TRAVEL TECHNOLOGY Launches First-of-its-Kind Travel Sustainable Badge | November 15, 2021

Bookingcom Launches First,  announced the inaugural launch of its Travel Sustainable badge, a credible, globally relevant sustainability measure that will provide highly coveted information to travellers all over the world looking to make more sustainable travel choices. Designed to be applicable to a wide range of property types, from apartments, B&Bs and holiday homes to hotels, resorts and even treehouses, and adaptable to local realities and considerations, the initiative is a first of its kind in the industry.

Considering that 64% of travellers state they want to stay in a sustainable accommodation in the upcoming year and with more than 28 million listings on, the company sees a tremendous opportunity to showcase more of the impactful efforts its partners are taking to create more sustainable experiences, and in turn, make it easier for travellers to find a sustainable way to stay. With three-quarters (63%) indicating they would be more likely to choose a specific accommodation implementing sustainable practices, it rewards and further encourages providers to take the next steps on their individual sustainability journeys.

"Building a truly sustainable travel industry will take time, coordination and concerted effort, but progress is possible through continued innovation, partner support and industry collaboration,We are recognising the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers. Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably".

-Marianne Gybels, Director of Sustainability at

Part of Booking Holdings Inc. (NASDAQ: BKNG),'s mission is to make it easier for everyone to experience the world whenever it's safe to do so again. By investing in the technology that helps take the friction out of travel, seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay.


At Intrepid, we offer more than just small group trips. Our travellers choose to see the world in a way that builds human connection, supports local communities, respects the environment and draws us all a bit closer together. As the world's leading operator of sustainable, ethical travel experiences, Intrepid puts responsible travel at the core of our entire business. And with more than 1,000 itineraries in over 120 countries, there’s an adventure for everyone.


At Intrepid, we offer more than just small group trips. Our travellers choose to see the world in a way that builds human connection, supports local communities, respects the environment and draws us all a bit closer together. As the world's leading operator of sustainable, ethical travel experiences, Intrepid puts responsible travel at the core of our entire business. And with more than 1,000 itineraries in over 120 countries, there’s an adventure for everyone.

Related News


Priceline Forms Strategic Alliance with British Airways and Iberia

Priceline | January 02, 2023

Priceline, a leading online travel agency in North America, announced an NDC agreement with British Airways and Iberia, part of the International Airlines Group (IAG). Through the new distribution capability (NDC) partnership, Priceline customers will have access to the airline group's full fares and other services, such as choosing their seats and having their bags checked. Priceline is excited to expand its valued partnership with IAG. The company said that its new connections to British Airways and Iberia would help it fulfill its mission of giving customers the best travel deals, whether traveling within the United States or to another country. Iberia says the agreement with Priceline is a great chance to grow its partnership with one of the best travel agencies in North America through the NDC channel. Also, it will help the company reach a larger audience with Iberia's and British Airways products and the benefits of this model. British Airways is happy about this announcement with Priceline and the great work they do to ensure their customers can use the NDC content and features, such as more price points and better self-service features. Priceline's parent company, Booking Holdings, is also a part of the new strategic partnership. It includes Agoda, which continues to improve its flight and connected trip offerings in the Asia-Pacific region. About Priceline Booking Holdings' subsidiary Priceline is a well-known start-up that combines cutting-edge technology with a meaningful mission. It gives its customers quick and easy access to the best deals on hotel rooms, flights, rental cars, vacation packages, and cruises so they can be present for the most critical moments.

Read More


Hotel Payment Software Platform Selfbook Announces a Strategic Investment from Amex Ventures

Selfbook | December 09, 2022

Selfbook, a unique, comprehensive hotel payment software platform bringing direct bookings and modern payment technology to hotels worldwide, announced a strategic investment from Amex Ventures. The investment follows a $40 million Series A and A+ round led by Tiger GlobalThis announcement highlights Selfbook’s continuous growth within the hospitality space. As it continues to broaden its reach in the travel industry, Selfbook looks forward to working with American Express following this investment. Selfbook enables hotels to offer guests a seamless, one-step checkout experience directly on their websites while elevating the user experience and streamlining the payment process for hotels, which can increase conversion and boost revenue. Selfbook also groups multiple services, such as restaurant reservations, spa appointments and activities, into a single payment flow to easily drive upsells. “The American Express brand is synonymous with global travel and payment security, and we are thrilled to have Amex Ventures be part of our investor base, As hotels around the world continue to use Selfbook to offer a guest-first booking experience and secure payments, the investment from American Express will help us deepen our global presence and provide even more effective payment tools for our partners.” -Khalid Meniri, Co-Founder and CEO of Selfbook We are constantly on the lookout for innovative technologies that enhance and elevate the travel and payments experience,” said Margaret Lim, Managing Director of Amex Ventures. “We believe Selfbook is driving hotel bookings and payments into the future with their elegant checkout experience, intuitive user interface, and robust support for modern payment methods preferred by guests through a unified platform that seamlessly integrates with existing hospitality software. About Selfbook Uniquely positioned at the intersection of fintech and hospitality, Selfbook revolutionizes hotel bookings and payments from the inside out. Working in tandem with hotels’ existing technology systems, Selfbook enhances what matters most to hotels, including direct conversion, revenue, cash flow control, and security. Built by a team of hospitality veterans, Selfbook’s products provide a refreshingly effortless user experience for guests and hoteliers alike. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailor-made for our industry.

Read More


Highgate Announces New Developments in Europe

Highgate | January 23, 2023

Highgate, a company involved in hotel management, investment, technology, and development, has announced the launch of HG Portugal, as well as the relaunch of the Dorsett City London Hotel. HG Portugal opens with a portfolio of 18 hotels in several Portuguese markets, including Lisbon, Algarve, and Porto. The portfolio includes hotels under the Hilton and IHG brand families and many notable independent hotels, such as Salgados Palace, Cascade Resort, and Sao Rafael Atlantico. In addition, the portfolio spans urban full-service hotels, waterfront luxury resorts, lifestyle boutique hotels, and large convention facilities, all drawing from core competencies across Highgate's global footprint. Highgate has selected Alexandre Solleiro as Chief Executive Officer of HG Portugal as part of its efforts to build a best-in-class operating capability in Portugal. Alexandre Solleiro brings more than 30 years of hospitality leadership expertise in Portugal, and he is supported by a dedicated leadership team from all disciplines. The team will leverage Highgate's existing resources and platforms in Europe, the Caribbean, the United States, and Latin America while also bringing specialized Portugal-based experience. Highgate brings global experience as an owner/operator in leisure destination markets and lifestyle, branded, and city-center hotels to the Portugal market. It adds unique value to its managed hotels via a platform designed to optimize distribution, operational efficiencies, and hotel concept development. The launch of HG Portugal follows the October 2021 announcement of two portfolio additions in the UK market: Grosvenor House Suites in London's Mayfair District and the Dorsett City London Hotel. As part of a more extensive repositioning, Highgate will also begin running the Dorsett City London Hotel using a relaunched concept on March 1, 2023. Arash Azarbarzin, Chief Executive Officer of Highgate, stated, "The launch of HG Portugal complements Highgate's recent re-entry into the UK management space, furthering the application of our proven business towards strategic global opportunities." He added, "Honed over the last 30 years, we will apply our innovative approach to operations, distribution, food and beverage, branding, and positioning during a remarkable moment for Portugal, as more travelers are discovering its magnificence as a prime destination." (Source – PR Newswire) About Highgate New York-based Highgate is a leading hospitality management and investment company. It is a prominent figure in the US gateway markets, which include Boston, Honolulu, Miami, San Francisco, and New York. It is also expanding its presence in Europe using properties in Barcelona and London. Highgate offers professional guidance at every stage of the hospitality property cycle, from development and planning to disposition or recapitalization. Highgate is a trusted partner for major hotel brands and top ownership groups, with an executive team comprised of some of the industry's most experienced hotel management leaders.

Read More