Travelpayouts | December 22, 2021
During turbulent times of COVID-19, the travel industry has suffered greatly, especially small and medium sized businesses (SMBs). In the past years, marketing has been becoming increasingly expensive with the algorithm favoring established brands and the competition rising to the top. Small local travel businesses had been already struggling, and the pandemic hit marketing budgets even more. Besides, lack of ROI-based solutions and analytics are available on the market, where influencer marketing has become one of the main promotion channels - 76% of marketing teams are operating their influencer marketing manually.All those reasons prompted Travelpayouts to come up with the first automated partnership platform tailored specifically for travel brands.
Travelpayouts Digital Partnership Platform gives travel brands access to 300,000 travel influencers and content creators worldwide. It is suitable for every brand - from small family-run businesses to international companies - and will allow to reach new customers, pay partners in a single transaction, benefit from AI brand-publisher matching, and track it all with insightful reporting.
All features and tools reflect the specifics of the travel business. The platform simplifies management, automates fraud screening, and matches the brand with traffic that converts.
That creates an unparalleled way for smaller brands to compete with giants, such as Booking.com or Expedia.com, since the platform highlights the most relevant brands for affiliates due to AI-powered "Matching Machine" — a highly anticipated feature that will help find the most relevant partners for every brand.
It has been on the market for ten years and has over 300,000 partners around the globe, and brands, including Booking.com, Tripadvisor, Trip.com and many more, with $673M gross merchandise value of travel services via its platform. Brands are harnessing the cost per acquisition model to work with travel marketers and bloggers and enjoy revenue share where the brand pays only when they get some profits.The company verifies every marketing partner manually to make sure they are relevant. On top of it, the AI-based anti-fraud system will be able to assess all traffic to prevent any unwanted placements or marketing methods.
AIRLINES AND AIRPORTS
Ultra Air & Navitaire | November 03, 2021
Ultra Air, Colombia’s new ultra-low-cost carrier (ULCC), has chosen Navitaire’s Airline Platform to launch its services. The airline will use Navitaire’s New Skies® digital-first airline platform for reservations and retailing, and its integrated day-of-departure, Digital Experience Suite, NDC Gateway, Ancillary Revenue Optimization, revenue accounting and loyalty solutions. Navitaire, an Amadeus company, provides technology and business solutions to the airline industry, powering over 60 of the world’s leading low-cost and hybrid carriers todayAs an ULCC, Ultra Air will offer low fares, greater choice, and easy, digital convenience to travelers, making regional travel more accessible and enticing travelers to explore Colombia and Latin America. Ultra Air will launch with a fleet of A320 jets from hubs in Medellín, Bogotá, Cartagena, and Cali, and aims to grow to 40 aircraft over the next five years.
Navitaire’s digital commerce and digital experience capabilities are part of a strong foundation designed to let newly launching airlines like Ultra Air define their model and add features at their own pace. Using Navitaire’s extensive API suite, proven retailing, and distribution capabilities gives the airline flexible options to offer bundled or a la carte ancillary services throughout a customer’s journey. Navitaire's dynamic distribution, including its cloud-based NDC-enabled and digital channels, lets Ultra Air readily connect with industry and business partners, ranging from online travel agencies and airlines to travel commerce companies, all using modern technology.
“This is the third time I get to work with Navitaire and I am extremely excited about the possibilities with the Navitaire suite of products,”-William Shaw, Ultra Air CEO.
The Ultra Air executive team brings a wealth of experience, having earned superb credentials working with global carriers and leading LCCs in the region. Navitaire’s integrated solutions provide this seasoned group of entrepreneurs with a versatile toolkit to jumpstart and compete as a data-driven airline.
“Navitaire is proud to partner with UItra Air to help its launch and we are excited to share our deep experience working alongside many of the world’s most successful airlines since they were start-ups,Our digital-first solutions provide Ultra Air with an open, connected, and reliable platform, all underpinned by agile, modern technology ideally suited for today’s digital world.”
-David P. Evans, Navitaire CEO.
Navitaire’s New Skies reservations solution is a digital, e-commerce-first airline platform with comprehensive retailing, analytics, and passenger personalization tools. The solution is designed for efficiency, using a single record approach that manages both the offer and the order throughout the passenger lifecycle. Real-time data for on-demand decision-making and omnichannel processing are hallmarks of New Skies, which are leveraged extensively by airlines with clear industry leadership in innovation.
About Ultra Air
Ultra Air (www.ultraair.com) the new ultra-low-cost airline plans to be ready for takeoff at the end of 2021, after receiving authorization from the Civil Aeronautics of Colombia to operate commercial flights in local and international destinations such as Quito, Lima, Aruba, Curaçao, Punta Cana, Cancun and Mexico City. Ultra Air chose the Airbus A320 family to operate its fleet from José María Córdova airport hub in Rionegro. Ultra Air's entry into the market will reduce air fares by 20% and will generate approximately 36,000 direct, indirect and induced jobs.
Navitaire (www.navitaire.com), an Amadeus company, delivers industry-leading technology services supporting growth, profitability, and innovation to more than 60 airlines and rail companies worldwide, carrying a total of 819 million annual passengers in 2019, including many of the world’s most successful low-cost and hybrid airlines. Navitaire offers a full suite of proven solutions focused on revenue generation and streamlining costs in reservations, ancillary sales, loyalty, revenue accounting, and business intelligence. Navitaire has offices in North America, Europe, Asia, and Australia, and is a wholly owned subsidiary of the Amadeus Group. Learn more about Navitaire’s industry leadership in shaping the world of travel at www.navitaire.com.
Sabre | November 17, 2021
Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, announced a new distribution partnership with Calafia Airlines, a Mexican regional carrier, which will enable the airline to power future revenue growth while reaching new market segments.
Thanks to this multi-year agreement, Calafia will distribute its flights and services through the Sabre travel marketplace, ensuring that Sabre-connected agencies based in the U.S., Mexico, Canada, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Belize and Argentina have access to the airline's content. The agreement will enable the delivery of relevant and meaningful content that helps connect travelers with experiences that matter in their lives.
"Travel is about bringing people together, fulfilling dreams, living new experiences, creating new memories and exploring the world, and we're thrilled to partner with Sabre so we can make that happen by ensuring our content is available to hundreds of thousands of travel agents and thousands of corporations across our key markets," said Luis Manuel Solís Ríos, Integration Manager, Calafia Airlines. "Having a robust platform for distribution is key to our future growth."
Founded in 1993, Calafia Airlines flies to several destinations within Mexico from its hub at the Cabo San Lucas International Airport.
"We are delighted to partner with Calafia Airlines, as this new agreement represents another strong endorsement of our investment in distribution, retailing and fulfillment at Sabre,Our distribution solutions connect travel suppliers with buyers around the globe, enabling our valued partner airlines to grow revenue and expand their reach as the travel industry focuses on post Covid-19 recovery."
-Ana María Escobar, Vice President, Airline Sales for Latin America and the Caribbean, Sabre Travel Solutions.
Sabre powers a constantly expanding marketplace of travel content, providing a broad choice for customers through its global distribution system (GDS), which presents a highly efficient way for airlines to market their fares and offers through a network of agencies and corporations across the world.
Sabre's robust travel platform and secure solutions provide the technology on which airlines, agencies and hoteliers rely. The company is committed to continue to accelerate innovation in the travel industry. Its multi-year tech transformation will provide the agility, scalability and stability needed to modernize the travel experience, another step toward Sabre's vision to create a new marketplace for personalized travel.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.