Brand USA announces first-ever trade focused ‘travel week’

The event will comprise a series of B2B meetings and educational opportunities designed for the trade.
Brand USA Travel Week will be held over September 9-13, 2019, aimed at increasing UK-US tourism. It was announced on Monday (September 17) during the second annual Brand USA Destination Marketing and Convention and Visitors Bureau Workshop in London. The workshop, said the US destination marketing authority, provides US destinations and their reps in the UK and Europe the chance to learn more about how it is “working with the influential travel trade” to increase visitors. “Brand USA Travel Week will be a game-changer for the US travel community,” said Thomas Garzilli, Brand USA chief marketing officer. “We believe Brand USA Travel Week has the potential to change the way that the United States engages with the UK and European markets, promoting more opportunities than ever before for Brits and Europeans to visit the USA.”