Amadeus expands travel audience advertising platform to Asia Pacific

WARC | October 14, 2019

Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world. Tiago Morais de Relvao, head of travel audience, Asia Pacific, said the platform has a “unique advantage” thanks to the work Amadeus does with “hundreds of airlines, airports, hotels, travel agents, rail operators and destination marketing organisations” across the globe. It helps connect over 1.6 billion people a year to local travel providers in over 190 countries.

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American Airlines and TravelBank offer better travel booking experience through New Distribution Capability (NDC)

PR Newswire | August 23, 2023

TravelBank is now offering New Distribution Capability (NDC) booking features with American Airlines through the TravelBank platform. The investments in technology made by American Airlines and TravelBank, which is now part of U.S. Bank, provide customers an enhanced shopping experience with more access to fares and greater availability of services and benefits offered by American Airlines through the TravelBank platform. TravelBank users are now able to use credits from a canceled or changed flight to keep everything in one place. Now, American Airlines makes legacy EDIFACT tickets exchangeable through NDC-based connections. It is the first airline to have this type of functionality. Users can expect a consistent and seamless experience booking, canceling, and rebooking any American Airlines flight booked on TravelBank regardless of the content source. "American Airlines is focused on providing a modern retailing experience and this is just one more initiative that gives customers access to enhanced content and functionality," said Neil Geurin, managing director of Airline Retailing, American Airlines. American Airlines makes it easier for its fliers using TravelBank to: Reschedule flights and turn canceled flights into new flight fares; Use existing tools and browse the ecosystem on their own, shortening processing times and Benefit fromNDC options, resulting in a more seamless experience with relevant, tailored content via modern retailing channels. "American Airlines is helping us maintain our mission of bringing customers a best-in-class experience and the most up-to-date technological advancements," said Duke Chung, co-founder and CEO of TravelBank. "Customers booking on American Airlines will now have the most seamless experience from pre-booking to post-booking." About TravelBank TravelBank is an all-in-one travel, expense, and corporate card management platform acquired by U.S. Bancorp, parent company of U.S. Bank, in 2021. TravelBank powers data-backed financial decisions for more than 15,000 companies. TravelBank helps reduce company expenditure by 30% on average while improving the employee experience through a user-friendly design, fast expense reimbursements, and travel rewards program. Businesses can design and deploy custom travel and work from home expense policies with ease, and create a baseline for spend that matches the needs of an organization. TravelBank's platform guides employees to stay within their company budget, so financial admins and decision-makers can focus on the core business, not the nuances of a company policy. Organizations of all sizes can harness the experience of TravelBank's in-house travel team alongside a dedicated customer success team for 24/7 concierge-level support, available by phone, email, or chat. Learn how to better manage your company's business spend by visiting travelbank.com today.

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Travel Technology

Wego and Azerbaijan Tourism Board helps travelers to plan the perfect holiday

prnewswire | July 21, 2023

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), invites travelers to discover Azerbaijan in all seasons. The two companies will join forces for a new campaign aiming to showcase Azerbaijan's incredible attractions to MENA travelers. Building on the successful previous partnership, this collaboration will leverage Wego's extensive reach and innovative marketing strategies to showcase Azerbaijan's rich cultural heritage, diverse landscapes, and warm hospitality. In Azerbaijan, both summer and winter offer a wide range of exciting activities for each type of traveler. Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego, said: "As we renew our partnership with Azerbaijan Tourism Board, we aim to inspire and guide travelers to explore the wonders of Azerbaijan and create a seamless and inspiring travel experience. We recorded over 830,000 searches globally to Azerbaijan this year and we are expecting to see an increase in the searches towards the summer." During the summer months, the country's beautiful coastal areas become a haven for beach lovers. Travelers can indulge in water sports such as jet skiing and parasailing. Additionally, the picturesque mountainous regions of Azerbaijan, such as the Greater Caucasus range, provide fantastic opportunities for hiking, trekking, and exploring scenic trails that lead to breathtaking vistas and hidden waterfalls. Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said: "In winter, Azerbaijan transforms into a winter wonderland, providing excellent opportunities for winter sports enthusiasts. The country has premier ski resorts and offer world-class skiing and snowboarding facilities with a range of slopes suitable for beginners to advanced skiers. Additionally, the picturesque village of Gabala, located in the Tufandag Mountains, offers a charming winter retreat with opportunities for skiing, snowboarding, and even enjoying horse-drawn sleigh rides through snowy landscapes." About Wego Wegoprovides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites. Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.

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Travel Technology

KAYAK Defines the Unspoken Rules of Air Travel You're Probably Breaking

prnewswire | July 03, 2023

Shoes on or off? Full recline or no recline? Is skipping the security line ever OK? What about standing at the gate before your boarding zone is called? These are all questions we've asked ourselves when flying and likely have strong opinions about yet aren't quite sure what is considered socially acceptable versus outright rude. KAYAK is here to help. Known for searching hundreds of travel sites to find people the perfect flight, hotel or rental car, the world's leading travel search engine is taking it one step further by conducting an extensive search across the Internet, leaving no digital stone unturned to uncover how Americans truly feel about travel etiquette. The search included blog posts, social media platforms, news outlets, online forums, and other sources to identify the most hotly debated topics surrounding air travel. From there, the company conducted a survey with aytm (Ask Your Target Market) revealing 64% of travelers have witnessed bad plane etiquette underscoring the urgency for establishing travel rules ahead of the most popular holiday travel weekend of the summer (July Fourth)**. That's why KAYAK is posting the Unspoken Rules of Air Travel in the one place no one argues: the Internet. So now travelers will know what IS and IS NOT OK when taking their next trip. These comprehensive rules address a wide array of topics, ranging from whether it's OK to put your feet on the chair in front of you (which 68% agree it's not) to the food you should never bring on a flight (spoiler alert: it's hard boiled eggs, according to 74% of North Americans.) Let this be your travel moral compass (which apparently we all need): Simply scroll through the rules on your own or share them with someone who needs them. So… what ARE the Unspoken Rules of Air Travel? According to a survey conducted in partnership with aytm and work facilitated by Brandwatch's Consumer Research Platform, here are the Unspoken Rules of Air Travel as defined by all travelers: Sit back and Relax. 88% of people say it's OK to recline your seat. But timing is important to some with 1 in 3 saying it's only okay to recline your seat on a long or overnight flight. Arm rests are up for grabs. 57% say the middle seat is not entitled to both arm rests Socks stay ON. 76% say you're NOT allowed to take your socks off. Stinky foods stay at home. 92% of people agree that you should not bring any food with strong smells on a plane. That includes the biggest offenders: tinned fish (89%), hard boiled eggs (74%) and a rack of ribs (84%). Keep your feet on the floor. 68% say you are NOT allowed to put your feet up against the back of the seat in front of you. Noise control. 70% say you are not allowed to watch something without headphones. And, headphones on is the equivalent to do not disturb according to 94% of people. Sleeping is not a valid excuse… for just about anything. Leaning on a stranger's shoulder (77%), snoring loudly (66%) and refusing to wake up to let the passenger next to you get up (66%) are not welcome. Hold the phone…call. 69% agree you are NOT allowed to call someone before you get off the plane. Nail care is a no-no. 92% say you are NOT allowed to clip or paint your nails at your seat. Filing your nails is also a no no, according to 81% of people. Storage wars (overhead bin edition). 73% say you are allowed to store small items or jackets in the overhead bin Below are some additional findings that KAYAK was shocked to learn: Shoes ON during flights. 56% of North Americans agree your shoes should stay on during a flight. But, the fact that this was SO close (56% vs 44%) is a bit disturbing… Furthermore… 1 in 5 people believe it's OK to use the restroom without shoes on. That means someone in your row likely did this during your flight… gross! No Babies on Board. 1 in 4 people (26%) say it's NOT okay to bring a baby on a flight… ever. Wahhh. Who called the fun police? 58% say you are not allowed to laugh loudly at a movie when on a plane. Long Hair, Don't Care. Over 1 in 4 people (26%) say it's OK to hang your hair over the headrest/onto the front of the seat behind you. It's NOT Crunch time. 55% of people say no to eating crunchy food on a plane. "Travel etiquette is one of those things that is universally acknowledged yet frequently debated," said Matt Clarke VP of NA Marketing. "Even within our own team at KAYAK, we couldn't all agree whether it was or was not OK to recline your seat on a flight. So, we wanted to put an end to the debate once and for all. By launching these rules as summer travel really picks up, we hope to create a more enjoyable and agreeable summer travel experience for all." The rules will be running on digital displays in major airports throughout summer and will also be available via a modernized seatback manual downloadable at www.kayak.com/rules starting Tuesday, June 27. "In a perfect world these would grace the seat back pockets of every US flight. But, we recognize this ambitious endeavor cannot be achieved singlehandedly," continued Clarke. "In solidarity with flight crews everywhere, we hope that airlines will get on board with establishing official etiquette guidelines on all future flights. Imagine hearing 'please stow your rack of ribs' or 'keep your socks on when using the bathroom.' Planes everywhere would be a better, happier and overall more enjoyable place." About KAYAK: KAYAK is part of Booking Holdings Inc, one of the world's most prominent search engines for travel. It helps people find the vacation package, hotel, rental or shared car, and flights they want. The company enables travelers to search for the best flight deals and book with flexibility, as it's pretty reliable and completely free to use. With trip planning tools like a flight tracker, trip planner, and bag measure, KAYAK ensures that travelers' overall experience is more than just a flight search site!

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