Hospitality Management
prnewswire | July 18, 2023
AirDNA, a leading short-term rental (STR) data provider, announced today the acquisition of the pioneering location intelligence platform Arrivalist. This strategic acquisition marks an important milestone in AirDNA's commitment to elevating the standard of data-driven decision-making within the hospitality industry. AirDNA and Arrivalist will sit within predictis, a family of leading software-enabled data businesses. predictis is a portfolio company of Alpine Investors, a people-driven private equity firm that invests in software and services businesses.
"By welcoming Arrivalist to AirDNA, we're accelerating our growth trajectory and reinforcing our commitment to delivering industry-leading insights to our customers. The union of our powerful data platforms will provide businesses with unrivaled intelligence, empowering them to strategize with increased precision," said Demi Horvat, AirDNA's CEO.
AirDNA's acquisition of Arrivalist also marks a key next step in predictis' journey to build a world-class investment and operating platform for data founders and entrepreneurs. "AirDNA's acquisition of Arrivalist represents a blueprint for continued add-on acquisitions to supplement organic growth and capitalize on derived data opportunities from adjacent data sets," said Jean-Marc Levy, CEO of predictis.
Arrivalist pioneered the use of location data in the travel industry, using its patented technology to create bold insights into the way travelers interact with destinations. The company's Calibrated Data, Arrival Lift, and other proprietary technologies have won the trust of 200+ travel marketers in 46 of the 50 states since its inception in 2011.
In addition to the expanded insights gained, the acquisition unites two highly talented teams. AirDNA and Arrivalist both possess exceptional technical talent, including data scientists, data engineers, and account managers with deep industry expertise. The integration of these teams will propel the development of state-of-the-art solutions that meet the evolving needs of the industry.
"We're delighted to join with AirDNA to bring customers even more insights, resources, and innovative products. Bringing together these two powerhouses creates tremendous opportunities for future growth and continued innovation," commented Cree Lawson, CEO of Arrivalist. "This partnership with AirDNA and predictis will create unprecedented new value for our customers."
AirDNA and Arrivalist have already established themselves as integral players in guiding decisions for Destination Marketing Organizations (DMOs), hotels, and other customers. The acquisition is expected to bring customers access to a broader range of products and services, improved support and expertise, and enhanced innovation. Customers of both companies can expect a seamless transition during the integration process.
Cosine Group served as the financial advisor to Arrivalist.
About AirDNA
AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower businesses in the short-term rental industry. AirDNA helps vacation rental hosts, managers, and investors make smarter decisions in any market or economic climate. For every short-term rental question, AirDNA has the answer.
About Arrivalist
Arrivalist is a leading location intelligence platform in the travel industry. The company uses mobile location datasets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 US states, and 4 of the top 10 US theme parks, use these insights to inform media strategy, operations, and destination development.
About predictis
predictis is Alpine Investors' data software business platform. It is the home for data founders and entrepreneurs who seek to scale their businesses as they set out to democratize data and unlock its transformative power. predictis is founded on the thesis that aggregating vertical software-enabled data businesses will unlock significant value for acquired businesses and generate above-average business results. predictis seeks to acquire, operate, and grow leading data software businesses across multiple industry verticals. Founders and data companies interested in learning more about partnering with predictis should contact James Reaney or Pat Eble at jreaney@alpineinvestors.com or peble@alpineinvestors.com. For more information, visit www.predictisdata.com.
About Alpine Investors
Alpine Investors is a people-driven private equity firm committed to building enduring companies by working with, learning from, and developing exceptional people. Alpine specializes in investments in the software and services industries. Alpine's PeopleFirst strategy includes a talent program that allows Alpine to bring leadership to situations where additional or new management is needed post-transaction. Alpine has over $15 billion in assets under management as of March 31, 2023 and has three offices in San Francisco, New York, and Salt Lake City. For more information, visit www.alpineinvestors.com and https://www.alpineinvestors.com/terms-of-use/ for full disclaimers including, but not limited to, third-party reviews and Alpine Operations Group.
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Hospitality Management
businesswire | August 02, 2023
Phrasee, the complete AI content platform for enterprise marketers, and Accor, the largest hospitality company in Europe and the sixth largest hospitality company worldwide, are partnering to optimize the hotel group's marketing copy to accelerate engagement and revenue.
"The hospitality industry is extremely competitive, and we are matching the innovation we bring to our hotels to delight customers with enhanced marketing efforts, enabled by Phrasee's generative AI technology," said Marc Lantrok, Accor's vice president of customer engagement, Europe & North Africa. "We are excited to move forward with our partnership with Phrasee as we work toward becoming more data-driven and increasing revenue and engagement for our Accor loyalty program in the UK and French markets, as well as ibis in the UK.”
Accor is using Phrasee to optimize subject lines, tested to drive open and click rates for higher engagement, traffic, and revenue for the specified hotels. The optimized copy will help ensure that Accor brands are at the forefront of customers' minds when they are ready to book. In addition, Phrasee’s platform will guarantee messaging consistency across multiple marketing channels, further boosting customer loyalty with the right messaging at the right time, delivered via the right vehicle.
“Marketers are jumping on the AI bandwagon to create content, but too many are unable to generate content that delivers,” said Parry Malm, Phrasee CEO. “This is not a case of the more, the merrier. The content must be good, meaning it must be on-brand, optimized for performance, and provide the level of safety that enterprise marketers need at scale. Accor’s partnership with Phrasee ensures the hospitality group’s marketing program is backed by a content engine that delivers smarter, data-driven high-performing content to drive customer engagement and ROI and continues to improve as it gleans insights for even greater engagement.”
Looking ahead, Accor will leverage Phrasee technology to ensure the maximum number of campaigns are optimized, driving impact and ROI. Accor will use Phrasee's Language Insights and AI platform to gain customer insights, inform data-driven decisions, and create high-performing, on-brand marketing messages optimized for new and returning hotel guests.
About Accor
Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com.
About Phrasee
Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across the digital customer journey.
Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.
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Business Travel
prnewswire | July 17, 2023
Sabre Corporation, a leading software and technology provider that powers the global travel industry, today announced a new agreement with HRS, a leading software as a service (SaaS) provider, to support airlines on their digitalization journey. By integrating HRS Crew & Passenger Solutions technologies with existing Sabre solutions, the two companies can provide airlines with innovative automation that delivers lodging and financial reimbursement services when disruptions impact passengers.
Sabre's intelligent service recovery solutions are used by airlines around the world to support passenger re-booking challenges, including providing self-service options to allow passengers to choose their own flights, designed to help improve the overall traveler experience.
HRS' Crew & Passenger Solutions compliments Sabre's existing expertise by enabling airlines globally to provide passengers with instantly bookable hotel accommodations, local transportation, meals, and monetary compensation directly when disruption strikes. When a passenger's flight is disrupted, options are communicated via SMS, email, or voice call directly to a passenger's mobile device. Additionally, HRS' reimbursement technology allows passengers to simply take photos of their receipts, upload digital images, and be instantly reimbursed for appropriate expenses such as meals and refreshments. This capability eliminates the need for paper vouchers that typically entail lengthy administrative processes.
"When disruption strikes, an airline is tasked not just with getting its network running optimally again, but with passengers who may face hours in an airport, may need overnight accommodation, or may have missed connecting flights. Traditionally, airlines have had to dedicate an array of people and hard-to-secure resources to handle hotel rooms, taxis, shuttles and meal vouchers for stranded passengers," said Yvo van der Tol, CCO of HRS Crew & Passenger Solutions. "It is vital that carriers have the advanced automation needed to make time-process savings and efficiency gains for airline operations, while quickly turning what is usually a negative experience for passengers into a positive one. That's why this collaboration with Sabre, reaching a broader universe of airlines, represents the right solution for modern air travel."
"Today's travelers have higher expectations than ever before," said Corrie DeCamp, Senior Vice President, Product Management for Sabre Travel Solutions. "So, when disruptions happen, it is important that airlines have the technology they need to swiftly deal with the immediate situation, while converting those service recovery moments into opportunities to enhance passenger loyalty in the future. That's why we're thrilled to announce this new partnership with HRS, to help our airline partners protect their reputations, comply with dynamic regulatory compensation requirements, and provide passengers with what they need, all with a solution they can easily integrate into their existing recovery strategy."
"This collaboration helps close one of the biggest operational gaps airlines have today. While some regulations are already in place globally to protect passenger rights when disruption happens, the issue has risen in prominence in recent years," added HRS' van der Tol. "The need for speed of change is clear. Passengers who reflexively use mobile devices in times of disruption also expect digital answers to their travel challenges. Beyond time and resource savings, airlines will thrive on data transparency that helps steer service levels. We look forward to integrating our solutions."
About HRS
HRS is reinventing how businesses and governments work, stay and pay in today's evolving global marketplace. Our technology brings together hotel procurement, booking, payment and reconciliation data to drive newfound transparency and savings for program management while making everyday business travel better for employees. HRS' unique platform approach to corporate lodging elevates hotel automation to new heights, while the company's award-winning Green Stay Initiative technology helps companies achieve their climate targets. HRS' groundbreaking Crew & Passenger Solutions leverages automation to enhance experiences for air and rail operations.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
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