Hospitality Trends

1 hotel mayfair, the sustainable hospitality brand's uk flagship, is now accepting reservations

SH Hotels & Resorts | May 29, 2023 | Read time : 05:10 min

1 Hotels, the nature-inspired luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, announces that its UK flagship and first European destination, located in the heart of London's historic Mayfair, is now accepting reservations with an anticipated opening date of July 13, 2023. The nine-story sustainable sanctuary overlooks the stately trees and verdant lawns of magnificent Green Park, just steps away from the world-class galleries, sophisticated boutiques, first-class restaurants and renowned emporia of Bond Street, Berkeley Square and Piccadilly.

1 Hotel Mayfair consciously creates an unexpected fusion of sustainability and luxury in the fashionable heart of London's most exclusive hospitality district. The hotel brings a fresh breath of air enlivened by a deep love of and respect for nature within easy strolling distance of capital highlights such as The Royal Academy, the West End theatre district, and Buckingham Palace.

"We are delighted to bring nature and our mission of sustainable luxury to Mayfair, the very heart of London, one of the most important travel markets in the world," said Barry Sternlicht, 1 Hotels Founder and Chairman of SH Hotels & Resorts. "We are thrilled to bring our unique fusion of fresh comfort, conscious sustainability, exceptional bespoke service, understated elegance, wellness and nutrition to London."

"We've reimagined the traditional luxury hotel experience for Mayfair by infusing our love for nature with effortless sophistication," said SH Hotels & Resorts Chief Executive Officer Raul Leal. "With this opening we celebrate our distinctive brand's entry into Europe and the dynamic and culturally rich city of London."

Opting for reconstruction over new construction, this urban oasis, built to BREEAM Excellent standards, utilised 80% of the existing structure, which was repurposed to minimise adverse environmental impact. Living green-trellised exterior walls transform former hard surfaces into natural vertical landscapes. A freshly cobbled and pedestrianised previous parking lot creates a harmonious outdoor public space, now gifted to the neighbourhood, where passing Londoners can connect to nature and the surrounding community.

Atop the building, two new complete floors were added and introduce 35 stunning suites with floor-to-ceiling windows and expansive outdoor spaces, inviting guests to entertain or relax while overlooking Green Park, one of London's eight Royal Parks. The double height Green Park Penthouse Suite features a sprawling footprint of 274 square metres which makes it the largest 1 Bedroom Suite in Mayfair. The Green Park Penthouse can be further expanded to 2 bedrooms at 304 square metres and 3 bedrooms at 340 square metres. It features a wrap-around terrace and retractable sliding doors that open fully to sweeping and dramatic park views. All 181 rooms including 44 suites invite guests to rest, revive and restore in an enveloping nest, warmly welcomed by walls lined with native British moss and more than 200 local and regional plant species thriving throughout the property. At every interior turn, guests encounter works exclusively commissioned from nature-influenced local artists designed to provoke a sense of closer connection to the venerable landscape of Britain.

Dovetale, the ground-floor restaurant from internationally renowned two Michelin starred chef Tom Sellers will feature seasonal, organic, locally sourced quality fare from hand-dived scallops to farm-raised lamb. The signature cocktail bar is named after Dover Yard, which has been painstakingly revitalised as part of the project. The menu offers creative concoctions rooted in local traditions. Neighbours Cafe offers light snacks and barista-made ethical fair-trade coffee at a central communal table. The Bamford Wellness Spa offers the best of bespoke treatments following in full faith Lady Bamford's holistic approach to health and wellness.

1 Hotel Mayfair effortlessly fuses the finest natural sources, resources and artisanal products inspired by British heritage with the buzzy creativity and contemporary charm of 21st Century London's most vibrant neighbourhood.


SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates 1 Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Beach and Manhattan and now includes Brooklyn Bridge, West Hollywood, Sanya (China), Toronto, San Francisco, Nashville and the recently opened Hanalei Bay flagship property with projects in development in London, Cabo San Lucas, Paris, Elounda Hills (Crete), Austin, Copenhagen, Riyadh and Melbourne; Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York, with projects under development in Brickell (Miami), Florence, Riyadh, Dubai and Rome; and Treehouse Hotels, which premiered in London in 2019 and with projects under development in Manchester, Sunnyvale, Brickell (Miami) and Riyadh. Leveraging its marketing, design, operational and technological expertise, SH Hotels & Resorts is the force behind some of the most groundbreaking and dynamic hotel brands in the world.


Explore cutting-edge revenue strategies in the hospitality industry. Adopt the latest hospitality management trends to optimize the revenue stream.


Explore cutting-edge revenue strategies in the hospitality industry. Adopt the latest hospitality management trends to optimize the revenue stream.

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