.jpg)
Hospitality Management
PR Newswire | October 20, 2023
Aimbridge Hospitality EMEA, a division of global management leader Aimbridge Hospitality, has been appointed by Santa Maria Group to manage its independent, 402-key Grand Luxor Hotel & Village resort on the Costa Blanca beginning October 1, 2023. The deal marks a major milestone for both companies, signaling their joint ambition to accelerate growth and provide exceptional experiences in the market.
A leading hospitality management company and the world's largest third-party hotel operator, Aimbridge EMEA is expected to bring its two decades of operational expertise and award-winning talent development to the four-star rated resort. The Grand Luxor Hotel & Village houses a 300-guest room hotel, including two Presidential Suites, five food and beverage outlets and 102 villas, boasting both communal and private swimming pools.
Located adjacent to the Terra Mitica theme park, and a 40-minute drive away from Alicante Airport, the resort also offers a spa, a gym, three outdoor pools, mini golf, a kids' club, and more than 1,500 sqm of meetings and events space. The hotel will benefit from the Terra Mitica Convention Centre and world class event spaces, totalling 12,000sqm, including an Iberian Village, and a 3,000 sqm Circus Maximus Auditorium.
Terra Mitica is under the same ownership group and the theme park is a key destination for family tourism in the area.
David Anderson, Divisional President at Aimbridge EMEA, said: "We are incredibly excited to partner with Santa Maria Group and announce our entry into the Spanish market. The Grand Luxor Hotel & Village, located on the Costa Blanca - one of Spain's most popular tourist destinations - is an impressive and sought-out resort, and we look forward to helping the owners meet their growth goals."
Formerly known as Interstate Hotels & Resorts, Aimbridge EMEA has seen development deals across Europe soar over the last six months, as travel returns to pre-pandemic levels and investors regain confidence in the hotel and tourism sectors.
"As a division of global powerhouse Aimbridge Hospitality, this deal also reflects our commitment to accelerate growth across the region. The Iberian Peninsula has been a major focus for our development plans over the last 12 months, and we have made sizable investments in the market, including several new hires in key locations, such as Madrid and Barcelona," Anderson continued.
"We see many opportunities to bring our management expertise to the Spanish region and beyond, utilising Aimbridge's industry-leading technologies, systems and talent to create great experiences for guests, and superior returns for investors and owners."
In addition to its entry into Spain, the company has also announced a number of new additions to its EMEA portfolio in recent months, including the Holiday Inn Eindhoven Airport, the Adagio Aparthotel Antwerp City Centre, and the Alliance Palace in Batumi, Georgia.
Last month, the business welcomed industry veteran, Niall Kelly, who has been appointed as Head of Development – EMEA, bringing more than 25 years of significant deal-making experience within international markets to his role.
Anderson added: "We're focused on attracting top talent with expertise in multiple languages and across all verticals, building on our relationships with both existing and new hotel owners to create returns and unlock more opportunities for their properties.
"The strong growth in project numbers that we're seeing across Europe is testament to this approach, and the many benefits Aimbridge's global scale and industry experience can offer owners within the hospitality space."
The Aimbridge Hospitality global portfolio, inclusive of managed and pipeline properties, includes approximately 1,500 hotels in 20 countries around the world.
Read More
Travel Technology
PR Newswire | October 04, 2023
The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived.
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand's hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones' sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social.
"We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests," said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. "Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart."
The campaign's central question, "How will a stay leave you?", inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they'll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand's commitment to providing unforgettable and transcendent journeys.
Leave Better is the latest phase in the brand's thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton's ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton.
The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space.
The Leave Better Campaign will roll out across various media platforms, captivating audiences worldwide with its innovative approach to storytelling. A link to the video campaign can be found here.
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
AboutMarriott International, Inc
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program.
Read More
Travel Technology, Hospitality Management
Holland America Line | September 27, 2023
Holland America Line is bringing the Great Land to Phoenix, Arizona, with the all-day Alaska Cruise and Travel Show Saturday, Nov. 4, 2023, at the Hilton Scottsdale Resort and Villas. The free-to-attend, action-packed expo runs from 9 a.m. to 4 p.m. and invites Arizonans who are dreaming about an Alaska cruise vacation to come learn, engage and see the best ways to experience this incredible destination with Holland America Line.
Celebrating more than 75 years of Alaska exploration, Holland America Line is rolling out the red carpet with an immersive display of all-things Alaska for the event. Attendees will be able to meet the people who bring Alaska to life, make s'mores, take part in gold panning (and keep what they find!), try their hand at axe throwing, and enjoy live presentations and culinary demonstrations.
"Our Alaska cruises are ranked number one for the most Alaska glacier, wildlife and wilderness viewing opportunities," said Bill Fletcher, senior director of destination marketing for Holland America Line. "We're bringing our Alaska travel experts to Phoenix to connect with people who want to check this destination off their bucket-list but aren't sure where to start. Even travelers who have previously explored Alaska can gain insights for future visits, meet tour operators, enjoy family-friendly activities and enter to win prizes."
Those who register and attend will have a chance to win one of six $500 Holland America Line gift cards or the grand prize of an Alaska cruise for two.
Scheduled for the Alaska Cruise and Travel Show presented by Holland America Line:
Attendees can meet an Alaskan Lumberjack from the Great Alaskan Lumberjack Show in Ketchikan, Alaska, who will demonstrate axe throwing, and attendees will have the opportunity to test their own skills.
Just like the prospectors of the Klondike Gold Rush of the 1800s, attendees can pan for real gold and perhaps take home an authentic nugget.
Attendees will feel like they are at McKinley Chalet Resort's Denali Square as they roast marshmallows and make s'mores around a faux firepit.
Fleet Executive Chef Sinu Pillai will provide culinary demos featuring fresh, sustainable Alaska seafood served on Holland America Line's Alaska cruises.
Attendees will learn more about Holland America Line's enrichment and entertainment programming that brings Alaska on board through authentic experiences that focus on culture, cuisine and adventures ashore.
All who attend will enjoy live presentations from Alaska operators to see and hear about the wildlife, scenery, adventure and culture they can experience in Alaska.
Shore excursion operators — from the White Pass and Yukon Route Railway in Skagway to the Great Alaskan Lumberjack Show in Ketchikan — and Holland America Line representatives will be on hand to share more about what to expect when traveling to Alaska with the only cruise line that ventures into the Yukon Territory (hint: it involves river rafting, zip-lining and going deep into the wilderness to spot grizzlies and caribou).
The Alaska Cruise and Travel Show is presented by Holland America Line and co-presented by Expedia Cruises in North Scottsdale. Other sponsors include Allen Marine Tours, a family-owned company based in Southeast Alaska.
Cruising to Alaska in 2024
From April through September 2024, guests can embark on Holland America Line's cruises to Alaska aboard Eurodam, Koningsdam, Nieuw Amsterdam, Noordam, Westerdam and Zaandam. The cruise line is debuting a new 28-day Arctic Circle itinerary in 2024 that includes 12 Alaska ports, longer 14-day voyages and 117 weeklong journeys, enhancing its position as the leader in Alaska cruising.
Every Alaska cruise includes a visit to one or more of Alaska's iconic glacier destinations: Glacier Bay National Park, College Fjord, Dawes Glacier, Hubbard Glacier and Twin Sawyer Glaciers of Tracy Arm. Holland America Line has more visits to Glacier Bay than any other cruise line.
Exclusive Cruisetours Explore Denali and Yukon
The Alaska landscape is one of the few places in the world that is best seen by combining a cruise with an overland adventure, and Holland America Line's award-winning Cruisetours offer guests 16 options that showcase remote and off-the-beaten path regions. Holland America Line is the only cruise company to weave must-see sites such as Denali National Park — the centerpiece of every Cruisetour — with the unspoiled reaches of Canada's Yukon Territory.
About Holland America Line [a division of Carnival Corporation and plc
Holland America Line has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea each evening and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world.
Read More