With pent-up demand and the U.S. Independence Day travel rush approaching, premium cruise line Holland America Line reported a surge in interest for Alaska cruising to the bucket list travel destination during June for the first time since before the COVID-19 pandemic.
"People are excited to travel again while reconnecting with family and friends in a meaningful way,We're seeing the pent-up demand leading to increased booking as guests realize cruising is a hassle-free way to enjoy unique destinations such as Alaska."
-Beth Bodensteiner, senior vice president and chief commercial officer for Holland America Line
Our summer travel inquiries and bookings show people are feeling safe to explore again, Alaska is one of my favorite places to visit in the summer. A preferred partner, like Holland America Line, helps us provide clients with convenient departures to and from our own back yard to this amazing place, without the added cost of airfare.Michelle Glass, vice president of travel for AAA Washington
"With the cost and recent challenges with air travel, we are seeing excitement and traction from guests within driving distance of our cruise homeports such as Seattle and Vancouver, We recently invested in local marketing near our homeports and we're already seeing that pay off."
-Kacy Cole, vice president of marketing and e-commerce for Holland America Line
Overall, Holland America Line continues to see a high level of interest in cruises that are only a short flight or drive away from guests' homes. On round-trip sailings from the United States, the cruise line visits 225 different ports in 91 different countries, serving more international destinations on cruises sailing round trip from a U.S. homeport than any other brand. The line's homeports in the United States include Seattle, San Diego, Boston, and Fort Lauderdale. In addition, Holland America Line operates more Alaska cruises from Vancouver, British Columbia, Canada, than any other cruise line.