band of Cherokee Indians, who have committed $320 million to propel the growth of the Sports Illustrated Resorts brand. With a vision to deliver immersive experiences celebrating the iconic moments of Sports Illustrated's outstanding history, Sports Illustrated Resorts has become a destination beyond conventional lodging. The resorts' unique design will transport guests and owners into the heart of sports culture, with diverse attractions, live sports and entertainment, fine dining, and wellness facilities. While the initial focus is on university locations, the broader portfolio will extend to chic beach clubs and experience parks in prime leisure destinations. Sports Illustrated Resorts is adopting an asset-light development financing model for its expansion, with the Tuscaloosa resort anticipated to welcome guests in late 2025. While Travel + Leisure Co. foresees no immediate earnings impact, it anticipates this venture will drive incremental growth from the latter half of 2025 onwards.

Read More

Travel Technology, Hospitality Management

Holland America Line Brings Alaska Cruise and Denali/Yukon Adventures to Phoenix Area with Free Travel Show Saturday, Nov. 4

Holland America Line | September 27, 2023

Holland America Line is bringing the Great Land to Phoenix, Arizona, with the all-day Alaska Cruise and Travel Show Saturday, Nov. 4, 2023, at the Hilton Scottsdale Resort and Villas. The free-to-attend, action-packed expo runs from 9 a.m. to 4 p.m. and invites Arizonans who are dreaming about an Alaska cruise vacation to come learn, engage and see the best ways to experience this incredible destination with Holland America Line. Celebrating more than 75 years of Alaska exploration, Holland America Line is rolling out the red carpet with an immersive display of all-things Alaska for the event. Attendees will be able to meet the people who bring Alaska to life, make s'mores, take part in gold panning (and keep what they find!), try their hand at axe throwing, and enjoy live presentations and culinary demonstrations. "Our Alaska cruises are ranked number one for the most Alaska glacier, wildlife and wilderness viewing opportunities," said Bill Fletcher, senior director of destination marketing for Holland America Line. "We're bringing our Alaska travel experts to Phoenix to connect with people who want to check this destination off their bucket-list but aren't sure where to start. Even travelers who have previously explored Alaska can gain insights for future visits, meet tour operators, enjoy family-friendly activities and enter to win prizes." Those who register and attend will have a chance to win one of six $500 Holland America Line gift cards or the grand prize of an Alaska cruise for two. Scheduled for the Alaska Cruise and Travel Show presented by Holland America Line: Attendees can meet an Alaskan Lumberjack from the Great Alaskan Lumberjack Show in Ketchikan, Alaska, who will demonstrate axe throwing, and attendees will have the opportunity to test their own skills. Just like the prospectors of the Klondike Gold Rush of the 1800s, attendees can pan for real gold and perhaps take home an authentic nugget. Attendees will feel like they are at McKinley Chalet Resort's Denali Square as they roast marshmallows and make s'mores around a faux firepit. Fleet Executive Chef Sinu Pillai will provide culinary demos featuring fresh, sustainable Alaska seafood served on Holland America Line's Alaska cruises. Attendees will learn more about Holland America Line's enrichment and entertainment programming that brings Alaska on board through authentic experiences that focus on culture, cuisine and adventures ashore. All who attend will enjoy live presentations from Alaska operators to see and hear about the wildlife, scenery, adventure and culture they can experience in Alaska. Shore excursion operators — from the White Pass and Yukon Route Railway in Skagway to the Great Alaskan Lumberjack Show in Ketchikan — and Holland America Line representatives will be on hand to share more about what to expect when traveling to Alaska with the only cruise line that ventures into the Yukon Territory (hint: it involves river rafting, zip-lining and going deep into the wilderness to spot grizzlies and caribou). The Alaska Cruise and Travel Show is presented by Holland America Line and co-presented by Expedia Cruises in North Scottsdale. Other sponsors include Allen Marine Tours, a family-owned company based in Southeast Alaska. Cruising to Alaska in 2024 From April through September 2024, guests can embark on Holland America Line's cruises to Alaska aboard Eurodam, Koningsdam, Nieuw Amsterdam, Noordam, Westerdam and Zaandam. The cruise line is debuting a new 28-day Arctic Circle itinerary in 2024 that includes 12 Alaska ports, longer 14-day voyages and 117 weeklong journeys, enhancing its position as the leader in Alaska cruising. Every Alaska cruise includes a visit to one or more of Alaska's iconic glacier destinations: Glacier Bay National Park, College Fjord, Dawes Glacier, Hubbard Glacier and Twin Sawyer Glaciers of Tracy Arm. Holland America Line has more visits to Glacier Bay than any other cruise line. Exclusive Cruisetours Explore Denali and Yukon The Alaska landscape is one of the few places in the world that is best seen by combining a cruise with an overland adventure, and Holland America Line's award-winning Cruisetours offer guests 16 options that showcase remote and off-the-beaten path regions. Holland America Line is the only cruise company to weave must-see sites such as Denali National Park — the centerpiece of every Cruisetour — with the unspoiled reaches of Canada's Yukon Territory. About Holland America Line [a division of Carnival Corporation and plc Holland America Line has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea each evening and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world.

Read More

Travel Technology

Hyatt Expands Luxury and Lifestyle Portfolio Across the Americas

Hyatt Hotels | September 22, 2023

Hyatt Hotels Corporation embarks on a strategic expansion journey with over 30 luxury and lifestyle hotels planned for the Americas by 2025. The brand's rapid growth includes doubling luxury room inventory and increasing lifestyle rooms, making it a premier choice for high-end travelers. The strategic acquisitions of Mr & Mrs Smith and Dream Hotel Group enhance Hyatt's offerings for members of the World of Hyatt. The Hyatt Hotels Corporation has strengthened the brand with ambitious plans to expand its luxury and lifestyle presence throughout the Americas. With a robust development pipeline encompassing more than 30 planned hotels and resorts slated for completion by 2025, Hyatt is poised to make a significant impact. This strategic initiative includes venturing into new markets, reflecting the company's unwavering commitment to enhancing its brand offerings. Over the past half-decade, Hyatt has achieved remarkable milestones on a global scale, including doubling luxury room inventory, tripling the number of resort rooms, and quadrupling the availability of lifestyle rooms. The momentum behind this growth shows no signs of abating. Hyatt now proudly stands as the fastest-growing luxury portfolio, with luxury, lifestyle, and resort properties constituting over 40% of its extensive portfolio. This success solidifies Hyatt's position as the ultimate choice for discerning high-end travelers seeking unparalleled experiences. This brand expansion has new properties in sought-after destinations, including the Hyatt Centric Santo Domingo in the Dominican Republic, Cas en Bas Beach Resort in Saint Lucia, and Hyatt Centric Querétaro in Mexico. Additionally, Hyatt is introducing Boundless Collection hotels, featuring Thompson Hotels in various U.S. and Mexican locations. Timeless Collection hotels will offer a home away from home experience, with Park Hyatt Los Cabos in Mexico and Grand Hyatt Scottsdale in Arizona among the highlights. The Inclusive Collection will welcome new resorts in the Caribbean and Mexico, including Secrets St. Lucia Resort & Spa and more. Several luxury and lifestyle Hyatt hotels have recently opened in the Americas, with exciting additions like Andaz Mexico City Condesa and Dreams Flora Resort & Spa in Punta Cana. The Fordson Hotel in Oklahoma City will soon join The Unbound Collection by Hyatt. Hyatt's transformative growth journey extends further through strategic acquisitions that enhance the offerings for its valued guests and members. The recent acquisition of Mr & Mrs Smith, a global travel platform renowned for its curated collection of boutique and luxury properties, is a testament to Hyatt's commitment to delivering exceptional experiences. This move significantly enriches the choices available to World of Hyatt members, providing them with an even more comprehensive array of rewarding stays and memorable experiences. In addition to this, Hyatt's earlier acquisition of Dream Hotel Group in early 2023 has opened up new horizons for World of Hyatt members, enabling them to access an expanded portfolio of stay options and lifestyle experiences in vibrant destinations like Nashville, Hollywood, South Beach, and New York City. Additionally, this acquisition catalyzes Hyatt's brand expansion into an emerging leisure market in Mexico, with the upcoming Dream Valle de Guadalupe (slated for 2024). Nestled across 35 sprawling acres in the picturesque Baja California region, this property will feature a sprawling vineyard, 61 well-appointed guestrooms and villas, a luxurious spa and wellness facility, and a trio of vibrant dining and nightlife venues, including an exclusive tasting room and pool bar.

Read More

Spotlight

Madison Logic

Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

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