TechTarget

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

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Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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Events

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HOTEL WHOLESALER INTEGRATES TROOVO FOR VIRTUAL PAYMENTS

Business Travel News | February 26, 2020

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Hotel room wholesaler WebBeds will use Troovo Technologies' virtual payment card generation tools to make payments to hotel suppliers, the companies announced. Under the partnership, WebBeds will use Troovo's robotic process automation-driven platform to route and process payments for rooms, which the company subsequently resells to such parties as travel agents, OTAs, airlines and tour operators. Itself a subsidiary of Australia-based travel seller Webjet, WebBeds owns a portfolio...

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Buying Business Travel | February 24, 2020

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Corporate Travel Management (CTM) has chosen CAP Worldwide (CAP) as its partner for the extended stay, serviced apartments, corporate housing and alternative accommodation segments. The TMC said it has seen a significant increase in demand for extended stay solutions from its growing client portfolio. CAP Worldwide was launched in 2019 by Jo Layton and Andrew Hopgood and has since seen its global team grow through a number of senior appointments, including Clare Ace and Josie Oliveira. Penny Mun...

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Hospitality Trends

TRAVEL + LEISURE LAUNCHES NEW BRANDED PRODUCTS FOR AT HOME AND THE ROAD

Travel + Leisure Group, Sobel Westex | August 27, 2021

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The growing suite of consumer products and services developed by Travel + Leisure will soon include at-home luxury inspired by the world’s best destinations and resorts. Travel + Leisure Group has signed a licensing agreement with Sobel Westex – the leading provider of luxury hotel bedding, pillows and linens for the home that offer all of the comfort of a deluxe hotel room – to produce an exclusive collection of luxury linens and accessories. The company’s new product li...

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Cruise

ICRUISE CELEBRATES THE RETURN OF CRUISING WITH THE WORLD'S LARGEST CRUISE & TRAVEL SALE FROM OCTOBER 11-17

iCruise | October 11, 2021

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Cruise travel is back, and so is the World's Largest Cruise and Travel Sale taking place from October 11 through 17, 2021. During the weeklong event, iCruise, the leading cruise booking platform for cruise-lovers, is offering unheard-of discounts on cruises, packages, and other travel inventory. Travelers can expect significant discounts of up to 60% off cruises from Carnival Cruise Line, Celebrity, Holland American Line, Norwegian Cruise Line, Princess Cruises, Royal Caribbean, and a host o...

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news image

HOTEL WHOLESALER INTEGRATES TROOVO FOR VIRTUAL PAYMENTS

Business Travel News | February 26, 2020

Hotel room wholesaler WebBeds will use Troovo Technologies' virtual payment card generation tools to make payments to hotel suppliers, the companies announced. Under the partnership, WebBeds will use Troovo's robotic process automation-driven platform to route and process payments for rooms, which the company subsequently resells to such parties as travel agents, OTAs, airlines and tour operators. Itself a subsidiary of Australia-based travel seller Webjet, WebBeds owns a portfolio...

Read More
news image

CTM PARTNERS WITH CAP WORLDWIDE

Buying Business Travel | February 24, 2020

Corporate Travel Management (CTM) has chosen CAP Worldwide (CAP) as its partner for the extended stay, serviced apartments, corporate housing and alternative accommodation segments. The TMC said it has seen a significant increase in demand for extended stay solutions from its growing client portfolio. CAP Worldwide was launched in 2019 by Jo Layton and Andrew Hopgood and has since seen its global team grow through a number of senior appointments, including Clare Ace and Josie Oliveira. Penny Mun...

Read More
news image

Hospitality Trends

TRAVEL + LEISURE LAUNCHES NEW BRANDED PRODUCTS FOR AT HOME AND THE ROAD

Travel + Leisure Group, Sobel Westex | August 27, 2021

The growing suite of consumer products and services developed by Travel + Leisure will soon include at-home luxury inspired by the world’s best destinations and resorts. Travel + Leisure Group has signed a licensing agreement with Sobel Westex – the leading provider of luxury hotel bedding, pillows and linens for the home that offer all of the comfort of a deluxe hotel room – to produce an exclusive collection of luxury linens and accessories. The company’s new product li...

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news image

Cruise

ICRUISE CELEBRATES THE RETURN OF CRUISING WITH THE WORLD'S LARGEST CRUISE & TRAVEL SALE FROM OCTOBER 11-17

iCruise | October 11, 2021

Cruise travel is back, and so is the World's Largest Cruise and Travel Sale taking place from October 11 through 17, 2021. During the weeklong event, iCruise, the leading cruise booking platform for cruise-lovers, is offering unheard-of discounts on cruises, packages, and other travel inventory. Travelers can expect significant discounts of up to 60% off cruises from Carnival Cruise Line, Celebrity, Holland American Line, Norwegian Cruise Line, Princess Cruises, Royal Caribbean, and a host o...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More