Adventure travel suppliers expect business to be down 40% in 2020

Activity in the adventure travel industry is expected to be down 40% compared with last year. In a recent survey of members, The Adventure Travel Trade Association (ATTA) says that the impact of COVID-19 is expected to be felt throughout 2020. In addition, the study shows that 84% have a negative outlooks on ongoing business prospects with organizations revealing a 63% drop in demand for the second quarter of 2020 and a 73% increase in cancellations compared to the same time last year. The results are detailed in a study, carried out in partnership with payments specialist Flywire, which goes on to reveal consumer hesitancy and travel restrictions as the main reasons for the decline in business.