Accor talks up loyalty deals, seeks new partners for some business elements

Accor says it expects to see a doubling of revenue derived from partnerships every year between now and 2022, as it works towards a target in that area of €100 million. The hospitality giant unveiled a partnership with Visa this week, which it says will bring “enhanced payment experiences” to members of the Accor Live Limitless (ALL) loyalty program. The partnership sees the launch of an ALL Visa card for members that can be used to pay for everyday items; it also offers tailored rewards and the ability to earn more points. Announcing its full-year 2019 financial results, Accor's chief financial officer, Jean-Jacques Morin, says the Visa agreement is just a first step and brings the company into “a world where we were not.”