Travel Technology, Hospitality Management
Business Wire | October 16, 2023
Hilton celebrated the grand opening of Spark by Hilton Mystic Groton, solidifying the company’s foray into the premium economy segment. With more than 400 opportunities in various stages of development, the first-ever Spark by Hilton made its debut just eight months after Hilton announced the new, conversion-only brand in January of this year.
Located less than half a mile from I-95, Spark by Hilton Mystic Groton is nestled in the historic maritime town of Mystic, Connecticut, with iconic landmarks including The Mystic Aquarium, Mystic Seaport Museum, Olde Mistick Village and the Mystic Bascule Drawbridge nearby. The hotel is also less than two miles away from local shops and restaurants in Mystic’s quaint downtown.
“In partnership with Distinctive Hospitality Group, we are thrilled to welcome guests into the very first Spark by Hilton. This breakthrough premium economy brand builds on Hilton’s continued work to develop new brands and provide a hotel for every traveler and every stay occasion,” said Matt Schuyler, chief brand officer, Hilton. “Spark is our fastest announcement-to-market brand in Hilton’s history, and we are excited to grow our portfolio of world-class brands with many more Sparks on the horizon.”
Spark by Hilton Mystic Groton features 120 comfortable and relaxing guest rooms and a seasonal outdoor pool. Other signature elements of Spark by Hilton hotels include:
A 24-hour retail market and a simple, complimentary breakfast, featuring premium coffee, juice and a signature bagel bar with spreads.
Public space with multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day.
Guest rooms outfitted with practical amenities, including simple, streamlined furniture, an open closet, an in-room refrigerator, a multi-purpose work surface and a bright bathroom.
Simple, inspired design with splashes of color, vibrant exterior statement walls and energizing artwork.
“At Spark by Hilton, our approach to hospitality is all about ensuring that every traveler can enjoy exceptional quality without sacrificing affordability,” said Alissa Klees, brand leader, Spark by Hilton. “As we celebrate the opening of our inaugural Spark in Mystic, it marks the start of a journey to reshape travel and disrupt the premium economy segment while expanding our customer and owner base.”
The grand opening of Spark by Hilton Mystic Groton was celebrated today with a ribbon-cutting ceremony and remarks from Matt Schuyler, chief brand officer, Hilton; Alissa Klees, brand leader, Spark by Hilton; and Lou Carrier, president, Distinctive Hospitality Group. Photos from the grand opening event can be found here.
“Needless to say, we’re thrilled with being the first Spark by Hilton to be opened,” said Lou Carrier, president, Distinctive Hospitality Group. “We’re extremely confident the Mystic/Eastern Connecticut marketplace will present the diversified business drivers to allow our 120-room hotel to flourish. Additionally, we are already seeing an incredible mix of Hilton Honors members giving trial to the new brand as well as never before Hilton Honors members signing up to join the loyalty program. Hilton is clearly redefining the economy segment with Spark!”
Spark by Hilton Mystic Groton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
About Spark by Hilton
The newest addition to the Hilton portfolio, Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark by Hilton provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. Spark by Hilton hotels provide a welcoming sense of arrival with colorful accent walls and inspiring artwork. The public spaces provide multi-functional seating, from communal tables to rocking chairs, and guest rooms are comfortable and relaxing with simple, streamlined furniture. In the morning, travelers can enjoy a complimentary signature bagel bar and premium coffee.
PR Newswire | October 23, 2023
Air France-KLM and Sabre Corporation a leading software and technology provider that powers the global travel industry, today announced completion of a strategic multi-year NDC distribution agreement as well as the renewal of their existing EDIFACT agreement. Collaboration between the partners has been extended with New Distribution Capability (NDC) enriched offers, which will be marketed and sold alongside EDIFACT content, through Sabre's global distribution system (GDS). The Air France-KLM NDC offers will be rolled out to Sabre-connected travel agencies in a phased approach next year.
The agreement demonstrates Sabre's continued commitment to driving value and serving the diverse interests of the various stakeholders participating in the global travel marketplace. It helps agencies to efficiently shop and compare increasingly sophisticated offers, while their travelers will benefit from an enhanced experience with more choice and transparency. It also enables Air France and KLM to distribute their customized NDC offers, thanks to continuous pricing and tailor-made bundles, to the global network of Sabre-connected agencies.
said Angus Clarke, Chief Commercial Officer, Air France-KLM.
Choosing the right travel technology partners with which to collaborate is essential. Hence, we are pleased to extend our cooperation with Sabre. This will support our travel agent partners to provide the Air France-KLM enriched and attractive NDC offer, giving the travelers a wider range of options to enhance their journey, from start to finish.
[Source: PR Newswire]
"Our partnership with Air France-KLM reflects our commitment to modern travel retailing and a big step forward for our presence in Europe," added Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. "From the beginning, Sabre has been committed to go beyond NDC to help build a new travel ecosystem that is more efficient and personalized, meeting the dynamic needs of today's travelers. We are delighted to bring our customers EDIFACT and enhanced NDC content as we transition to a new world of Offers and Orders."
Marriott International | October 09, 2023
Marriott International launches the Hospitality Alliance for Responsible Procurement to drive sustainability and supplier engagement in collaboration with EcoVadis.
HARP focuses on achieving Net Zero targets and sustainability goals by pooling resources and expertise to address common challenges in the hospitality sector.
The initiative utilizes EcoVadis' sustainability rating methodology and platform to increase supplier visibility and accelerate supplier performance improvement.
Marriott International, along with Accor, Hilton, IHG Hotels & Resorts, Radisson Hotel Group, Avendra, and Entegra, has launched the Hospitality Alliance for Responsible Procurement (HARP) in collaboration with EcoVadis.
HARP aims to accelerate sustainability practices within the hospitality sector by fostering collaboration among trading partners. By utilizing EcoVadis' sustainability rating methodology and platform, HARP seeks to enhance supplier engagement, drive performance improvement, and focus on key industry categories.
Chief Customer Officer at EcoVadis, Richard Eyram, stated that as companies aim to involve their value chain partners in sustainability initiatives, they come to understand the intricate nature and shared difficulties within their sector. The hospitality industry can maximize its collective influence through partnerships and collaboration across the industry. Through the consolidation of efforts, alignment of priorities, and the exchange of best practices, members of HARP can attain favorable results, leading the way toward achieving Net Zero targets and a more sustainable future for everyone.
The alliance addresses common challenges faced by the industry in achieving sustainability goals, with a particular focus on increasing supplier engagement and performance. By pooling resources and expertise, HARP members aim to work collectively toward Net Zero targets and a more sustainable future. It addresses these fundamental challenges confronted by its collective supplier sustainability programs, such as:
Increasing supplier engagement rate to increase supplier visibility, beginning with the supplier assessment.
Accelerating the performance improvement curve of suppliers.
Increasing the relevancy of those engagements by concentrating on the industry's most important categories.
HARP has implemented EcoVadis's sustainability rating proven methodology, scorecards, and improvement platform to attain these objectives. The EcoVadis Sector Initiative features are designed as a network compliant with antitrust laws and enable more efficient supplier enrollment, transparency, collaboration, and analytics. Together, these capabilities provide HARP with visibility over the sustainability performance of the hospitality supply chain and enable HARP members to align on the industry's top priorities. This results in a positive message to the supplier community and a more cohesive direction that allows targeted improvement.
HARP member suppliers will have access to additional capacity-building and engagement activities, as well as tools and best practices, in order to achieve this targeted development and meet the needs of the hospitality industry. Marriott and the seven HARP founding members collectively rated more than 2,000 suppliers upon the initiative's foundation. HARP intends to increase this number in order to obtain a deeper understanding of the sustainability performance of its supply chain and to maximize improvement.