Madison Logic

Madison Logic | May 06, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ a...

Madison Logic | June 05, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to...

Buying Business Travel | January 13, 2020

Traveleads has joined Advantage Business Travel, bringing the consortia’s 2019 total for new members to 15. Listed on the 2019 BBT Leading 50 TMCs, Traveleads was established in 1971 and has service centres manned by travel consultants in Leeds, Edinburgh, Aberdeen and Southampton. It currently employs 100 people and has plans to further develop its brand, team, service offering and systems in 2020. Group head of marketing Hayley Collingswood (pictured) commented: “We’re incred...

Buying Business Travel | January 13, 2020

Capita Travel and Events said its clients and their travellers are benefitting from easy bookings, enhanced wellbeing and cost savings as a result of 93 pieces of new technology released in 2019. According to the TMC, the technology was built by an in-house team and comprises 251 new product features and five new products. One new solution is the iris suite, which features communications to influence booking behaviours; the iris:go mobile app providing travellers access to their accommodation, a...