Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies.

With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins.

MEDIA 7: What inspired you to get into marketing?
JOHN STEINERT: 
That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level.

M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives?
JS:
 By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.


"To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences."

M7: What according to you is content-enabled selling and how does it help drive a buyer’s journey?
JS: There are two key pieces to content-enabled selling. The first is the content itself – what it is and how it assists the buyers in fulfilling the necessary or required steps of their buying process. The second is how we adjust our own approach in response to buyer inputs and feedback.
To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences. To perform better, your content needs to be more buyer-centric. This can be achieved when product marketers and sales enablement folks are consuming real purchase intent insights from Priority Engine and leveraging them into evolved content outputs.

Then there’s what I’ll call the “personalization wrapper” – how the communications that accompany the assets present and create context for that use-case relevant material. These wrapper – be they email copy, call guides, etc. must be built with an eye to the nature and the stage of the relationship at hand. Marketers and sellers alike need guidance on the proper way to do this.

It’s not as simple as “you liked this so of course you should want to buy this”. Buyers need help with both their rational business needs and their more emotional needs around both their company, their department and themselves. The “personalization wrapper” is a useful metaphor for being holistically considerate of the person and the company you are interacting with. Obviously, this is substantially more nuanced than simply recognizing what company they are from. It’s about ingesting what you can see are their expressed concerns and preferences, learning from that, and shaping your own communication in that context.

M7: What features make TechTarget's 'Data-Driven Display' drive B2B demand and accelerate sales?
JS:
 Because it’s fueled by permissioned knowledge of exactly who is performing research at any given moment, TechTarget’s data-driven display advertising can deliver higher engagement rates and higher conversion.  When used in conjunction with demand generation techniques and intelligent sales outreach, independent studies with leading 3rd parties have achieved remarkable lift across the funnel as compared to what’s available when using more generalized “intent” data.


"The biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide."

M7: What is the biggest mistake B2B marketers make while targeting specific prospects?
JS:
There are many actions that teams continue to take because they’ve simply been tasked to take them.  There are old-school KPIs, typically focused on process outputs rather than business outcomes that perpetuate chronic under-performance. Take, for instance, a narrow focus on cost-per-lead – too often this incentivizes continued purchases of higher and higher volumes of lower and lower quality. To wean themselves off of this Catch 22, teams should work to turn their attention to down-funnel metrics like conversion-to-opportunity – measuring cost per opportunity is a much more useful predictor of pipeline yield.

But the biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide. When marketing (and sales) energies are spread evenly over active and inactive prospects alike, energy is wasted on those who are not in-market, and that investment of time and resource is not available to increase attention on those active buying teams that should be converted. By focusing more intently on those prospects that are actually demonstrating in-market buyer’s journey behaviors, teams get far more out of their investments.

M7: How does 'Data Cleanse' assist marketers in email verification and contact record accuracy?
JS: 
Some percentage of the data coming into your database from form fills, other manual entry and so on naturally contains incompleteness, mistakes and outright falsehoods. Furthermore, people move around, both inside of companies and between them. So even once-accurate data decays amazingly fast. To counter these realities, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach. In this way, you can address data quality issues at both the point of entry and over time. At TechTarget, we offer our clients cleanse and append services both directly via our Oceanos offerings and indirectly via our Priority Engine platform wherein the data goes through rigorous checks and verifications before it qualifies to be shared.


"Even once-accurate data decays amazingly fast. To counter this reality, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach."

M7: When did you start working, how old were you, and what was it?
JS:
 My first stable paid position, $1.40/hr, was at age 14 pumping gas at Greene’s Exxon. I was super excited because I got to wear the striped shirt with the logo patch! I loved washing windshields and checking the oil, especially when my superior CX delivery got me a few cents in tips!


ABOUT TECHTARGET

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

More C-Suite on deck

'The “Swissness” stands for quality around the world' says Henri W.R. Kennedie, President & CEO at Swiss International Hotels & Resorts.

Media 7 | July 12, 2022

Swiss International Hotels & Resorts President & CEO Henri W.R. Kennedie discusses the company's iOS and Android apps, as well as its operations, licensing, revenue, quality, and other relevant topics. Read along for additional information on Swissness, Swiss-Select, and more.

Read More

“The guest experience has never been more important,” says Matthew Cameron-Smith, CEO at Voyages Indigenous Tourism Australia.

Media 7 | June 27, 2022

Voyages Indigenous Tourism Australia's CEO, Matthew Cameron-Smith, discusses, Tali Wiru, Indigenous training and employment across Australia, as well as experience-based vacations, the iconic Red Centre, and tourism facilities. Read more to learn more about eco-friendly, sustainable travel.

Read More

Data is king and informs any marketing strategies we employ’ says Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc.

Media 7 | September 7, 2022

Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc. talks about highlighting small businesses and local entrepreneurs, targeting our audiences digitally. Read on to know unique initiatives in tourism industry.

Read More

'The “Swissness” stands for quality around the world' says Henri W.R. Kennedie, President & CEO at Swiss International Hotels & Resorts.

Media 7 | July 12, 2022

Swiss International Hotels & Resorts President & CEO Henri W.R. Kennedie discusses the company's iOS and Android apps, as well as its operations, licensing, revenue, quality, and other relevant topics. Read along for additional information on Swissness, Swiss-Select, and more.

Read More

“The guest experience has never been more important,” says Matthew Cameron-Smith, CEO at Voyages Indigenous Tourism Australia.

Media 7 | June 27, 2022

Voyages Indigenous Tourism Australia's CEO, Matthew Cameron-Smith, discusses, Tali Wiru, Indigenous training and employment across Australia, as well as experience-based vacations, the iconic Red Centre, and tourism facilities. Read more to learn more about eco-friendly, sustainable travel.

Read More

Data is king and informs any marketing strategies we employ’ says Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc.

Media 7 | September 7, 2022

Dr. Jens Thraenhart, CEO at Barbados Tourism Marketing Inc. talks about highlighting small businesses and local entrepreneurs, targeting our audiences digitally. Read on to know unique initiatives in tourism industry.

Read More

Related News

TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

More Travel Disruption Feared As Passengers Take To The Skies This Holiday Season

IBS Software | December 08, 2022

New data from travel technology company IBS Software reveals that despite more than two thirds (68%) of passengers being inconvenienced by disrupted journeys since COVID travel restrictions were lifted and 66% expecting more of the same during upcoming trips, most (83%) still plan on flying for a break in the next six months. The research, which polled 2000 recent travellers in the UK and US*, warns that holiday providers have one more chance to get it right; if holidaymakers experience disruptions again during their upcoming trips, over half (55%) will avoid booking with the airline in the future. When asked who they blame for their poor experiences, 50% said it was the fault of the airlines when flights were delayed, with just 13% blaming the airport. However, when it comes to lost luggage the jury is out - 42% say it's the airport's responsibility and 40% are seething at the airline. Delayed flights or missed connections was the most common holiday hurdle, affecting over a third of all passengers (35%), followed closely by waiting in longer than normal queues (31%) and cancelled flights (15%). Lost luggage, which dominated the news headlines in the Summer, is confirmed by the research as a major annoyance, blighting nearly 1 in 7 passengers' holidays over the last 18 months. Despite a clear desire to travel, passengers won't accept more disruption without protest. If passengers find out their journey is going to be disrupted, 53% will complain to the airline and 38% will use social media to broadcast their annoyance. And if an airline doesn't have a reputation for punctuality they're likely to lose out with 93% of travellers saying this is an important factor when deciding which airline to buy from. However, there is still an opportunity for airlines to win back the loyalty of their passengers. When terminal turmoil occurs, passengers can be placated by automatic refunds when eligible; proactive customer support to suggest alternative routes; and automatic alerts on their phone when something goes wrong. As one passenger who took the survey commented: "Just actually organise yourselves properly, there's no excuse for all the disruption". Philip Hinton, SVP, IBS Software, comments: "The pent-up desire to travel was always going to put airlines and airports under extreme pressure - and so it proved, with widespread disruption plaguing many long-anticipated journeys. Airlines know this is a major issue and we are seeing them prioritising on-time performance and customer satisfaction because the widespread issues have directly impacted business performance." About IBS Software IBS Software is a leading SaaS solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise and hospitality industries. IBS Software's solutions for the aviation industry cover fleet & crew operations, aircraft maintenance, passenger services, loyalty programs, staff travel and air-cargo management. IBS Software also runs a real time B2B and B2C distribution platform providing hotel room inventory, rates and availability to a global network of hospitality companies and channels. For the tour and cruise industry, IBS provides a comprehensive, customer-centric, digital platform that covers onshore, online and on-board solutions. IBS Software is a Blackstone portfolio company and operates from 15 offices across the world. Further information can be found at https://www.ibsplc.com/

Read More

COMMERCIAL TRAVEL,INDUSTRY OUTLOOK

Samsonite Confirms Multi-Year PIM Renewal with Digital Wave Technology

Samsonite | December 05, 2022

Digital Wave Technology is pleased to announce a multi-year PIM contract renewal with Samsonite, global lifestyle bag and travel luggage company. Samsonite initially selected Digital Wave in 2018 to support ongoing e-commerce growth in Asia."Digital Wave’s solutions have been integral as we’ve expanded our distribution and worked to make customer experience seamless across different channels, regions, and languages,” commented Sheldon Chan, Vice President, Digital & E-Commerce, Samsonite Asia Pacific & Middle East. “We decided to continue working with the Digital Wave team because of the ease of managing our storefronts and the highly customizable workflow.” Samsonite manages 42 storefronts in Digital Wave’s solution. The e-commerce for each storefront utilizes Digital Wave’s workflow to enable quick speed to market and strict governance to guarantee that consumers receive correct, complete product information. “Samsonite initially chose us to drive an ambitious global e-commerce strategy. The company was entering new markets, dealing in different currencies, etc.,It’s a great compliment to have secured a contract renewal, and we’re particularly delighted to continue working with Samsonite’s incredible team.” -Dan DeHart, Vice President, Professional Services, Digital Wave Technology About Digital Wave Technology Digital Wave Technology assists brands and retailers in accelerating omnichannel growth and direct-to-consumer digital sales, marketing, and merchandising. Digital Wave’s innovative Product Platform unifies the entire product journey from item creation, product information enrichment, management, and syndication (PIM/MDM), planning, pricing, and merchandising. The only product solution platform built with full AI, automation, and configurable workflow, Digital Wave allows brands and retailers to centralize, organize, enrich, merchandise, and publish product content easily and efficiently. The results? Improved speed-to-market and increased channel distribution of new items, lower returns and labor costs, improved collaboration among internal teams and suppliers, and a more compelling customer experience. Learn more about how Digital Wave can significantly impact your company’s bottom line at https://www.digitalwavetechnology.com. About Samsonite Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional.Learn more about Samsonite at https://shop.samsonite.com/home

Read More

TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

Simpler Payments. On the Go. Regions Bank Launches Business Travel Solution for Corporate Banking Clients

Regions Bank | December 06, 2022

Regions Bank on Monday announced the launch of a virtual commercial card solution to facilitate quick, easy and on-the-go business travel payments for the bank’s Treasury Management clients.Visa Commercial Pay, offered in collaboration with Visa, the world’s leader in digital payments, and Regions Commercial Card Services, is the latest in a series of enhancements Regions offers its business clients to better manage cash flow and streamline operations. Specifically, this solution enables businesses using a travel management vendor to centrally manage reservations such as air travel, hotel, rail and car rental. It creates a seamless integration option for the reservation process and can deliver enhanced data on employee travel, full spend visibility for all company travel, and automated expense reconciliation through unique virtual card numbers. Additionally, the solution allows business travelers to view all reservations in one place, along with real-time updates on trip expenses, all within the Visa Commercial Pay app. Speed, convenience and ease-of-use are more important than ever, and Regions Bank takes a forward-looking approach toward connecting business clients with services that make managing money simpler and more intuitive, David LaPaglia, commercial card product and operations manager for Regions Bank. “The more we can make payments, cash flow and operations easier for our Treasury Management clients, the more time they can spend focusing on the core of their business and helping their companies succeed. Business travel is one area that can be particularly time consuming in terms of managing expenses and tracking charges. The Visa Commercial Pay Travel solution aims to fix that. Recently, Regions launched another digital solution enabling Corporate Banking clients to send real-time payments through the RTP® network from The Clearing House. The new real-time payments service is part of Regions’ iTreasury platform, which offers a wide range of competitive financial management options for businesses through the bank’s Treasury Management division. Further enhancements are planned, including an expansion of Visa Commercial Pay options beyond business travel support. In addition, Regions plans to launch Regions CashFlowIQSM in 2023. This new tool is being designed to improve cash flow for clients by providing seamless accounts payable, accounts receivable, invoicing, and business bill payment capabilities for small- and mid-sized businesses. “Regions consistently looks for ways to meet the emerging needs of business clients and provide options that help them simplify operations and focus more on revenue-producing activities, We are committed to being an important resource, and our team is proud to now offer Visa Commercial Pay Travel while creating more enhancements to launch soon.” -Bryan Ford, head of Treasury Management for Regions Bank. About Regions Financial Corporation Regions Financial Corporation (NYSE:RF), with $158 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,300 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

Read More

TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

More Travel Disruption Feared As Passengers Take To The Skies This Holiday Season

IBS Software | December 08, 2022

New data from travel technology company IBS Software reveals that despite more than two thirds (68%) of passengers being inconvenienced by disrupted journeys since COVID travel restrictions were lifted and 66% expecting more of the same during upcoming trips, most (83%) still plan on flying for a break in the next six months. The research, which polled 2000 recent travellers in the UK and US*, warns that holiday providers have one more chance to get it right; if holidaymakers experience disruptions again during their upcoming trips, over half (55%) will avoid booking with the airline in the future. When asked who they blame for their poor experiences, 50% said it was the fault of the airlines when flights were delayed, with just 13% blaming the airport. However, when it comes to lost luggage the jury is out - 42% say it's the airport's responsibility and 40% are seething at the airline. Delayed flights or missed connections was the most common holiday hurdle, affecting over a third of all passengers (35%), followed closely by waiting in longer than normal queues (31%) and cancelled flights (15%). Lost luggage, which dominated the news headlines in the Summer, is confirmed by the research as a major annoyance, blighting nearly 1 in 7 passengers' holidays over the last 18 months. Despite a clear desire to travel, passengers won't accept more disruption without protest. If passengers find out their journey is going to be disrupted, 53% will complain to the airline and 38% will use social media to broadcast their annoyance. And if an airline doesn't have a reputation for punctuality they're likely to lose out with 93% of travellers saying this is an important factor when deciding which airline to buy from. However, there is still an opportunity for airlines to win back the loyalty of their passengers. When terminal turmoil occurs, passengers can be placated by automatic refunds when eligible; proactive customer support to suggest alternative routes; and automatic alerts on their phone when something goes wrong. As one passenger who took the survey commented: "Just actually organise yourselves properly, there's no excuse for all the disruption". Philip Hinton, SVP, IBS Software, comments: "The pent-up desire to travel was always going to put airlines and airports under extreme pressure - and so it proved, with widespread disruption plaguing many long-anticipated journeys. Airlines know this is a major issue and we are seeing them prioritising on-time performance and customer satisfaction because the widespread issues have directly impacted business performance." About IBS Software IBS Software is a leading SaaS solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise and hospitality industries. IBS Software's solutions for the aviation industry cover fleet & crew operations, aircraft maintenance, passenger services, loyalty programs, staff travel and air-cargo management. IBS Software also runs a real time B2B and B2C distribution platform providing hotel room inventory, rates and availability to a global network of hospitality companies and channels. For the tour and cruise industry, IBS provides a comprehensive, customer-centric, digital platform that covers onshore, online and on-board solutions. IBS Software is a Blackstone portfolio company and operates from 15 offices across the world. Further information can be found at https://www.ibsplc.com/

Read More

COMMERCIAL TRAVEL,INDUSTRY OUTLOOK

Samsonite Confirms Multi-Year PIM Renewal with Digital Wave Technology

Samsonite | December 05, 2022

Digital Wave Technology is pleased to announce a multi-year PIM contract renewal with Samsonite, global lifestyle bag and travel luggage company. Samsonite initially selected Digital Wave in 2018 to support ongoing e-commerce growth in Asia."Digital Wave’s solutions have been integral as we’ve expanded our distribution and worked to make customer experience seamless across different channels, regions, and languages,” commented Sheldon Chan, Vice President, Digital & E-Commerce, Samsonite Asia Pacific & Middle East. “We decided to continue working with the Digital Wave team because of the ease of managing our storefronts and the highly customizable workflow.” Samsonite manages 42 storefronts in Digital Wave’s solution. The e-commerce for each storefront utilizes Digital Wave’s workflow to enable quick speed to market and strict governance to guarantee that consumers receive correct, complete product information. “Samsonite initially chose us to drive an ambitious global e-commerce strategy. The company was entering new markets, dealing in different currencies, etc.,It’s a great compliment to have secured a contract renewal, and we’re particularly delighted to continue working with Samsonite’s incredible team.” -Dan DeHart, Vice President, Professional Services, Digital Wave Technology About Digital Wave Technology Digital Wave Technology assists brands and retailers in accelerating omnichannel growth and direct-to-consumer digital sales, marketing, and merchandising. Digital Wave’s innovative Product Platform unifies the entire product journey from item creation, product information enrichment, management, and syndication (PIM/MDM), planning, pricing, and merchandising. The only product solution platform built with full AI, automation, and configurable workflow, Digital Wave allows brands and retailers to centralize, organize, enrich, merchandise, and publish product content easily and efficiently. The results? Improved speed-to-market and increased channel distribution of new items, lower returns and labor costs, improved collaboration among internal teams and suppliers, and a more compelling customer experience. Learn more about how Digital Wave can significantly impact your company’s bottom line at https://www.digitalwavetechnology.com. About Samsonite Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional.Learn more about Samsonite at https://shop.samsonite.com/home

Read More

TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

Simpler Payments. On the Go. Regions Bank Launches Business Travel Solution for Corporate Banking Clients

Regions Bank | December 06, 2022

Regions Bank on Monday announced the launch of a virtual commercial card solution to facilitate quick, easy and on-the-go business travel payments for the bank’s Treasury Management clients.Visa Commercial Pay, offered in collaboration with Visa, the world’s leader in digital payments, and Regions Commercial Card Services, is the latest in a series of enhancements Regions offers its business clients to better manage cash flow and streamline operations. Specifically, this solution enables businesses using a travel management vendor to centrally manage reservations such as air travel, hotel, rail and car rental. It creates a seamless integration option for the reservation process and can deliver enhanced data on employee travel, full spend visibility for all company travel, and automated expense reconciliation through unique virtual card numbers. Additionally, the solution allows business travelers to view all reservations in one place, along with real-time updates on trip expenses, all within the Visa Commercial Pay app. Speed, convenience and ease-of-use are more important than ever, and Regions Bank takes a forward-looking approach toward connecting business clients with services that make managing money simpler and more intuitive, David LaPaglia, commercial card product and operations manager for Regions Bank. “The more we can make payments, cash flow and operations easier for our Treasury Management clients, the more time they can spend focusing on the core of their business and helping their companies succeed. Business travel is one area that can be particularly time consuming in terms of managing expenses and tracking charges. The Visa Commercial Pay Travel solution aims to fix that. Recently, Regions launched another digital solution enabling Corporate Banking clients to send real-time payments through the RTP® network from The Clearing House. The new real-time payments service is part of Regions’ iTreasury platform, which offers a wide range of competitive financial management options for businesses through the bank’s Treasury Management division. Further enhancements are planned, including an expansion of Visa Commercial Pay options beyond business travel support. In addition, Regions plans to launch Regions CashFlowIQSM in 2023. This new tool is being designed to improve cash flow for clients by providing seamless accounts payable, accounts receivable, invoicing, and business bill payment capabilities for small- and mid-sized businesses. “Regions consistently looks for ways to meet the emerging needs of business clients and provide options that help them simplify operations and focus more on revenue-producing activities, We are committed to being an important resource, and our team is proud to now offer Visa Commercial Pay Travel while creating more enhancements to launch soon.” -Bryan Ford, head of Treasury Management for Regions Bank. About Regions Financial Corporation Regions Financial Corporation (NYSE:RF), with $158 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,300 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

Read More

Spotlight

TechTarget

TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget a...

Events

Resources

resource image

TRAVEL TECHNOLOGY, INDUSTRY OUTLOOK

High availability -Solutions and implementations

Whitepaper

resource image

TRAVEL TECHNOLOGY, DESTINATION AND TOURISM

The Future Of Blended Travel

Whitepaper

resource image

TRAVEL TECHNOLOGY, INDUSTRY OUTLOOK

High availability -Solutions and implementations

Whitepaper

resource image

TRAVEL TECHNOLOGY, DESTINATION AND TOURISM

The Future Of Blended Travel

Whitepaper

Events