FEATURES AND ADVICE

American Express GBT, Cvent Add Corporate Responsibility Questions To Hotel RFP

Cvent, American Express Global Business Travel | September 06, 2021

American Express GBT, Cvent Add Corporate Responsibility Questions To Hotel RFP
In an effort to gather and standardize data related to corporate social responsibility efforts at hotels, American Express Global Business Travel (GBT) and Cvent have created new questions for suppliers to answer as a supplement to the Global Business Travel Association’s request for proposals template.

The joint initiative includes 47 questions focused on sustainability, diversity, equity and inclusion that are intended to help travel managers evaluate suppliers on these issues. To develop the questions, GBT’s Global Business Consulting team (GBC) and Cvent interviewed corporations, global hotel brands, travel management companies and consultancies.

The companies say along with helping travel managers evaluate hotels, the questions benefit hotels by reducing the time needed to respond to individual requests for information on these topics.

“As we accelerate the return to travel and events, customer requests for supplier data on corporate responsibility issues are soaring,” says Nina Marcello, a principal within GBC who first proposed the initiative.

“Together, GBC and Cvent worked with stakeholders across corporate and meetings travel to deliver a solution that will increase the availability of relevant sustainability and DE&I data. This initiative reflects our own environmental, social and governance commitments and enables suppliers and travel managers around the world to further their corporate responsibility goals.

” Hotel suppliers answer the supplemental questions, related to things such as carbon emissions and leadership demographics, within the Cvent Transient solution. Hotel chains can also work with their properties to collect and import the information to their profiles.

“The speed at which we developed these questions reflects the significance of this work, and they are already being used by our hotel clients. This initiative benefits the entire corporate travel supply chain by facilitating the sharing and reporting of important topics that impact every organization,” says Brian Sullivan, senior director of product management at Cvent.

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It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most likely, they’re too slow. Or too complicated. Or not scalable. Almost certainly, it’s at least one of the above—if not all three. Growing companies, especially enterprises, need big solutions to handle their sales operation’s size and complexity.

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It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most likely, they’re too slow. Or too complicated. Or not scalable. Almost certainly, it’s at least one of the above—if not all three. Growing companies, especially enterprises, need big solutions to handle their sales operation’s size and complexity.