Travel Technology, Hospitality Management
Business Wire | October 16, 2023
Hilton celebrated the grand opening of Spark by Hilton Mystic Groton, solidifying the company’s foray into the premium economy segment. With more than 400 opportunities in various stages of development, the first-ever Spark by Hilton made its debut just eight months after Hilton announced the new, conversion-only brand in January of this year.
Located less than half a mile from I-95, Spark by Hilton Mystic Groton is nestled in the historic maritime town of Mystic, Connecticut, with iconic landmarks including The Mystic Aquarium, Mystic Seaport Museum, Olde Mistick Village and the Mystic Bascule Drawbridge nearby. The hotel is also less than two miles away from local shops and restaurants in Mystic’s quaint downtown.
“In partnership with Distinctive Hospitality Group, we are thrilled to welcome guests into the very first Spark by Hilton. This breakthrough premium economy brand builds on Hilton’s continued work to develop new brands and provide a hotel for every traveler and every stay occasion,” said Matt Schuyler, chief brand officer, Hilton. “Spark is our fastest announcement-to-market brand in Hilton’s history, and we are excited to grow our portfolio of world-class brands with many more Sparks on the horizon.”
Spark by Hilton Mystic Groton features 120 comfortable and relaxing guest rooms and a seasonal outdoor pool. Other signature elements of Spark by Hilton hotels include:
A 24-hour retail market and a simple, complimentary breakfast, featuring premium coffee, juice and a signature bagel bar with spreads.
Public space with multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day.
Guest rooms outfitted with practical amenities, including simple, streamlined furniture, an open closet, an in-room refrigerator, a multi-purpose work surface and a bright bathroom.
Simple, inspired design with splashes of color, vibrant exterior statement walls and energizing artwork.
“At Spark by Hilton, our approach to hospitality is all about ensuring that every traveler can enjoy exceptional quality without sacrificing affordability,” said Alissa Klees, brand leader, Spark by Hilton. “As we celebrate the opening of our inaugural Spark in Mystic, it marks the start of a journey to reshape travel and disrupt the premium economy segment while expanding our customer and owner base.”
The grand opening of Spark by Hilton Mystic Groton was celebrated today with a ribbon-cutting ceremony and remarks from Matt Schuyler, chief brand officer, Hilton; Alissa Klees, brand leader, Spark by Hilton; and Lou Carrier, president, Distinctive Hospitality Group. Photos from the grand opening event can be found here.
“Needless to say, we’re thrilled with being the first Spark by Hilton to be opened,” said Lou Carrier, president, Distinctive Hospitality Group. “We’re extremely confident the Mystic/Eastern Connecticut marketplace will present the diversified business drivers to allow our 120-room hotel to flourish. Additionally, we are already seeing an incredible mix of Hilton Honors members giving trial to the new brand as well as never before Hilton Honors members signing up to join the loyalty program. Hilton is clearly redefining the economy segment with Spark!”
Spark by Hilton Mystic Groton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
About Spark by Hilton
The newest addition to the Hilton portfolio, Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark by Hilton provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. Spark by Hilton hotels provide a welcoming sense of arrival with colorful accent walls and inspiring artwork. The public spaces provide multi-functional seating, from communal tables to rocking chairs, and guest rooms are comfortable and relaxing with simple, streamlined furniture. In the morning, travelers can enjoy a complimentary signature bagel bar and premium coffee.
Marriott International | October 09, 2023
Marriott International launches the Hospitality Alliance for Responsible Procurement to drive sustainability and supplier engagement in collaboration with EcoVadis.
HARP focuses on achieving Net Zero targets and sustainability goals by pooling resources and expertise to address common challenges in the hospitality sector.
The initiative utilizes EcoVadis' sustainability rating methodology and platform to increase supplier visibility and accelerate supplier performance improvement.
Marriott International, along with Accor, Hilton, IHG Hotels & Resorts, Radisson Hotel Group, Avendra, and Entegra, has launched the Hospitality Alliance for Responsible Procurement (HARP) in collaboration with EcoVadis.
HARP aims to accelerate sustainability practices within the hospitality sector by fostering collaboration among trading partners. By utilizing EcoVadis' sustainability rating methodology and platform, HARP seeks to enhance supplier engagement, drive performance improvement, and focus on key industry categories.
Chief Customer Officer at EcoVadis, Richard Eyram, stated that as companies aim to involve their value chain partners in sustainability initiatives, they come to understand the intricate nature and shared difficulties within their sector. The hospitality industry can maximize its collective influence through partnerships and collaboration across the industry. Through the consolidation of efforts, alignment of priorities, and the exchange of best practices, members of HARP can attain favorable results, leading the way toward achieving Net Zero targets and a more sustainable future for everyone.
The alliance addresses common challenges faced by the industry in achieving sustainability goals, with a particular focus on increasing supplier engagement and performance. By pooling resources and expertise, HARP members aim to work collectively toward Net Zero targets and a more sustainable future. It addresses these fundamental challenges confronted by its collective supplier sustainability programs, such as:
Increasing supplier engagement rate to increase supplier visibility, beginning with the supplier assessment.
Accelerating the performance improvement curve of suppliers.
Increasing the relevancy of those engagements by concentrating on the industry's most important categories.
HARP has implemented EcoVadis's sustainability rating proven methodology, scorecards, and improvement platform to attain these objectives. The EcoVadis Sector Initiative features are designed as a network compliant with antitrust laws and enable more efficient supplier enrollment, transparency, collaboration, and analytics. Together, these capabilities provide HARP with visibility over the sustainability performance of the hospitality supply chain and enable HARP members to align on the industry's top priorities. This results in a positive message to the supplier community and a more cohesive direction that allows targeted improvement.
HARP member suppliers will have access to additional capacity-building and engagement activities, as well as tools and best practices, in order to achieve this targeted development and meet the needs of the hospitality industry. Marriott and the seven HARP founding members collectively rated more than 2,000 suppliers upon the initiative's foundation. HARP intends to increase this number in order to obtain a deeper understanding of the sustainability performance of its supply chain and to maximize improvement.
Travel + Leisure Co | September 25, 2023
Travel + Leisure Co. collaborates with Sports Hospitality Ventures to launch sports-themed resort complexes near college towns.
Introducing the Sports Illustrated Resorts vacation club, uniting sports enthusiasts and offering flexible bookings and amenities.
Sports Illustrated Resorts unveils residences, with fractional and wholly owned condominiums managed professionally.
Expansion plans include chic beach clubs and experience parks, with a Tuscaloosa resort expected to open in late 2025.
Travel + Leisure Co, a membership and leisure travel company, has partnered with Sports Hospitality Ventures, LLC, the hotel and resorts licensee for the esteemed Sports Illustrated brand in North America and the Caribbean. Together, they introduce an innovative vision for a series of sports-themed resort and lifestyle complexes strategically situated in vibrant college towns catering to passionate fan communities.
A novel addition to the Sports Illustrated Resorts portfolio is the vacation club. This innovative concept aims to unite fervent sports fans, friends, and families by elevating their accommodation experience. Club members will enjoy the flexibility to make repeat resort reservations and access a variety of amenities across the expanding Sports Illustrated Resorts portfolio. This endeavor is made possible through the partnership of Travel + Leisure Co., leveraging its expertise in managing brand collaborations.
Additionally, Sports Illustrated Resorts introduces residences, offering fractional and wholly owned condominiums managed professionally through the collaboration. The residences promise a range of signature services and amenities in line with the active lifestyle theme of Sports Illustrated Resorts. The inaugural college town resort in Tuscaloosa, Alabama, is just the beginning, with plans for further expansion fueled by the collaboration between Sports Hospitality Ventures, Authentic Brands Group, and Kituwah LLC, representing the Eastern Band of Cherokee Indians, who have committed $320 million to propel the growth of the Sports Illustrated Resorts brand.
With a vision to deliver immersive experiences celebrating the iconic moments of Sports Illustrated's outstanding history, Sports Illustrated Resorts has become a destination beyond conventional lodging. The resorts' unique design will transport guests and owners into the heart of sports culture, with diverse attractions, live sports and entertainment, fine dining, and wellness facilities. While the initial focus is on university locations, the broader portfolio will extend to chic beach clubs and experience parks in prime leisure destinations. Sports Illustrated Resorts is adopting an asset-light development financing model for its expansion, with the Tuscaloosa resort anticipated to welcome guests in late 2025. While Travel + Leisure Co. foresees no immediate earnings impact, it anticipates this venture will drive incremental growth from the latter half of 2025 onwards.