Destination and Tourism
TravelHost | January 05, 2024
TravelHost, the premier provider of local news and information for travelers, has unveiled the first step of a comprehensive transformation today with the launch of a new website and multi-media marketing initiative. This is the beginning of a brand revitalization strategy that includes new social channels and the premier of a 15-second commercial that will air on digital and broadcast platforms in Q1 2024.
Founded in 1968 as the nation's first in-room hotel magazine, TravelHost was purchased last year by Bridge Media Networks (Bridge Media), a growing media conglomerate, to join a lineup of national media outlets including TV networks NEWSnet™ and Sports News Highlights™ and DRIVEN Autos.
Orestes Baez, an industry veteran with more than 35 years of experience in the magazine and newspaper business, was hired as CEO to revamp the TravelHost brand and expand the service markets. Baez has opened six new markets in 2023, including: Nashville and Pigeon Forge, TN; Austin, TX; Virginia Beach VA; Phoenix, AZ; and San Diego and Orange County, CA. TravelHost plans to add 100 additional markets throughout the United States over the next five years. This rapid growth initiative and new marketing strategy highlight the brand's commitment to providing travelers with custom-curated recommendations to eat, shop, play, and stay.
"TravelHost has helped families create unforgettable moments for 55 years," said Baez. "We are committed to building the innovative products and services that will help our customers make new memories in the years to come. With deep, hyperlocal expertise driving our business, TravelHost will help any traveler 'live like a local'."
The all-new Travelhost.com website, created in partnership with BLOX Digital, boasts intuitive navigation, robust review-style articles, available e-Editions of the printed magazines and an integration with Expedia for hassle-free reservations. Users can also opt-in for a complementary newsletter to deliver the latest local tips right to their inbox.
TravelHost will make use of BLOX Digital's full solutions suite, a strategic move aimed at enhancing efficiency and managing costs.
"We are delighted that TravelHost has chosen to partner with BLOX Digital," said Brad Ward, CEO of BLOX Digital. "Our team looks forward to helping TravelHost harness the full potential of our fully-integrated platform to expand into new markets, improve efficiency, and boost digital revenue."
Hospitality Trends, Hospitality Management
PR Newswire | January 25, 2024
My Place Hotels of America has officially opened My Place Hotels-Idaho Falls, ID, in Idaho Falls, ID. This marks the 70th open and operating My Place property nationally. Guard Hospitality manages the property, which is owned by MP Idaho Falls and was developed by Legacy Builders.
The 64-key property is pet-friendly and offers many amenities, including complimentary high-speed Wi-Fi, onsite laundry, a grilling station, and a 24-hour grab-and-go store stocked with food, beverages, and other necessities. Each guestroom includes a full kitchen and coffee maker.
The property sits just minutes from the heart of historic downtown Idaho Falls and is adjacent to the new Snake River Landing Development. Idaho Falls is the largest city East of Idaho's capital, with an estimated population of approximately 64,000 people. The city serves as the commercial, cultural, and healthcare hub for Eastern Idaho, Western Wyoming, and Southern Montana. Idaho Falls' location in the greater Bonneville County is often referred to as the "Gateway to Yellowstone Park" due to its proximity to one of the nation's most popular national parks and its own recreational activities.
My Place Hotels-Idaho Falls is also the official hotel partner of the Idaho Falls Spud Kings, one of the newest franchises in the United States Premier Hockey League (USPHL)'s Tier 3 Mountain Division, and is minutes from Mountain America Center, where the Spud Kings play.
"We were very excited to see My Place Hotels-Idaho Falls officially open its doors at the end of 2023," stated Ryan Rivett, co-founder and CEO of My Place Hotels. "This property boasts an incredible location, and we are confident that our robust offerings will distinguish us in this dynamic market. As we look forward to additional openings in 2024, we are eager to leverage our momentum to expand our presence with a focus on strategic growth."
Travel Technology, Airlines and Airports
PR Newswire | January 22, 2024
Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group.
This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania.
The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats.
Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services.
Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products."
The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers.
Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience."
Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."