Amadeus expands travel audience advertising platform to Asia Pacific
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world. Tiago Morais de Relvao, head of travel audience, Asia Pacific, said the platform has a “unique advantage” thanks to the work Amadeus does with “hundreds of airlines, airports, hotels, travel agents, rail operators and destination marketing organisations” across the globe. It helps connect over 1.6 billion people a year to local travel providers in over 190 countries.