Airbnb | February 25, 2021
Since going public, most of the news out of Airbnb has been around policy. Today, the organization has an announcement that is about the product.
As the pandemic evolves the way we do everything, and we collectively realize that quite a bit of that new behavior will be permanent, tech companies are looking to evolve alongside us.
Airbnb is today introducing Flexible Search, which will allow users to forgo putting in exact dates when they look to book lodging on the platform. Instead, users can search for a weekend getaway, week-long vacation, month-long vacation or months-long vacation without setting specific dates.
Not only does this give guests more options to browse, but it should also increase exposure for hosts.
“It’s no surprise COVID-19 continues to change the way we travel, and in addition to redesigning our platform last year to make nearby and longer-term stays easier to find and book, our new Flexible Dates feature aligns with a broader shift in how people will travel in the future. The traditional travel industry was built around fixed destinations with fixed dates in mind, but that model no longer meets the needs of today’s travelers.”
Sojern | August 25, 2021
Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.”
Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less.
“The last 18-months have been quite the rollercoaster for travel marketers navigating the global pandemic, but one thing is clear: travel marketers are more focused than ever before on effectively and efficiently spending precious resources to drive a business return,” said Noreen Henry, Chief Revenue Officer, Sojern. “In this environment you need to be agile, data-driven and optimistic—travel is coming back and it’s a great time to take part in that recovery.”
Key findings of travel marketers surveyed include:
56 percent agree that the current environment is ideal for direct response campaigns. Travellers are booking directly because of clearer cancelation or refund policies, coupled with their frustrating experiences navigating online travel agency (OTA) reimbursements for cancelled trips.
88 percent have increased or kept their digital advertising strategy budget the same since COVID-19.
87 percent tightened spending on brand campaigns and increased spending on performance campaigns in 2020.
84 percent rated machine learning and artificial intelligence as top priority for personalisation across channels.
Consumers are eager to travel, and with the increasingly widespread administration of COVID-19 vaccines, the hard hit travel, media, and entertainment industries are all expected to rebound in 2021. The upward swing is already under way, with a surge in domestic and regional tourism, as newly vaccinated consumers exercise the option to travel within their own borders.
eDreams ODIGEO | September 15, 2021
eDreams ODIGEO, one of the world's largest online travel companies and No 2 in flights globally, today announced that it has reached an agreement with easyJet to offer a wider variety of fare options and preferential third party rates for the airline's route network.
eDreams ODIGEO will now offer its customers a wider choice of fares and preferential prices for easyJet routes across all four of its leading travel brands.
Travelers will benefit from a far wider fare offering through the most technologically advanced online travel platforms in Europe, utilised by 17 million travellers each year
eDreams ODIGEO's customers in the 45 countries where it operates will now be able to access a wider choice of fares for easyJet's flights which includes 1000 routes to more than 135 airports in 35 countries. eDreams ODIGEO'S world-leading travel platforms utilise the latest tech to serve more than 60 million user searches every day, resulting in more than 9 billion different itineraries that are generated by combining travel options from over 660 airline carriers.
A range of flexible fare options for easyJet routes together with easy access to extra products and services will now be available to the 17 million customers that book via the eDreams ODIGEO travel brands each year, significantly improving the experience for travelers choosing to book through the Company's digital and mobile platforms.
Members of the eDreams Prime, Opodo Prime and GO Voyages Prime subscription programmes are set to enjoy even greater savings when including an easyJet flight into their bookings as they will not only benefit from the Prime unique discount but also from a wider choice of airline fares and preferential rates with one of Europe's largest carriers.
Pablo Caspers, Chief Air Supply Officer at eDreams ODIGEO said:
"We want to provide travelers with even more affordable ways to access an extensive range of destinations while continuing to enhance our position as a leader in the European market through flights with one of the continent's largest carriers. This is yet another enhancement of our leading flight content platform, which provides travellers with an unprecedented choice of over 9 billion itineraries at the most competitive prices.
"As demand for leisure travel rebounds at a strong pace, our leading travel brands are attracting an increasing number of travelers thanks to a unique customer proposition, notably including Prime, the very first travel subscription programme, which continues to grow strongly and has already surpassed 1.5 million members worldwide.
"And, by offering even greater fares for flights with a leading European carrier like easyJet, we will further strengthen our unique travel offering to ultimately benefit millions of consumers worldwide."
About eDreams ODIGEO
eDreams ODIGEO is one of the world's largest online travel companies and one of the largest e-commerce businesses in Europe. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it serves more than 17 million customers per year across 45 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with over 650 airlines. The brand offers the best deals in regular flights, low- cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for consumers across the globe.