businesswire | August 02, 2023
Phrasee, the complete AI content platform for enterprise marketers, and Accor, the largest hospitality company in Europe and the sixth largest hospitality company worldwide, are partnering to optimize the hotel group's marketing copy to accelerate engagement and revenue.
"The hospitality industry is extremely competitive, and we are matching the innovation we bring to our hotels to delight customers with enhanced marketing efforts, enabled by Phrasee's generative AI technology," said Marc Lantrok, Accor's vice president of customer engagement, Europe & North Africa. "We are excited to move forward with our partnership with Phrasee as we work toward becoming more data-driven and increasing revenue and engagement for our Accor loyalty program in the UK and French markets, as well as ibis in the UK.”
Accor is using Phrasee to optimize subject lines, tested to drive open and click rates for higher engagement, traffic, and revenue for the specified hotels. The optimized copy will help ensure that Accor brands are at the forefront of customers' minds when they are ready to book. In addition, Phrasee’s platform will guarantee messaging consistency across multiple marketing channels, further boosting customer loyalty with the right messaging at the right time, delivered via the right vehicle.
“Marketers are jumping on the AI bandwagon to create content, but too many are unable to generate content that delivers,” said Parry Malm, Phrasee CEO. “This is not a case of the more, the merrier. The content must be good, meaning it must be on-brand, optimized for performance, and provide the level of safety that enterprise marketers need at scale. Accor’s partnership with Phrasee ensures the hospitality group’s marketing program is backed by a content engine that delivers smarter, data-driven high-performing content to drive customer engagement and ROI and continues to improve as it gleans insights for even greater engagement.”
Looking ahead, Accor will leverage Phrasee technology to ensure the maximum number of campaigns are optimized, driving impact and ROI. Accor will use Phrasee's Language Insights and AI platform to gain customer insights, inform data-driven decisions, and create high-performing, on-brand marketing messages optimized for new and returning hotel guests.
Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com.
Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across the digital customer journey.
Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.
Travel Technology, Business Travel, Airlines and Airports
PR Newswire | August 23, 2023
TravelBank is now offering New Distribution Capability (NDC) booking features with American Airlines through the TravelBank platform. The investments in technology made by American Airlines and TravelBank, which is now part of U.S. Bank, provide customers an enhanced shopping experience with more access to fares and greater availability of services and benefits offered by American Airlines through the TravelBank platform.
TravelBank users are now able to use credits from a canceled or changed flight to keep everything in one place. Now, American Airlines makes legacy EDIFACT tickets exchangeable through NDC-based connections. It is the first airline to have this type of functionality. Users can expect a consistent and seamless experience booking, canceling, and rebooking any American Airlines flight booked on TravelBank regardless of the content source.
"American Airlines is focused on providing a modern retailing experience and this is just one more initiative that gives customers access to enhanced content and functionality," said Neil Geurin, managing director of Airline Retailing, American Airlines.
American Airlines makes it easier for its fliers using TravelBank to:
Reschedule flights and turn canceled flights into new flight fares;
Use existing tools and browse the ecosystem on their own, shortening processing times and
Benefit fromNDC options, resulting in a more seamless experience with relevant, tailored content via modern retailing channels.
"American Airlines is helping us maintain our mission of bringing customers a best-in-class experience and the most up-to-date technological advancements," said Duke Chung, co-founder and CEO of TravelBank. "Customers booking on American Airlines will now have the most seamless experience from pre-booking to post-booking."
TravelBank is an all-in-one travel, expense, and corporate card management platform acquired by U.S. Bancorp, parent company of U.S. Bank, in 2021. TravelBank powers data-backed financial decisions for more than 15,000 companies. TravelBank helps reduce company expenditure by 30% on average while improving the employee experience through a user-friendly design, fast expense reimbursements, and travel rewards program. Businesses can design and deploy custom travel and work from home expense policies with ease, and create a baseline for spend that matches the needs of an organization. TravelBank's platform guides employees to stay within their company budget, so financial admins and decision-makers can focus on the core business, not the nuances of a company policy. Organizations of all sizes can harness the experience of TravelBank's in-house travel team alongside a dedicated customer success team for 24/7 concierge-level support, available by phone, email, or chat. Learn how to better manage your company's business spend by visiting travelbank.com today.
prnewswire | July 27, 2023
Craftable, the hospitality industry's leading SaaS platform, is proud to announce that it has partnered with Dallas, TX-based private equity firm Gauge Capital to provide growth funding and capitalize on industry opportunities. This strategic investment further enhances Craftable's position at the forefront of cutting-edge technology shaping the hospitality industry.
"We are excited to partner with Gauge for the next chapter of Craftable's growth. We look forward to leveraging the resources and support from an investment partner with significant enterprise software expertise while maintaining our relentless focus on the customer experience that has always been at the core of Craftable's success," said Samuel Zats, Co-Founder and CEO of Craftable. "Gauge's growth investment in the business and aligned focus on supporting our customers will help us to accelerate our product innovation, execute our sales strategy and further build our impact in the market."
Craftable's innovative technology solutions equip restaurant, bar, hotel and hospitality operators with intuitive and easy-to-use tools that can help them make strategic decisions based on real-time data to drive sales and reduce costs. Its leading hospitality management SaaS platform allows for seamless back-of-house automation and management. By providing operators with procurement, inventory tracking, recipe cost management, accounts payable automation, scheduling and analytics solutions, they can use this critical data to boost revenue while successfully lowering pour costs by 3-5% and food costs by 2-3%. Today, Craftable has over 50,000 monthly active users, with more onboarding every day. Craftable serves thousands of hospitality industry operators and partners with some of the most prominent names in hospitality.
"Craftable has a distinguished reputation in the hospitality sector, enterprise-grade capabilities, and a highly scalable technology platform," said Tom McKelvey, Co-Founder and Managing Partner at Gauge Capital. "We couldn't be more excited to partner with the Craftable team to realize our shared vision for the future of hospitality innovation."
As part of the investment, Tom McKelvey, Garrett Fair, and Sam Yang from Gauge Capital have joined Craftable's Board of Directors. TI Partners served as financial advisor on the transaction.
For more information about Craftable, visit craftable.com. For more information about Gauge Capital, visit www.gaugecapital.com.
Craftable is a technology platform provider that seamlessly connects purchasing, recipes, inventory, sales, accounting, and analytics to create operator success in the hospitality, food, beverage, and entertainment industries. Craftable's best-in-class Foodager and Bevager management systems allow operators to access product supplies, invoices and purchasing procurement at their fingertips while integrating with 60+ POS and financial systems to provide real-time data on how product cost increases, variances, and labor affect their bottom line. Founded in 2015 and designed by Silicon Valley tech experts and hospitality veterans, Craftable seeks to equip businesses with the next-level technology needed to operate more efficiently, reduce inventory costs, and take control of revenue in ways they weren't able to before. Craftable partners with some of the most prominent operators in hospitality, such as José Andrés, Tao Group Hospitality, bartaco, Major Food Group, Front Burner Society Brands and Kimpton Hotels.
About Gauge Capital
Gauge Capital is a leading middle-market private equity firm based in Southlake, Texas. Gauge invests in five key sectors: business services, food & consumer, government & industrial services, healthcare, and technology. The Firm manages more than $2.0 billion in capital, and in 2020, 2021 and 2022, Inc. Magazine named Gauge one of the top private equity firms for founders. In 2021, 2022, and 2023 Gauge was also named to the Top 50 PE Firms in the Middle Market by Grady Campbell. In 2022, Gauge ranked in the top 5 out of 517 private equity firms in the HEC Paris – Dow Jones Small-Cap Buyout Performance Ranking.