On June 2, Benchmark Pyramid announced that it was rebranding to Pyramid Global Hospitality. The company’s parent entity will include multiple divisions responsible for specific industry segments. Pyramid Global Hospitality will look over all the branded properties in the Americas, while Benchmark, Pyramid Luxury Lifestyle will focus on the company’s portfolio of other independent properties. Pyramid Europe and Hamilton will continue to manage the company’s growing portfolio of European hotels.
“Prior to the merger, each entity had its own identity that resonated with different audiences, Benchmark has strong equity with consumers, and Hamilton has a great reputation as an operator in Europe, while Pyramid has a demonstrated track record with branded hotels. To maintain each entity’s strong brand equity, we formed divisions that speak best to their respective verticals. By having these three distinct branded and independent verticals in the United States and Europe, we can best serve the different needs of our owners and their assets by providing a hands-on approach each company always maintained. From an associate standpoint, our ability to leverage scale is a net positive, allowing us to share best-in-class practices, provide limitless opportunities and be the industry’s employer of choice.”
-Warren Fields, CEO & principal, Pyramid Global Hospitality.
As a part of the rebranding, the company debuted a set of three new logos. They feature three interconnected pyramids in shades of purple. It also launched a new combined company website.
“We are excited about our new identity and believe it amplifies the shared strength of our brand values and perception of our combined company, Continuing to build upon our respective foundations, Pyramid Global Hospitality will invest in people, properties and proprietary solutions to deliver power on the ground and strategic intelligence for exceptional performance and profitability in the hospitality industry. We strive to maintain a best-in-industry standing as the employer of choice in the full-service, select-service and independent categories. Our deep network of capital partners and portfolio assets gives us the agility to tackle opportunities as we create value and empower our team members to ‘Be the Difference.’”
-Alex Cabañas, president, Pyramid Global Hospitality.