Travel Technology
Sonesta Hotels | November 06, 2023
Sonesta International Hotels Corporation has launched a new service called Travel SOS to help travelers during holiday travel disruptions by providing information on room availability at the nearest Sonesta hotels.
The service can be accessed via a dedicated hotline or online using a promo code, offering convenience and flexibility to travelers.
Despite potential limitations such as room availability and location coverage, the initiative underscores Sonesta's commitment to exceptional service during peak travel times, potentially enhancing customer satisfaction and loyalty.
Sonesta International Hotels Corporation launches a new service, Travel SOS (Sonesta Overnight Stay), aimed at easing the stress of holiday travel disruptions. The service provides stranded travelers with information on room availability at the nearest Sonesta hotels during the busy holiday season. Travelers can access the service via a dedicated hotline or by using a promo code online. The initiative underscores Sonesta's commitment to exceptional service during peak travel times, offering peace of mind to travelers across its diverse portfolio of 17 brands and over 1,200 properties.
Chris Trick, the Chief Marketing Officer at Sonesta, reportedly conveyed his optimism about the Travel SOS solution. He emphasized that Travel SOS exemplifies Sonesta's dedication to delivering superior service to travelers, especially during peak and challenging travel periods. He noted that the service, accessible via phone or online, offers up-to-date information on over 1,200 Sonesta properties, thereby providing travelers with reassurance. This allows them to relax and fully enjoy the holiday season.
The new Travel SOS service launched by Sonesta International Hotels Corporation has its own set of potential drawbacks and benefits. On the downside, the service might be limited by the availability of rooms at Sonesta hotels, especially during peak travel times. If all rooms are booked, the service may not be able to provide the desired assistance. Additionally, the service might be less useful for travelers who are stranded in locations where Sonesta hotels are not present.
On the upside, the service is designed to ease the stress of holiday travel disruptions by providing stranded travelers with information on room availability at the nearest Sonesta hotels. This is useful throughout the holidays. The service can be accessed via a dedicated hotline or by using a promo code online, offering convenience and flexibility to travelers. Furthermore, the initiative underscores Sonesta's commitment to exceptional service during peak travel times, potentially enhancing customer satisfaction and loyalty.
Travel SOS is crafted to be accessed with dial-to-book or click-to-book options, a dedicated Travel SOS hotline and a promo code STAYSOS for online reservations using Sonesta’s website's offers’ section.
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Hospitality Trends
Travel + Leisure Co | September 25, 2023
Travel + Leisure Co. collaborates with Sports Hospitality Ventures to launch sports-themed resort complexes near college towns.
Introducing the Sports Illustrated Resorts vacation club, uniting sports enthusiasts and offering flexible bookings and amenities.
Sports Illustrated Resorts unveils residences, with fractional and wholly owned condominiums managed professionally.
Expansion plans include chic beach clubs and experience parks, with a Tuscaloosa resort expected to open in late 2025.
Travel + Leisure Co, a membership and leisure travel company, has partnered with Sports Hospitality Ventures, LLC, the hotel and resorts licensee for the esteemed Sports Illustrated brand in North America and the Caribbean. Together, they introduce an innovative vision for a series of sports-themed resort and lifestyle complexes strategically situated in vibrant college towns catering to passionate fan communities.
A novel addition to the Sports Illustrated Resorts portfolio is the vacation club. This innovative concept aims to unite fervent sports fans, friends, and families by elevating their accommodation experience. Club members will enjoy the flexibility to make repeat resort reservations and access a variety of amenities across the expanding Sports Illustrated Resorts portfolio. This endeavor is made possible through the partnership of Travel + Leisure Co., leveraging its expertise in managing brand collaborations.
Additionally, Sports Illustrated Resorts introduces residences, offering fractional and wholly owned condominiums managed professionally through the collaboration. The residences promise a range of signature services and amenities in line with the active lifestyle theme of Sports Illustrated Resorts. The inaugural college town resort in Tuscaloosa, Alabama, is just the beginning, with plans for further expansion fueled by the collaboration between Sports Hospitality Ventures, Authentic Brands Group, and Kituwah LLC, representing the Eastern Band of Cherokee Indians, who have committed $320 million to propel the growth of the Sports Illustrated Resorts brand.
With a vision to deliver immersive experiences celebrating the iconic moments of Sports Illustrated's outstanding history, Sports Illustrated Resorts has become a destination beyond conventional lodging. The resorts' unique design will transport guests and owners into the heart of sports culture, with diverse attractions, live sports and entertainment, fine dining, and wellness facilities. While the initial focus is on university locations, the broader portfolio will extend to chic beach clubs and experience parks in prime leisure destinations. Sports Illustrated Resorts is adopting an asset-light development financing model for its expansion, with the Tuscaloosa resort anticipated to welcome guests in late 2025. While Travel + Leisure Co. foresees no immediate earnings impact, it anticipates this venture will drive incremental growth from the latter half of 2025 onwards.
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Hospitality Management
PR Newswire | October 20, 2023
Aimbridge Hospitality EMEA, a division of global management leader Aimbridge Hospitality, has been appointed by Santa Maria Group to manage its independent, 402-key Grand Luxor Hotel & Village resort on the Costa Blanca beginning October 1, 2023. The deal marks a major milestone for both companies, signaling their joint ambition to accelerate growth and provide exceptional experiences in the market.
A leading hospitality management company and the world's largest third-party hotel operator, Aimbridge EMEA is expected to bring its two decades of operational expertise and award-winning talent development to the four-star rated resort. The Grand Luxor Hotel & Village houses a 300-guest room hotel, including two Presidential Suites, five food and beverage outlets and 102 villas, boasting both communal and private swimming pools.
Located adjacent to the Terra Mitica theme park, and a 40-minute drive away from Alicante Airport, the resort also offers a spa, a gym, three outdoor pools, mini golf, a kids' club, and more than 1,500 sqm of meetings and events space. The hotel will benefit from the Terra Mitica Convention Centre and world class event spaces, totalling 12,000sqm, including an Iberian Village, and a 3,000 sqm Circus Maximus Auditorium.
Terra Mitica is under the same ownership group and the theme park is a key destination for family tourism in the area.
David Anderson, Divisional President at Aimbridge EMEA, said: "We are incredibly excited to partner with Santa Maria Group and announce our entry into the Spanish market. The Grand Luxor Hotel & Village, located on the Costa Blanca - one of Spain's most popular tourist destinations - is an impressive and sought-out resort, and we look forward to helping the owners meet their growth goals."
Formerly known as Interstate Hotels & Resorts, Aimbridge EMEA has seen development deals across Europe soar over the last six months, as travel returns to pre-pandemic levels and investors regain confidence in the hotel and tourism sectors.
"As a division of global powerhouse Aimbridge Hospitality, this deal also reflects our commitment to accelerate growth across the region. The Iberian Peninsula has been a major focus for our development plans over the last 12 months, and we have made sizable investments in the market, including several new hires in key locations, such as Madrid and Barcelona," Anderson continued.
"We see many opportunities to bring our management expertise to the Spanish region and beyond, utilising Aimbridge's industry-leading technologies, systems and talent to create great experiences for guests, and superior returns for investors and owners."
In addition to its entry into Spain, the company has also announced a number of new additions to its EMEA portfolio in recent months, including the Holiday Inn Eindhoven Airport, the Adagio Aparthotel Antwerp City Centre, and the Alliance Palace in Batumi, Georgia.
Last month, the business welcomed industry veteran, Niall Kelly, who has been appointed as Head of Development – EMEA, bringing more than 25 years of significant deal-making experience within international markets to his role.
Anderson added: "We're focused on attracting top talent with expertise in multiple languages and across all verticals, building on our relationships with both existing and new hotel owners to create returns and unlock more opportunities for their properties.
"The strong growth in project numbers that we're seeing across Europe is testament to this approach, and the many benefits Aimbridge's global scale and industry experience can offer owners within the hospitality space."
The Aimbridge Hospitality global portfolio, inclusive of managed and pipeline properties, includes approximately 1,500 hotels in 20 countries around the world.
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