Hospitality Trends, Hospitality Management
PRNewswire | August 08, 2023
Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, announced a new collaboration. In today's era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide with a powerful combination of advanced booking technology and data-driven marketing solutions. This will enable hoteliers to effortlessly reach travellers searching for a place to stay and drive direct bookings on their website, ultimately leading to increased revenue.
"With travellers increasingly relying on multiple digital channels to discover, plan and book their trips, the hospitality industry is undergoing a profound shift," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships, Sojern. "This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability. In an exciting year for Sojern, we are thrilled to partner with Profitroom to empower hotels with the tools and insights they need to succeed in today's competitive market."
As a leading provider of hospitality technology solutions, Profitroom boasts one of the highest-converting booking engines on the market, complemented by powerful marketing automation tools, an advanced channel manager, and a website builder. By integrating these offerings with Sojern's digital marketing capabilities, hoteliers can optimise their online presence, attract high-value guests, and streamline operations. Furthermore, Sojern recently introduced its suite of Guest Experience Solutions through the acquisition of VenueLytics. Sojern's enhanced Travel Marketing Platform now enables hotels to engage with guests throughout their entire journey.
"We are excited to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue," said Samantha Williams, Commercial Director, Profitroom. "By leveraging each other's strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions. This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings, and boost revenue. Profitroom has already made significant progress in the Polish, South African, LATAM, UK and Nordic markets with among 3,500 hotels and resorts worldwide. This new partnership with Sojern will further enhance our global reach amongst hoteliers."
Sojern recently announced the latest version of its Sojern Travel Marketing Platform, featuring enhanced AI-powered audiences, showcasing the company's commitment to leveraging its deep technological expertise on a global scale. By continuously advancing its platform and investing in partnerships like the one with Profitroom, Sojern demonstrates dedication to innovation and delivering exceptional results to its 10,000 customers annually around the world. Profitroom, at the forefront of hotel technology solutions, assists hotels in adapting to evolving technology landscapes by introducing innovative ways to engage with customers while saving them time. Notably, Profitroom recently introduced an AI-based automatic copywriter, simplifying the process of creating compelling email campaigns. This cutting-edge technology enables hotels to generate tailored messages for guests with just a few clicks.
Sojern is set to join Profitroom at their On Tour event in Johannesburg on Tuesday, August 22, 2023. The series of events, which will be hosted in Cape Town, Johannesburg, Pietermaritzburg, Hoedspruit and Nelspruit, aims to equip hoteliers with the best hospitality booking technology, offering discussions on the latest trends and highlighting strategies to increase revenue. Providing hoteliers with a networking platform and opportunities to develop industry relationships, the event also offers tools to keep them updated with the latest insights and trends, positioning them at the forefront of the industry. Sojern is among an esteemed group of partners joining Profitroom throughout the tour.
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travellers around the world.
Profitroom powers more than 3,500 outstanding leisure hotels and resorts across the world.
The award-winning Profitroom Suite exposes hotels' full business potential with the complete set of e-commerce tools and industry-leading experience personalisation. Profitroom reservation platform supports all channels and yields direct bookings performance. It's built on the guest-centric foundations to strengthen guest loyalty and retention.
Travel Technology, Hospitality Trends
PR Newswire | July 05, 2023
Today, Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of Priority Pass, announces a new partnership with Blue Sky Group, a hospitality provider in Indonesia that manages premium executive lounges in airports across Indonesia, alongside hotels and restaurants.
This partnership will allow Priority Pass Members to access 13 airport lounges, eight of which are exclusive to Priority Pass Members, in Indonesian airports. This includes Soekarno-Hatta International Airport (CGK), Sultan Aji Muhammad Sulaiman Sepinggan International Airport (BPN), and Sultan Mahmud Badaruddin II International Airport (PLM).
Blue Sky Group's airport lounges offer comfortable spaces for travellers to relax pre-flight, as well as VIP rooms for informal meetings. Lounges at Balikpapan (BPN) and terminal 2 of Soekarno-Hatta (CGK) airports provide complimentary buggy services that transport guests from the lounge to immigration. In addition to curated lounge spaces, members will be able to enjoy Ippolito coffee – Blue Sky's in-house brand, roasted locally – as well as sample Indonesian cuisine, such as Pisang Goreng and varieties of Jajanan Pasar.
"This is an exciting time for the travel industry in Indonesia, as the country has set a goal of attracting nearly 7.4 million international arrivals in 2023; almost double the number of arrivals when compared to last year," said Todd Handcock, Global Chief Commercial Officer and Asia Pacific President at Collinson. "We are delighted to partner with Blue Sky Group, one of the top hospitality providers in Southeast Asia, to vastly enhance our Priority Pass Members' experience when visiting Indonesia, through inventory that both provides a taste of the local culture, and a memorable airport experience."
Linan Kurniahu, CEO of Blue Sky Group said, "We are thrilled to partner with Priority Pass to provide their members with access to our premium airport lounges in Indonesia. Our airport lounges combine the best of local culture and cuisine with the highest levels of international travel service. This partnership represents a significant milestone for us as we continue to expand our footprint across Asia Pacific's travel industry."
Indonesia has a rapidly growing economy and is fast becoming a major international business and leisure travel destination. Recognising the importance of this market to Priority Pass Members, together, both partners will make travel to and within the Indonesian archipelago more comfortable and relaxing than ever before.
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence.
We work with the world's leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers.
About Priority Pass
Priority Pass is the world's original and market-leading airport experiences programme. We provide travellers with access to 1,300 airport lounges and travel experiences in over 650 airports in 148 countries. Members can access an ever-growing range of premium experiences – from spas to sleeping pods to dining – that help elevate every journey into something special. By building partnerships with other leading brands, we help to bring a better travel experience to the world.
About Blue Sky Group
A nationwide company focusing on hospitality, property services and restaurant management, Blue Sky Group started in 1973 as one of the few hotels in Balikpapan, Indonesia. Since 2003, Blue Sky Lounges serve in major cities in Indonesia, such as Balikpapan, Jakarta, Pekanbaru, Pontianak, etc.
We are the sole privately owned brand with multiple outlets that have partnership with major banks and corporate & government entities in Indonesia. Our aim is to continue to be the destination for travellers before their journey, with the goal of going to international market in the future.
businesswire | August 28, 2023
Selina Hospitality PLC ("Selina"; NASDAQ: SLNA), an emerging lifestyle and experiential hospitality company serving millennial and Gen Z travelers, is proud to announce a global corporate brand partnership with Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions. Launched on August 17th, this thoughtfully constructed cultural alliance offers unique benefits and enhanced travel experiences at Selina's locations worldwide for Globant's vast network of 27,000 employees (“Globers”), as well as Globant alumni, their friends, and family.
At the heart of Globant lies the individual journey of each Glober. This partnership, acknowledging Globers' shared love for exploration and discovery, aligns with Globant's dedication to fostering unique personal experiences. In tandem with Selina, a leading brand in experiential hospitality, the partnership aims to extend unforgettable experiences that transcend boundaries. The alliance offers Globers exclusive hospitality discounts, encouraging adherence to Globant's core values, wherever they travel.
“In our rapidly globalizing world, professional expectations are shifting. Today's workforce seeks more than just comfortable accommodations with standard workspaces. They are increasingly drawn to authentic experiences, a sense of community, and a connection with local culture,” states Sam Khazary, Executive Vice President and Global Head of Corporate Development of Selina. “In partnership with Globant, we rise to meet these evolving needs, positioning Selina as a gateway to unique local experiences tailored to the Globant community.”
This innovative program, embracing over 27,000 Globers and the vast Globant Alumni network, serves as a portal to an array of bespoke Selina benefits. With access to preferred rates for our globally dispersed accommodations, Globers can immerse themselves in the breadth of Selina's curated experiences, network of co-working spaces, wellness Mantra by Selina retreats, and the unique explorations of all our offerings.
This partnership caters to diverse preferences, from global cities to remote destinations, luxury suites to glamping tents. Benefits include exclusive discounts on local tours, packages, and on-site restaurants, as well as access to recreational activities, wellness areas, and Selina events worldwide.
“Selina is more than a hospitality company; we have established a global platform designed for remote working professionals and digital nomads,” adds Khazary. “In a competitive landscape where businesses are vying to attract and retain top talent, our alliance with Globant fortifies our commitment to transforming traditional corporate benefits, asserting Selina as a prominent player in experiential corporate travel.”
“At Globant, our mission is to forge strategic alliances that serve as powerful catalysts for our Culture's growth, scalability, and impact. By crafting extraordinary and meaningful experiences, we aim to make each Globers' journey feel as exceptional as they truly are. As we unite our values and foster stronger engagement, we embark on #TheEpicalJourney, redefining possibilities,” said Globant’s People Experience Director, Pablo Bumaschny. “Our partnership with Selina stands as a testament to our commitment to innovation, as their customer demographic seamlessly resonates with ours, making this alliance a harmonious stride towards the future we envision.”
The collaboration between Selina and Globant sets a new precedent for each company, demonstrating how businesses can creatively enhance the value proposition for their employees. “We're introducing a new standard that marries hospitality and corporate benefits to empower the modern workforce,” says Khazary. “By extending these opportunities to Globant's employees, alumni, and their network, we aim to cultivate professional interaction, cultural exchange, and access to inspiring workspaces, enhancing job satisfaction, employee motivation, and ultimately, Globant's overall success.”
The shared vision for the future between Selina and Globant fortifies this partnership as a key step in shaping how businesses support and reward their talent. “This is more than a partnership; it's a mutual commitment to fostering community spirit, nurturing talent, and enhancing professional growth,” concludes Khazary. “We're eager to welcome the Globant community and invite them to join us on this transformative journey, experiencing first-hand the benefits of community-based experiential travel that Selina champions.”
We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.
We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
We were also featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
About Selina Hospitality PLC.
Selina is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 24 countries on six continents – from urban cities to remote beaches and jungles.