Madison Logic

madisonlogic.com

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

C-Suite On Deck

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Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | September 5, 2019

Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers. Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB. MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear? TOM O'REGAN: Passionate, Optimistic, and Indefatigable M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM? TO'R: Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.

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MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

Madison Logic | May 06, 2019

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Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ a...

Read More

LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

Madison Logic | June 05, 2019

news image

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to...

Read More

EBIX CASH SIGNS AGREEMENT WITH AMADEUS TO EMPOWER TRAVEL AGENTS

Travel Trends Today | January 16, 2020

news image

EbixCash, a fully owned subsidiary of Ebix, announced a strategic travel technology partnership with Amadeus to grow its footprint across the Asia Pacific region and UAE and become a one-stop shop for travel. The partnership will provide EbixCash’s online websites, travel agents and corporations in Asia Pacific and UAE with greater access to the unrivalled breadth of content offered by the Amadeus Travel Platform, enabling EbixCash to better serve its customers. Built on fully open systems...

Read More

DIRECT TRAVEL BUYS PROFESSIONAL TRAVEL

Travel Weekly | January 14, 2020

news image

Direct Travel , a roll-up of travel management companies based in the Denver area, has acquired Professional Travel of Cleveland (No. 31 on the Power List). Terms of the acquisition, Direct Travel’s largest in the U.S. to date, were not disclosed. According to Direct Travel, Professional Travel has more than 175 employees with sales of $448 million. Professional Travel’s leadership team will remain in place following the acquisition. “We’re enthusiastic to begin this new ...

Read More
news image

MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

Madison Logic | May 06, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ a...

Read More
news image

LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

Madison Logic | June 05, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to...

Read More
news image

EBIX CASH SIGNS AGREEMENT WITH AMADEUS TO EMPOWER TRAVEL AGENTS

Travel Trends Today | January 16, 2020

EbixCash, a fully owned subsidiary of Ebix, announced a strategic travel technology partnership with Amadeus to grow its footprint across the Asia Pacific region and UAE and become a one-stop shop for travel. The partnership will provide EbixCash’s online websites, travel agents and corporations in Asia Pacific and UAE with greater access to the unrivalled breadth of content offered by the Amadeus Travel Platform, enabling EbixCash to better serve its customers. Built on fully open systems...

Read More
news image

DIRECT TRAVEL BUYS PROFESSIONAL TRAVEL

Travel Weekly | January 14, 2020

Direct Travel , a roll-up of travel management companies based in the Denver area, has acquired Professional Travel of Cleveland (No. 31 on the Power List). Terms of the acquisition, Direct Travel’s largest in the U.S. to date, were not disclosed. According to Direct Travel, Professional Travel has more than 175 employees with sales of $448 million. Professional Travel’s leadership team will remain in place following the acquisition. “We’re enthusiastic to begin this new ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | September 5, 2019

Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers. Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB. MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear? TOM O'REGAN: Passionate, Optimistic, and Indefatigable M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM? TO'R: Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.

Read More