“The guest experience has never been more important,” says Matthew Cameron-Smith, CEO at Voyages Indigenous Tourism Australia.

Media 7 | June 27, 2022

Matthew Cameron-Smith
Voyages Indigenous Tourism Australia's CEO, Matthew Cameron-Smith, discusses, Tali Wiru, Indigenous training and employment across Australia, as well as experience-based vacations, the iconic Red Centre, and tourism facilities. Read more to learn more about eco-friendly, sustainable travel.

Life is not lived in the rearview mirror, you should use your eyes for vision rather than just for sight.

MEDIA 7: You are not new to the hotel industry. How does it feel to be back in the accommodation industry after working in destination marketing and guided tours for so long?
MATTHEW CAMERON-SMITH:
In a word, great! The tourism industry is the sum of its parts, and regardless of tour or hotel, it is all about focusing on giving the guest an amazing experience.


M7: Can you shed some light on the innovations you intend to implement or the change already in command by you at Voyages, with the strategy applied to it?
MCS:
We were very active over the COVID-19 lockdown periods, ensuring we improved and developed more experience for our guests. Over that period, we completed a full refurb of SID and a refresh of the DG's public areas. We also opened the Gallery of Central Australia, which is a celebration of Central Australia's desert art and supports the economic and cultural sustainability of 19 local art centers. 2022 also saw the celebration of ten years of Tali Wiru, our exclusive dune-top culinary experience showcasing native ingredients paired with fine Australian wines. Despite what COVID-19 threw at us, we remained focused on changing the lives of young indigenous people through education and training. We are celebrating over 600 graduates through the National Indigenous Training Academy, with 60 more to come on 22/23. These graduates now hold nationally recognized qualifications in horticulture, retail, or hospitality, and every grad is guaranteed a job with VITA. The Anangu Community Foundation continues to work with the community to drive social, economic, and well-being outcomes that are supported by much-needed donations from our guests.

Read more: 'We Protect Those Who Protect Us' says Caitlin Hayden Senior Vice President for Communications at BAE Systems, Inc.


With the digitization of society, guests are better researched and better informed.



M7: What distinguishing features can the modern Voyages experience bring to conferences, events, and meetings?
MCS:
We offer a very unique, culturally immersive experience for the meetings industry. This could be an exclusive Sounds of Silence dinner under 50,000 stars or a private camel ride to view the sunset at Uluru. Delegates could even try their hand at learning the art of dot painting or hear stories from community leaders about the world's oldest living culture.


M7: How does the organization ensure that its clients have a hassle-free modern business travel experience with transparent spending?
MCS:
We have modernized the guest experience through the development of a guest mobile app so they can book tours, dining, and use maps to make their experience seamless.

Read more: "It’s time to raise the bar on automotive safety," says Aaron Jefferson Vice President of Product at Luminar Technologies


The tourism industry is vibrant, exciting, and resilient, so it’s not about a job, it’s about a career.



M7: With over two decades of experience, what is the paradigm shift you see in the hospitality industry today?
MCS:
The guest experience has never been more important — or should I say, a genuine experience has never been more important. With the digitization of society, guests are better researched and better informed, so you need to deliver on what you say you will.


M7: What are your top 3 suggestions for aspirants in the travel industry?
MCS:
Remember, our industry is vibrant, exciting, and resilient, so it’s not about a job, it’s about a career. Work hard – your guests expect it, and it will make you stand out from the pack. Be forward-facing. Life is not lived in the rearview mirror, and you should use your eyes for vision rather than just for sight.

ABOUT VOYAGES INDIGENOUS TOURISM AUSTRALIA

Voyage's commitment to the community-
Voyages Indigenous Tourism Australia is owned by the Indigenous Land and Sea Corporation (ILSC) and manages tourism and resorts on their behalf. The Tourism Company has a strong commitment to social responsibility and strives to give back and support the people and communities in their regions and throughout Australia. All profits from the business activity are used to support Indigenous training and employment. Voyages offer experience-based holidays in spectacular wilderness locations, including Ayers Rock Resort in the iconic Red Centre and tourism facilities in Mossman Gorge, located in tropical Queensland. Their goal is to offer getaways that people just can’t enjoy anywhere else: enriching experiences, incredible natural beauty, and a suite of activities and attractions that appeal to every traveler who’s seeking a new kind of adventure.
Voyage's philosophy-
Voyages are focused on providing guests with enriching, memorable experiences that they would not be able to enjoy anywhere else in Australia.They are committed to building and sustaining an Indigenous workforce through training, employment, and economic development. Also, they aim to train and develop more Indigenous staff, enabling them to secure employment in the hospitality industry across Australia. In turn, their guests enjoy a more "authentic" Indigenous Australian experience.

More C-Suite on deck

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

'The “Swissness” stands for quality around the world' says Henri W.R. Kennedie, President & CEO at Swiss International Hotels & Resorts.

Media 7 | July 12, 2022

Swiss International Hotels & Resorts President & CEO Henri W.R. Kennedie discusses the company's iOS and Android apps, as well as its operations, licensing, revenue, quality, and other relevant topics. Read along for additional information on Swissness, Swiss-Select, and more.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

'The “Swissness” stands for quality around the world' says Henri W.R. Kennedie, President & CEO at Swiss International Hotels & Resorts.

Media 7 | July 12, 2022

Swiss International Hotels & Resorts President & CEO Henri W.R. Kennedie discusses the company's iOS and Android apps, as well as its operations, licensing, revenue, quality, and other relevant topics. Read along for additional information on Swissness, Swiss-Select, and more.

Read More

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IMG Partners with bolt to Offer Device Protection to Travelers

IMG & bolt | July 29, 2022

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HRS Offering Advanced Procurement Consulting and Technology to Hotels to Support Expedited RFP Response for Returning Corporate Volume

HRS | August 01, 2022

HRS, the leading global corporate travel and payment technology platform, announced the offering of its full range of consulting services to the hotel community in the coming months to support a revitalized corporate lodging ecosystem. Beyond data-driven consultation that reflects the hotel priorities of its corporate clients, HRS automation gives hotel sales teams the ability to access and more efficiently bid for corporate volume – all at a time when more corporate programs are using the RFP process to negotiate not only rates, but other elements vital to business travelers as they get back on the road.HRS, playing its part to facilitate corporate lodging’s recovery, is offering this unique package of localized consulting, unlimited bid refinement and RFP support at no charge to the hotel community. Among its growing client base, HRS works with 35 percent of Fortune 500 companies on their hotel programs. “It’s a new time for hotel corporate sales leaders. 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In this fluid environment, it allows hoteliers 24x7 access to refine, revise and re-submit bid terms – all at no cost – as appropriate during the negotiation window. Other time-saving highlights include: Optimized bid submission processes that illustrate the progress towards completion of the submission, mandatory elements, and more Ability to anonymously view elements of competing hotel bids Multiple pre-filled fields in RFPs, reducing the time it takes for hoteliers to respond Simplified user-flow that addresses evolving corporate requests Efficient avenues to address the convergence of RFPs for different segments Transformative Attribute-Based Lodging Procurement, as Priorities and Process Have Evolved As new patterns come to light in the nascent post-pandemic corporate lodging arena, HRS is combining the buying concepts for transient, group, meetings and new Longstay segments to showcase the totality of anticipated client spend. Reflecting the new priorities of corporations – ranging beyond simple rates and amenities – HRS is helping hoteliers align with the most important elements of modern corporate hotel programs. This is particularly vital given the unforeseen elements impacting corporate travel procurement in varying locations, including items such as pandemic outbreaks, political instability, environmental changes and weather-related catastrophes. The “5S framework,” introduced by HRS in 2021, has proven effective in capturing the evolving scope of new requirements from the vast majority of corporate hotel programs. HRS is educating its hotel partners about the 5S framework and how addressing these elements on an ongoing basis can help hoteliers win more recurring volume. The 5S framework covers: Safety Satisfaction Savings Sustainability Security HRS is committed to working transparently with corporations and hotels to drive more automated, expedient negotiations, concludes Dabrowski. There is no longer a 'RFP Season' per se. Instead, automation is driving shortened four-week cycles that allow corporations to be nimbler and more targeted in their procurement activities all year long. Mix that in with prioritized hygiene and sustainability requirements, and hotels are competing in a totally transformed procurement process. About HRS HRS is reinventing the way businesses and governments work, stay and pay in today’s dynamic global marketplace. HRS’ advanced platform technology is extending its reach beyond hospitality to meetings, office space management, payment efficiency and crisis recovery. Beyond cost savings in the global post-pandemic economy, HRS clients gain from an unrivaled focus on essential aspects including safety, security and satisfaction. HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets, and its groundbreaking Crew & Passengers Solution, which leverages automation to elevate experiences for air and rail operations. Founded in 1972, HRS works with 35 percent of the global Fortune 500, as well as the world’s leading hotel chains, regional hospitality groups and payment providers. More information at www.hrs.com/enterprise.

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Optii Solutions Adds Multiple New Languages to Its Platform

Optii Solutions | August 04, 2022

Optii Solutions, the leading hotel operations software, announced that it has added multiple new languages to its platform, to further support its European expansion. Several additional languages are also in development with release dates in the next 30 to 60 days. With travel, tourism, and hospitality drawing a particularly diverse workforce from around the world, the need to seamlessly communicate across languages and avoid errors is critical. Optii is designed to break down gaps and lags in communication with the goal of increasing productivity and establishing a repeatable and scalable guest experience within a hotel. Language barriers can disrupt the gains hotel operations would otherwise achieve from the implementation of technology, because instructions or staff communication is missed or misunderstood. Seamless translation to 20 languages within the same technology platform avoids this. It also leads to a better work experience for the staff who can choose to work in the language they are most comfortable with. The company has for some time supported core languages that are prevalent in the industry and workforce, but with shifting demographics, the need to add more languages is critical. This has proven true especially in the European market, where Optii is expanding with several new hotel group customers. “As we grow into new markets, the make-up of the workforce looks different and we need to account for that. Being a customer-centric technology provider, a lot of our roadmap items come from our customers. This is the case with our latest expansion into several European markets. Not only will we deliver on the customer needs, but we can also play a small part in bringing their workforce together and breaking down barriers.” -Katherine Grass, CEO, Optii Solutions About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com

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IMG Partners with bolt to Offer Device Protection to Travelers

IMG & bolt | July 29, 2022

International Medical Group® (IMG®), an award-winning global insurance benefits and assistance services company, has announced a new partnership with bolt, an international insurtech and leading provider of mobile device protection programs. IMG now offers Mobile Device Protection as an optional add-on when purchasing a plan within the Patriot Travel series, IMG's market-leading travel medical insurance offerings. The add-on provides coverage for repair or replacement of a traveler's mobile device if it is lost, stolen, or accidentally damaged during their trip. "We know how indispensable devices like cell phones and tablets have become in nearly every phase of travel: housing boarding passes and tickets, communicating with friends and family, and documenting your travels while abroad,By partnering with bolt to offer Mobile Device Protection, we are taking another step toward our goal of providing products and services that meet nearly every traveler and expatriate need while away from home." -Amanda Winkle, IMG Chief Commercial Officer. If a traveler's mobile device is damaged while traveling, such as a broken screen or internal overheating, they can quickly and easily get reconnected to their digital life through an integrated claims process. bolt will help get the device repaired, provide a cash settlement for the replacement cost of the device, or replace the phone. "This partnership acknowledges the importance of protecting wireless devices when customers need it the most, especially when they may be far away from home and rely on their smartphones to serve as a lifeline," said Clayton Bodnarek, EVP of Alternative Distribution at bolt. "Our work with IMG brings comfort to customers who are traveling, knowing that if there is an emergency and they need the connection a device brings, we'll be there for them." IMG plans to offer the optional Mobile Device Protection add-on with more of its insurance products in the future. For more information on the industry-leading travel and health safety solutions IMG offers, please visit www.imglobal.com. About International Medical Group® (IMG®) International Medical Group® (IMG®), a SiriusPoint company, is an award-winning global insurance benefits and assistance services company that has served millions of members worldwide since its founding in 1990. The preeminent provider of travel and health safety solutions, IMG offers a wide range of insurance programs, including international private medical insurance, travel medical insurance, and travel insurance, as well as enterprise services, including insurance administrative services and 24/7 emergency medical, security, and travel assistance. IMG's world-class services, combined with an extensive product portfolio, provide Global Peace of Mind® for travelers, students, missionaries, marine crews, and other individuals or groups traveling, working, or living away from home. For more information, please visit www.imglobal.com. About bolt bolt is the leading insurance exchange for the P&C insurance industry, uniting distributors and providers on a single platform to transform the way insurance is bought and sold. The result is the world's largest exchange working with two-thirds of America's leading carriers, helping more people protect the things they value.

Read More

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HRS Offering Advanced Procurement Consulting and Technology to Hotels to Support Expedited RFP Response for Returning Corporate Volume

HRS | August 01, 2022

HRS, the leading global corporate travel and payment technology platform, announced the offering of its full range of consulting services to the hotel community in the coming months to support a revitalized corporate lodging ecosystem. Beyond data-driven consultation that reflects the hotel priorities of its corporate clients, HRS automation gives hotel sales teams the ability to access and more efficiently bid for corporate volume – all at a time when more corporate programs are using the RFP process to negotiate not only rates, but other elements vital to business travelers as they get back on the road.HRS, playing its part to facilitate corporate lodging’s recovery, is offering this unique package of localized consulting, unlimited bid refinement and RFP support at no charge to the hotel community. Among its growing client base, HRS works with 35 percent of Fortune 500 companies on their hotel programs. “It’s a new time for hotel corporate sales leaders. Travel patterns and dynamics are different, as are the definitions of 'travel' and 'workspace' for corporations, With volume rebounding and companies honing in on regional and national projections, married with the reality of diminished resources at many hotels, HRS is stepping up to help facilitate more opportunities for hotels to bid. Our unbiased RFP technology, data-driven analysis, and experts on the ground in key markets stand ready to help relevant hoteliers compete for these room nights.” -Lukasz Dabrowski, HRS’ senior vice president of global supplier relations. Optimized Tools Help Hoteliers Analyze & Refine Corporate Volume Bids HRS technology – with elements built specifically to aid hotels as they contend for corporate volume – is especially helpful for hoteliers at a time when companies are increasing their submission of RFPs and hotel sales teams are being re-built in the wake of the pandemic. In this fluid environment, it allows hoteliers 24x7 access to refine, revise and re-submit bid terms – all at no cost – as appropriate during the negotiation window. Other time-saving highlights include: Optimized bid submission processes that illustrate the progress towards completion of the submission, mandatory elements, and more Ability to anonymously view elements of competing hotel bids Multiple pre-filled fields in RFPs, reducing the time it takes for hoteliers to respond Simplified user-flow that addresses evolving corporate requests Efficient avenues to address the convergence of RFPs for different segments Transformative Attribute-Based Lodging Procurement, as Priorities and Process Have Evolved As new patterns come to light in the nascent post-pandemic corporate lodging arena, HRS is combining the buying concepts for transient, group, meetings and new Longstay segments to showcase the totality of anticipated client spend. Reflecting the new priorities of corporations – ranging beyond simple rates and amenities – HRS is helping hoteliers align with the most important elements of modern corporate hotel programs. This is particularly vital given the unforeseen elements impacting corporate travel procurement in varying locations, including items such as pandemic outbreaks, political instability, environmental changes and weather-related catastrophes. The “5S framework,” introduced by HRS in 2021, has proven effective in capturing the evolving scope of new requirements from the vast majority of corporate hotel programs. HRS is educating its hotel partners about the 5S framework and how addressing these elements on an ongoing basis can help hoteliers win more recurring volume. The 5S framework covers: Safety Satisfaction Savings Sustainability Security HRS is committed to working transparently with corporations and hotels to drive more automated, expedient negotiations, concludes Dabrowski. There is no longer a 'RFP Season' per se. Instead, automation is driving shortened four-week cycles that allow corporations to be nimbler and more targeted in their procurement activities all year long. Mix that in with prioritized hygiene and sustainability requirements, and hotels are competing in a totally transformed procurement process. About HRS HRS is reinventing the way businesses and governments work, stay and pay in today’s dynamic global marketplace. HRS’ advanced platform technology is extending its reach beyond hospitality to meetings, office space management, payment efficiency and crisis recovery. Beyond cost savings in the global post-pandemic economy, HRS clients gain from an unrivaled focus on essential aspects including safety, security and satisfaction. HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets, and its groundbreaking Crew & Passengers Solution, which leverages automation to elevate experiences for air and rail operations. Founded in 1972, HRS works with 35 percent of the global Fortune 500, as well as the world’s leading hotel chains, regional hospitality groups and payment providers. More information at www.hrs.com/enterprise.

Read More

TRAVEL TECHNOLOGY

Optii Solutions Adds Multiple New Languages to Its Platform

Optii Solutions | August 04, 2022

Optii Solutions, the leading hotel operations software, announced that it has added multiple new languages to its platform, to further support its European expansion. Several additional languages are also in development with release dates in the next 30 to 60 days. With travel, tourism, and hospitality drawing a particularly diverse workforce from around the world, the need to seamlessly communicate across languages and avoid errors is critical. Optii is designed to break down gaps and lags in communication with the goal of increasing productivity and establishing a repeatable and scalable guest experience within a hotel. Language barriers can disrupt the gains hotel operations would otherwise achieve from the implementation of technology, because instructions or staff communication is missed or misunderstood. Seamless translation to 20 languages within the same technology platform avoids this. It also leads to a better work experience for the staff who can choose to work in the language they are most comfortable with. The company has for some time supported core languages that are prevalent in the industry and workforce, but with shifting demographics, the need to add more languages is critical. This has proven true especially in the European market, where Optii is expanding with several new hotel group customers. “As we grow into new markets, the make-up of the workforce looks different and we need to account for that. Being a customer-centric technology provider, a lot of our roadmap items come from our customers. This is the case with our latest expansion into several European markets. Not only will we deliver on the customer needs, but we can also play a small part in bringing their workforce together and breaking down barriers.” -Katherine Grass, CEO, Optii Solutions About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com

Read More