TRAVEL TECHNOLOGY

Booking.com Launches First-of-its-Kind Travel Sustainable Badge

Booking.com | November 15, 2021

Bookingcom Launches First
Booking.com,  announced the inaugural launch of its Travel Sustainable badge, a credible, globally relevant sustainability measure that will provide highly coveted information to travellers all over the world looking to make more sustainable travel choices. Designed to be applicable to a wide range of property types, from apartments, B&Bs and holiday homes to hotels, resorts and even treehouses, and adaptable to local realities and considerations, the initiative is a first of its kind in the industry.

Considering that 64% of travellers state they want to stay in a sustainable accommodation in the upcoming year and with more than 28 million listings on Booking.com, the company sees a tremendous opportunity to showcase more of the impactful efforts its partners are taking to create more sustainable experiences, and in turn, make it easier for travellers to find a sustainable way to stay. With three-quarters (63%) indicating they would be more likely to choose a specific accommodation implementing sustainable practices, it rewards and further encourages providers to take the next steps on their individual sustainability journeys.

"Building a truly sustainable travel industry will take time, coordination and concerted effort, but progress is possible through continued innovation, partner support and industry collaboration,We are recognising the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers. Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably".

-Marianne Gybels, Director of Sustainability at Booking.com

About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world whenever it's safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay.

Spotlight

At Intrepid, we offer more than just small group trips. Our travellers choose to see the world in a way that builds human connection, supports local communities, respects the environment and draws us all a bit closer together. As the world's leading operator of sustainable, ethical travel experiences, Intrepid puts responsible travel at the core of our entire business. And with more than 1,000 itineraries in over 120 countries, there’s an adventure for everyone.

Spotlight

At Intrepid, we offer more than just small group trips. Our travellers choose to see the world in a way that builds human connection, supports local communities, respects the environment and draws us all a bit closer together. As the world's leading operator of sustainable, ethical travel experiences, Intrepid puts responsible travel at the core of our entire business. And with more than 1,000 itineraries in over 120 countries, there’s an adventure for everyone.

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