Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More

Events

Related News

OMEGA LAUNCHES NEW TRAVEL NETWORK FOR TRAVEL AGENCIES AND INDEPENDENT ADVISORS

Omega World Travel | August 25, 2020

news image

Omega World Travel announced today that it would offer a new program designed to assist Independent Travel Agencies and Independent Travel Advisors with their corporate and leisure customers. The program offers a full suite of technology and services to support agencies of any size, including independent travel advisors. Advisors will be able to choose from the most basic needs of transacting a booking to a full-service support network available 24/7. "We realize that one size does not fit ...

Read More

Destination and Tourism

TREK TRAVEL AND AUTOCAMP EXPAND PORTFOLIO TO OFFER UNIQUE TRAVEL EXPERIENCES

Trek Travel | February 08, 2022

news image

Trek Travel, a leader in adventure and cycling travel, announces a partnership with experiential travel operator AutoCamp to bring two first-of-their-kind trips into its portfolio with Trek Travel Palm Springs & Joshua Tree AutoCamp and Trek Travel California Wine Country AutoCamp. This comes on the heels of its 2022 new portfolio with 12 all-new destinations and opportunities to discover the world by bike. Trek Travel has been chosen by Travel + Leisure as one its “Worl...

Read More

Travel Technology

HOTELPLANNER AND ROIBOS PARTER ON HOTEL MARKETPLACE CONNECTIVITY

HotelPlanner | November 23, 2022

news image

HotelPlanner, a global travel technology platform and hotel booking engine, announced a new service agreement with Roibos, one of the fastest-growing B2B hotel inventory marketplaces globally. HotelPlanner will deploy Roibos distribution channels to expand its hotel room offerings globally while improving real-time inventory efficiency. “In today’s complex and fragmented hospitality market, we are always looking to improve efficiency and connectivity in t...

Read More

Destination and Tourism

EVERSPAN PARTNERS WITH CENTREX UNDERWRITERS ON HOSPITALITY-FOCUSED LIABILITY PROGRAMS

Everspan Group | September 14, 2022

news image

Everspan Group, Rated A- (Excellent) by AM Best, announced it has launched a program partnership with Centrex Underwriters, Inc., a managing general agency specializing in liquor liability and general liability insurance for the hospitality industry. Centrex operates in 38 states and the District of Columbia and serves a wide range of businesses, including bars/taverns, wineries, liquor stores, caterers, dance halls, golf courses and bowling alleys. “Cen...

Read More
news image

OMEGA LAUNCHES NEW TRAVEL NETWORK FOR TRAVEL AGENCIES AND INDEPENDENT ADVISORS

Omega World Travel | August 25, 2020

Omega World Travel announced today that it would offer a new program designed to assist Independent Travel Agencies and Independent Travel Advisors with their corporate and leisure customers. The program offers a full suite of technology and services to support agencies of any size, including independent travel advisors. Advisors will be able to choose from the most basic needs of transacting a booking to a full-service support network available 24/7. "We realize that one size does not fit ...

Read More
news image

Destination and Tourism

TREK TRAVEL AND AUTOCAMP EXPAND PORTFOLIO TO OFFER UNIQUE TRAVEL EXPERIENCES

Trek Travel | February 08, 2022

Trek Travel, a leader in adventure and cycling travel, announces a partnership with experiential travel operator AutoCamp to bring two first-of-their-kind trips into its portfolio with Trek Travel Palm Springs & Joshua Tree AutoCamp and Trek Travel California Wine Country AutoCamp. This comes on the heels of its 2022 new portfolio with 12 all-new destinations and opportunities to discover the world by bike. Trek Travel has been chosen by Travel + Leisure as one its “Worl...

Read More
news image

Travel Technology

HOTELPLANNER AND ROIBOS PARTER ON HOTEL MARKETPLACE CONNECTIVITY

HotelPlanner | November 23, 2022

HotelPlanner, a global travel technology platform and hotel booking engine, announced a new service agreement with Roibos, one of the fastest-growing B2B hotel inventory marketplaces globally. HotelPlanner will deploy Roibos distribution channels to expand its hotel room offerings globally while improving real-time inventory efficiency. “In today’s complex and fragmented hospitality market, we are always looking to improve efficiency and connectivity in t...

Read More
news image

Destination and Tourism

EVERSPAN PARTNERS WITH CENTREX UNDERWRITERS ON HOSPITALITY-FOCUSED LIABILITY PROGRAMS

Everspan Group | September 14, 2022

Everspan Group, Rated A- (Excellent) by AM Best, announced it has launched a program partnership with Centrex Underwriters, Inc., a managing general agency specializing in liquor liability and general liability insurance for the hospitality industry. Centrex operates in 38 states and the District of Columbia and serves a wide range of businesses, including bars/taverns, wineries, liquor stores, caterers, dance halls, golf courses and bowling alleys. “Cen...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More