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Breaking Travel News | December 26, 2017
It has been a record year-to-date for inbound tourism to the UK, with growth set to continue in 2018 according to forecasts from national tourism agency VisitBritain. Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017 which is expected to see 39.9 million visits. Spending by overseas visitors to the UK is forecast to reach £26.9 billion in 2018, up 6.8 per cent on 2017 which is expected to t...
https://www.traveldailynews.com/post/visitbritain-launches-new-global-campaign-to-boost-inbound-tourism | February 07, 2018
The campaign ‘I Travel For...’ uses short films and story-telling to shine the spotlight on unexpected experiences and less-explored destinations in Britain, alongside its globally renowned and iconic landmarks and attractions. The campaign aligns the passions that motivate people to travel with experiences that can only be had in Britain, inspiring overseas visitors to book a trip right now. The digital campaign kicks off internationally with a launch film on Facebook and Instagram,...
Travel Pulse | February 20, 2018
VisitBritain’s new consumer-facing campaign called “I Travel For. . .” is aimed at encouraging travelers not only to travel across the pond but also to discover the experiences that can only be had in Britain. Comprised of a series of short videos and eye-catching visuals, the global campaign focuses on aligning potential visitors interests with experiences they can find in Britain, and in particular, the destinations or offerings that often don’t come first to mind. &ldq...
VisitBritain | March 08, 2018
VisitBritain is working with Destination Management Companies (DMCs) for the first time to promote tourism to England overseas. The commercial partnerships with six destination management companies will boost the distribution of 20 Discover England Fund first year pilot projects.
The DMCs are Abbey Tours, AC Tours, Angela Shanley Associates, E-Voyages, Hotels & More and Jac Travel. The three-year £40 million Discover England Fund, which runs until 2019, improves England’s ...
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