Amadeus and Seera Group strengthen partnership

Amadeus and Seera Group, the Middle East region’s leading provider of travel and tourism services, have strengthened their partnership to drive technology innovation in the region’s tourism sector. This follows a year of successful partnership between the two leading entities that led to significant digital transformation of travel and tourism services offered by Seera Group and helped enhance its all-round business efficiency. With the renewed partnership, Seera Group works closely with Amadeus to strengthen its online business further, integrating digital touch-points across all its operations, including its flagship corporate and government travel business, elaa. As the travel tech provider across Seera’s diverse portfolio of services, Amadeus brings cutting edge innovation and state-of-the-art tech tools that enhance customer service standards and bring higher operational efficiency across the group.