TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Sojern | January 11, 2023
On January 10, 2023, Sojern, a pre-eminent digital marketing platform developed for travel, and PUSHTech, a multichannel platform including CRM, marketing automation, sales, and support, announced a partnership to assist hotel partners in making the most of their first-party data.
Sojern and PUSHTech will help the travel industry with data strategies in the cookieless age. Around 81% of hotels increase revenue using first-party data. However, staying ahead of digital landscape changes requires a well-planned strategy. Sojern's travel marketing platform offers unparalleled visibility into travel demand and intelligence to assist partners in augmenting their budgets and establishing long-term plans. With the aid of PUSHTech, hotels may improve client relations, control their database, and boost direct sales.
"Our mission is to help businesses generate more effective, efficient and valuable communications with their customers through the use of automated and intelligent solutions. With a collective goal of better serving the hospitality industry we are pleased to announce our partnership with Sojern, Working together means we can better maintain our philosophy of continuous innovation in the development of an automated marketing, sales and management platform."
-David Ezquerro, Chief Revenue Officer, PUSHTech
(Source: PR Newswire)
First-party data is fundamental to the hotelier's toolkit. This unification will help integrate Sojern's innovative travel marketing and PUSHTech's platforms while taking a privacy-forward approach to the safe and guarded management of partner data. As a result, hotel partners will achieve escalated campaign performance, solid customer relationships, and boosted revenue, leading to direct sales growth and driving profitability.
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.
TRAVEL TECHNOLOGY,DESTINATION AND TOURISM
Space Perspective | November 16, 2022
Space Perspective unveiled MS Voyager – the world’s first Marine Spaceport for human spaceflight, and the first in a planned fleet of this new class of spaceports globally. Spaceports are sites for launching and receiving spacecraft. Now with the capacity to launch from marine-based sites around the world, in addition to launching from land on Florida’s Space Coast, Space Perspective becomes the first global space travel experience company, offering safe and sustainable journeys to the edge of space from where Explorers live and play.The name Voyager is an homage to the Voyager 1 Space Probe mission which, on astronomer Carl Sagan’s request, took a photo of Earth from across the solar system on February 14th, 1990. That photo, now known iconically as the Pale Blue Dot, inspired Sagan’s book of the same name and his call for humans to “preserve and cherish the pale blue dot, the only home we’ve ever known” – words that reverberate through Space Perspective’s mission today.
“Space Perspective will change your relationship with our planet by providing the quintessential astronaut experience of viewing Earth from the blackness of space, It’s imperative for us to think about our business with a global mindset. Removing geographic borders for launch and landing accelerates our mission of making this transformative experience more accessible to the world and international marketplace – safely, reliably and with minimal impact on our planet.”
-Jane Poynter, Space Perspective’s Founder and Co-CEO
Plans are underway to integrate marine-based launches into marquee global events, and conversations are active with several potential destinations across the globe to offer Explorers an awe-inspiring view of some of the world’s most iconic geography.
We always imagined offering the opportunity to view the most incredible natural phenomena from space, including the Northern Lights, the boot of Italy, the sheer scale of the Nile Delta, and the deep blue seas around the Bahamas. Marine Spaceports like MS Voyager make this a reality, said Poynter.
MS Voyager and future Space Perspective Marine Spaceports give the company the operational flexibility needed to grow its business more quickly to reach a supply-constrained global market for commercial space travel that analysts recently estimated could reach over $8 billion by 2030. Marine Spaceports create ideal launch conditions in two ways: by navigating to areas of good weather, which allows for year-round operations within a region, and by moving with the sea breeze, so there is virtually no wind across the deck. This enables more frequent launch opportunities, as well as more options for the time of day, including sunrise and sunset nighttime stargazing flights for Explorers.
“This is another important milestone and a proud moment for the Space Perspective crew both in terms of pioneering engineering and the ability to scale our offer quickly, globally. We are grateful to our extended crew of dynamic, best-in-class operational partners,”
-Space Perspective’s Founder, Co-CEO and CTO Taber MacCallum.
Acquired from one of the world’s premier shipbuilders, Edison Chouest Offshore, MS Voyager’s marine operations will be supported by Guice Offshore. The 292-foot-long vessel, which will call Port Canaveral its home, is now being outfitted for launch, retrieval, and SpaceBalloon™ operations at Conrad Shipyard -- preparations for which were provided by Gulf Ship. In keeping with Space Perspective’s environmentally conscious ethos, offsets will be provided by Cool Effects, and the vessel itself is being retrofitted to use biofuel to reduce its carbon footprint.
When it’s time to come back to Earth at the end of the journey in Spaceship Neptune’s pressurized capsule, a patent-pending splash-cone at its base provides a smooth and gentle water landing. Fast boats from Fluid Watercraft will then arrive to stabilize the capsule, which will be lifted onto the Marine Spaceport by a custom-built A-frame provided by Supreme Integrated Technologies. Communications throughout the operation – between land, sea, and capsule – will be provided by Silvus Technologies, utilizing military-grade StreamCaster MANET radios and MN-MIMO waveform technology.
We've always believed in Space Perspective's mission and the experience they are bringing to the world through human spaceflight. Unlocking the ability to scale globally with the addition of Marine Spaceports only strengthens the proposition and the power of the company to change people's lives and the future of our planet, said Brandon Ross, General Partner of LightShed Ventures, a major Space Perspective investor.
MS Voyager will begin operations in the New Year, aligned to Space Perspective’s planned test flights that commence in early 2023. Space Perspective has sold over 1,000 tickets to date. Tickets are available to reserve now at their current price of $125,000 at SpacePerspective.com.
For more information, visit SpacePerspective.com. Follow Space Perspective for updates on Twitter, LinkedIn, Facebook and YouTube. Experience the capsule interior here.
About Space Perspective
Space Perspective is the world’s only carbon-neutral luxury spaceflight experience company. It invites more people than has historically been possible to experience a thrillingly new and visceral perspective that expands the human consciousness – the incredibly exhilarating panoramas and scale of Earth in space. The Observer cited Space Perspective as "the best suborbital space tourism offering in the world." Setting a new bar in out-of-this-world thrilling experiences, as soon as late 2024 Space Perspective plans to take Space Explorers to space inside Spaceship Neptune’s pressurized capsule propelled by a high-performance SpaceBalloonTM without using rocket fuel or high G forces. Space Explorers see the world anew through its vast windows, 450 miles in any direction. The ultra-comfortable, accessible, and gentle six-hour journey redefines space travel. Space Perspective is led by industry luminaries Jane Poynter and Taber MacCallum and their unique-in-the-world expert crew who have been integral to all human SpaceBalloonTM flights, and marine launches over the last 50 years. Building on that experience, the Space Perspective crew has innovated and patented the safest spaceflight experience in the world. Poynter and MacCallum have been dubbed ‘Masters of the stratosphere’ by Bloomberg Businessweek. MacCallum also served as Chairman of the Commercial Spaceflight Federation.
COMMERCIAL TRAVEL,AIRLINES AND AIRPORTS
JetBlue | December 08, 2022
JetBlue (NASDAQ: JBLU) announced a new TrueBlue® loyalty program that offers new perks and more choices as an increasing number of customers look to JetBlue as a trusted source for travel beyond just flights. The new program maintains most of TrueBlue’s signature perks that customers have come to love while also allowing TrueBlue members new opportunities to earn perks and status along the way. The more ways customers interact with JetBlue, the more perks they can earn.
From JetBlue Vacations hotel and cruise packages, to cars, stays and activities from Paisly, to many JetBlue flight extras and add-ons, and purchases on all JetBlue credit cards, everyone from infrequent travelers to road warriors can find ways to earn and redeem in JetBlue’s loyalty program.Our loyalty program must serve the needs of the JetBlue customer today, many of whom look to us as more than just a way to get from point A to point B, said Robin Hayes, chief executive officer, JetBlue. Customers have come to love our unique combination of low fares and high-quality service, and now turn to us for more than just a flight. We are evolving our loyalty strategy to deliver even more value for customers across our entire suite of travel products and partnerships, including those who take advantage of our strategic partnership with American Airlines.
We’re rolling out a bigger, better, bluer TrueBlue program this spring that’s designed to meet the needs – and exceed the expectations – of more customers, whether they travel once a week, or just once in a while,said Jayne O’Brien, head of marketing and loyalty, JetBlue. No two travelers are alike, which is why we’ve redesigned TrueBlue to let customers customize their perks as they soar toward Mosaic status, choosing the ones that are most valuable to them along the way.
“We know our customers are booking more than just flights with JetBlue, so we are excited to have a program where travelers are rewarded throughout all aspects of their travel journey, There are so many opportunities for our customers to enjoy the signature JetBlue experience through flights, hotels, cruises, vacation packages, car rentals and more,”
-Andres Barry, president, JetBlue Travel Products.
TrueBlue will offer more value, new choices and unique personalization through a variety of all-new program aspects, including:
Tiles become the new way to track and measure progress toward Mosaic status JetBlue’s most loyal group of travelers.
Customizable Perks You Pick, available to more TrueBlue members without Mosaic status, will reward more travelers sooner.
Multiple levels of Mosaic, each with Mosaic Signature Perks and Perks You Pick, bring expanded perks to JetBlue’s most loyal customers.
Combined spend counts with all JetBlue credit cards. Add up JetBlue travel spend and any JetBlue credit card spend to unlock perks.
New JetBlue credit card enhancements on select cards bring new perks to cardholders.
The new TrueBlue will still carry over many of the perks customers know and love:
All TrueBlue members will continue to earn TrueBlue points on JetBlue and eligible American Airlines flights, and can redeem those points for award travel on JetBlue, including any seat at any time, with no blackout dates or expiration dates.
TrueBlue points will never expire.
Use Cash + Points to pay for JetBlue flights and JetBlue Vacations packages.
Pool points with family and friends.
Earn 2X points on jetblue.com or the JetBlue app.
Select reciprocal loyalty benefits for Mosaic members traveling on American Airlines.
The new program is set to go live in spring 2023 and will make TrueBlue more rewarding than ever before in its 20-year history.
Perks You Pick for TrueBlue Members
The new TrueBlue program is designed to ensure that all TrueBlue members have the opportunity to get rewarded, even before achieving Mosaic status. For the first time ever, travelers can start earning and enjoying perks before earning Mosaic status. TrueBlue members can customize their experience with Perks You Pick, choosing their first perk with just 10 tiles, then add more perks when they reach 20, 30 and 40 tiles. For every 10 tiles TrueBlue members earn, until they reach 50, they will get to choose a new perk from the following:
Get settled sooner with Group B boarding (excluding Blue Basic fares).
Access an expedited lane to security at dozens of airports where available.
First beer, wine or liquor is free each flight (21+).
JetBlue Vacations® bonus.
2X points bonus on a JetBlue Vacations package (one-time use).(a)
Boost your TrueBlue balance with 5,000 bonus points.
These perks will allow even occasional travelers to enjoy an elevated travel experience when flying on JetBlue. Once a customer earns 50 tiles, they reach Mosaic 1 status, receive all TrueBlue Perks You Pick and are set up to qualify for even more perks within new Mosaic levels.(b)
New Mosaic Levels
As part of the reimagined TrueBlue program, JetBlue is also meaningfully enhancing the Mosaic program to include four distinct Mosaic levels, each featuring a Mosaic Signature Perk. Each Mosaic level has a set of distinct benefits plus, customers are entitled to pick a Mosaic Signature Perk.
Mosaic Signature Perks:
Mosaic 1 – 50 tiles:
First two Checked Bags Free.
Beer, Wine & Liquor.
Even More® Space at Check-In.
Dedicated Support Line and Priority Chat Assistance.
Complimentary Upgrades on Heathrow Express.
Mosaic 2 – 100 tiles: Even More Space
Up to 7” more legroom at no extra charge during booking (pending availability).
Mosaic 3 – 150 tiles: Move to Mint®
Four Move to Mint certificates that enable complimentary upgrades from core to any Mint seat.
Number of certificates required to upgrade varies.
Mosaic 4 – 250 tiles: Move to Mint Again + BLADE Airport helicopter transfers
Two additional Move to Mint certificates.
Credits that can be redeemed for four complimentary seats on BLADE Airport helicopter transfers between Manhattan and JFK or EWR.
Additionally, each time a member qualifies for a new level of Mosaic, they’ll also be able to select one new perk from the Mosaic Perks You Pick menu.
Mosiac Perks You Pick:
FoundersCard Blue Membership
Enjoy 150+ premium travel, business, and lifestyle benefits—created exclusively for Mosaic members.
Pet Fee Waiver
Jet with your pet (cat or small dog) at no extra charge ($125 value per flight).
$99 Statement Credit on Select JetBlue Cards
$99 one-time statement credit for JetBlue Plus or Business Card.(c)
Get or gift a 20-tile boost to get to the next level faster.
Boost your TrueBlue balance with 15,000 bonus points.
Mint Suite Priority (arriving later in 2023)
Priority access to Mint Suite selection on select aircraft (pending availability). Excludes Mint Studio™.
Tiles are the new and easy way to track progress toward status, while earning perks at key milestones along the way. Intrepid travelers and casual fliers alike will be eligible for perks sooner than ever before and even if they haven’t yet achieved Mosaic status. While still earning valuable points that can be redeemed for award travel, TrueBlue members will also earn tiles based on their combination of travel spend and credit card spend, not just one or the other.
One tile is awarded for every $100 in qualifying spend on more of the ways a customer can JetBlue.(d) Hotel rooms and resorts. Cars and cruises. Activities and extras. Travelers will be able to rack up rewards with JetBlue Vacations, Paisly by JetBlue, JetBlue fees, JetBlue add-ons and American Airlines-operated flights. Additionally, one tile is awarded for every $1,000 in qualifying spend on all JetBlue credit cards.
JetBlue and Barclays Credit Card Enhancements
This spring, JetBlue is also introducing enhancements to select Barclays JetBlue credit cards. JetBlue Plus Card members can enjoy Points Payback, allowing them to redeem points to pay themselves back from purchases of $25 or greater, up to a maximum of $1,000 annually. Points redeemed for purchases will appear as a statement credit toward their account balance. In addition, JetBlue Business Card members can enjoy early Group A boarding on JetBlue-operated flights.
The Transition to the New TrueBlue
In spring 2023, Mosaic-Qualifying points and segments will be retired and TrueBlue members will see how many tiles they have based on how much they’ve already spent in 2023. Any member eligible for Perks You Pick will have the opportunity to select them based on their in-progress 2023 tile count.
Mosaic members will be assigned a Mosaic level based on how much they spent in 2022 or how much they spent in 2023, whichever is greater. They’ll immediately begin enjoying the Mosaic Signature Perks of each level and will have the opportunity to select Mosaic Perks You Pick associated with that level. For more information about JetBlue’s new TrueBlue program, visit: jetblue.com/newtrueblue.
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and United Kingdom. For more information and the best fares, visit jetblue.com.
Qualifying travel spend excludes government taxes and fees and travel insurance. All net purchases are qualifying credit card spend. See TrueBlue Terms & Conditions and applicable cardmember agreement.
Members selecting the JetBlue Vacations Bonus perk will earn this benefit on the 6 TrueBlue points per eligible dollar spent on airfare and 1 TrueBlue point per eligible dollar spent on hotels, car rentals, cruises, and transfers calculated based on the member’s individual proportionate share, as determined by JetBlue, of a JetBlue Vacations package booking; members selecting this perk will not earn the bonus on any other individual travelers’ portions of the booking. Points bonus does not apply to the Mosaic bonus, any credit card bonus, or any additional bundled points or promotional points. See terms and conditions.
Any TrueBlue Perks You Pick that are not selected by the member as they accumulate tiles will automatically be granted upon reaching any level of Mosaic status, but the 5,000 bonus points and the JetBlue Vacations Bonus will not be available to Mosaics who earned status in 2022 for 2023. If a Mosaic qualifies for 2024 and beyond, they are eligible to receive these perks.
The $99 Statement Credit on Select JetBlue Cards is available to Barclays JetBlue Plus World Elite Mastercard® and JetBlue Business Mastercard® cardmembers only. You will be eligible to select this benefit after reaching Mosaic 1 status. The benefit can only be redeemed once per Mosaic qualifying year. If you product trade from Barclays JetBlue Plus Card to the Barclays JetBlue Card, you will no longer be eligible for this benefit. The statement credit will appear 2-4 weeks after you select the benefit. Your Card Account will not be eligible to receive the statement credit if it is closed or in default under your Cardmember Agreement at the time of fulfillment.