Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

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DESPEGAR COMPLETES ACQUISITION OF 100% OF THE BRAZILIAN ONLINE TRAVEL AGENCY VIJANET

Despegar, Corp | June 09, 2022

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Despegar, Corp announced that it has completed the previously announced acquisition of 100% of TVLX viagens e Turismo S.A for a total consideration of approximately US$15.5 million, which will be subject to customary post-closing adjustments. TVLX Viagens e Turismo S.A is one of Brazil's biggest online travel firms. 17% of the total consideration was paid upon the deal's closure, 43% is projected to be paid in July 2022, 20 percent in June 2024 and the remaining 20 percent in June 2025, ...

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EXPEDIA GROUP, BOOKING HOLDINGS SPENT MORE THAN $11B ON MARKETING (MOSTLY TO GOOGLE) IN 2019

PhocusWire | March 06, 2020

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Online travel giants Expedia Group and Booking Holdings disbursed a record $11 billion on marketing in 2019, up from $10.6 billion the year before. The difference is that one company grew its marketing spend in 2019 and the other company essentially remained flat. Under its “selling and marketing” line item, Expedia Group reported a 6% increase from $5.567 billion in 2018 to $6.03 billion in 2019. The Seattle-based online travel agency spent $5.22 billion under that category in 2017....

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Travel Technology

EDREAMS ODIGEO TO PROVIDE LOWER PRICES AND WIDER FARE OPTIONS THROUGH NEW AGREEMENT WITH EASYJET

eDreams ODIGEO | September 15, 2021

news image

eDreams ODIGEO, one of the world's largest online travel companies and No 2 in flights globally, today announced that it has reached an agreement with easyJet to offer a wider variety of fare options and preferential third party rates for the airline's route network. eDreams ODIGEO will now offer its customers a wider choice of fares and preferential prices for easyJet routes across all four of its leading travel brands. Travelers will benefit from a f...

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Hospitality Management

CENDYN REINFORCES COMMITMENT TO DRIVING PROFITABLE REVENUE THROUGH WIHP ACQUISITION

prnewswire | August 31, 2023

news image

Cendyn, a catalyst for digital transformation in the hospitality industry, proudly announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn's quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings. For close to 30 years, Cendyn has established itself as a pioneer in empowering people to exce...

Read More
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Industry Outlook

DESPEGAR COMPLETES ACQUISITION OF 100% OF THE BRAZILIAN ONLINE TRAVEL AGENCY VIJANET

Despegar, Corp | June 09, 2022

Despegar, Corp announced that it has completed the previously announced acquisition of 100% of TVLX viagens e Turismo S.A for a total consideration of approximately US$15.5 million, which will be subject to customary post-closing adjustments. TVLX Viagens e Turismo S.A is one of Brazil's biggest online travel firms. 17% of the total consideration was paid upon the deal's closure, 43% is projected to be paid in July 2022, 20 percent in June 2024 and the remaining 20 percent in June 2025, ...

Read More
news image

EXPEDIA GROUP, BOOKING HOLDINGS SPENT MORE THAN $11B ON MARKETING (MOSTLY TO GOOGLE) IN 2019

PhocusWire | March 06, 2020

Online travel giants Expedia Group and Booking Holdings disbursed a record $11 billion on marketing in 2019, up from $10.6 billion the year before. The difference is that one company grew its marketing spend in 2019 and the other company essentially remained flat. Under its “selling and marketing” line item, Expedia Group reported a 6% increase from $5.567 billion in 2018 to $6.03 billion in 2019. The Seattle-based online travel agency spent $5.22 billion under that category in 2017....

Read More
news image

Travel Technology

EDREAMS ODIGEO TO PROVIDE LOWER PRICES AND WIDER FARE OPTIONS THROUGH NEW AGREEMENT WITH EASYJET

eDreams ODIGEO | September 15, 2021

eDreams ODIGEO, one of the world's largest online travel companies and No 2 in flights globally, today announced that it has reached an agreement with easyJet to offer a wider variety of fare options and preferential third party rates for the airline's route network. eDreams ODIGEO will now offer its customers a wider choice of fares and preferential prices for easyJet routes across all four of its leading travel brands. Travelers will benefit from a f...

Read More
news image

Hospitality Management

CENDYN REINFORCES COMMITMENT TO DRIVING PROFITABLE REVENUE THROUGH WIHP ACQUISITION

prnewswire | August 31, 2023

Cendyn, a catalyst for digital transformation in the hospitality industry, proudly announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn's quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings. For close to 30 years, Cendyn has established itself as a pioneer in empowering people to exce...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us